When selecting a wardrobe that reflects your professional achievements, understanding a brand’s true luxury status becomes crucial for your social positioning.
You need to know whether Hackett London commands the same respect as established luxury houses in elite circles.
In this article, we examine Hackett London’s luxury credentials through heritage, quality, and social recognition to help you make an informed investment in your professional image.
Hackett’s Position in the Luxury Landscape
In 1983, Jeremy Hackett’s fascination with quintessential British attire led to opening a vintage clothing stall on Portobello Road.
Working previously on Savile Row in the 1960s, Jeremy Hackett developed an eye for traditional styles worn by early 20th-century gentlemen.
Together with Ashley Lloyd-Jennings, Jeremy Hackett began by selling carefully curated second-hand British gentleman’s clothing to discerning clients, including Ralph Lauren himself.
The 1992 acquisition of Hackett London by Richemont luxury group elevated its status, followed by Spanish investment company Torreal’s ownership in 2005, enabling expansion to over 160 stores across 30 countries.
Today, Hackett London is positioned in the accessible luxury segment alongside Ralph Lauren, Tommy Hilfiger and Calvin Klein while maintaining a distinctly British twist.
Ralph Lauren is Hackett London’s closest competitor. Both brands draw from similar British cultural influences—Hackett represents old England, and Ralph Lauren interprets New England.
The Old Money Appeal
Hackett London deliberately crafts British heritage credentials through calculated brand partnerships and imagery.
Hackett London’s flagship store on Sloane Street and presence on Savile Row cement the brand’s position in London’s luxury retail landscape.
The 2019 acquisition of 14 Savile Row, previously home to Sir Hardy Amies, the Queen’s couturier, strategically places Hackett London in Britain’s most prestigious tailoring location.
British architect Ben Pentreath led the restoration of the Grade II-listed Georgian townhouse at No. 14 Savile Row, reinforcing Hackett London’s commitment to British architectural heritage.
The brand’s range spans from classic style dress shirts to polo shirts, attracting the old-money clinets seeking timeless designs with British style.
Elite sporting partnerships with British Army Polo, Henley Royal Regatta, and Aston Martin racing connect Hackett London to traditional British pursuits.
Formula 1 champion Jenson Button and actor Matthew Goode represent Hackett London’s sporting heritage, following earlier ambassadors like Pierce Brosnan.
Quality and Craftsmanship Analysis
Hackett London operates distinct quality tiers across its product ranges.
The No. 14 Savile Row location provides bespoke and made-to-measure services, representing the brand’s highest level of craftsmanship.
The mainline collection features mixed-fibre garments – blazers combining viscose, cotton, and linen and suits blending polyester, wool, and elastane – indicating production choices that prioritise accessibility over luxury materials.
Hackett Sport and Hackett Heritage collections represent the brand’s contemporary casual wear, emphasising comfort over traditional tailoring construction.
These quality levels position Hackett London below traditional luxury houses but above high-street retailers, aligning with its accessible luxury market position.
Social Status Signaling
Hackett London exemplifies ‘quiet luxury,’ favouring subtle branding over conspicuous logos across its range of apparel, appealing to professionals seeking understated elegance.
Recognition in elite British social circles stems from the brand’s association with prestigious sporting events rather than fashion industry acclaim.
In British society, particularly among “Sloanes” or “Sloane Rangers,” Hackett London signals an understanding of traditional dress codes without suggesting inherited wealth.
Investment Value
Hackett London focuses on timeless British designs over seasonal trends, supporting long-term wardrobe investment.
The brand’s accessible luxury positioning makes British tailoring traditions available at prices below traditional Savile Row houses.
The combination of classic styling and quality materials provides durability for extended wear.
In conclusion, Hackett London occupies a distinct position as an accessible luxury brand rather than a traditional luxury house.
For professionals seeking refined style, Hackett London offers credible status signalling through British tailoring heritage and sporting associations, making luxury-adjacent quality attainable without ultra-luxury pricing.
Style Like a True Gentleman
Before we say goodbye, here’s one of the best-kept secrets in men’s styling circles, a secret that only a few expert image consultants know or are willing to share.
First and foremost, professional styling requires knowing your unique body shape and seasonal colour palette – paramount factors in choosing perfectly fitting clothes in colours that complement your skin, eyes, and hair.
Only then can a stylist engage in styling by occasion, location, season, and time of day, with garments, footwear, and accessories from stylistically relevant, heritage fashion brands to depict high confidence and success.
Best part? You can find your body shape, seasonal colour palette, and ideal fashion style, in less than 5 minutes, by yourself, for free, thanks to our 4 simple steps:
1. Find Your Body Shape
Different garments flatter different silhouettes, so knowing your body shape is the first step in dressing like a confident man.
To find out your unique body shape, take our free body shape quiz for men.
Once you know your unique body shape, take the second free quiz to discover your unique colour palette.
2. Find Your Unique Colour Palette
Remember, the garments that compose your outfits come in various colours and you have to make sure that each hue complements your natural colour.
For that, you have to find out your seasonal colour palette, and you can do it by taking our free seasonal colour quiz for men.
3. Find Your Ideal Fashion Style
By now, you should already know your body shape and unique colour palette; the next step is to discover your ideal personal fashion style.
The fastest and simplest way is to take our free fashion style quiz for men; it includes your ideal style, outfit ideas, relevant fashion brands, and much more.
4. Professional Image Consultancy with The VOU
And if you want to style like a professional, by occasion, location, season, and time of the day, you can always ask our expert image consultants and fashion stylists for help.
Our styling services for men are the most comprehensive and detailed on the market, backed up by leading stylists who will guide you step by step in creating looks that communicate affluence, elegance, and endless accomplishments.
Remember, wearing luxury brands isn’t enough; to look stylish, confident, and successful, you must first know your body shape, colour palette, and ideal personal style, and only then style by occasion, location, season, and time of day.
Contact us today to save headaches, time, and money – it’s time to dress like a confident, successful gentleman of exquisite fashion taste –Â the first styling assessment is on us!