About Us

Who is The VOU?

The VOU is an award-winning team with years of expertise in fashion and media at companies like Hearst, Gannett, Conde Nast, Richemont, and AOL.

The VOU’s team is diverse, including business and academic advisors, fashion designers, market analysts, stylists, developers, editors, and expert writers.

The VOU team’s mission is simple: to create a home of alternative fashion styles and a place that empowers readers to retain and foster their uniqueness and originality.

The VOU Fashion Magazine

Why The VOU magazine?

We started The VOU magazine in 2019 because, like you, we’re obsessed with alternative fashion styles and their magical-like power in transforming one’s appearance.

Nowadays, millions of people rely on us monthly to deliver nonconformist, challenging, and trendsetting alternative fashion content that informs, inspires, and empowers them to make educated fashion choices.

The VOU Team

LAURENTI ARNAULT

Editor-in-Chief

Laurenti has over ten years of editorial experience in the fashion landscape and has been with The VOU since its inception.

Often on fashion stages either as a host or a guest, Laurenti’s work is featured by Business Insider, Ted Talk, Common Objective, Fiber 2 Fashion, Reshape, Women of Wearables, Flanders DC & Belgium Fashion Week, E.U. Fashion Tech Accelerator, BuzzFeed, and many more.

With a Master’s degree in the management of Luxury Fashion brands and a Ph.D. in Consumer Behavior in Luxury Fashion, Laurenti is passionate about fashion innovation, in particular, the impact of smart garments and one’s identity.

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RU AMIRI

Executive Editor

With over ten years of experience in media advertising and fashion e-commerce platforms, Ru has been with The VOU magazine since day one.

An active contributor to Business Insider, WTVOX, Women of Wearables, Fiber 2 Fashion, Technical Textile, and Reshape, Ru’s interests revolve around consumer psychology and sustainable development in fashion.

Ru has a Bachelor’s in Industrial Engineering, a Master’s in Marketing, and a Ph.D. in Consumer Behavior in Sustainable Fashion.

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SALENDRA SMITH

Commerce Manager

Having held pivotal roles in renowned organizations such as Virgin Atlantic, SAS, and WTVOX, Salendra boasts a distinguished career overseeing intricate commercial infrastructures.

Her journey began as a Commercial Specialist at Virgin Atlantic, where she polished her commerce and management skills, followed by Commerce Manager at WTVOX and Director of Marketing at Scandinavian Airlines.

An accomplished Southern New Hampshire University graduate with a Business Administration and Management degree, Salendra is the current Head of Commerce at The VOU.

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EAMON KUNZE

Head of Communications

From a Communications Specialist at Amazon Business to Head of Media Relations at WTVOX and LARA Media Group, Eamon’s experience spans over a decade, with a track record in corporate communications and strategic leadership.

Eamon is an alumnus of Regent’s University London, where he obtained a Bachelor’s degree in Business, Management, and Marketing and holder of a Master’s degree in Public Administration from the prestigious London College of Fashion.

As the current Head of Communication at The VOU, Eamon integrates his vast experience and robust education to foster business partnerships of the highest quality.

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AIDAN RUSSELL

Managing Editor

From Contributing Writer to Managing Editor and a series of critical roles at leading media outlets like The Verge, Forbes, and WTVOX, Aidan Russell is a seasoned professional in the media industry.

Aidan holds a Bachelor’s degree in Computer Science from UCL and a Master’s in Computer Applications from London Metropolitan University, hence his passion for the intersection of media and technology.

Currently the Managing Editor at The VOU, Aidan oversees editorial development, ensuring timely delivery and maintaining the highest quality standards.

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MANDY MEYER

Senior Editor

Mandy Meyer is a seasoned fashion and media professional with over 20 years of experience managing communications for online fashion retailers like Zalando, Next Pls, Everlane, and Shein.

Mandy’s expertise has shaped the content and success of these global e-commerce fashion platforms, and she continues serving as the Managing Editor for The VOU Magazine.

Mandy’s deep understanding of the fashion industry and wealth of experience ensures the magazine’s voice and tone match the ethos of alternative fashionistas.

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ANA ALVES

Fashion Editor

A holder of a Master of Arts in Entertainment and Media Management from the London College of Fashion, Ana’s work is a testament to using clever marketing to shift towards sustainable fashion.

Ana’s journey began at Unilever and Saatchi & Saatchi Wellness, where she honed her marketing acumen, followed by WTVOX and LARA Media Group, where she found her passion for sustainable fashion.

After mentoring and promoting several Brazilian sustainable fashion startups in publications like Forbes, Wired, and Vanity Fair, Ana is the current Fashion and Style Editor at The VOU, shaping the discourse on sustainable fashion.

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The VOU Contributors

The VOU Editorial Guidelines

Click here for our full editorial guidelines, standards, policies, and processes surrounding product recommendations.

Click here for our Code of Conduct

Click here for our Terms and Conditions

Click here for our Privacy Policy.

The VOU Diversity Pledge

Diversity and inclusivity are at the heart of everything we do here at The VOU.

We are being transparent with the actionable steps to make diversity, inclusivity, and representation our number-one priority.

Click here to see our Diversity Pledge in its entirety.

Work at The VOU

The VOU’s editorial team is always looking for experienced fashion writers able to deliver expert-backed styling advice that informs and empowers our readers.

If that’s you, email a few examples of your published work to contact@thevou.com.

Please note that we do not accept ghostwriters or unrequested guest-authored articles.

If you are an experienced fashion editor, fashion trends analyst, or front and backend developer with experience in fashion commerce, view our latest job openings.

Advertise With Us

Thanks to SEMSEA 1.2 (Semantic Search and Intent Targeting Algorithm), a unique combination of AI technology, brand credibility, and user intent, The VOU magazine delivers the highest ROI to its worldwide advertisers.

For advertising inquiries, email us at contact@thevou.com or check out our advertising offers to learn more.

Partner Brands

The VOU Fashion Magazine - Partner Brands

Contact Us

For fashion style ideas, comments, and general press inquiries, we look forward to hearing from you at contact@thevou.com.

You can also contact us in writing at 85 Great Portland Street, London, England W1W 7LT, United Kingdom.

About LARA Media Group

The VOU is part of the LARA Media Group family, a London-based digital publishing media house, and the home of several iconic brands like WTVOX magazine, Wardrobe of Tomorrow, and Horoscope Today.