With over 30 years of experience in men’s styling services, we’ve helped countless young men achieve the timeless and sophisticated Old Money look.
The key to nailing this classic aesthetic lies in choosing clothing brands that embody the essence of silent wealth.
These brands, steeped in rich heritage and unwavering commitment to quality, are the cornerstones of any well-curated Old Money style wardrobe.
In this article, we’ll share our top picks for Old Money style brands that elevate elegance and set you apart as a confident, successful man of discerning taste.
Burberry
Burberry is a British heritage brand that epitomises luxury and sophistication.
The brand’s iconic trench coats, crafted from the finest materials and featuring the signature check pattern, have been a staple in the wardrobe of Old Money fashionistas for generations.
Must-haves
Trench coats, cashmere scarves, check-patterned accessories
Ideal for
Elevating outerwear, adding a touch of British refinement
Ralph Lauren
Ralph Lauren is the quintessential Old Money style brand, renowned for its classic American Preppy style and impeccable craftsmanship.
The brand’s iconic polo shirts, Oxford button-downs, and tailored blazers are must-haves for any aspiring Old Money style enthusiast.
Must-haves
Polo shirts, oxford button-downs, tailored blazers
Ideal for
Casual and formal occasions, showcasing refined elegance
Brooks Brothers
Founded in 1818, Brooks Brothers is the oldest men’s clothier in the United States and a cornerstone of the Old Money style.
The brand’s rich history and dedication to quality have made it a favourite among presidents, business tycoons, and fashion connoisseurs.
Must-haves
Oxford shirts, classic blazers, timeless cable-knit sweaters
Ideal for
Refined business attire, sophisticated casual wear
Lacoste
Lacoste is a French heritage brand associated with tennis and country club culture since its founding in 1933.
The brand’s iconic polo shirts, featuring the embroidered crocodile logo, are a must-have for any BCBG Old Money-style wardrobe.
Must-haves
Polo shirts, tennis-inspired sneakers, cotton sweaters
Ideal for
Casual occasions, sporting events, showcasing your appreciation for classic sportswear
Brunello Cucinelli
Brunello Cucinelli is an Italian luxury brand that epitomises the concept of “sprezzatura,” or effortless elegance.
Crafted from the finest materials, the brand’s cashmere sweaters, tailored trousers, and suede jackets are quiet luxury statement pieces.
Must-haves
Cashmere sweaters, tailored trousers, suede jackets
Ideal for
A great clothing brand for refined and luxurious Italian old-money staples
Crockett & Jones
Regarding Old Money style footwear, Crockett & Jones is a name that stands out.
The British label has crafted exceptional dress shoes since 1879, using the finest leather and time-honoured techniques.
Must-haves
Wingtip boots, loafers, Oxford shoes
Ideal for
Building a foundation of refined footwear suitable for both casual and formal occasions
Barbour
Barbour is a British brand synonymous with the Sloane Ranger style, country living, and outdoor pursuits for over a century.
The brand’s waxed cotton jackets and quilted vests are essential for any Old Money style enthusiast who appreciates the great outdoors.
Must-haves
Waxed cotton jackets, quilted vests, tweed accessories
Ideal for
Casual outdoor activities, add a touch of rugged sophistication
Turnbull & Asser
Turnbull & Asser is a British shirtmaker dressing royalty, celebrities, and discerning gentlemen since 1885.
The brand’s bespoke and ready-to-wear shirts are crafted from the finest fabrics and feature impeccable attention to detail.
Must-haves
Bespoke or ready-to-wear shirts, silk ties, pocket squares
Ideal for
Elevating your shirt game, making a statement with luxurious fabrics and expert craftsmanship
J.Press
J.Press is an American brand that has been a favourite among Ivy League students and alumni since its founding in 1902.
The brand’s classic tailoring makes it a perfect choice for those seeking to achieve the old-money look.
Must-haves
Tweed sport coats, seersucker suits, ribbon belts
Ideal for
Embracing the Preppy side of Old Money style, adding a touch of whimsy to your wardrobe
Alden
Alden is an American footwear brand crafting exceptional shoes since 1884.
The brand’s dedication to quality and craftsmanship has earned it a loyal following among Old Money style enthusiasts.
Must-haves
Penny loafers, cordovan leather shoes, tassel loafers
Ideal for
Investing in timeless footwear that will last a lifetime, suitable for both casual and formal occasions
FAQs
How to identify authentic old-money clothing brands?
Old Money brands utilise high-quality fabrics, impeccable tailoring, minimalist logos, and effortlessly put-together style known as quiet luxury.
Is Tommy Hilfiger old money?
Not an Old Money brand per se, Tommy Hilfiger is what you would call an ‘affordable’ Old Money brand due to its preppy style offerings. Established in 1985, Tommy Hilfiger was one of the first American fashion brands to democratise the Ivy League style.
Is Gucci old money?
Gucci is considered one of the heritage Italian brands. However, recently the brand has shifted from classic designs to cutting-edge trendy looks that are more appealing to the new money crowd.
Expert Men’s Styling Services
When building a timeless capsule wardrobe, focus on timeless pieces from brands with a rich heritage and commitment to quality craftsmanship.
Invest in classic garments that will never go out of style, and remember that the key to achieving the Old Money look is to prioritise understated elegance over flashy trends.
If you are unsure how to take your Old Money style to the next level, The VOU’s expert stylists are here to help.
Our personalised styling packages are designed to help you look and feel your best, no matter the occasion.
From curating the perfect wardrobe to providing ongoing style advice, we’ll be with you every step of the way.
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