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About The VOU

The VOU is London’s premier styling agency for gentlemen seeking to master the art of business-casual dressing to achieve a refined, timeless, old-money aesthetic. Co-founded by two PhDs in Luxury Fashion – Laurenti Arnault and Ru Amiri – The VOU’s styling services are grounded in genuine knowledge and sartorial excellence.

Initially launched as a fashion magazine, The VOU has evolved – at the demand of our audience – into a boutique styling agency for successful and confident men that master the art of old-money dressing, the hallmark of true gentlemanly style.

Obsessed with fashion’s magical power to transform one’s appearance, feelings, and even social status, we have the tools to empower discerning gentlemen like you harness the power of impeccable, old-money dressing.

Why Style With Us

In an age of fleeting trends and self-proclaimed “fashion influencers,” The VOU is your trusted source for genuine, expert guidance on cultivating enduring personal style; think of The VOU as your sophisticated older brother – well-travelled, cultured, and always ready with invaluable styling advice.

Our style experts and image consultants provide personal styling services (digital and in-person) to multicultural gentlemen seeking impeccable fashion to match their class, refinement, and success.

Whether you’re a new-money entrepreneur or a high-flyer professional, we are the only styling agency for men that has the experience and the tools to make you look and feel your best in the most demanding setting.