Turnbull & Asser, the venerable Jermyn Street shirtmaker, has been synonymous with sartorial excellence since 1885.
This bastion of British style has dressed some of the world’s most influential figures for over a century.
From royalty to Hollywood icons, political leaders to literary giants, Turnbull & Asser’s clientele reads like a who’s who of global influence.
Each name on this list represents not just a customer but a testament to the brand’s enduring quality and prestige.
1. King Charles III
King Charles III’s association with Turnbull & Asser dates back to his days as the Prince of Wales, granting them a Royal Warrant in 1980.
The monarch favours their bespoke shirts, particularly those with distinctive spread collars and double cuffs.
Charles’s preference extends beyond shirts to include ties, pocket squares, and even pyjamas.
His continued patronage underscores the brand’s ability to cater to the highest echelons of society while maintaining impeccable quality.
2. Prince William, Duke of Cambridge
Prince William has embraced Turnbull & Asser as his go-to for formal wear, continuing the royal family’s tradition.
The Duke has been spotted wearing the brand’s crisp white shirts at numerous official engagements and state functions.
William’s choice reflects both family tradition and a personal appreciation for refined British tailoring.
His patronage ensures Turnbull & Asser’s relevance to a new generation of style-conscious gentlemen.
3. Daniel Craig
As James Bond, Daniel Craig brought Turnbull & Asser to a global audience in ‘Casino Royale’, ‘Quantum of Solace’, and ‘Skyfall’.
Craig’s Bond showcased the brand’s versatility in both high-octane action sequences and formal scenes.
Off-screen, the actor incorporates Turnbull & Asser pieces into his personal wardrobe, demonstrating genuine appreciation for the brand.
Craig’s association has introduced a new generation to the allure of bespoke British shirtmaking.
4. Sean Connery
Sean Connery, the original cinematic James Bond, was instrumental in establishing Turnbull & Asser’s association with the 007 franchise.
Connery’s Bond notably wore the iconic light blue Turnbull & Asser shirt in ‘Dr. No’, setting a sartorial standard for the character.
The actor’s personal wardrobe also featured Turnbull & Asser pieces, blurring the line between his on-screen and off-screen personas.
Connery’s legacy continues to drive interest in the brand among those seeking to emulate his timeless style.
5. Pierce Brosnan
Pierce Brosnan wore Turnbull & Asser shirts in all four of his Bond films, from ‘GoldenEye’ to ‘Die Another Day’.
Brosnan’s Bond showcased the brand’s ability to evolve with the times while maintaining its core aesthetic.
Off-screen, he has been spotted in Turnbull & Asser at red carpet events, further solidifying his association with the brand.
His endorsement bridged the gap between Connery’s classic Bond and the more modern interpretation of the character.
6. Winston Churchill
Sir Winston Churchill was a lifelong Turnbull & Asser customer, favouring their shirts, bow ties, and the famous ‘siren suit’.
The wartime Prime Minister’s preference underscored the brand’s reputation for quality during times of national crisis.
Churchill’s iconic ‘Churchill spot’ tie, featuring white polka dots on a navy background, remains a Turnbull & Asser signature item.
His patronage cemented the brand’s status as a symbol of British resilience and tradition.
7. Ronald Reagan
President Ronald Reagan’s preference for Turnbull & Asser highlighted the brand’s appeal beyond British shores.
Reagan was particularly fond of their bold striped shirts, which became a signature element of his presidential style.
His choice reflected the brand’s association with power and conservative values in American politics.
Reagan’s patronage established Turnbull & Asser as a favourite among American political elites.
8. Charlie Chaplin
Charlie Chaplin brought Hollywood glamour to Turnbull & Asser’s client list in the early 20th century.
The silent film star favoured the brand’s shirts and accessories for his personal wardrobe, distinct from his famous on-screen persona.
Chaplin’s patronage highlighted Turnbull & Asser’s appeal to those who appreciated understated elegance off-camera.
His association showcased the brand’s versatility, appealing to both aristocracy and artistic elite.
9. Elton John
Sir Elton John has commissioned numerous bespoke shirts from Turnbull & Asser, often featuring bold colours and patterns.
His flamboyant style has pushed the boundaries of the brand’s conventional design, demonstrating their ability to cater to individual tastes.
John’s relationship with Turnbull & Asser spans decades, evolving alongside his own style and career.
His continued loyalty highlights the brand’s appeal to those who value both tradition and self-expression.
10. David Gandy
Model and style icon David Gandy represents a new generation of Turnbull & Asser enthusiasts.
Gandy’s appreciation for classic British style aligns perfectly with the brand’s ethos, making him a natural ambassador.
He has been featured wearing Turnbull & Asser at numerous fashion events and in high-profile editorial shoots.
Gandy’s influence has introduced the brand to a younger, style-conscious audience, ensuring its relevance in contemporary fashion.
11. Michael Caine
Sir Michael Caine’s association with Turnbull & Asser dates back to the 1960s, coinciding with his rise in British cinema.
The actor has worn the brand both on and off-screen, including in his iconic role in ‘The Italian Job’.
Caine’s enduring loyalty reflects Turnbull & Asser’s ability to remain relevant across changing fashion trends.
His patronage has maintained the brand’s reputation as a symbol of sophisticated British style.
12. Fred Astaire
Fred Astaire, renowned for his impeccable style, often featured Turnbull & Asser pieces in his performances.
The legendary dancer favoured the brand’s dress shirts, which looked elegant even during his vigorous dance routines.
Astaire’s association dates back to Hollywood’s golden age, underscoring Turnbull & Asser’s timeless appeal.
His patronage established the brand as a favourite among the entertainment elite of his era.
13. Tom Wolfe
Author Tom Wolfe’s distinctive white suits were invariably complemented by Turnbull & Asser shirts.
Wolfe’s preference for the brand’s crisp white shirts became an integral part of his public persona over decades.
His loyalty highlighted Turnbull & Asser’s appeal to intellectual and creative figures.
Wolfe’s iconic look cemented the brand’s reputation for classic, timeless elegance in literary circles.
14. Jack Nicholson
Hollywood legend Jack Nicholson has frequently been spotted in Turnbull & Asser throughout his illustrious career.
Nicholson’s penchant for the brand’s shirts and ties aligns with his reputation for sophisticated, slightly roguish charm.
His patronage spans several decades, reflecting Turnbull & Asser’s enduring relevance in Hollywood.
Nicholson’s loyalty underscores the brand’s ability to cater to strong, distinctive personalities in the film industry.
15. Clint Eastwood
Clint Eastwood, another Hollywood icon, has been a long-time Turnbull & Asser client.
Eastwood’s preference for the brand’s classic styles reflects his own no-nonsense approach to fashion.
He has worn Turnbull & Asser shirts both on-screen in notable films and at high-profile industry events.
Eastwood’s continued patronage speaks to the brand’s consistent quality and timeless appeal across generations of film stars.
Styling Beyond Turnbull & Asser
Wearing luxury shirts from Turnbull & Asser is a small step towards dressing like a confident gentleman.
Perfect men’s styling starts with your unique body type and colour palette and only then, with the occasion, location, season, and time of the day – and this is a men’s styling secret that only expert image consultants know.
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