With over 30 years of experience in men’s styling services, we’ve helped countless young men achieve the timeless and sophisticated Old Money look.

The key to nailing this classic aesthetic lies in choosing clothing brands embody the essence of silent wealth.

These brands, steeped in rich heritage and unwavering commitment to quality, are the cornerstones of any well-curated Old Money style wardrobe.

In this article, we’ll share our top picks for Old Money style brands that elevate elegance and set you apart as a confident, successful man of discerning taste.

1. Burberry

Burberry is a British heritage brand that epitomises luxury and sophistication.

The brand’s iconic trench coats, crafted from the finest materials and featuring the signature check pattern, have been a staple in the wardrobe of Old Money fashionistas for generations.

Must-haves
Trench coats, cashmere scarves, check-patterned accessories

Ideal for
Elevating outerwear, adding a touch of British refinement

2. Ralph Lauren

Ralph Lauren is the quintessential Old Money style brand, renowned for its classic American Preppy style and impeccable craftsmanship.

The brand’s iconic polo shirts, Oxford button-downs, and tailored blazers are must-haves for any aspiring Old Money style enthusiast.

Must-haves
Polo shirts, oxford button-downs, tailored blazers

Ideal for
Casual and formal occasions, showcasing refined elegance

3. Brooks Brothers

Founded in 1818, Brooks Brothers is the oldest men’s clothier in the United States and a cornerstone of the Old Money style.

The brand’s rich history and dedication to quality have made it a favourite among presidents, business tycoons, and fashion connoisseurs.

Must-haves
Oxford shirts, classic blazers, timeless cable-knit sweaters

Ideal for
Refined business attire, sophisticated casual wear

4. Lacoste

Lacoste is a French heritage brand associated with tennis and country club culture since its founding in 1933.

The brand’s iconic polo shirts, featuring the embroidered crocodile logo, are a must-have for any BCBG Old Money-style wardrobe.

Must-haves
Polo shirts, tennis-inspired sneakers, cotton sweaters

Ideal for
Casual occasions, sporting events, showcasing your appreciation for classic sportswear

5. Brunello Cucinelli

Brunello Cucinelli is an Italian luxury brand that epitomises the concept of “sprezzatura,” or effortless elegance.

Crafted from the finest materials, the brand’s cashmere sweaters, tailored trousers, and suede jackets are quiet luxury statement pieces.

Must-haves
Cashmere sweaters, tailored trousers, suede jackets

Ideal for
A great clothing brand for refined and luxurious Italian old-money staples

6. Crockett & Jones

Regarding Old Money style footwear, Crockett & Jones is a name that stands out.

The British label has crafted exceptional dress shoes since 1879, using the finest leather and time-honoured techniques.

Must-haves
Wingtip boots, loafers, Oxford shoes

Ideal for
Building a foundation of refined footwear suitable for both casual and formal occasions

7. Barbour

Barbour is a British brand synonymous with the Sloane Ranger style, country living, and outdoor pursuits for over a century.

The brand’s waxed cotton jackets and quilted vests are essential for any Old Money style enthusiast who appreciates the great outdoors.

Must-haves
Waxed cotton jackets, quilted vests, tweed accessories

Ideal for
Adding a touch of rugged sophistication to any casual outdoor activities

8. Turnbull & Asser

Turnbull & Asser is a British shirtmaker dressing royalty, celebrities, and discerning gentlemen since 1885.

The brand’s bespoke and ready-to-wear shirts are crafted from the finest fabrics and feature impeccable attention to detail.

Must-haves
Bespoke or ready-to-wear shirts, silk ties, pocket squares

Ideal for
Elevating your shirt game, making a statement with luxurious fabrics and expert craftsmanship

9. J.Press

J.Press is an American brand that has been a favourite among Ivy League students and alumni since its founding in 1902.

The brand’s classic tailoring makes it a perfect choice for those seeking to achieve the old-money look.

Must-haves
Tweed sport coats, seersucker suits, ribbon belts

Ideal for
Embracing the Preppy side of Old Money style, adding a touch of whimsy to your wardrobe

10. Alden

Alden is an American footwear brand crafting exceptional shoes since 1884.

The brand’s dedication to quality and craftsmanship has earned it a loyal following among Old Money style enthusiasts.

Must-haves
Penny loafers, cordovan leather shoes, tassel loafers

Ideal for
Investing in timeless footwear that will last a lifetime, suitable for both casual and formal occasions

FAQs

How to identify authentic old-money clothing brands?

Old Money brands utilise high-quality fabrics, impeccable tailoring, minimalist logos, and effortlessly put-together style known as quiet luxury.

Is Tommy Hilfiger old money?

Not an Old Money brand per se, Tommy Hilfiger is what you would call an ‘affordable’ Old Money brand due to its preppy style offerings. Established in 1985, Tommy Hilfiger was one of the first American fashion brands to democratise the Ivy League style.

Is Gucci old money?

Gucci is considered one of the heritage Italian brands. However, recently the brand has shifted from classic designs to cutting-edge trendy looks that are more appealing to the new money crowd.

Expert Men’s Styling Services

When building a timeless capsule wardrobe, focus on timeless pieces from brands with a rich heritage and commitment to quality craftsmanship.

Invest in classic garments that will never go out of style, and remember that the key to achieving the Old Money look is to prioritise understated elegance over flashy trends.

If you are unsure how to take your Old Money style to the next level, The VOU’s expert stylists are here to help.

Take the First Step With The VOU’s Styling Quizzes

Start with our quizzes. First, take our Face Shape Quiz to see which face shape yours is closest to and get first styling suggestions.

Then, see which colours the seasonal colour approach suggests for you with our Seasonal Colour Analysis Quiz.

See which cuts are usually recommended for your build with our Body Shape Quiz, and explore the styles that suit your taste with our Fashion Style Quiz.

Transform Your Image with The VOU’s Professional Guidance

If you want help with choosing old money brands, The VOU’s stylists offer paid styling services, from single analyses to a complete package.

Our Professional Face Shape Analysis package provides you with a stylist’s assessment of your face shape from the photos and measurements you send, personalised hairstyle recommendations, customised facial hair styling guide, expert eyewear selection guidance, and detailed grooming recommendations tailored to your unique features.

For the most comprehensive transformation, consider our Complete Image Transformation Package.

The Complete Image Transformation Package includes our Fashion Style, Seasonal Colour, Body Shape and Face Shape analyses, a brand-specific shopping guide and two weeks of support.

The package brings the analyses together into one plan for your clothes, colours and grooming.

10 Authentic Old Money Style Clothing Brands for Men