Instead of pseudo-luxury brands spewing trendy clothes with flashy logos every week, ultra-high-net-worth individuals wear different kinds of luxury brands – rare heritage, expert craftsmanship, and timeless designs.
These uber-luxury brands and their creations are seen not just as old-money fashion that transcends fleeting trends but as smart investments for decades and centuries to come.
And if you’re curious to know the names of these luxury brands that billionaires and business magnates worldwide don’t want you to know about, we’re here to help.
1. Loro Piana
Inception – 1924
Origin – Quarona, Italy
Loro Piana, a paragon of Italian luxury, began as a wool trader in the Piedmont region and has evolved into a powerhouse of ultra-luxury textiles and ready-to-wear clothing, for men who expect the finest fabrics on Earth.
The brand’s signature cashmere overcoats and exclusive “Gift of Kings” wool are sourced from merino sheep and are limited to just 2,000 kg annually.
Also, Loro Piana’s “Baby Cashmere” line, made from the first shearing of Hircus goat kids, epitomizes rarity and softness.
Sported by A-list celebrities Loro Piana‘s cashmere overcoats retail for up to £50,000, while the brand’s limited edition vicuña garments can reach six-figure sums.
Fact
Loro Piana has invested in vicuña conservation and owns the exclusive rights to the wild South American camelid once reserved for Inca royalty.
2. Kiton
Inception – 1956
Origin – Naples, Italy
Kiton, founded by Ciro Paone, embodies Neapolitan tailoring at its finest, catering to men who appreciate meticulous craftsmanship and luxurious fabrics.
The brand’s signature K-50 suit requires 50 hours of handiwork and is limited to 50 pieces annually, symbolizing the pinnacle of bespoke tailoring.
Kiton’s “Lasa” line features suits made from ultra-fine 12.9 micron wool, setting a new standard for lightness and softness in men’s suiting.
A ready-to-wear Kiton suit starts at £5,000, while highly tailored and bespoke creations can exceed £30,000, reflecting the brand’s commitment to uncompromising quality.
Fact
Kiton operates a tailoring school in Naples to ensure the preservation of traditional Neapolitan tailoring techniques for future generations.
3. Hermès
Inception – 1837
Origin – Paris, France
Hermès began as a harness workshop for European noblemen and has transformed into a symbol of French luxury fashion, crafting exquisite ready-to-wear, leather goods, and accessories for successful men.
The brand’s iconic Birkin bag, while popular among women, has a masculine counterpart in the HAC (Haut à Courroies), originally designed to carry riders’ saddles.
Hermès’ men’s ready-to-wear line features impeccably tailored clothing made from the finest materials like vicuña and baby cashmere.
Prices for Hermès men’s garments range from £800 for a silk tie to over £50,000 for a crocodile leather jacket, with bespoke creations fetching higher sums.
Fact
Hermès maintains a workshop called “Le Sur-Mesure” dedicated to creating unique, made-to-order pieces for the brand’s elite clients, including custom interiors for cars and private jets.
4. Berluti
Inception – 1895
Origin – Paris, France
Berluti, founded by Italian Alessandro Berluti, began as a bespoke shoemaker and has evolved into a full luxury menswear house, renowned for exceptional leather craftsmanship.
The brand’s signature Venezia leather, hand-patinated to achieve unique colours and shades, is used in shoes and leather goods, offering unparalleled customization.
Berluti’s “Alessandro” lace-up Oxford shoes, named after the founder, are an icon of refined footwear for Old Money gentlemen.
Prices for Berluti shoes start at £1,400 for ready-to-wear models, while bespoke creations exceed £15,000, in particular the exotic leather footwear.
Fact
Berluti holds an annual gathering for its most devoted clients called the “Swann Club,” where members engage in the ritualistic polishing of their shoes using Dom Pérignon champagne and no, this is not a joke.
5. Brunello Cucinelli
Inception – 1978
Origin – Solomeo, Italy
Brunello Cucinelli founded his eponymous brand with a focus on colourful cashmere sweaters, expanding into a full lifestyle label known for luxurious casualwear and soft tailoring.
Cucinelli is a favourite amongst Hollywood celebrities, especially the cashmere-blend sport coats and lightweight down jackets that embody a relaxed, casual luxury look.
The brand’s commitment to ethical production is reflected in the restored medieval village of Solomeo, where the company is headquartered and artisans work in idyllic conditions.
Prices for Brunello Cucinelli items range from £500 for basic knitwear to over £5,000 for outerwear, with bespoke services available for select clients.
Fact
Brunello Cucinelli allocates 20% of the company’s profits to charitable causes and pays workers wages that are 20% higher than the industry standard, embodying a philosophy of “humanistic capitalism.”
6. Patek Philippe
Inception – 1839
Origin – Geneva, Switzerland
Patek Philippe, founded by Antoni Patek and Adrien Philippe, stands as a pinnacle of Swiss watchmaking, creating timepieces of unparalleled complexity and refinement.
The brand’s Calibre 89, created for Patek Philippe’s 150th anniversary, remains one of the most complicated mechanical pocket watches ever made, with 33 complications.
Patek Philippe’s Nautilus and Calatrava lines represent iconic designs in luxury sports and dress watches, respectively.
