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What’s This About
London stylist fees vary widely, so use published prices as a starting point and ask every stylist for an itemised quote.
This guide explains how fees work for services such as:
an initial style assessment
personal shopping sessions
wardrobe edits and overhauls
event and editorial styling
corporate styling packages
and many more!
Confirm every figure with the stylist before booking, as fees change.
Key Points
01Named prices were checked on each stylist’s own website in October 2026; for men’s personal shopping they run from £375 for two hours to £1,095 for a full day.
02Ask how many hours a fee covers and whether clothing, alterations and travel are extra.
03Some well-known stylists list prices only on request, so ask for a written quote.
04A higher fee does not guarantee a better match for your needs.
Personal stylists and image consultants in London set their own fees, so prices differ widely between providers and services.
This guide gives prices that five named London stylists publish on their own websites, checked in October 2026, and explains how other services are usually priced; fees change, so confirm each figure with the stylist and ask for an itemised quote before booking.
Many stylists take clients shopping around Mayfair and Savile Row, although where a stylist is based does not by itself tell you what they charge.
Fees depend on the stylist’s experience, the service and the time involved, so ask what is included, how many hours you get, and whether clothing, alterations and travel are charged separately.
Where a named stylist’s figure is given below, it was checked on that stylist’s own website in October 2026; for a wider list of providers, see our guide to personal stylists for men in London.
Initial Consultations and Style Assessment Fees
Most styling services begin with an initial consultation.
Sarah Gilfillan, founder of Sartoria Lab, lists a Style Review for men at £435 (checked October 2026).
Ask how long the first session lasts and whether it includes a look at your current wardrobe.
Personal Shopping Services
Personal shopping is often priced by the session, half day or full day. Sartoria Lab, for example, lists personal shopping for men at £875, a 4 to 6 hour shopping trip (checked October 2026).
Nick Hems, a London personal stylist for men, lists a Standard Shop of up to four hours from £795 and a Full Day Shop of up to seven hours from £1,095 (checked October 2026).
Deni Kiro, a London personal stylist, lists in-store styling for men at £450 for two hours and £900 for a six-hour day (checked October 2026).
Styled by ID, a London personal styling service, lists men’s personal shopping at £375 for two hours, £575 for four hours and £795 for a six-hour day (checked October 2026).
Wardrobe Management and Analysis
Sarah Gilfillan lists a Wardrobe Edit at £725, and a Total Style Upgrade, which adds a Style Review, a shopping trip and follow-up support, at £1,600 (checked October 2026).
Always Stylish, run by London stylist Lisa O’Shaughnessy, lists an at-home wardrobe edit for men at £650, a four-hour personal shop at £800, and both together at £1,400 (checked October 2026). Nick Hems lists a wardrobe edit from £695.
Event and Red Carpet Styling
Event styling is often priced separately from everyday styling. Ask whether the fee covers fittings before the event, alterations and any help on the day.
Editorial and Campaign Styling
Editorial styling, for magazines and photo shoots, is priced differently from personal styling.
Campaign styling is usually quoted per project, so no standard figure applies.
Corporate and Executive Styling
Some stylists offer packages built around business clothing. Ask whether a corporate package is priced per person or per group session, and whether it includes a wardrobe review for each participant.
Long-term Styling Contracts
Ongoing styling is sometimes offered as a monthly retainer; no named stylist’s retainer price was recorded, so ask for a written quote.
A retainer may include regular wardrobe updates, seasonal shopping and on-call styling support; check which of these a quote covers.
Location and Price
Where a stylist is based may affect the fee, but we have no reliable comparison by area, so compare quotes from the stylists you are considering.
Prices on Request
Some stylists who work with well-known clients do not publish their prices.
Where a stylist lists prices on request, ask for a written quote before the first session.
How to Compare London Stylist Prices
Compare stylists on what a fee covers, not on the headline figure alone.
Some department stores offer free styling appointments: John Lewis lists its in-store menswear styling, of up to two hours, as complimentary, with no appointment fee, which can be a low-cost starting point (checked October 2026).
Ask each stylist for the hours included, the number of sessions, whether follow-up support is included, and whether clothing, alterations and travel are extra.
Some stylists offer a lower combined price when you book several services together: Sartoria Lab’s Total Style Upgrade costs £1,600, against £2,035 for its Style Review, Wardrobe Edit and personal shopping booked separately, so ask whether a package is available.
Stylists with editorial or celebrity work may charge more than newer stylists, but a higher fee does not guarantee a better match for your needs.
Before You Book
Ask for a written, itemised quote and confirm what is included before paying a deposit.
Check whether clothing bought during personal shopping is included in the fee or paid for separately.
The named prices above were checked in October 2026 and may have changed, so confirm each fee with the stylist.
If you are still deciding whether to hire a stylist at all, our guide to whether a personal stylist is worth it may help.
Style Like A True Gentleman
Before you go, here is a simple way to put this guide into practice, and when to ask an image consultant for help.
Professional styling starts with knowing your body shape and seasonal colour palette, which help you choose clothes that fit well, in colours that suit your skin, eyes and hair.
Our guides also cover styling by occasion, location, season and time of day, garments, footwear, accessories and heritage fashion brands.
Take our three quizzes to find your body shape, seasonal colour palette and fashion style, then book a consultation if you want personal help:
1. Find Your Body Shape
Different garments flatter different silhouettes, so knowing your body shape is the first step in dressing like a confident man.
To find out your unique body shape, take our body shape quiz for men.
Once you know your unique body shape, take the second quiz to discover your unique colour palette.
2. Find Your Seasonal Colours
The garments in your outfits come in many colours, so it helps to check which colours suit your natural colouring.
For that, you have to find out your seasonal colour palette, and you can do it by taking our seasonal colour quiz for men.
3. Find Your Fashion Style
By now, you should already know your body shape and unique colour palette; the next step is to discover your personal fashion style.
To find it, take our fashion style quiz for men; it includes a suggested style, outfit ideas, relevant fashion brands, and much more.
Personal Help from The VOU
For personal help, you can book a consultation with our image consultants and fashion stylists.
Our styling services for men are paid consultations; the shop page lists what each one includes.
Wearing luxury brands is not enough on its own (see our guide to logo-heavy luxury brands and how to wear them); knowing your body shape, colour palette and personal style first makes styling by occasion, location, season and time of day easier.
Contact us to book a consultation once you have taken the three quizzes.