Finding swimsuit brands offering stylish and high-quality bathing suits at affordable prices is not easy.
To help, we’ve compiled a list of the 28 best swimsuit brands for women on the market right now.
Whether you’re looking for a classic one-piece or a trendy bikini, we’ve got you covered.
We’ve also covered inclusive swimsuit brands and their wide range of styles for all body figures, sizes, and types.
Best One-Piece Swimsuits
Aerie’s one-piece women’s swimsuits and women’s bathing suits are fun, carefree, and, if well-chosen, flattering fit!
With floral prints, bold neon colors, and retro patterns, Aerie’s latest line of swimsuits for women brings back the Y2K fashion style, making you stand out on your next beach vacation or weekend cabin trip.
From snake print to leopard print, Aerie’s one-piece bathing suits are designed to make you feel confident and sexy while showing off your curves at the beach or the pool.
Best Two-Piece Swimsuits
Triangl’s swimwear pieces are sexy, supportive, trendy, and well-made, with some of the best bathing suits for women,
Check out the brand’s ‘ETOSOTO’ collection, shot on the beautiful island of Formentera, Spain, by Jonny Seelenmeyer.
Featured by the brand’s #TrianglGirls – Costanza Nisi, Kim Rienkenberg, Maria Tomaszewska, Olivia Aarnio, and Vanessa Moe – the color choice for this line of women’s swimwear is out of this world.
Best Bikini Swimsuits
Cupshe, launched in 2015 in Australia, is a swimwear label with a great community of women behind it, specializing in women’s swimsuits and women’s bathing suits.
The beachwear brand’s pieces are vibrant and fun, designed for women seeking confidence, comfort, and style on the beach and not only.
From swimsuits to cover-ups, the brand’s swimsuits for women are crafted from quality fabrics that get you from the beach to brunch effortlessly.
Best Plus Size Swimsuits
At Torrid, fit matters as the founders of this swimwear brand do not believe curvy bodies should change to fit clothes, so they’ve changed clothes to fit curvy bodies.
According to the founders, “body-fit swimwear” is in their DNA, part of their core brand belief, and as such, part of every women’s swimsuit they create.
The Cutest Swimsuits
Summersalt took over 1.5 million body measurements from 10,000 women to create the perfect Summersalt fit.
According to the founder, “fashion and function should always play well together,” and that motto is tangible in every swimwear suit made by the company.
Nowadays, Summersalt’s swimwear is most recognizable thanks to its bright jewel tones and bold color-blocking approach.
Summersalt’s swimwear essentials for women range from cute to sexy – for every destination – and comfortable enough for every journey.
Best Swimsuit Cover Ups
Land’s End‘s extensive offering of resort gowns and technical swimwear is here to help, regardless of your body type, whether you’re a beach bum, curvy, or transitioning,
Moreover, the brand’s terrific line of bathing suits and swimwear pieces are also suitable for the whole family.
Lands ‘ End will meet your needs whether you’re getting ready for a tropical vacation or need a new swimwear suit for your toddler, picky tween, or busy partner.
Best Sports Bathing Suits
Pushing boundaries has been at the center of the Speedo philosophy since day one, with milestones like the introduction of the Speedo Racerback in the 1920s fashion – the world’s first non-wool swimsuit.
Speedo has continually evolved alongside the sport of swimming with modern advancements like the Fastskin and LZR RACER in 2008 – the fastest and most advanced swimsuit ever made.
Speedo continues to reshape and redefine the world of swimming with #makewaves, an ongoing initiative to make swimming more inclusive, exciting, and accessible.
Best Affordable Swimsuits
Target‘s swim cred goes way back, as the number one market share holder in women’s swimsuits, bathing suits, and tankini since 2015.
Made from Italian fabrics, Target’s swimwear collection is one of the most comfortable (and largest) on this list, particularly their ‘swim trunks for women’ line.
With over 1,800 swimsuits for women, Target puts style and fit front and center, all at an incredible value starting at $14.99.
And, with swimwear sizes up to 26 and 38DDD in tops, Target’s 2023 season collection oozes body inclusivity, helping women express their styles and feel the best.
Best Swimsuit Tankinis
As the team at Venus puts it when referring to their Swim Collection, “Good swimwear is empowering,” and I must say, the brand’s tankini and swimming suits for women offerings are simply superb.
The brand supports the idea of “everyone’s unique” through swimwear collections that reflect current fashion trends and respect the environment, body shape, and bank account.