Prices for Patek Philippe watches start at £12,000 for entry-level models, with rare pieces fetching millions at auction. The Grandmaster Chime Ref. 6300A-010 sold for CHF 31 million in 2019.
Fact
Patek Philippe maintains a “sealed archive” for every watch it has ever produced, allowing owners to request extracts proving the provenance and original configuration of their timepieces.
7. Charvet
Inception – 1838
Origin – Paris, France
Charvet, the world’s first shirt shop, has dressed royalty, statesmen, and artists for nearly two centuries, specialising in bespoke shirts, ties, and pyjamas.
The brand’s signature creation is the white dress shirt, crafted from the finest Egyptian cotton and available in over 400 shades of white.
Charvet’s tie-making process involves cutting fabric on the bias and hand-rolling edges, resulting in exquisite neckwear coveted by connoisseurs.
Prices for Charvet shirts begin at £400 for ready-to-wear, while bespoke creations can exceed £1,000. Ties range from £150 to £250.
Fact
Charvet has a vast archive of over 6,000 fabrics and textiles at its Place Vendôme flagship store, allowing clients to recreate shirts ordered decades ago with identical materials.
8. Brioni
Inception – 1945
Origin – Rome, Italy
Brioni, founded by Nazareno Fonticoli and Gaetano Savini, revolutionised men’s tailoring with the introduction of the first men’s fashion show in 1952.
The brand’s signature Su Misura service offers bespoke suits requiring over 220 steps and 80 hours of handwork to complete, epitomising Italian sartorial excellence.
Brioni’s Master Tailor Course, established in 1985, ensures the preservation of traditional tailoring techniques.
Prices for Brioni ready-to-wear suits start at £5,000, while bespoke creations can exceed £30,000. Limited edition pieces, such as the £43,000 vicuña suit, command even higher prices.
Fact
Brioni crafted the tuxedos worn by Pierce Brosnan and Daniel Craig in their portrayals of James Bond, cementing the brand’s association with sophisticated masculinity.
9. Stefano Ricci
Inception – 1972
Origin – Florence, Italy
Stefano Ricci’s eponymous brand focuses on luxurious neckties, full menswear, and lifestyle fashion in opulent designs from rare materials.
The brand’s signature pieces include handcrafted shirts adorned with precious stones and cufflinks, as well as made-to-measure suits from rare fabrics like vicuña and sea island cotton.
Stefano Ricci’s commitment to craftsmanship extends to its in-house silk printing facility in Florence, ensuring unparalleled quality control.
Prices for Stefano Ricci items start at £900 for basic accessories, while exotic leather jackets can exceed £100,000. The brand’s diamond-encrusted, white gold eagle head belt buckle retails for £62,000.
Fact
Offering a complete lifestyle experience beyond clothing and accessories, Stefano Ricci outfits the interiors of private jets and yachts for its most elite clients.
10. Bottega Veneta
Inception – 1966
Origin – Vicenza, Italy
Bottega Veneta, founded by Michele Taddei and Renzo Zengiaro, gained renown for its distinctive intrecciato leather weaving technique, a hallmark of the brand’s understated luxury.
The brand’s signature creation, the Cabat tote, exemplifies Bottega Veneta’s commitment to craftsmanship, requiring two artisans to work for two full days to complete a single bag.
Bottega Veneta’s men’s ready-to-wear line, introduced in 1998, extends the brand’s ethos of quiet luxury to clothing and accessories.
Prices for Bottega Veneta men’s items range from £500 for small leather goods to over £7,000 for exotic leather jackets while limited edition Cabat bags can fetch upwards of £50,000.
Fact
Bottega Veneta removes visible logos from its products, adhering to the philosophy that “Your own initials are enough,” as stated by former creative director Tomas Maier.
11. A. Lange & Söhne
Inception – 1845 (Re-established in 1990)
Origin – Glashütte, Germany
A. Lange & Söhne, founded by Ferdinand Adolph Lange, represents the pinnacle of German watchmaking, known for its innovative complications and meticulous finishing.
The brand’s signature timepiece, the Lange 1, features an asymmetrical dial layout and an outsize date display, challenging traditional watch design conventions.
A. Lange & Söhne’s commitment to craftsmanship is evident in its twice-assembled approach, where each movement is assembled twice to ensure perfection.
Prices for A. Lange & Söhne watches start at £15,000 for entry-level models, with complicated pieces like the Grand Complication reaching £2.4 million.
Fact
A. Lange & Söhne produces only a few thousand watches annually, with each timepiece’s movement hand-engraved by a master artisan, ensuring no two watches are exactly alike.
12. Vacheron Constantin
Inception – 1755
Origin – Geneva, Switzerland
Vacheron Constantin, founded by Jean-Marc Vacheron, holds the distinction of being the world’s oldest watch manufacturer in continuous operation.
The brand’s Reference 57260, unveiled in 2015, is the most complicated mechanical watch ever made, boasting 57 complications and 2,826 individual components.
Vacheron Constantin’s Métiers d’Art collection showcases rare decorative techniques, including enamelling, engraving, and gem-setting, elevating watchmaking to an art form.
Prices for Vacheron Constantin timepieces begin at £11,000 for simple models, with high complications and limited editions commanding prices over £1 million.
Fact
Vacheron Constantin has detailed records of every watch produced since 1839 as the company offers restoration services to any timepiece it has ever manufactured, regardless of age.
