25 Hottest Korean Fashion Brands Taking Over American and British Streets

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As Korea continues to be a leading source for the ‘Next Big Thing,’ Korean fashion brands and designers are taking center stage.

As Korean social ideals are rooted in Confucianism, most Koreans have a more reserved approach to fashion.

However, as Korean women break old patriarchal norms, women empowerment movements like libertarian dressing are catching ground fast.

In this article, I have curated 25 Korean fashion brands running Seoul’s fashion streets and taking over European and American markets.

From modern streetwear to fine couture, these must-know Korean brands represent the cream of the country’s thriving fashion scene.




1. HYEIN SEO

Best for High-end Streetwear

HYEIN SEO Korean designer fashion brand

SHOP ON FARFETCH (W)

SHOP ON FARFETCH (M)

Showcasing a unique sensual edge, often associated with the Fairy Grunge clothing style, Hyein Seo is one of the most sought-after high-end Korean streetwear brands.

Hyein’s designs are the antithesis of past Korean social ideals and conservative views of constant external validation.

Hyein Seo’s fashion creations are forms of female body liberation that shift how Korean women express and view the latest Korean beauty standards.

Rihanna wearing Hyein Seo Korean street fashion brand

 

Unique, special, and striking, this Korean fashion label is loved and endorsed by Rihanna on Instagram.

2. ROKH

Best for Catwalk-like Designs

ROKH Korean designer fashion

SHOP ON FARFETCH

Rok Hwang is a Korean fashion designer based in London, UK, who won worldwide recognition after winning the LVMH Prize 2018.

Before launching Rokh, Hwang worked under the tutelage of Céline’s Phoebe Philo, followed by stints with Louis Vuitton and Chloe.

Rok’s label boasts classic wardrobe staples reassembled in clever, unique ways, with an aesthetic clothing style that fills the gap left by Phoebe Philo’s departure from ‘old Céline.’



3. REIKE NEN

Best for Designer Shoes and Bags

REIKE NEN Korean designer fashion shoes and bags

SHOP ON FARFETCH

SHOP ON W CONCEPT

Directed by designer Rei Yoon Hong Mi, Reike Nen is a high-end accessories label renowned for blending traditional with contemporary Korean styles.

Reike Nen’s designs are simple yet unique, in an exquisite choice of colors that augments the brand’s air of delicate sophistication.

4. EENK

Best for Vintage and Retro Garments

EENK Korean fashion brand

SHOP ON W CONCEPT

Outspoken lover of vintage fashion, designer Hyemee Lee ensures her views are shown in her clothing label EENK.

Each of Lee’s collections is rooted in classic haute couture but augmented with a modern, unexpected twist.

The brand’s designs take on influences from past Korean eras, and the resulting looks are impressive.

The brand is versatile – You can go in any direction with EENK pieces,

explains Lie Sang Bong, a Korean fashion designer whose creations are sported by Beyoncé, Rihanna, Lady Gaga, and Lindsay Lohan.

Hailed as one of the top Korean fashion designers, it is only a matter of time before Lee’s creations make it big in the West.




5. TIBAEG

Best for Bohemian Style Designs

TIBAEG Korean clothing brand

SHOP ON W CONCEPT

Tibaeg is a creation of Chou Eun-ae, an up-and-coming South Korean designer.

The label’s designs have a flavor of tradition only found in Bohemian clothing brands.

Like “the way a tea bag infuses its rich flavors into the water,” Tibaeg’s garments are permeated with natural colors and prints, expressing “tender emotions and lots of joy.

6. LIE COLLECTION

Best for Modern Korean Fashion

LIE COLLECTION modern Korean fashion brand

SHOP ON W CONCEPT

LIE Collection was born from a shared vision of Chung Chung Lee and Nana Lee – children of the renowned designer behind the legendary Korean fashion house Lie Sangbong.

The Korean clothing label creates a wide range of styles for modern women, from e-girl clothing to cyberpunk fashion.




7. SJYP

Best for Denim

SJYP Korean fashion brand

SHOP ON FARFETCH

SHOP ON SSENSE

Launched by the Korean designer duo Steve J and Yoni P in the summer of 2015, SJYP is a contemporary Korean fashion label taking the world by storm.

Winner of Style Icon Asia in 2016, the Korean brand’s crinkle pants and jackets in unique cut-offs and extravagant shades of blue denim are instant eye-catchers.

8. GOEN JONG

Best for Korean Romantic-Couture

GOEN JONG Korean fashion brand

SHOP ON FARFETCH

After receiving a degree in fashion design from Paris’ prestigious Studio Bercot, Goen Jong returned to her native Korea in 2012 to launch her eponymous fashion brand.

