10 Clothing Brands Perfect for Clean Girl Aesthetic

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With a minimalist-chic aesthetic at the core, the Clean Girl style weaves a sartorial narrative of understated elegance and confident simplicity.

Yet, finding garments, footwear, and accessories that embody the aesthetic’s core values requires genuine clothing brands that champion a less-is-more philosophy.

In this article, we will unfold a curated list of 10 Clean Girl brands quintessential to dress this contemporary minimalistic look.

From & Other Stories’ Scandinavian designs to Filippa K’s commitment to timeless fashion, these brands offer a wardrobe that favors understatement over excess and lasting style over fleeting trends.




& other Stories Clean Girl aesthetic brand

Origin

Originating from Europe, & Other Stories is a subsidiary of the H&M Group and a clothing brand designed to depict urban elegance and contemporary fashion.

Why it is Clean Girl

With minimalist knit sweaters, dresses, coats, and pleated trousers that resonate with the Clean Girl aesthetic, the brand is ideal for creating understated outfits that represent the style.

Editor’s choice

Best for long-sleeve midi knit dresses and mock neck knit sweaters.

& Other Stories Clean Girl Aesthetic Knit Sweater in Purple & Other Stories Clean Girl Aesthetic Knit Dress in Pink
& Other Stories Clean Girl Aesthetic Knit Dress in Black & Other Stories Clean Girl Aesthetic Knit Sweater in White

2. The White Company

The White Company Clean Girl Aesthetic

Origin

The White Company is a British company renowned for high-quality clothing, predominantly white or neutral-toned, focusing on simple, elegant designs.

Why it is Clean Girl

The White Company’s classic cotton shirts and relaxed linen trousers in neutral palettes align with the Clean Girl aesthetic and are great for crafting understated looks central to the Clean Girl style.

Editor’s choice

Best for pure-cashmere crew neck sweaters and organic cotton cord shirt dresses.

White Company Clean Girl Aesthetic Crew Neck Sweater White Company Clean Girl Aesthetic Cord Shirt Dress
White Company Clean Girl Aesthetic Cord Dress White Company Clean Girl Aesthetic Crew Neck Sweater




3. Sezane

Sezane Clean Girl Aesthetic

Origin

Sezane is a Paris-based clothing brand known for revitalizing classic French fashion styles with contemporary takes on asymmetrical hemlines and structured blazers.

Why it is Clean Girl

Sezane’s approach to fashion, featuring slim-fit trousers and minimalist midi dresses, aligns with the Clean Girl aesthetic, emphasizing a polished and equally casual style.

Editor’s choice

Best for v-neckline long-sleeve dresses and velvet suit jackets.

Sezane Clean Girl Aesthetic Long Sleeve V Neck Dress in Black Sezane Clean Girl Aesthetic Long Sleeve V Neck Striped Dress in White
Sezane Clean Girl Aesthetic Velvet Blazer Dress Sezane Clean Girl Aesthetic Velvet Blazer Dress

4. COS

Cos Clean Girl Aesthetic

Origin

COS, an H&M Group clothing label, is recognized for its functional design philosophy by blending Scandinavian minimalism with contemporary fashion trends.

Why it is Clean Girl

COS’s tailored coats and dapper dresses align with Clean Girl’s clean lines, neutral colors, and streamlined silhouettes.

Editor’s choice

Best for collared double-faced wool coats and long-sleeved maxi dresses.

Cos Clean Girl Aesthetic Long Sleeve Maxi Dress in White Cos Clean Girl Aesthetic Double-faced Wool Coats
Cos Clean Girl Aesthetic Double-faced Wool Coats Cos Clean Girl Aesthetic Long Sleeve Maxi Dress in Navy




5. UGG

UGG Clean Girl Aesthetic Boots

Origin

UGG is an American brand renowned for its iconic sheepskin boots, which showcase a casual yet luxurious style.

