Currently, the community manager of Platini Jeans - Los Angeles, Betzaida Ruiz is a seasoned fashion, beauty, and lifestyle author with expertise as a personal shopper for 'Personaling' Spain and 'Personaling' Venezuela, and editorial contributions for L'Oréal, Escales Paris, Origins, AVA9 Australia, Beauty Blender, Rosegal, Dresslily, Germaine de Capuccini, Stileo, Beauty Check, Ollia Tzarina, Herbolario Rosana, Perfumerias Laguna, GoldSea Swimwear, and of course, The VOU.