The designer’s architectural silhouette oozes refined romanticism, recognized and demanded by retailers such as Opening Ceremony and Harvey Nichols.

The balance between delicate and structural design makes a powerful visual impact on women’s bodies.

A winner of the 2017 SFDF Awards, the label is one of Korea’s most representative fashion brand.




9. MUNN

Best for Androgynous Clothing

MÜNN Korean unisex clothing brand

SHOP ON MUNNSEOUL

Launched in 2013 by South Korean designer Han Hyun-min, MUNN is an androgynous clothing label that impresses with brilliant cuts and a balanced blend of streetwear.

Some of Han Hyun-min’s most famous creations are deconstructed formal wear – suits from salvaged wool or woven capes from men’s ties.

Infused by a retrofuturistic style with zippers or patches ‘wrongly’ placed, every outfit carries a sense of intent and a polished look.

10. ANDERSSON BELL

Best for Korean-Japandi Style

ANDERSSON BELL Korean Fashion

SHOP ON FARFETCH (W)

SHOP ON SSENSE (M)

At first glance, Andersson Bell‘s urban, street-inspired style creations can be confused with a Scandinavian fashion brand.

And that’s not bad, especially now with the growing demand for ‘Japandi’ fashion.

Clean, calm, and harmonious, the blending of Japanese fashion and Scandinavian designs (hence ‘Japandi’) is becoming a hot commodity in fashion circles.

Similarly, Andersson’s creations deliver that unique Scandinavian minimalism but, hailing from Seoul, with a blend of Korean straightforwardness.

The brand incorporates elements of both cultures to create genderless clothing wrapped in a timeless and eccentric silhouette.

And, as expected from a top fashion brand, Andersson Bell is now available at top clothing stores worldwide.




11. ROCKET X LUNCH

Best for Designer Day Wear

ROCKET X LUNCH Korean fashion brand

SHOP ON W CONCEPT

With logo free creations, Rocket-x-Lunch is the epitome of high-end, chic Korean fashion.

With a large selection of clothing, from layered tees to leather jackets, the brand’s garments have a quirky, irreverent touch, relevant all year round.

12. WE11-DONE

Best for Traditional Androgynous Clothing

WE11-DONE Korean fashion brand

SHOP ON FARFETCH

In 2014, lifelong friends Dami Kwon (G-Dragon’s sister) and Jessica Jung founded Rare Market, a concept store that unearths Korean cult labels and other overseas gems.

The duo launched WE11DONE (pronounced “well done”), an androgynous fashion label.

Distinct and elevated, the brand’s clothes weave in past historical references in designs reimagined for the modern day.




13. FLEAMADONNA

Best for Maximalist Korean Clothing

FLEAMADONNA Korean clothing brand

SHOP ON W CONCEPT

Inspired by the latest runway collections, Fleamadonna is a great representative of maximalist Korean fashion.

The brand’s designer speaks of the Fleamadonna as ‘a girl who is never afraid to try and experiment with new designs, textures, and colors.’

14. WNDERKAMMER

Best for Sustainable Clothing

WNDERKAMMER sustainable Korean fashion brand

SHOP W CONCEPT

Founded in 2010 by Hye Young Shin, Wnderkammer is an independent Korean designer label that creates closet staples with a sustainable fashion twist.

Made from organic and natural fabrics, Wnderkammer clothes have that eco-friendly aspect much appreciated by Koreans.

The elevated outside-the-box designs create a subtle and charismatic vibe, reflected by minimalist silhouettes and clean details.




15. NOHANT

Best for Korean Streetwear

NOHANT Korean streetwear

SHOP ON W CONCEPT

A mash-up of modern preppy styles and streetwear, Nohant‘s specialty lies in its signature Lonely/Lovely sweatshirts (adored by model Barbara Palvin) and Universite de Nohant hoodies.

The brand is popular for casual rugby-striped tees, checked dusters over slouchy denim, and sweatsuits topped with varsity jackets.

You can shop for the brand via the official page or at the W Concept store.

16. 13 MONTH

Best for Urbal Street Style

13 Month Korean fashion label

SHOP ON W CONCEPT

According to the founders, the label 13 Month is ‘a shared ambition to launch something that does not exist, just like the 13th month of the year.’

Instead of returning to January from December, the creators hope to grow further from a place most people call “the end.”

Thus, the brand’s name symbolizes further growth and continuous development, and the creations are just that; ‘sweet figments of imagination turned into reality.’




17. IISE

Best for Understated Streetwear

IISE Korean fashion brand

SHOP ON BODEGA

IISE stands out by infusing streetwear fashion with unique elements of Korean culture, showcasing a relaxed and modern look.