13. Audemars Piguet
Inception – 1875
Origin – Le Brassus, Switzerland
Audemars Piguet, founded by Jules Louis Audemars and Edward Auguste Piguet, is renowned for its innovative approach to haute horlogerie and iconic watch designs.
The brand’s Royal Oak, introduced in 1972, revolutionised luxury watchmaking with its stainless steel construction and integrated bracelet, creating the luxury sports watch category.
Audemars Piguet’s commitment to complications is exemplified by the Royal Oak Concept RD#3, featuring an ultra-thin flying tourbillon and jumping hours.
Prices for Audemars Piguet watches start at £17,000 for entry-level models, with rare and complicated pieces fetching over £800,000.
Fact
Audemars Piguet continues to produce every single component of its complicated movements entirely in-house, a rarity even among high-end watch manufacturers.
14. Richard Mille
Inception – 2001
Origin – Les Breuleux, Switzerland
Richard Mille, founded by its eponymous creator, revolutionised haute horlogerie by introducing aerospace materials and Formula 1 technology into luxury watchmaking.
The brand’s signature tonneau-shaped cases house ultra-lightweight, high-performance movements, exemplified by the RM 027 tourbillon worn by Rafael Nadal during tennis matches.
Richard Mille’s commitment to innovation is evident in creations like the RM 56-02 Sapphire Tourbillon, featuring a case milled from solid sapphire.
Prices for Richard Mille watches start at £80,000 for basic models, with limited editions and unique pieces regularly exceeding £1 million.
Fact
Richard Mille produces fewer than 5,000 watches annually, with some models limited to as few as 5 pieces worldwide, contributing to the brand’s exclusivity and high demand among collectors.
15. John Lobb
Inception – 1866
Origin – London, England
John Lobb, founded by its namesake bootmaker, has crafted bespoke footwear for royalty, heads of state, and discerning gentlemen for over 150 years.
loved by Sloane Ranger fashionistas, the brand’s signature creation, the William double-buckle monk strap, remains an enduring icon of refined footwear.
John Lobb’s bespoke process involves over 190 steps, including the creation of a unique last for each client, ensuring a perfect fit and unparalleled comfort.
Prices for John Lobb ready-to-wear shoes start at £1,200, while bespoke creations begin at £5,500 and can exceed £10,000 for exotic leathers.
The high price of John Lobb’s shoes are justified by the brand’s exceptional quality, craftsmanship and the prestige associated with the name.
For the gentleman who values traditional craftsmanship, appreciates subtle luxury, and has the means to indulge, John Lobb shoes worth the investment.
Fact
John Lobb maintains a museum of lasts for its most notable clients, including those of King Edward VII, allowing for the recreation of exact replicas decades after the original order.
16. Turnbull & Asser
Inception – 1885
Origin – London, England
Turnbull & Asser, founded by Reginald Turnbull and Ernest Asser, has dressed British royalty and statesmen for over a century, holding a Royal Warrant from the Prince of Wales since 1980.
The brand’s signature creation is the classic English spread collar shirt, crafted from the finest Sea Island cotton and featuring mother-of-pearl buttons.
Turnbull & Asser’s bespoke shirt-making process involves 33 measurements and the creation of a unique pattern for each client, ensuring a perfect fit.
Prices for Turnbull & Asser ready-to-wear shirts start at £225, while bespoke creations begin at £325 and can exceed £1,000 for rare fabrics.
Fact
Turnbull & Asser crafted the shirts worn by Sean Connery as James Bond in Dr. No, establishing the brand’s association with sophisticated British style in popular culture.
17. Anderson & Sheppard
Inception – 1906
Origin – London, England
Anderson & Sheppard, founded by Per Anderson and Sidney Sheppard, is renowned for its soft, draping style of tailoring known as the ‘English Drape‘.
The brand’s signature creation is the bespoke suit, featuring a high armhole and a suppressed waist, designed to allow for ease of movement and a flattering silhouette.
Anderson & Sheppard’s bespoke process involves over 60 hours of handwork and multiple fittings, ensuring each garment is perfectly tailored to the client’s physique.
Prices for Anderson & Sheppard bespoke suits start at £5,000 and can exceed £10,000 for rare fabrics or complex designs.
Fact
Anderson & Sheppard maintains a complete record of measurements and patterns for every client, allowing for precise reproductions of garments years after the original order.
18. Huntsman
Inception – 1849
Origin – London, England
Huntsman, founded by Henry Huntsman, has been a stalwart of Savile Row for over 170 years, known for its distinctive equestrian-inspired fashion.
The brand’s signature one-button jacket, with its nipped waist and flared skirt, has become an icon of British tailoring, favoured by royalty and Hollywood stars alike.
Huntsman’s bespoke process involves over 80 hours of handwork and uses traditional techniques such as hand-padding of collars and lapels for superior shape and longevity.
Prices for Huntsman bespoke suits start at £6,000 and can exceed £30,000 for rare fabrics or intricate designs.
Fact
Huntsman’s premises at 11 Savile Row served as the inspiration for the secret spy headquarters in the film ‘Kingsman: The Secret Service’, cementing the brand’s association with “fashionable spies” in popular culture.
19. Cifonelli
Inception – 1880
Origin – Rome, Italy (now based in Paris, France)
Cifonelli, founded by Giuseppe Cifonelli, has become synonymous with Parisian haute couture for men, blending Italian Alta Borghesia refinement with French chic fashion.