Why it is Clean Girl

UGG’s offering, particularly the sleek slip-ons and understated boots, aligns with the Clean Girl aesthetic need for a minimalist and stylish approach to fashion.

Editor’s choice

Best for minimalist boots, sneakers, and trainers.

Ugg Clean Girl Aesthetic Shoes Ugg Clean Girl Aesthetic Slippers
Ugg Clean Girl Aesthetic Boots Ugg Clean Girl Aesthetic Shoes

6. Boden

Boden Clean Girl Aesthetic Clothing

Origin

Boden is a British brand known for contemporary attire comprising traditional patterns like Peter Pan collars and Breton stripes.

Why it is Clean Girl

Boden’s A-line dresses and tailored blazers adorned with floral prints and stripes align with the Clean Girl aesthetic polished and minimalist look.

Editor’s choice

Best for silk and satin shirts and flared pants.

Boden Clean Girl Aesthetic Silk Shirt Boden Clean Girl Flared Pants
Boden Clean Girl Flared Jeans Boden Clean Girl Aesthetic Silk Shirt




7. Madewell

Madewell Clean Girl Aesthetic Fashion

Origin

Madewell is an American brand known for denim-centric collections that combine casual comfort with a touch of urban chic.

Why it is Clean Girl

Madewell’s adherence to simple yet stylish denim and tops matches Clean Girl’s neat aesthetic.

Editor’s choice

Best for vintage wide-leg and kick-out crop jeans.

Madewell Clean Girl Aesthetic Vintage Wide Leg Jeans Madewell Clean Girl Aesthetic Cropped Jeans
Madewell Clean Girl Aesthetic Cropped Jeans Madewell Clean Girl Aesthetic Vintage Wide Leg Jeans

8. Glasson

Glasson Clean Girl Aesthetic Clothing

Origin

Glassons, a popular fashion retailer in New Zealand and Australia, offers trendy women’s fashion and clothing in fresh and youthful designs.

Why it is Clean Girl

Glassons’ sleek, minimalist designs that exude a modern, understated elegance capture the essence of the Clean Girl style.

Editor’s choice

Best for linen blend cargo pants and stripe knit v-neck mini dress.

Glassons Clean Girl Aesthetic Stripe Mini Knit Dress Glassons Clean Girl Aesthetic Linen Pants
Glassons Clean Girl Aesthetic Linen Pants Glassons Clean Girl Aesthetic Stripe Mini Knit Dress




9. Filippa K

Filippa K Clean Girl aesthetic brand

Origin

Filippa K is a Swedish clothing brand specializing in timeless Scandinavian minimalist attire.

Why it is Clean Girl

Filippa K’s monochromatic tailored silhouettes resonate with the Clean Girl aesthetic, which champions a refined, uncluttered approach to fashion.

Editor’s choice

Best for wool pants and asymmetric seersucker dresses.

Filippa K Clean Girl Aesthetic Asymmetric Seersucker Dress Filippa K Clean Girl Aesthetic Wool pants

10. Mint Velvet

Mint Velvet Clean Girl Aesthetic brand

Origin

Mint Velvet is a UK brand renowned for asymmetrically cut dresses and sharply tailored, fitted blazers with distinct lapels.

Why it is Clean Girl

Mint Velvet monochrome knitwear, clean-cut trousers, and blouses embody the style’s preference for refined simplicity.

Editor’s choice

Best for collared sweatshirts and silk statement shirts.

Min Velvet Clean Girl Aesthetic Silk Shirt Min Velvet Clean Girl Aesthetic Collared Sweatshirt




Weekly Newsletter

Keep up with the latest in fashion, beauty and style!

After years of managing hundreds of fashion brands from London's office of a global retailer, Mandy has ventured into freelancing. Connected with several fashion retailers and media platforms in the US, Australia, and the UK, Mandy uses her expertise to consult for emerging fashion brands create top-notch content as an editorial strategist for several online publications.

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