The brand creates different styles of swimwear that look great on different body types to make the wearer comfortable, confident, and beach-ready.
Best Swimdress Swimsuits
Modlily‘s on-trend swimwear clothes and accessories cover all budgets and tastes, from formal dresses to swimsuits and sunglasses to jewelry and beach accessories.
The label stocks some of the best bathing suits and women’s swimsuit pieces.
Modlily offers affordable, accessible swimwear clothing in a wide range of styles – my favs are the brand’s body cut swim dresses and shorts – give them a try.
Best Sustainable Swimsuits
I find Girlfriend Collective’s swimming suits for women very suitable for showing off while sipping margaritas by the pool, practicing volleyball in the summer sun, or perfecting that butterfly stroke.
The brand has excellent designs augmented by a careful choice of materials – hence the wide range of swimsuits for all body types and shapes.
With a beautiful and unique design, each piece is easily recognized and loved worldwide, so no wonder I get a lot of people approaching to congratulate me on the swimwear I wear.
Best Long-Sleeve Swimsuits
I have always loved long-sleeved swimsuits but find it harder to discover and shop for stylish brands without breaking the bank.
That’s no longer the case thanks to Slipins’s swimwear, a Southern Californian label.
Great for surfing, paddling, diving, swimming, boating, waterskiing, and more, Slipins swimwear is ideal for those looking to enjoy ocean activities and fun in the sun all day!
Best Thong Swimsuits
Here’s your chance to dive into a unique poolside of swimwear collections that will make the 2023 holidays the best of your life.
Pretty Little Thing’s swimwear collection comprises high-quality bathing suits for women, a wide range of cute bikinis with frill detailing, and super hot swimwear in a thong fit; get ready to have all eyes on you.
Best High-Waisted Swimsuits
The online store stocks well-known swimwear brands such as Mynah, Sonnet Shores, and Decree and emerging designers you’ll love to try.
Designed to inspire confidence and celebrate women, JCPenney’s collection of women’s swimsuits is thoughtfully constructed with on-trend prints and offers optimum comfort.
Best Underwire Swimsuits
Sunsets launched in 1984, at a time when creating women’s swimsuits in two different pieces was unheard of in the fashion industry.
Operating from a small loft in Southern California, Sunsets has become one of the best swimsuit brands in the world and changed the swimwear apparel market by mixing and matching separates.
Almost four decades later, the Sunsets family operates out of a 25,000 sq ft warehouse in Los Angeles, CA, and retails some of the world’s best women’s swimwear collections.
Best Maternity Swimsuits
Browse GAP’s selection of chic maternity swimwear, from one-piece swimsuits to cute bikinis, and make a splash in a maternity swimsuit that’s like no other out there right now.
GAP maternity swimwear includes anything a pregnant woman needs at the beach: body-supporting sets, thigh-skimming length to you covered, swim tops with removable cups, and much more.
Above all, the quality is excellent and will hold up to lots of wear over the summer or your pregnancy period.
Best Long Torso Swimsuits
J.CREW is my new place to shop for women’s swimsuits, bathing suits, and cheap swimsuits for women in 2023.
This brand has everything from the latest season’s styles to classic looks shaped decades after decades in swimming.
Imagine heritage swimwear that pairs perfectly with modern designs, classic materials blended with innovative and sustainable fabrics, and above all, feel-good colors. Yes, that thing is real.
Best High Neck Swimsuits
TYR is an American swimwear company that has become one of the most recognizable brands in the swimming and triathlon scene.
The popularity of TYR performance swimwear comes from the brand’s ability to combine hi-tech and innovative features with striking, eye-catching patterns and designs.
The TYR swimwear range doesn’t stop with the pool. It is also a triathlon specialist, with a wide choice of high-quality tri-wetsuits and open water accessories.
Not only do TYR swimsuits push you to swim your best time, but they also make sure you look good doing it.
Best Swimsuits With Shorts
Athleta swimsuits are well made and come at a reasonable price point – given how flattering and stylish the products are – not to mention Athleta’s excellent return policy.
While the company designs the best swimsuits for women, Athleta pieces are real winners for trans women transitioning to men’s bodies and shoppers looking for androgynous swimwear.
Supportive, inclusive, trendy, and well-made, these are the best bathing suits for women (and not only) in 2023.
Best Cut-Out Swimsuits
Revolve is the next-generation fashion retailer for Millennial and Generation Z consumers.