Blending timeless cuts with practical functionality, IISE has everything from sweats and tees to accessories, even clothing for petit silhouettes.

Moreover, IISE blurs the line between genders with its gender-neutral clothing collections, which is uncommon in traditional Korean culture.

18. CHARM’S

Best for Grunge-Chic Clothing

CHARM'S Streetwear Korean fashion brand

SHOP ON BUYMA

If chic Korean grunge fashion is your aesthetic, then Charm’s is the fashion brand to shop for.

Best known for a unique urban streetwear style loved by K-pop royalty, the brand fuels fun and loud silhouettes.

Moreover, Charm’s sportswear capsule collaborations with Key from boy band Shinee and Irene Kim stand out from a mile.




19. CHANCECHANCE

Best for Punk-Style Streetwear

CHANCECHANCE Korean streetwear brand

SHOP ON BUYMA (W)

SHOP ON BUYMA (M)

Launched by Kim Chan in 2013, CHANCECHANCE blends Korean streetwear with a bit of 80s punk aesthetic in an awesome, unique way.

Not yet known in Europe or the US, Korean influencers, including the boy band BTS, endorse the Korean designer.

Chan’s colorful and multitextured high-waisted punk trousers, oversized peach blazers, matching shirts, checkered jeans for women, and vests are a must-wear.

20. MINJU KIM

Best for High-End Korean Attire

MINJUKIM Korean designer fashion brand

SHOP ON NET-A-PORTER

If you follow the ‘Next in Fashion’ series on Netflix, I am sure you’re familiar with Minju Kim’s playful fashion style and unique aesthetics.

Kim, the winner of Netflix’s reality series Next in Fashion and creator of the world tour costumes for the boy band BTS, has a “forward-thinking, and yet ultra-feminine” take on Korean fashion.

With unexpected colors, cuts, prints, and designs, Kim’s will make you feel like you’re living in a fairytale world.




21. STYLENANDA

Best for Affordable Women’s Clothing

STYLENANDA Korean fashion brand

SHOP NOW

While Stylenanda offers only Korean fashion for women, it has an English website and international shipping.

The site hosts a large variety of apparel from its brand, with the cheapest product starting at under $20.

While most clothes in the store are pretty affordable, Stylenanda also has a premium offering, with prices going up to $400.

22. KYE

Best for Designer Casual Wear

KYE Korean fashion brand

SHOP ON W CONCEPT

KYE is a Korean brand catering to fashion lovers who love to look well-put-together without sacrificing comfort.

Also popular in the US – Rihanna and Kylie Jenner love the brand – KYE often showcases its rare designs at New York Fashion Week.




23. DABAGIRL

Best for Women’s Casual & Formal Wear

DABAGIRL Korean fashion brand

SHOP ON YESSTYLE

As the name suggests, Dabagirl is a Korean clothing brand catering to women only.

From Grunge style checkered shirts to graphic knits and Y2K sweaters, the brand’s clothes are comfortable and easy to style.

Price-wise, Dabagirl is one of the more expensive Korean clothing brands, but as the saying goes, ‘you get what you pay for.’

24. BEYOND CLOSET

Best for Varsity Clothing

BEYOND CLOSET Korean clothing brand

SHOP ON W CONCEPT

A creation of Tae Yong, the concept of Beyond Closet is true to the brand name by offering collections beyond just clothes that hang in the wardrobe.

This varsity-inspired Korean clothing label celebrates individuality and style, offering trendy apparel that mixes high school preppiness with funky streetwear.




25. JUSTONE

Best for Affordable Basics

JUSTONE Korean clothing brand

SHOP ON YESSTYLE

A great brand for affordable basics, JustOne’s creations have, despite the low prices, an elegant look.

From Boho-dresses to boyfriend-jeans and 80s retro fashion garments, the Justone’s online store offers affordable clothing collections under $20.




Conclusion

I hope you liked my article covering the most popular Korean fashion brands taking over the American and European streets.

Leading the Korean fashion trends, some of these labels are more niche than others, but the prices are for all pockets.

Weekly Newsletter

Keep up with the latest in fashion, beauty and style!

After years of managing hundreds of fashion brands from London's office of a global retailer, Mandy has ventured into freelancing. Connected with several fashion retailers and media platforms in the US, Australia, and the UK, Mandy uses her expertise to consult for emerging fashion brands create top-notch content as an editorial strategist for several online publications.

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1 COMMENT

  1. As a Korean living in London I am always looking for brands from my native land. Didn’t know many of these brands but I shall give them a try now that you’ve recommended them here.

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