10 Iconic Bon Chic Bon Brands for a Parisian BCBG Style

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Translating as ‘Good Style, Good Class,’ the Bon Chic Bon Genre, or BCBG, is a unique way of dressing to depict the Parisian high class, their refinement, sophistication, and timeless elegance.

As this unique look is stitched together by the lore of French tailoring and specks of British aesthetics, choosing the right clothing brands that capture the essence of BCBG is critical.

In this article, I’ll introduce you to 10 must-know Bon Chic Bon Genre brands renowned for their understated elegance that defines this unique Parisian fashion look.

1. Chanel

Chanel Bon Chic Bon Genre Clothing

Founded in 1910 by Gabrielle “Coco” Chanel, one of the world’s most iconic fashion designers, this French luxury house is synonymous with Parisian chic and elegance.

Why is BCBG
Chanel’s tweed jackets, quilted handbags, and iconic ‘little black dresses’ are staples in the BCBG wardrobe. The brand’s commitment to craftsmanship and understated luxury aligns with the BCBG ethos of ‘good style, good class.’

Best for
Quilted handbags, tweed suits, and pearl necklaces.

Chanel tweed suits Chanel quilted handbags

2. Hemes

Hermes Bon Chic Bon Genre fashion

Founded in 1837 by Thierry Hermes, this French brand was renowned for high-end equestrian leather goods before it became a luxury giant and the epitome of understated opulence.

Why is BCBG
Globally renowned for its Birkin bags, equestrian-inspired silk scarves, and impeccable leather goods, Hermes is a go-to brand for Parisian high society and a perfect fit into the BCBG lifestyle.

Best for
Birkin and Kelly iconic bags, silk scarves, and luxury leather belts with the distinctive ‘H’ buckle.

Hermes Birkin Bag Hermes Silk Scarf

3. Ralph Lauren

 Ralph Lauren BCBG

Founded in 1967 by Ralph Lauren, this American brand is a global fashion empire, touching everything from apparel to home goods.

Why is BCBG
Though American, Ralph Lauren has a timeless Preppy aesthetic that delivers the refined and understated elegance central to BCBG style.

The brand’s Polo shirts, cashmere sweaters, and tailored chinos are critical to adding a cosmopolitan touch to the inherently Parisian BCBG look.

Best for
Polo shirts, cashmere sweaters, tailored chinos, and classic loafers.

Ralph Lauren Polo Shirt Ralph Lauren Sweater

4. Sandro

Sandro Bon Chic Bon Genre clothing

Founded in 1984 by Evelyne Chetrite, Sandro is a Paris-based clothing brand that exemplifies the contemporary Parisian chic aesthetic.

Why is BCBG
Sandro’s cable-knit sweaters, fitted blazers, and delicate silk blouses encapsulate the understated elegance required for the BCBG look.

Best for
Cable-knit sweaters, fitted Navy blazers, silk blouses.

Sandro Navy Blazer Sandro Silk Blouse

5. Maje

Maje Bon Chic Bon Genre

Founded in 1998, Maje is a Parisian clothing brand specializing in chic, laid-back garments and accessories with a distinctly French flair.

Why is BCBG
The brand catches the BCBG spirit through Old Money style dresses, chunky knits, and elegant Sloane Ranger wool pea coats.

Best for
Old Money style dresses, chunky knit sweaters, and wool pea coats.

Maje Dress Maje wool pea coats

6. Lacoste

Lacoste Bon Chic Bon Genre clothing

Founded in 1933, Lacoste is a French clothing label renowned for inventing the modern Polo shirt.

Why is BCBG
Lacoste’s piqué cotton polo shirts with a two-button placket, ribbed collar, and iconic crocodile logo deliver a sporty but refined look crucial to the BCBG style and Parisian high society.

Best for
Classic Polo shirts, tennis skirts, and cricket jumper.

Lacoste Cricket Sweater Lacoste Tennis Skirt

7. A.P.C.

APC Bon Chic Bon Genre Clothing and Accessories

Founded in France in 1987, A.P.C. specializes in Old Money designs of high quality and excellent fit.

