As a successful entrepreneur, there’s no doubt you understand the importance of making a lasting impression.
Your outfit speaks volumes about your character, confidence, and ambition, and the French Old Money style is great for showcasing good taste and success.
Nothing captured better the essence of Parisian Old Money style than these ten heritage high-end designer brands
These heritage clothing brands create an Old Money look that the Parisian elite will envy.
Hermes
Established in 1837 in Paris, France, Hermes began as a harness workshop turned global luxury powerhouse.
Led by creative director Nadege Vanhee-Cybulski, Hermes is renowned for exquisite craftsmanship and traditional designs, making it a cornerstone of the French Old Money aesthetic.
Best for
Silk scarves, leather belts, wallets, and loafers
Formality level
Business-casual to formal
Louis Vuitton
Founded in 1854 in Paris, France, Louis Vuitton has a rich history as a luxury trunk maker that has since expanded into a full fashion house.
Currently, under Nicolas Ghesquiere’s creative direction, Louis Vuitton’s iconic monogram and high-end creations have long been associated with the French Old Money look.
Best for
Monogram print leather briefcases, ankle boots, sneakers, and silk pocket squares
Formality level
Casual to business-casual
Charvet
Charvet, established in 1838 in Paris, France, is the world’s oldest shirtmaker and a symbol of French elegance.
Known for exceptional quality and craftsmanship, Charvet is led by Anne-Marie Colban and remains a staple in French Old Money wardrobes.
Best for
Bespoke dress shirts, silk ties, mother-of-pearl cufflinks, and linen pocket squares
Formality level
Business-casual to formal
Lacoste
Founded in 1933 by French tennis champion Rene Lacoste, Lacoste is an iconic brand ideal for creating a casual Old Money look.
Currently under the creative direction of Louise Trotter, Lacoste’s polo shirts have become a casual staple in the French Old Money style.
Best for
Polo shirts, tennis-style sneakers, cotton chino shorts, and Breton sweaters
Formality level
Casual
Lanvin
Lanvin, founded in 1889 in Paris, France, is still the oldest French fashion house.
Presently designed by Bruno Sialelli, Lanvin’s impeccably tailored suits, and tuxedos are essential for achieving the French Old Money look.
Best for
Tailored suits, tuxedos, leather oxford shoes, and cashmere sweaters
Formality level
Business-casual to formal
Balmain
Balmain, established in 1945 in Paris, France, has undergone a modern transformation under Olivier Rousteing’s creative direction.
Despite its contemporary approach, Balmain’s tailored blazers and trousers remain relevant to the French Old Money aesthetic.
Best for
Tailored blazers, leather biker jackets, slim-fit jeans, and suede Chelsea boots
Formality level
Casual to business-casual
Goyard
Goyard, founded in 1853 in Paris, France, is a historic trunk maker known for its distinctive chevron print.
Led by Jean-Michel Signoles, Goyard is a favorite among French old-money style enthusiasts for its luxurious leather goods.
Best for
Chevron print leather briefcases, monogram print wallets, card holders, and duffle bags
Formality level
Business-casual to formal
Sandro
Sandro, established in 1984 by Evelyne Chetrite in Paris, France, offers a modern interpretation of the French Old Money style.
Under the creative direction of Evelyne’s son, Ilan Chetrite, Sandro is known for its contemporary yet timeless designs.
Best for
Slim-fit suits, leather jackets, merino wool sweaters, and suede loafers
Formality level
Casual to business-casual
AMI Paris
AMI Paris, founded in 2011 by Alexandre Mattiussi, has quickly become a go-to brand for modern French Old Money style.
With Mattiussi at the helm, AMI offers a fresh take on classic menswear staples, perfect for the younger generation.
Best for
Unstructured blazers, knitted polos, leather sneakers, and cotton chinos
Formality level
Casual to business-casual
Berluti
Berluti, founded in 1895 in Paris, France as a bespoke shoemaker, has expanded into a full menswear brand.
Currently, under Kris Van Assche’s creative direction, Berluti’s leather shoes and accessories are the epitome of French Old Money luxury.
Best for
Oxford shoes and boots, classic briefcases, silk ties
Formality level
Business-casual to formal
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Secrets for a Wealthy, Successful, and Confident Look
The French Old Money Appeal
In a world of fast fashion and fleeting trends, the French Old Money style stands out as a beacon of timeless elegance.
It’s a look that transcends age and occasion, exuding an air of refined sophistication that will set you apart as a successful entrepreneur.
Beyond its aesthetic appeal, French Old Money fashion represents a lifestyle and values that align with your ambitions.
It speaks to an appreciation for craftsmanship, a respect for tradition, and a desire for quality over quantity – traits that will serve you well in your professional life.
Master the French Old Money Look
Achieving the perfect French Old Money look may seem daunting, but with the help of The VOU’s expert stylists, it’s easier than you might think.
Our team specializes in curating timeless, sophisticated wardrobes that capture the essence of French elegance, helping you make a lasting impression in the business world.
We’ll work with you one-on-one to identify the key pieces that suit your personal style and body type, ensuring that you look and feel your best as you take on the challenges of entrepreneurship.
Take the first step towards elevating your style and find your unique style with The VOU’s styling services today.
Your Parisian-inspired wardrobe awaits, ready to showcase your success and ambition to the world.