The brand’s signature ‘cigarette’ shoulder, a slim, high-pitched shoulder with a slight gather at the sleevehead, is immediately recognisable to tailoring aficionados.
Cifonelli’s bespoke process involves over 80 hours of handwork and requires at least three fittings, ensuring each garment is a perfect expression of the client’s style.
Prices for Cifonelli bespoke suits start at £6,200 and can exceed £29,000 for exceptional fabrics or complex designs.
Fact
Cifonelli has a unique archive of over 80,000 patterns, allowing them to recreate garments for clients decades after the original order.
20. Rubinacci
Inception – 1932
Origin – Naples, Italy
Rubinacci, founded by Gennaro Rubinacci, epitomises Neapolitan tailoring with its soft, unstructured style and lightweight construction.
The brand’s signature creation is the unlined jacket, exemplifying the Neapolitan ideal of sprezzatura – studied carelessness – with its natural shoulder and shirt-like sleeves.
Rubinacci’s bespoke process involves over 50 hours of handwork, with special attention paid to the jacket’s ‘rollino’ shoulder, a hallmark of Neapolitan tailoring.
Prices for Rubinacci bespoke suits start at £5,000 and can exceed £20,000 for rare vintage fabrics from the brand’s extensive cloth archive.
Fact
Rubinacci houses one of the world’s largest private collections of vintage clothes, with over 60,000 metres of fabric dating back to the 1930s, allowing clients to choose unique materials for their garments.
21. Cesare Attolini
Inception – 1930
Origin – Naples, Italy
Cesare Attolini, founded by Vincenzo Attolini, is credited with creating the soft-shouldered Neapolitan jacket, revolutionising men’s tailoring in the 1930s.
The brand’s signature creation is the lightweight, unstructured jacket with a ‘shirt-shoulder’, featuring minimal padding and a natural drape.
Cesare Attolini’s bespoke process involves over 25 hours of handwork for a single jacket, with special attention to details such as hand-sewn buttonholes and pick-stitching.
Prices for Cesare Attolini ready-to-wear suits start at £4,000, while bespoke creations can exceed £10,000 for rare fabrics or complex designs.
Fact
Cesare Attolini produces only 50 garments per day in its Casalnuovo workshop, maintaining a level of exclusivity and craftsmanship rarely seen in modern tailoring.
22. Ermenegildo Zegna
Inception – 1910
Origin – Trivero, Italy
Ermenegildo Zegna, founded by its namesake, began as a textile mill and evolved into a global luxury menswear brand known for its fine fabrics and modern tailoring.
The brand’s signature creation is the high-performance ‘Trofeo’ wool, woven from ultra-fine Australian merino and used in suits that combine luxury with practicality.
Zegna’s commitment to vertical integration extends from sheep farms in Australia to finished garments, ensuring complete control over quality and sustainability.
Prices for Ermenegildo Zegna ready-to-wear suits start at £1,500, while made-to-measure creations can exceed £5,000 while limited editions, such as the Vellus Aureum suit made from 13-micron wool, sell for over £22,000.
Fact
Zegna owns 10,000 hectares of nature reserve in Trivero, Italy, known as ‘Oasi Zegna’, as part of its commitment to environmental stewardship and sustainable luxury.
23. Tom Ford
Inception – 2005
Origin – New York, USA
Tom Ford, founded by its eponymous designer after his tenure at Gucci and Yves Saint Laurent, offers a modern take on classic luxury for the 21st-century gentleman.
The brand’s signature creation is the slim-fit peak lapel suit, often crafted from mohair-blend fabrics for a subtle sheen and worn with a distinctive wide tie.
Tom Ford’s commitment to quality is evident in details such as hand-stitched buttonholes and pick-stitched lapels, blending traditional craftsmanship with contemporary design.
Prices for Tom Ford ready-to-wear suits start at £3,000, with made-to-measure options exceeding £5,000 while limited editions, such as the gold-threaded tuxedo jacket, sell for over £10,000.
Fact
Tom Ford’s atelier in Padova, Italy, employs artisans who undergo a three-year apprenticeship before being allowed to work on the brand’s garments, ensuring the highest standards of craftsmanship.
24. Ralph Lauren Purple Label
Inception – 1994
Origin – New York, USA
Ralph Lauren Purple Label, launched by Ralph Lauren as the pinnacle of his menswear offerings, represents the apex of American luxury tailoring and casualwear.
The brand’s signature creation is the handmade suit, crafted in Italy using traditional techniques and luxurious fabrics such as Super 200s wool and cashmere blends.
Purple Label’s commitment to quality extends to its casualwear, with items like hand-knitted cashmere sweaters and bench-made shoes completing the luxury lifestyle offering.
Prices for Ralph Lauren Purple Label ready-to-wear suits start at £3,500, with made-to-measure options exceeding £10,000 while limited editions, such as the alligator leather jacket, get close to £30,000.
Fact
Ralph Lauren Purple Label’s made-to-measure programme offers over 400 fabrics each season, allowing for an unprecedented level of customisation in luxury ready-to-wear.
25. Edward Green
Inception – 1890
Origin – Northampton, England
Edward Green, founded by its namesake, has crafted fine English shoes for over a century, earning a reputation for understated elegance and superior craftsmanship.
