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About The VOU

Old Money Elegance for Successful Gentlemen

The VOU is London’s premier styling agency for gentlemen seeking to master the art of business-casual dressing to achieve a refined, timeless, old-money aesthetic.

Co-founded by two PhDs in Luxury Fashion – Laurenti Arnault and Ru Amiri – The VOU’s styling services are grounded in genuine knowledge and sartorial excellence.

Initially launched as a fashion magazine, The VOU has evolved – at the demand of our audience – into a boutique styling agency for successful and confident men that master the art of old-money dressing, the hallmark of true gentlemanly style.

Obsessed with fashion’s magical power to transform one’s appearance, feelings, and even social status, we have the tools to empower discerning gentlemen like you harness the transformative power of impeccable, old-money dressing.

Why Style With Us

In an age of fleeting trends and self-proclaimed “fashion influencers,” The VOU is your trusted source for genuine, expert guidance on cultivating enduring personal style. Think of The VOU as your sophisticated older brother – worldly, cultured, and always ready with invaluable advice to help you navigate your style journey with finesse.

The VOU’s style experts and image consultants provide top-tier styling advice for men and a unique aesthetic that makes gentlemen exude refinement, sophistication, and success.

Whether you’re an aspiring entrepreneur, a student, or a high-flyer professional, we are the number one online styling agency for men that can make you look and feel your best while making a lasting impression in the most demanding setting.

Our Stylists

Michelle Barrett

Michelle is a BA Hons graduate from the esteemed London College of Fashion and the recipient of the prestigious Stylist of the Year award in 2023. Michelle is a premier stylist for men and high-profile clients with over 25 years of experience in various mediums, including movies, television, light entertainment, business, corporate events and red-carpet galas. Also associated with Stylist X at the renowned Harvey Nichols, Michelle’s exceptional work and proven track record have earned her a unique standing in the fashion and styling industry.

  • Travel Availability: Worldwide
  • Current Location: London, UK
  • Booking Notice: 30 days in advance
  • Sarah Gilfillan

    Sarah Gilfillan is an experienced menswear personal stylist and shopper with over 15 years of experience working with bands, celebrities, TV shows on wardrobe edits, colour and style analysis, photo shoots, and extensive PR, advertising campaigns, and menswear editorials for fashion magazines through Sartoria Lab.

  • Travel Availability: 2h from London
  • Current Location: London, UK
  • Booking Notice: 7 days in advance
  • Karina Boyarshinova

    Karina Boyarshinova is a men's styling expert renowned for high-level silent luxury fashion, old-money aesthetics, and traditional looks. Karina’s services include personal shopping, wardrobe analysis and edits, personal and virtual styling, and tailored support that aligns with clients' unique lifestyles. With a comprehensive understanding of traditional fashion and the latest trends, Karina is an invaluable asset for gentlemen looking to elevate their style.

  • Travel Availability: Worldwide
  • Current Location: Lisbon, Portugal
  • Booking Notice: 30 days in advance
  • Carmen Kiss

    Carmen Kiss is a personal stylist specialising in old-money styles like Preppy, BCBG, Sloane Ranger, Countryside, but with a chic touch of contemporary flair. Carmen has a background from ESMOD Paris and extensive experience in branding and image consultancy, personal shopping, wardrobe detox, capsule wardrobes, signature look creation, and photoshoot styling.

  • Travel Availability: Worldwide
  • Current Location: Lisbon, Portugal
  • Booking Notice: 15 days in advance
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