Over the last few years, a new wave of British clothing brands and fashion designers has emerged from the United Kingdom (UK).
Britain, home of Burberry, Paul Smith and Alexander McQueen, has a long line of influential designers, and London, a world fashion capital, keeps producing new menswear labels.
Here are 15 British labels that blend old money vibes with new money trendy fashion.
We chose labels that make menswear or clothes men can wear, that were trading when this list was checked in October 2026, and that have a recognised award or a clear specialism, with the pieces each is known for.
1/15
ARIES
Aries is a London streetwear label founded by Sofia Prantera and Fergus Purcell.
Its range is built on graphic T-shirts, such as the Temple tee, and denim such as the Batten jean.
2/15
BETHANY WILLIAMS
Bethany Williams, a designer who grew up on the Isle of Man, built her London label around recycled, deadstock and organic materials.
Her collections have included reworked denim jackets and coats woven with recycled yarns.
She won the Queen Elizabeth II Award for British Design in 2019 and was an LVMH Prize finalist the same year. No 2026 collection was online when this list was checked, so look at stockists before planning a purchase.
3/15
E.L.V. DENIM
E.L.V. Denim, founded in East London by Anna Foster in 2018, remakes discarded denim into new jeans.
E.L.V. stands for ‘East London Vintage’.
Its signature is the contrast mid-seam jean, cut from two different washes, and its Garcon jean comes in a men’s fit.
The label says its jeans are made from upcycled denim that could otherwise end up in landfill. That is the brand’s own description, and we found no independent audit of it.
The jeans are made in the label’s East London atelier.
4/15
CHARLES JEFFREY LOVERBOY
Charles Jeffrey, who was born in Glasgow, started Loverboy in London as both a label and a club night.
The label won British Emerging Talent, Menswear, at the 2017 Fashion Awards and reached the LVMH Prize final in 2018.
Its colourful knitwear, such as the Loverboy logo sweater and the animal balaclava cardigans, is the best place to start.
5/15
AHLUWALIA
Priya Ahluwalia launched her label, AHLUWALIA, in 2018 after an MA in Menswear at the University of Westminster, and in 2020 she was one of eight LVMH Prize finalists who shared the prize fund.
The designer blends her Indian and Nigerian heritage with her London upbringing.
The label works with reclaimed denim, deadstock and vintage clothing, as in its patchwork denim jacket.
6/15
WALES BONNER
Grace Wales Bonner founded her London label in 2014, and it began as a menswear line.
She was named Emerging Menswear Designer at the 2015 British Fashion Awards and won the LVMH Prize in 2016.
She also designs seasonal collections with adidas, which carry the label’s mix of tailoring and sportswear, and in October 2025 Hermès named her creative director of its men’s ready-to-wear.
7/15
BIANCA SAUNDERS
Bianca Saunders makes menswear that plays with the line between casual and formal, from ruched jersey T-shirts to trousers that sit between lounge and tailored.
Bianca launched the menswear designer label in 2017 after graduating from the Royal College of Art.
She won the ANDAM Grand Prize in 2021.
8/15
CRAIG GREEN
Craig Green studied at Central Saint Martins and launched his menswear label in 2012, showing his debut collection the following year through Fashion East’s MAN initiative.
He won Emerging Menswear Designer at the British Fashion Awards in 2014 and was named British Menswear Designer at the Fashion Awards three years running, from 2016 to 2018.
In 2022 he was appointed MBE.
His shop sells quilted worker jackets and flight jackets, a good way into the label.
9/15
MARTINE ROSE
Martine Rose established her menswear label in London in 2007.
Her collaborations include boots with the workwear maker CAT and a partnership with Nike, first announced in 2018, which still produces trainers and football shirts.
She was named British Menswear Designer of the Year at the Fashion Awards in 2023.
10/15
NICHOLAS DALEY
Nicholas Daley launched his London label in 2015.
His Jamaican and Scottish roots run through his collections, which he makes with artisan makers in the UK and beyond.
Look at his work jackets, such as the Lavenham Riot jacket, and his rugby shirts.
11/15
KING & TUCKFIELD
King & Tuckfield is a London label built on slow fashion, with separate men’s and women’s ranges.
Stacey Wood launched the label in 2016, and it designs its clothes around proportion, material and longevity, in the brand’s own words.
Merino wool is central to its men’s range, from knitted polos to pleated trousers.
12/15
S.S.DALEY
Steven Stokey-Daley launched his London label in 2020 and won the LVMH Prize in 2022.
His menswear mixes reworked Oxford shirts and pleated trousers with hand-crocheted and graphic knitwear, and the Cyril lamb cardigan is the bestselling men’s piece, according to the label’s shop.
13/15
LABRUM LONDON
Foday Dumbuya, who hails from Sierra Leone, founded his menswear label Labrum in 2014.
His collections bring West African culture into London menswear, and his safari and passport shirts are typical pieces.
In 2023 Labrum received the Queen Elizabeth II Award for British Design.
14/15
SAUL NASH
Saul Nash came to menswear from a dance background, and his clothes are built for movement.
He won the 2022 International Woolmark Prize for work that replaced the usual stretch fabrics of sportswear with wool.
His Kinetic movement vest and asymmetric henley are good examples of the idea.
15/15
A-COLD-WALL*
Samuel Ross’s London label won British Emerging Talent, Menswear, at the 2018 Fashion Awards and the BFC/GQ Designer Menswear Fund in 2019.
Its range covers outerwear, sweatshirts, knitwear and shirting, from hooded jackets to heavy down jackets.
British Clothing Brands FAQs
What Are the Best British Clothing Brands?
There is no objective ranking, but these established British makers are each known for a particular men’s piece.
- Barbour, for waxed jackets
- Sunspel, for T-shirts
- John Smedley, for fine knitwear
- Crockett & Jones, for Goodyear-welted shoes
- Paul Smith, for tailoring
What Popular Fashion Brands Are Based in the UK?
Five well-known fashion houses based in the UK, all with men’s collections, are listed here.
- Alexander McQueen
- Burberry
- Vivienne Westwood
- Paul Smith
- Dunhill
Now it’s your turn…
I hope this list helps you find a new British label to try. Here are a couple of questions for you.
What upcoming and popular British clothing brands should we cover next and why?
What are your top 3 British fashion designers right now, old and new?
Leave your answers in the comments so others can benefit from your expertise.