Why is BCBG
The brand’s tailored chinos from premium cotton twill and fine-knit wool sweaters are ideal for creating a sophisticated BCBG look.

Best for
Chinos, wool sweaters, leather bags.

APC Chino Pants APC Leather Bag

8. Ba&Sh

Ba&Sh Bon Chic Bon Genre style clothing and accessories

Ba&Sh is a Paris-based fashion brand known for creating clothes and accessories that capture the essence of modern-day Parisian chic.

Why is BCBG
Ba&Sh’s floral print wrap dresses, silk blouses with delicate lace trim, and knee-length skirts convey a refined look required in the BCBG style.

Best for
Maxi dresses, silk blouses with lace trim, and leather ankle boots.

Ba&Sh Silk Blouse Ba&Sh Silk Blouse Leather Ankle Boots

9. Claudie Pierlot

Claudie Pierlot Bon Chic Bon Genre clothing and footwear

Founded in 1984, Claudie Pierlot is a French clothing brand that captures the essence of Parisian chic with its A-line dresses and fitted blazers.

Why is BCBG
Claudie Pierlot’s tailored wool pea coats, Lavallière-neck silk blouses, and classic pointed-toe flats match the understated affluence emblematic of BCBG style.

Best for
Double-breasted wool pea coats, silk blouses with Lavalliere necks, and pointed-toe heels.

Claudie Pierlot Pea Coat Claudie Pierlot pointed-toe heels

10. Isabel Marant

Isabel Marant Bon Chic Bon Genre Clothing and Accessories

Established in 1994 in Paris, Isabel Marant is a BCBG clothing brand with clothing and accessories that blend bohemian aesthetics with Parisian chic.

Why is BCBG
Isabel Marant’s high-waisted trousers, cropped jackets, and ankle boots are essential to achieving a modern BCBG look.

Best for
High-waisted trousers, cropped leather jackets, and suede ankle boots.

Isabel Marant High Waisted Pants Isabel Marant Suede Ankle Boots

3 Key Takeaways

1. Shop Genuine BCBG Brands.

The article outlines the 10 essential brands that encapsulate the unique Parisian fashion feeling of Bon Chic Bon Genre (BCBG).

Each brand presented here has refined clothing, timeless footwear, and sophisticated accessories required to assemble perfect BCBG outfits.

2. Create a BCBG Wardrobe of Signature Creations.

For those looking to master the BCBG look, this article guides the most relevant clothes, footwear, and accessories.

From Chanel’s tweed suits and quilted handbags to Lacoste’s iconic Polo shirts, all creations represent the BCBG aesthetic.

3. Understand BCBG’s Connections with Other Styles.

While BCBG is deeply rooted in the Parisian lifestyle, it draws aesthetics and patterns from other fashion styles.

For example, a touch of Ralph Lauren’s Preppy designs adds a tinge of Ivy League, while LK Bennett has a touch of cosmopolitan Country Club attire.

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Bon Chic Bon Genre Similar Styles

British Sloane Ranger

American Ivy League

Country Club

Old Money


Professional Styling Advice

Are you looking to improve your fashion style and unsure where to start? Are you more into relaxed-casual, E-girlY2K, or VSCO looks, but Bon Chic Bon Genre style resonates with you, and you wonder why?

Contact The VOU’s Style Experts to receive your free and personalized styling advice based on your current way of dressing, preferred outfits, colors, aesthetics, age, gender, body shape, location, and event you seek to attend.

Your dedicated stylist will meticulously select essential garments, footwear, and accessories to craft a wardrobe that complements and enhances your style.

Take advantage of this unique opportunity to experience a transformative fashion adventure, all at no cost to you.

After years of managing hundreds of fashion brands from London's office of a global retailer, Mandy has ventured into freelancing. Connected with several fashion retailers and media platforms in the US, Australia, and the UK, Mandy uses her expertise to consult for emerging fashion brands create top-notch content as an editorial strategist for several online publications.

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