The brand’s signature creation is the Dover shoe, featuring a hand-sewn apron and split-toe, highlighting the company’s dedication to traditional shoemaking.
Edward Green’s shoe quality is evident in its rigorous production process, with each pair of shoes passing through the hands of over 60 skilled artisans.
Prices for Edward Green ready-to-wear shoes start at £1,000, with made-to-order options exceeding £1,500. Bespoke creations can reach £3,500 or more.
Fact
Edward Green continues to use the traditional method of bark tanning for its leather soles, a process that takes nine months but results in soles of unparalleled quality and longevity.
26. Gaziano & Girling
Inception – 2006
Origin – Kettering, England
Gaziano & Girling, founded by Tony Gaziano and Dean Girling, represents the new guard of English shoemaking, blending traditional craftsmanship with contemporary design.
The brand’s signature creation is the Deco range, featuring elegantly tapered lasts and refined designs that push the boundaries of classic English shoemaking.
Gaziano & Girling’s commitment to quality is exemplified by their handgrade shoes, which undergo over 300 individual processes during production.
Prices for Gaziano & Girling ready-to-wear shoes start at £1,200, with made-to-order options exceeding £1,500. Bespoke creations can reach £5,000 or more.
Fact
Gaziano & Girling developed a unique hand-burnishing technique that creates a rich, deep patina on their shoes, a process that can take up to six hours per pair.
27. Bijan
Inception – 1976
Origin – Beverly Hills, USA
Bijan, founded by Iranian-born designer Bijan Pakzad, is renowned for its ultra-exclusive, by-appointment-only boutique on Rodeo Drive.
The brand’s signature creation is the custom-made suit, often featuring vibrant colours and patterns, catering to the tastes of the world’s most affluent clientele.
Bijan’s commitment to exclusivity extends to its limited-edition products, such as the £10,900 perfume in a Baccarat crystal bottle.
Prices for Bijan suits start at £23,000 and can exceed £100,000 for bespoke creations using rare fabrics. The brand’s diamond-encrusted watches have reached prices of £2.7 million.
Fact
Bijan’s Rodeo Drive boutique, dubbed ‘the most expensive store in the world’, sees an average of just 40 customers per day, with a typical client spending over £100,000 per visit.
28. Isaia
Inception – 1957
Origin – Naples, Italy
Isaia, founded by Enrico Isaia, embodies the spirit of Neapolitan tailoring with its vibrant colours and soft, unstructured silhouettes.
The brand’s signature creation is the Coral lapel pin, a symbol of good luck in Neapolitan tradition, adorning many of their jackets and suits.
Isaia’s commitment to craftsmanship is evident in details such as hand-attached sleeves and hand-sewn buttonholes, with each suit requiring up to 25 hours of handwork.
Prices for Isaia ready-to-wear suits start at £2,500, with made-to-measure options exceeding £4,000. Limited edition pieces, such as the vicuña overcoat, have reached £20,000.
Fact
Isaia maintains its own in-house dye works, allowing for the creation of unique, proprietary colours not found in any other menswear collections.
29. Thom Sweeney
Inception – 2007
Origin – London, England
Thom Sweeney, founded by Thom Whiddett and Luke Sweeney, represents a modern approach to British tailoring, blending Savile Row traditions with contemporary style.
The brand’s signature creation is the ‘modern classic’ suit, featuring a softly structured shoulder and a slim, tailored silhouette.
Thom Sweeney’s bespoke process involves over 60 hours of handwork, with particular attention paid to the canvas construction for a superior fit and drape.
Prices for Thom Sweeney ready-to-wear suits start at £1,500, with bespoke options beginning at £4,500 and exceeding £10,000 for rare fabrics or complex designs.
Fact
Thom Sweeney developed a unique ‘semi-bespoke’ service, offering the fit of bespoke with a faster turnaround time, bridging the gap between made-to-measure and fully bespoke.
30. The Row
Inception – 2006
Origin – New York, USA
The Row, founded by Ashley and Mary-Kate Olsen, has expanded from womenswear to include a refined menswear line focused on understated luxury and impeccable tailoring.
The brand’s signature men’s creation is the oversized, unstructured suit, crafted from luxurious fabrics and designed for a relaxed, effortless elegance.
The Row’s commitment to quality is evident in its use of exceptional materials, such as cashmere, vicuña, and sea island cotton, sourced from the finest mills worldwide.
Prices for The Row men’s ready-to-wear suits start at £3,500, with limited edition pieces, such as the vicuña overcoat, reaching £30,000.
Fact
The Row produces much of its menswear in Japan, collaborating with master craftsmen to achieve a level of precision and attention to detail rarely seen in contemporary luxury fashion.
31. Stoffa
Inception – 2014
Origin – New York, USA
Stoffa, founded by Agyesh Madan, offers a modern approach to made-to-measure menswear, focusing on refined casual pieces and outerwear.
The brand’s signature creation is the Flight Jacket, a reinterpretation of the classic A-1 silhouette, available in luxurious suede and leather options.
Stoffa’s commitment to sustainability is evident in its made-to-order model, which reduces waste and ensures each garment finds a dedicated owner.
Prices for Stoffa made-to-measure jackets start at £1,500, with outerwear pieces in rare leathers or suedes exceeding £3,000.
