The Clean Girl aesthetic is a relaxed iteration of the classic minimalist fashion designs of the 1990s, such as Jil Sander’s architectural tailoring, Helmut Lang’s industrial silhouettes, and Calvin Klein’s monochromatic color schemes, reinterpreted to fit a modern and relaxed lifestyle.
The Clean Girl silhouette comprises structured but relaxed monochrome ensembles, minimalist accessories, and simple heel footwear in a departure from traditional minimalism’s austere and rigid looks.
Hailey Bieber, Rosie Huntington-Whiteley, Kendall Jenner, and Zendaya are some of the few celebs showcasing the Clean Girl look’s core principles of quality over quantity, rejecting the transient nature of fast fashion trends.
1. Chic Clean Girl
Begin your Chic Clean Girl outfit with a long-sleeve T-shirt in crisp white, the epitome of stylish minimalism, and a pleated midi skirt for extra fluidity and grace.
Pair it with Mary Jane flats, an impeccable choice for their timeless design, and accessorize it with drop-pear diamond earrings for a touch of understated luxury.
Consider a discreet logo handbag to achieve an equilibrium between ease and elegance, ensuring that the look is as suitable for a professional setting as it is for a casual brunch.
The monochromatic palette is not just a style choice but a statement of confidence, projecting an image of self-assured poise.
2. Sporty Clean Girl
Commence your Sporty Clean Girl look with an Alo Yoga fitted white cropped zip-up long-sleeve top with subtle exposure at the midriff for an active and fashion-forward vibe.
Complement with white body-contouring leggings from Lululemon to achieve a unified, monochromatic effect that’s striking in its simplicity while shouting activewear fashion.
Punctuate the outfit with ethical craftsmanship Veja sneakers, representing the Clean Girl’s commitment to sustainable style without sacrificing sartorial impact.
The meticulous curation of each element works together to create a statement of poised activity and a persona that values health, sustainability, and understated elegance.
3. Classy Clean Girl
Start the Classy Clean Girl ensemble with a white wool cotton horizontal rib sweater from The Row and white ribbed knitted wool pants from Max Mara to match the sweater’s pattern designed to elongate your silhouette.
Add a light brown mini handbag from Celine for a subtle contrast, providing a delicate hint of color that complements rather than competes with the monochromatic theme.
Complete the look with white pointed-toe court shoes from Manolo Blahnik or Jimmy Choo to refine the overall appearance, adding a sharp, tailored edge to the soft textures of your clothing.
4. Business Clean Girl
Begin your Business Clean Girl outfit with a tailored white button-down shirt from COS and light brown cropped linen-twill tapered pants from Chloe for a contemporary edge to classic tailoring.
Anchor the ensemble with a beige leather belt with a golden buckle and a brown monogram laptop bag from Coach, ideal for the professional on the move.
Finalize the outfit with gold flat slider sandals from Hermes, perfectly suited for a business casual environment, and accessorize with Mejuri gold hoop earrings matching the belt’s buckle.
Merging professionalism with the minimalist principles of the Clean Girl aesthetic, the look embodies the Business Clean Girl’s essence.
To shop the style, here are the best clothing brands for the Clean Girl aesthetic.
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After years of managing hundreds of fashion brands from London's office of a global retailer, Mandy has ventured into freelancing. Connected with several fashion retailers and media platforms in the US, Australia, and the UK, Mandy uses her expertise to consult for emerging fashion brands create top-notch content as an editorial strategist for several online publications.