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About The VOU

Old Money Style and Elegance for Successful, Refined Gentlemen

The VOU is London’s premier styling agency for young gentlemen seeking to master the art of classic, old-money style to achieve a timeless, refined aesthetic.

Co-founded by two experts and PhDs in Luxury and Sustainable Fashion – Laurenti Arnault and Ru Amiri – The VOU’s styling services are grounded in profound knowledge, heritage, and sartorial excellence.

Our mission is to empower discerning gentlemen like you to harness the transformative power of impeccable dressing, enabling you to look and feel your best while making a lasting impression in any setting.

Initially launched as a fashion magazine, The VOU has evolved – at the demand of our audience – into a boutique styling agency for successful men seeking to master the art of old-money dressing, the hallmark of true gentlemanly style.

The VOU’s style experts and image consultants provide top-tier styling advice for men and a unique aesthetic that makes gentlemen exude refinement, sophistication, and success.

Why Style With Us

In an age of fleeting trends and self-proclaimed “fashion influencers,” The VOU is your trusted source for genuine, expert guidance on cultivating enduring personal style.

Think of The VOU as your sophisticated older brother – worldly, cultured, and always ready with invaluable advice to help you navigate your style journey with finesse.

Like you, we’re obsessed with fashion’s magical power to transform one’s appearance, feelings, and even social status.

Whether you’re a student, an aspiring entrepreneur, or a high-flyer professional, our team of experienced fashion stylists is obsessed with empowering men like you to build confidence through style.

Why Style With Us

In an age of fleeting trends and self-proclaimed “fashion influencers,” The VOU is your trusted source for genuine, expert guidance on cultivating enduring personal style.

Think of The VOU as your sophisticated older brother – worldly, cultured, and always ready with invaluable advice to help you navigate your style journey with finesse.

Like you, we’re obsessed with fashion’s magical power to transform one’s appearance, feelings, and even social status.

Whether you’re a student, an aspiring entrepreneur, or a high-flyer professional, our team of experienced fashion stylists is obsessed with empowering men like you to build confidence through style.

Professional Styling Packages

Personal Styling Consultations

Work one-on-one with our expert men’s stylists to develop a refined, cohesive aesthetic aligned with your unique lifestyle, preferences, and goals. Our bespoke consultations encompass style and fit guidance, grooming advice, occasion-specific recommendations, and more.

Virtual Styling Sessions

Experience the convenience of personalized men’s styling advice from anywhere in the world via our online styling service. Our virtual consultations deliver the same expertise and attention to detail as our in-person sessions.

Complete Wardrobe Overhauls

Allow our men’s fashion consultants to skillfully curate your entire wardrobe, ensuring each piece works seamlessly together while reflecting your personal brand. We’ll carefully edit your existing closet and fill in any gaps with impeccably chosen clothing and accessories.

Personal Shopping Packages

Elevate your style easily via our personalized shopping services. Your dedicated men’s stylist will pre-select clothing and accessories that fulfill your style goals, enabling you to acquire essential garments, footwear, and accessories for a timeless, polished wardrobe.

Styling Expert Team

LAURENTI ARNAULT

Co-founder

With over twenty years of front-row fashion and styling events, collabs with haute-couture houses, and a PhD in Luxury Fashion, Laurenti is an expert in crafting personalized looks that depict old-money sophistication.

RU AMIRI

Co-founder

With years of expertize in high-end fashion collabs and a PhD in Sustainable Fashion, Ru specializes in curating eco-luxe wardrobes for the modern gentleman seeking understated refinement.

PIERRE-ANDRE BEN LASSIN

Head of Men's Styling and Image Consulting

Pierre-Andre's art and mastery of blending classic fashion with contemporary flair make him a leading image consultant for discerning clients.

Styling contributors

Mandy Meyer, Marta Michnik, Caroline Evans, Elizabeth Wilson, Paula Simpson, Rebecca Hunt, Bruce Knox

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