Fact
Stoffa developed a unique fitting process using a “fit jacket” with adjustable panels, allowing clients to visualise and fine-tune their desired fit before the garment is made.
32. Boglioli
Inception – 1974
Origin – Gambara, Italy
Boglioli, founded by the Boglioli family, revolutionised Italian tailoring with its signature ‘lived-in’ look and unstructured jackets.
The brand’s iconic K-Jacket, a soft, unlined blazer with a natural shoulder, epitomises the relaxed elegance of Italian sprezzatura.
Boglioli’s garment-dyeing process, applied after the jacket is constructed, results in a unique, subtly weathered appearance and incredibly soft hand feel.
Prices for Boglioli ready-to-wear jackets start at £800, with suits ranging from £1,200 to £2,500 for more luxurious fabrics.
Fact
Boglioli’s innovative garment-dyeing technique was originally developed to recreate the look of well-worn vintage jackets found in London’s Portobello Market.
33. Jaeger-LeCoultre
Inception – 1833
Origin – Le Sentier, Switzerland
Jaeger-LeCoultre, founded by Antoine LeCoultre, is renowned for its innovative watchmaking and has created over 1,200 unique calibres.
The brand’s iconic Reverso, introduced in 1931, features a reversible case originally designed for polo players and remains a hallmark of Art Deco design.
Jaeger-LeCoultre’s commitment to precision is exemplified by the Atmos clock, which derives its energy from minute temperature and atmospheric pressure changes.
Prices for Jaeger-LeCoultre watches start at £5,000 for simple models, with complicated pieces like the Gyrotourbillon reaching £400,000.
Fact
Jaeger-LeCoultre invented the Millionomètre in 1844, the first instrument capable of measuring the micron, revolutionising precision in watchmaking.
34. Corneliani
Inception – 1958
Origin – Mantua, Italy
Corneliani, founded by Alfredo Corneliani, epitomises Italian elegance with its refined tailoring and luxurious casualwear.
The brand’s signature creation is the ID jacket, a versatile, unconstructed blazer that combines the comfort of knitwear with the polish of tailoring.
Corneliani’s commitment to innovation is evident in its use of high-performance fabrics, such as the water-resistant wool used in its all-weather outerwear.
Prices for Corneliani ready-to-wear suits start at £1,200, with made-to-measure options exceeding £3,000.
Fact
Corneliani developed a unique “Tecno Cashmere” fabric, which blends cashmere with technical fibres to create garments that are both luxurious and highly functional.
35. Façonnable
Inception – 1950
Origin – Nice, France
Façonnable, founded by Jean Goldberg, began as a tailor shop in Nice and evolved into a brand synonymous with French Riviera chic.
The brand’s signature creation is the tailored shirt, featuring mother-of-pearl buttons and a distinctive collar stay that ensures a crisp appearance.
Façonnable’s commitment to quality is evident in its use of premium fabrics, such as Egyptian cotton for shirts and Italian wool for suiting.
Prices for Façonnable shirts start at £150, with tailored suits ranging from £800 to £1,500.
Fact
Façonnable’s name is derived from the French word “façonner”, meaning “to create”, reflecting the brand’s origins in bespoke tailoring.
36. Canali
Inception – 1934
Origin – Triuggio, Italy
Canali, founded by Giovanni and Giacomo Canali, is renowned for its exquisite Italian tailoring and commitment to craftsmanship.
The brand’s signature creation is the Kei jacket, an unlined and unstructured blazer that combines comfort with impeccable style.
Canali’s dedication to quality is evident in its use of premium fabrics and its meticulous construction process, with each suit requiring over 200 production steps and more than 24 hours of handwork.
Prices for Canali ready-to-wear suits start at £1,500, with made-to-measure options exceeding £3,000.
Fact
Canali developed a unique “Impeccabile 2.0” fabric, a high-performance wool that is crease-resistant, breathable, and water-repellent, perfect for the modern traveller.
37. Gieves & Hawkes
Inception – 1771
Origin – London, England
Gieves & Hawkes, formed by the merger of two historic tailoring houses, has dressed British royalty and military officers for over two centuries.
The brand’s signature creation is the classic British suit, featuring structured shoulders and a nipped waist, embodying traditional Savile Row tailoring.
Gieves & Hawkes’ commitment to heritage is evident in its Royal Warrants, held for HM The Queen, HRH The Duke of Edinburgh, and HRH The Prince of Wales.
Prices for Gieves & Hawkes ready-to-wear suits start at £995, with bespoke options beginning at £5,000.
Fact
Gieves & Hawkes’ premises at No. 1 Savile Row were originally built as a townhouse for Lord Fairfax in 1732, making it one of the oldest buildings on the street.
38. Finamore
Inception – 1925
Origin – Naples, Italy
Finamore, founded by Carolina Finamore, specialises in handmade shirts crafted using traditional Neapolitan techniques.
The brand’s signature creation is the Giro Inglese shirt, featuring unique English-style stitching that enhances durability and comfort.
Finamore’s commitment to craftsmanship is evident in details such as hand-sewn buttonholes and mother-of-pearl buttons, with each shirt requiring up to 25 steps to complete.
Prices for Finamore ready-to-wear shirts start at £250, with bespoke options exceeding £500.
Fact
Finamore still employs a team of skilled seamstresses who work from home, a tradition dating back to the brand’s inception, ensuring each shirt receives individual attention.