As a trusted, premium lifestyle brand and a go-to online source for discovery and inspiration, the online store delivers a curated offering of over 49,000 pieces of apparel, footwear, accessories, and beauty styles.
Above all, the store’s selection of beachwear and swimsuits redefines fashion retail for the 21st century.
Best Vintage Swimsuits
In 2023, Unique Vintage continued to re-create the iconic fashion of the past in contemporary designs for every body type, age, gender, or sex.
Best Tummy Control Swimsuits
100% designed and made in the Americas, the brand creates its women’s swimsuit collections in-house using from own fabrics and cutting-edge technology across over 45 manufacturing plants.
Best Monokini Swimsuits
Amiclubwear‘s owners know what’s hot in swimwear for women because the products sell out fast.
Each season, the brand sends scouts to designer showrooms to pick out up-and-coming styles recreated in-store, to keep the brand’s offering fashion-forward.
From the red carpet to your closet, Amiclubwear is an excellent source of women’s swimsuits, whether you’re after cheap, sexy, or fabulous swimwear.
Best Swimsuit Tops
Old Navy is an American clothing and accessories retailing company owned by Gap Inc.
Old Navy swimsuits aren’t just cute and affordable; most offer UPF 40 sun protection or even higher.
Old Navy women’s swimwear collection is made from machine-washable, quick-drying fabrics.
Offering women’s swimsuits in regular, tall, and petite sizing, expect all sorts of styles, from adjustable straps and removable bra cups to separates and swimming shorts.
Best One-Shouldered Swimsuits
From swimsuits to cover-ups, all of Andie’s pieces are crafted with love using patterns, textures, and quality fabrics that go from the beach to brunch effortlessly.
The label is committed to staying true to its roots, driven by the mission to empower women everywhere to look and feel their best in quality, stylish, and affordable swimwear.
I like the brand’s pool party line from durable fabrics and minimalist silhouettes from deadstock fabrics in classic designs.
Best Rash Guard Swimsuits
Roxy is a retail chain that now features stores worldwide, offering a taste of the Roxy surf lifestyle to girls everywhere.
Grabbing editorial merit from major publications like Teen Vogue, The VOU, Lucky, and In Style, Roxy’s ‘Surf Girls’ collaboration with MTV made the brand an overnight success.
Best Goth Swimsuits
World-renown for awesome Goth clothing, shoes, boots, and accessories, Killstar’s offering of female swimsuits is equally exciting and out of the ordinary.
Add a little extra va-va-voom by styling your gothic swimwear with a spiked choker, light kaftan, and statement heels.
If you are heading for a day at the beach, remember your SPF 100+ and one of our must-have limited edition gothic beach towels!
Best Swimsuits for Youths
Dedicated to delivering exclusive swimwear collections, PacSun has become one of the most relevant brands for shoppers looking to stand out.
The brand’s online clothing store is a must-check, especially if you’re after affordable but super stylish swimwear for women in 2023.
I like the brand’s latest collection; built around a solid color base, it contains some of the most flattering swimwear pieces out there right now.
Dozens of swimsuits, crochet suits, and bikini tops, in all sorts of sleek designs, from 70s prints to graphic prints, from durable, luxe fabrics.
I hope you’ve enjoyed my article covering the best swimsuits for women in 2023.
Before shopping for fantastic swimwear from the brands curated above, know that many other brands didn’t cut it to our final 28 best swimwear brands this year.
Some of the brands worth mentioning here are Arie Bikinis, Solid & Striped, Jade Swim, Andrea Iyamah, Frankies Bikinis, Francesca Aiello, and Kalani Miller, all with eye-catching suits in groovy prints and flattering styles.
All these women’s swimwear brands will be featured in the following article update, so keep an eye on this page to stay informed and up to the latest swimwear trends.
Keep up with the latest in fashion, beauty and style!
Now it’s your turn…
Which one of these women’s swimsuits (one-piece, two-piece, tankini, etc.) is your favorite and why?
What are your favorite bikini top styles and women’s tankini bathing suits for the summer of 2023?
Have you tried other swimsuits for women (models and brands) that you like and want to add to this article?
From all the swimming suits for women in this article, what would be your top 3 and why?
Comments below, please!
Natalie is an expert communications advisor for large media firms, specializing in implementing, managing, and delivering marketing strategies with award-winning results. Natalie uses her expertise and connections to provide The VOU's audience with a deep understanding of the Australian lifestyle, fashion, beauty, and popular brands.