With over 30 years of experience in men’s styling services, we’ve helped countless young men achieve the timeless and sophisticated Old Money look.
The key to nailing this classic aesthetic lies in choosing clothing brands embody the essence of silent wealth.
These brands, steeped in rich heritage and unwavering commitment to quality, are the cornerstones of any well-curated Old Money style wardrobe.
In this article, we’ll share our top picks for Old Money style brands that elevate elegance and set you apart as a confident, successful man of discerning taste.
1. Burberry
Burberry is a British heritage brand that epitomises luxury and sophistication.
The brand’s iconic trench coats, crafted from the finest materials and featuring the signature check pattern, have been a staple in the wardrobe of Old Money fashionistas for generations.
Must-haves
Trench coats, cashmere scarves, check-patterned accessories
Ideal for
Elevating outerwear, adding a touch of British refinement
2. Ralph Lauren
Ralph Lauren is the quintessential Old Money style brand, renowned for its classic American Preppy style and impeccable craftsmanship.
The brand’s iconic polo shirts, Oxford button-downs, and tailored blazers are must-haves for any aspiring Old Money style enthusiast.
Must-haves
Polo shirts, oxford button-downs, tailored blazers
Ideal for
Casual and formal occasions, showcasing refined elegance
3. Brooks Brothers
Founded in 1818, Brooks Brothers is the oldest men’s clothier in the United States and a cornerstone of the Old Money style.
The brand’s rich history and dedication to quality have made it a favourite among presidents, business tycoons, and fashion connoisseurs.
Must-haves
Oxford shirts, classic blazers, timeless cable-knit sweaters
Ideal for
Refined business attire, sophisticated casual wear
4. Lacoste
Lacoste is a French heritage brand associated with tennis and country club culture since its founding in 1933.
The brand’s iconic polo shirts, featuring the embroidered crocodile logo, are a must-have for any BCBG Old Money-style wardrobe.
Must-haves
Polo shirts, tennis-inspired sneakers, cotton sweaters
Ideal for
Casual occasions, sporting events, showcasing your appreciation for classic sportswear
5. Brunello Cucinelli
Brunello Cucinelli is an Italian luxury brand that epitomises the concept of “sprezzatura,” or effortless elegance.
Crafted from the finest materials, the brand’s cashmere sweaters, tailored trousers, and suede jackets are quiet luxury statement pieces.
Must-haves
Cashmere sweaters, tailored trousers, suede jackets
Ideal for
A great clothing brand for refined and luxurious Italian old-money staples
6. Crockett & Jones
Regarding Old Money style footwear, Crockett & Jones is a name that stands out.
The British label has crafted exceptional dress shoes since 1879, using the finest leather and time-honoured techniques.
Must-haves
Wingtip boots, loafers, Oxford shoes
Ideal for
Building a foundation of refined footwear suitable for both casual and formal occasions
7. Barbour
Barbour is a British brand synonymous with the Sloane Ranger style, country living, and outdoor pursuits for over a century.
The brand’s waxed cotton jackets and quilted vests are essential for any Old Money style enthusiast who appreciates the great outdoors.
Must-haves
Waxed cotton jackets, quilted vests, tweed accessories
Ideal for
Adding a touch of rugged sophistication to any casual outdoor activities
8. Turnbull & Asser
Turnbull & Asser is a British shirtmaker dressing royalty, celebrities, and discerning gentlemen since 1885.
The brand’s bespoke and ready-to-wear shirts are crafted from the finest fabrics and feature impeccable attention to detail.
Must-haves
Bespoke or ready-to-wear shirts, silk ties, pocket squares
Ideal for
Elevating your shirt game, making a statement with luxurious fabrics and expert craftsmanship
9. J.Press
J.Press is an American brand that has been a favourite among Ivy League students and alumni since its founding in 1902.
The brand’s classic tailoring makes it a perfect choice for those seeking to achieve the old-money look.
Must-haves
Tweed sport coats, seersucker suits, ribbon belts
Ideal for
Embracing the Preppy side of Old Money style, adding a touch of whimsy to your wardrobe
10. Alden
Alden is an American footwear brand crafting exceptional shoes since 1884.
The brand’s dedication to quality and craftsmanship has earned it a loyal following among Old Money style enthusiasts.
Must-haves
Penny loafers, cordovan leather shoes, tassel loafers
Ideal for
Investing in timeless footwear that will last a lifetime, suitable for both casual and formal occasions
FAQs
How to identify authentic old-money clothing brands?
Old Money brands utilise high-quality fabrics, impeccable tailoring, minimalist logos, and effortlessly put-together style known as quiet luxury.
Is Tommy Hilfiger old money?
Not an Old Money brand per se, Tommy Hilfiger is what you would call an ‘affordable’ Old Money brand due to its preppy style offerings. Established in 1985, Tommy Hilfiger was one of the first American fashion brands to democratise the Ivy League style.
Is Gucci old money?
Gucci is considered one of the heritage Italian brands. However, recently the brand has shifted from classic designs to cutting-edge trendy looks that are more appealing to the new money crowd.
Expert Men’s Styling Services
When building a timeless capsule wardrobe, focus on timeless pieces from brands with a rich heritage and commitment to quality craftsmanship.
Invest in classic garments that will never go out of style, and remember that the key to achieving the Old Money look is to prioritise understated elegance over flashy trends.
If you are unsure how to take your Old Money style to the next level, The VOU’s expert stylists are here to help.
Take the First Step With The VOU’s Styling Quizzes
Start your style journey with our free resources. First, take our Face Shape Quiz to confirm your face shape and receive initial styling guidance.
Then, discover your most flattering colours with our Seasonal Colour Analysis Quiz.
Learn which garment styles suit you best through our Body Shape Quiz, and find your ideal personal style with our Fashion Style Quiz.
Transform Your Image with The VOU’s Professional Guidance
For comprehensive image development that goes beyond hat selection, The VOU offers expert styling services to ensure your complete look projects success and sophistication.
Our Professional Face Shape Analysis package provides you with a scientific analysis of your exact face shape, personalised hairstyle recommendations, customised facial hair styling guide, expert eyewear selection guidance, and detailed grooming recommendations tailored to your unique features.
For the most comprehensive transformation, consider our Complete Image Transformation Package.
This premium service includes our Professional Face Shape Analysis, Seasonal Colour Analysis, Body Shape Analysis, Fashion Style Analysis, Wardrobe Curation Guide, and Personal Brand Development.
Through this complete package, you’ll develop a cohesive style that communicates success and sophistication across all aspects of your appearance.
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With years of expertise in high-end fashion collabs and a PhD in Sustainable Fashion, Ru specialises in curating eco-luxe wardrobes for the modern gentleman seeking understated refinement.
After years of managing hundreds of fashion brands from London's office of a global retailer, Mandy has ventured into freelancing. Connected with several fashion retailers and media platforms in the US, Australia, and the UK, Mandy uses her expertise to consult for emerging fashion brands create top-notch content as an editorial strategist for several online publications.
With over twenty years of front-row fashion and styling events, collabs with haute-couture houses, and a PhD in Luxury Fashion, Laurenti is an expert in crafting personalised looks that depict old-money sophistication.