39. Attolini
Inception – 1930
Origin – Naples, Italy
Attolini, founded by Vincenzo Attolini, is credited with creating the soft-shouldered Neapolitan jacket, revolutionising men’s tailoring in the 1930s.
The brand’s signature creation is the lightweight, unstructured jacket with a ‘shirt-shoulder’, featuring minimal padding and a natural drape.
Attolini’s commitment to quality is evident in its use of rare fabrics and meticulous hand construction, with each jacket requiring over 25 hours of handwork.
Prices for Attolini ready-to-wear jackets start at £3,000, with bespoke suits exceeding £7,000.
Fact
Attolini maintains a private museum of vintage clothing patterns and fabrics, allowing the brand to recreate historic designs for its most discerning clients.
40. Oxxford Clothes
Inception – 1916
Origin – Chicago, USA
Oxxford Clothes, founded by Louis and Jacob Weinberg, is renowned for its commitment to handcrafted American tailoring.
The brand’s signature creation is the fully canvassed suit, featuring hand-sewn buttonholes and pick-stitched lapels, embodying the pinnacle of American craftsmanship.
Oxxford’s dedication to quality is evident in its use of rare fabrics and traditional tailoring techniques, with each suit requiring over 40 hours of handwork.
Prices for Oxxford ready-to-wear suits start at £4,000, with bespoke options exceeding £10,000.
Fact
Oxxford Clothes is one of the few remaining American tailoring houses that still constructs its garments entirely by hand, eschewing fusion and other modern shortcuts.
41. Sartoria Partenopea
Inception – 1974
Origin – Naples, Italy
Sartoria Partenopea, founded by Gennaro Dargenio, exemplifies the art of Neapolitan tailoring with its soft, unstructured jackets.
The brand’s signature creation is the ‘spalla camicia’ or shirt-shoulder jacket, featuring a puckered sleeve head that allows for a greater range of motion.
Sartoria Partenopea’s commitment to tradition is evident in its use of hand-stitching and canvas interlining, with each jacket requiring over 20 hours of handwork.
Prices for Sartoria Partenopea ready-to-wear jackets start at £1,500, with bespoke suits exceeding £4,000.
Fact
Sartoria Partenopea maintains a unique archive of over 10,000 fabric swatches, allowing clients to choose from a vast array of rare and vintage clothes.
42. Luciano Barbera
Inception – 1971
Origin – Biella, Italy
Luciano Barbera, founded by its eponymous creator, is renowned for its sophisticated casualwear and use of exceptional Italian fabrics.
The brand’s signature creation is the deconstructed sports jacket, crafted from luxurious textiles sourced from the family’s Carlo Barbera mill.
Luciano Barbera’s commitment to quality is evident in its use of rare natural fibres and artisanal production methods, with each garment embodying Italian sprezzatura.
Prices for Luciano Barbera sports jackets start at £1,800, with outerwear pieces reaching £3,500 for cashmere and vicuña blends.
Fact
Luciano Barbera personally developed over 900 unique fabric designs, many of which are still produced exclusively for the brand by the family’s textile mill.
43. Bresciani
Inception – 1970
Origin – Spirano, Italy
Bresciani, founded by Mario Bresciani, is acclaimed for producing some of the world’s finest men’s socks.
The brand’s signature creation is the over-the-calf sock, crafted from long-staple Egyptian cotton and featuring hand-linked toes for superior comfort.
Bresciani’s commitment to quality is evident in its use of rare fibres such as cashmere, silk, and vicuña, with each pair undergoing 13 quality checks before leaving the factory.
Prices for Bresciani cotton socks start at £30, with limited edition cashmere and vicuña blends reaching £200 per pair.
Fact
Bresciani has developed over 3,000 colour recipes for dyeing its yarns, allowing for an unparalleled range of hues and patterns in luxury hosiery.
44. Santoni
Inception – 1975
Origin – Corridonia, Italy
Santoni, founded by Andrea Santoni, is renowned for its handcrafted shoes combining traditional techniques with innovative designs.
The brand’s signature creation is the double-buckle monk strap shoe, featuring hand-painted leather and a distinctive antiqued finish.
Santoni’s commitment to craftsmanship is evident in its use of the Bologna construction method and hand-dyeing techniques, with each pair requiring up to 100 individual steps.
Prices for Santoni ready-to-wear shoes start at £600, with bespoke options exceeding £3,000.
Fact
Santoni developed a unique “Imperturbable Sole” technology, creating water-resistant leather soles that maintain the elegance of traditional leather while offering improved durability.
45. Marcoliani
Inception – 1947
Origin – Milan, Italy
Marcoliani, founded by Mariano Gatti, specialises in producing luxury socks using the finest natural fibres.
The brand’s signature creation is the fil d’Ecosse cotton sock, known for its silky texture and superior durability.
Marcoliani’s commitment to quality is evident in its use of long-staple Egyptian cotton and seamless toe construction, ensuring maximum comfort.
Prices for Marcoliani socks start at £25 for cotton styles, with cashmere blends reaching £70 per pair.
Fact
Marcoliani utilises a unique knitting technique that allows for the creation of intricate patterns without compromising the softness of the sock, a process perfected over three generations.
