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What’s This About
Image consultants charge by the hour or by the package, and the London stylists we checked publish fees from £125 an hour to £6,000 a year.
This guide compares the two pricing models using published fees for services such as
hourly and short fixed-price sessions
wardrobe edits and personal shopping
packages that bundle several services
extra costs such as clothes, travel and add-ons
and many more!
Confirm every fee with the consultant before you book.
Key Points
01Among the stylists we checked, fewer publish an hourly rate than a package price, and some hourly rates apply only to existing clients.
02Two published examples show packages costing less than the same services booked separately, which only helps if you need every service.
03The styling fee usually does not include the clothes you buy, so budget for clothes and alterations separately.
04Ask for an itemised quote that lists the hours, sessions and follow-up support included.
Image consultants and personal stylists usually charge in one of two ways, by the hour or by a fixed price for a package of services.
This guide explains both models using prices that named stylists publish on their own websites, checked in October 2026, so you can see how the figures compare.
It also covers what affects the fee, which costs sit outside it, and how to choose between the two models.
Understanding Image Consultant Pricing Structures
Image consultants set their own fees, so prices vary with the services included, the time involved, where the consultant works and their experience.
The examples below come from London stylists who publish their prices in pounds.
Consultants in the US and elsewhere use the same two models, so the same questions apply, but check each consultant’s own currency and rates.
Each model suits a different kind of need, as the sections below explain.
Hourly Rate Pricing for Flexibility and Control
Hourly pricing suits clients who want help with one specific question rather than a full wardrobe overhaul.
This model works particularly well if you need occasional guidance or have clearly defined styling questions.
Published Hourly Rates
Among the stylists we checked, fewer publish a simple hourly rate than publish package prices.
Among the London stylists we checked, Styled by ID lists an Adaptive Hourly Rate of £125 an hour for existing clients, and Always Stylish lists an additional hour of personal shopping at £150 (both checked October 2026).
Where a stylist does not publish an hourly rate, ask whether one is available and whether it applies to new clients.
What’s Included in Hourly Sessions
When you book hourly consultancy sessions, you’re paying for the consultant’s time and expertise during that period.
This might include wardrobe assessments, colour analysis, body type consultation, styling advice, or shopping assistance.
With hourly pricing, ask whether preparation time, travel and follow-up messages are charged on top of the hours you spend together.
When Hourly Rates Make Sense
Hourly pricing works well if you need a quick wardrobe audit, require styling for a specific event, want a second opinion on clothing purchases, have a well-developed sense of style but need expert refinement, or prefer to implement recommendations independently without ongoing support.
For example, a man preparing for a conference or a media appearance might book a short session about that one outfit instead of a package.
Some stylists sell short fixed-price sessions for this purpose. Nick Hems Style lists a one-off outfit service online from £195, and Styled by ID lists a two-hour Express Edit at £375 (checked October 2026).
Package-Based Pricing, or Several Services at One Price
Package-based pricing bundles several services, such as a wardrobe edit, a style consultation and a shopping trip, into one programme at a fixed price.
Published Package Prices
Package prices vary more than hourly rates because each package includes different services.
These examples were published by London stylists and checked in October 2026.
Always Stylish lists the Complete Style Journey, a wardrobe management session plus personal shopping across two days, at £1,400.
Sartoria Lab sells the Total Style Upgrade, which Sartoria Lab describes as a Wardrobe Edit, Style Review and Personal Shopping trip with six months of follow-up support, for £1,600.
Deni Kiro charges £1,950 for Style Makeover For Men.
Nick Hems Style offers Style Makeover from £2,995, and Style VIP, ongoing styling through the year, at £550 a month or £6,000 for 12 months.
Each package covers different services and hours, so compare what is included rather than the headline price.
What’s Included in Packages
Packages differ, but the services they combine often come from the same list.
A package can include an initial consultation, colour analysis, advice on proportions, a wardrobe edit at home, a shopping list, one or more personal shopping trips, a written or digital style guide, and follow-up support for a set period.
In a package, the wardrobe edit usually comes first, so the shopping trip can fill the gaps it finds.
When Packages Make Sense
A package may suit you better if you want a complete wardrobe overhaul, prefer structured guidance throughout the process, want follow-up support, or are new to working with a stylist.
A package also tells you the total fee in advance, so you do not have to book and budget for each session separately.
Factors Influencing Image Consultant Costs
Several variables affect men’s image consultant pricing beyond the basic hourly versus package distinction.
Location can affect the fee, and some stylists charge extra for travel or for unusual times. Nick Hems Style asks clients outside the South of England to enquire for pricing, and Always Stylish adds a 20% surcharge for Sunday appointments (checked October 2026).
Experience and training may also affect what a consultant charges, although a higher fee does not by itself show a better match for your needs.
Some consultants specialise in business clothing for executives, so ask what a specialist service includes that a general one does not.
Services that need extra preparation, such as colour analysis, may be priced separately; Always Stylish, for example, lists colour analysis as a £200 add-on.
Hidden Costs to Consider
When budgeting, remember that the consultant’s fee usually does not include the clothes you buy.
How much you spend on clothes depends on your current wardrobe and where you shop.
One stylist publishes a guide figure. The Nick Hems Style FAQ suggests a median clothing budget of £2,500 to £5,000 for a single shop with him, and notes that some clients spend less (checked October 2026).
Alterations, ongoing wardrobe care and replacing worn clothes add further costs over time.
Ask the consultant at the start for an itemised quote that separates the fee from the clothing budget.
Comparing Separate Services and Packages in Two Published Examples
Two London stylists publish separate prices and a package price for the same services, which shows how bundling can work (prices checked October 2026).
Sartoria Lab lists a Style Review at £435, a Wardrobe Edit at £725 and Personal Shopping at £875, which come to £2,035 if booked separately; its Total Style Upgrade, which Sartoria Lab describes as including all three plus six months of follow-up support, costs £1,600.
Always Stylish lists wardrobe management at £650 and personal shopping from £650 (three hours) or £800 (four hours); it says booking both together as the Complete Style Journey, at £1,400, costs slightly less than booking them separately.
In both examples the package costs less than the separate services, but it only saves money if you would have booked every service it includes.
How to Choose the Right Pricing Model for You
Selecting between hourly rates and packages depends on your specific circumstances.
Consider your goals. Do you want help with a few garments or with your whole wardrobe?
Assess your budget and whether you prefer paying session by session or paying a larger sum upfront.
Evaluate your time availability and whether you can commit to a structured programme or need flexible scheduling.
Finally, consider how much guidance you want, whether help throughout the process or advice on one question.
If you need help with one occasion or one question, a single session or an hourly booking is usually enough; if you want your whole wardrobe reviewed and rebuilt, compare the package prices of two or three consultants.
The VOU’s Business Image Consulting for Men
The VOU offers a business image consulting service for men.
The service is a paid consultation, and the Business Image Consulting for men page lists what it includes.
Conclusion
Image consultants charge by the hour, by the session or by the package, and the published prices above show how widely fees vary.
Hourly rates and single sessions suit one specific need, while a package can cost less than booking the same services separately if you want a full wardrobe review.
Before you book, ask for an itemised quote, check what is included, and budget separately for clothes and alterations.
For London fees by service, see our London stylist price guide; if you are still deciding whether to hire anyone, our guide to whether a personal stylist is worth it may help.