46. Drake’s
Inception – 1977
Origin – London, England
Drake’s, founded by Michael Drake, began as a scarf maker and has evolved into a full menswear brand known for its eclectic British style.
The brand’s signature creation is the handmade tie, featuring a unique tipping and slip-stitch that allows the tie to self-adjust after knotting.
Drake’s commitment to craftsmanship is evident in its hand-rolled pocket squares and hand-printed scarves, produced in own factories in England.
Prices for Drake’s ties start at £135, with limited edition hand-blocked prints reaching £195.
Fact
Drake’s maintains an archive of over 5,000 printing blocks in its Macclesfield factory, allowing for the reproduction of historic patterns and the creation of new designs inspired by traditional motifs.
47. Inis Meáin
Inception – 1976
Origin – Inis Meáin, Aran Islands, Ireland
Inis Meáin, founded by Tarlach de Blácam and Áine Ní Chonghaile, specialises in luxury knitwear inspired by traditional Aran Island designs.
The brand’s signature creation is the Aran sweater, reimagined with contemporary silhouettes and rare yarns such as baby alpaca and silk-cashmere blends.
Inis Meáin’s commitment to heritage is evident in its use of traditional stitching patterns and knitting techniques, with each garment produced on the remote island.
Prices for Inis Meáin sweaters start at £250, with limited edition pieces in rare fibres reaching £600.
Fact
Inis Meáin developed a unique “Ardán” stitch, inspired by the island’s stone walls, which is incorporated into many of their designs as a subtle nod to the brand’s origins.
48. Zimmerli
Inception – 1871
Origin – Aarburg, Switzerland
Zimmerli, founded by Pauline Zimmerli-Bäurlin, is renowned for producing some of the world’s finest underwear and loungewear.
The brand’s signature creation is the Sea Island cotton undershirt, featuring hand-cut fabric and manually guided sewing for unparalleled comfort.
Zimmerli’s commitment to quality is evident in its use of rare, long-staple cotton and silk blends, with each garment undergoing 18 separate quality checks.
Prices for Zimmerli underwear start at £50 for basic styles, with silk pyjama sets reaching £500.
Fact
Zimmerli still employs the original “Richelieu” machines from the early 20th century for certain production steps, as these machines create a uniquely soft and durable stitch unmatched by modern equipment.
49. Christophe Lemaire
Inception – 1991
Origin – Paris, France
Christophe Lemaire, founded by its eponymous designer, offers minimalist, functional luxury clothing with a focus on timeless design.
The brand’s signature creation is the oversized, unstructured coat, crafted from luxurious fabrics and designed for versatile, year-round wear.
Lemaire’s commitment to sustainability is evident in its use of eco-friendly materials and its emphasis on creating long-lasting, multi-functional garments.
Prices for Lemaire outerwear start at £800, with limited edition pieces in rare fabrics reaching £2,000.
Fact
Christophe Lemaire developed a unique “twisted” pattern-cutting technique that allows for an increased range of motion in tailored garments without compromising their clean lines.
50. Valextra
Inception – 1937
Origin – Milan, Italy
Valextra, founded by Giovanni Fontana, specialises in handcrafted leather goods known for their minimalist design and exceptional quality.
The brand’s signature creation is the Iside bag, featuring clean lines, a distinctive V-shaped closure, and hand-painted edges.
Valextra’s commitment to craftsmanship is evident in its use of full-grain calfskin and patented techniques such as the Costa lacquering process for edge painting.
Prices for Valextra wallets start at £300, with limited edition travel bags reaching £5,000.
Fact
Valextra developed a unique mathematical formula to determine the perfect proportions for their bags, ensuring aesthetic harmony regardless of size or style.
Conclusion
This curated list of 50 luxury brands represents the pinnacle of men’s fashion and accessories, catering to ultra-high-net-worth individuals who prioritise quality, craftsmanship, and exclusivity.
From the cashmere mastery of Loro Piana to the horological innovations of Richard Mille, these brands embody centuries-old traditions alongside cutting-edge innovations.
Key observations across these luxury houses include:
- Uncompromising quality involving dozens or even hundreds of hours of handwork per item
- Use of rare materials such as vicuña, sea island cotton, and precious metals
- Limited productions, ensuring exclusivity and heightening desirability
- Rich histories, with most brands boasting legacies spanning multiple generations
- Bespoke and made-to-measure services offering the ultimate in personalisation
- Emphasis on sustainability and ethical production
- Subtle branding over loud logos
- High prices of five or six figures that reflect exceptional materials, labour, and brand exclusivity.
These brands continue to thrive by catering to a discerning clientele who value artistry, heritage, and uncompromising quality.
From the Swann Club’s champagne shoe-polishing ritual at Berluti to Bijan’s ultra-exclusive by-appointment-only boutique, these houses offer experiences as luxurious as their products.
As the luxury market evolves, these brands adapt while staying true to their core values, ensuring their relevance in the ever-changing landscape of high-end men’s fashion.
Whether it’s a hand-tailored suit from Anderson & Sheppard, a limited-edition timepiece from Patek Philippe, or a bespoke pair of John Lobb shoes, these creations represent not just clothing or accessories, but investments in enduring style and quality.
For the ultra-wealthy, these brands offer more than just products; they provide entry into a world of refined taste, unparalleled craftsmanship, and exclusive experiences – a world where one’s own initials are indeed enough.