25 Best E-girl Clothing Stores, Outfits Ideas, & Style Tips (2022)

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Best E-girl Outfits & Online Clothing Stores Right Now!

E-girl outfits are in vogue right now, in 2022, and for a few good reasons.

First, the e-girl clothing style is one of the leading Japanese fashion trends right now.

Then, the global pandemic fostered the emergence of online digital fashion styles.

From all and e-girl clothing on TikTok tops the charts, together with fairy-grunge, cottagecore, dark academia, and light academia aesthetics.

If you’re interested in knowing more about e-girl aesthetics, the latest e-girl outfits, and discovering the best online e-girl clothing stores right now, this article is for you.

In This Article

What Makes an E-Girl
Best E-girl Outfit Ideas
Best E-girl Clothing Stores

What Makes an E-Girl? (The outfits she wears or the time spent online?)

Here’s what a friend asked me the other day: “What’s an E-girl, and what defines her? The things she does online or the garments she wears?”

Another TikTok-favourite aesthetic, E-girl, doesn’t come with a dictionary definition, not yet.

However, the E-girl aesthetic exists, and it is growing fast, driven by a vibe and style that can’t be mistaken with anything else.

First introduced in the 2000s fashion, the E-girl concept reflects the modern life/style of the ‘electronic girl,’ but through the lens of K-Pop and rave culture.

E-girl aesthetic and social media culture

The chances are that if you’re an active internet user and gaming or anime fan with a cool, nerdy side, you’re an E-girl.

Clicking through social media proves there is plenty of ways to nail the perfect E-girl look.

E-girl outfits are a unique blend of doll-like anime looks mixed with gothic, grunge, vaporwave, and skater styles.

The diversity allows for the aesthetic to be interpreted in various ways and adjusted to suit your distinctive brand of electronic cool.

E girl style and aesthetic

If you’re still confused, look to celebrities like Billie Eilish, Lil Peep, or Doja Cat to set you on the right path.

Even better, read my guide on what makes for a flawless E-girl edit and where to turn to complete your tech-powered capsule wardrobe.

Before we embark on your new go-to destination for E-girl clothing, let’s pinpoint what you should be looking for when shopping.

In this article, you’ll find a list of 10 quintessential components of the social media favorite style.

Though the mix of colors, patterns, and influences might seem like a bit much at times, these are carefully selected and vetted to ensure the perfect look and match.

How Do You Dress Like An E-girl? (10 e-girl outfit ideas)

Dressing like an e-girl is easy, provided you follow specific dressing rules relevant to this aesthetic.

In the following section, I’ll give you a few tips and design ideas that’ll help you put together your own e-girl outfit in no time at all.

1. Plaid Skirts

Put the ‘girl’ in E-girl by choosing perhaps the girliest piece of clothing out there – a plaid skirt.

A quick look on Pinterest shows that a plaid skirt is the cornerstone of every E-girls’ wardrobe.

25 Best E-girl Clothing Stores, Outfits Ideas, & Style Tips (2022)

Whether you choose to go for a toned-down color or something wild like neon pink, a sharp mini or midi piece will let you build enviable outfits around it.

Just think about all the pairs of tights and womens’ sneakers you can juxtapose with, or throw in a heavy chain belt to add some attitude to the mix.

2. Oversized T-shirts & Sweatshirts

Beloved for being extra comfy and always cool, oversized pieces are essential for a perfect E-girl arsenal.

What you choose to show on your top is up to you, but pop culture references – think bands, movies, and TV shows – are welcome.

E-girl outfits oversized T-shirt

Bear in mind that for E-girls, layering is the name of the game, so why not throw on a striped long-sleeve under a cool outdoor T-shirt.

The more they contrast with each other, the better!

3. Pop-colored Pants

Let’s get one thing clear: the E-girl look is not about blending in.

For that, the type of trousers you wear must follow a similar aesthetic to the nerdy look.

E girl clothing pop-coloured pants

Popular E-girl styles include denim and cargo pants.

However, to make the trousers pop, pick up a pair that catches the eye with striking color or pattern – neons, deep blues, and stripes are just some fail-safe options to check out.

4. Crop Tops

If you’re not feeling like sporting oversized aesthetic garments, or when the temperatures begin to rise, a cute crop top is guaranteed to lend your outfit that necessary E-girl edge.

25 Best E-girl Clothing Stores, Outfits Ideas, & Style Tips (2022)

The natural complement to high-rise trousers and skirts, the crop top makes a statement whether your style of choice is a slinky cami or a cool long-sleeve with a loud pattern on the chest.

5. Platform Sneakers

Infused with the 90s stamp of approval, chunky platform sneakers will provide you not only extra height – when needed – but that extra rebellious attitude required by this aesthetic.

Choosing a black or white design is a safe option that never fails.

egirl platform sneakers

Yet, the more adventurous E-girls might want to snatch a pair in hot pink or neon green – as I said, this aesthetic is all about going big or going home.

With unlimited styling potential, the right pair of platform sneakers will have you look and feel like you’re on cloud nine.

6. Butterfly Hairclips

It’s time to introduce some uber-girly accents – anything works here, from hair accessories to egirl chains and from chain drop earrings to chain necklaces.

Back to the best piece of jewelry, get ready to create the perfect E-girl fantasy look with butterfly hair clips.

Cute and feminine, colorful hair clips are adorable accessories that can be styled in a myriad of ways.

E-girl fashion butterfly hair clips

You can try wearing them symmetrically at your temples, keep messy strands in check by securing them with a single butterfly to the side.

Or, if you’re ready to take it all the way, spread them out sparingly across the length of your hair.

These adorable pieces lend that essential back-to-school touch to your E-girl edit.

7. Beanies

Bad hair day? Not to worry, as a classic beanie hat is the quintessential E-girl accessory.

The beanie will confer an extra layer of cool to your edit and help to tame the frizz.

25 Best E-girl Clothing Stores, Outfits Ideas, & Style Tips (2022)

When shopping for your beanie, you can’t go wrong with a classic fisherman style, defined by an oversized fold to the center.

Color-wise, let your imagination run wild and pick a hue that underlines your complexion and hair.

8. Choker Necklaces & Fishnet Tights

Calling all aspiring E-girls – it’s accessories time!

How you choose to complete your outfit is what decides the overall look, so tread carefully.

But not too carefully, of course.

25 Best E-girl Clothing Stores, Outfits Ideas, & Style Tips (2022)

Some critical items that can be found in every E-girls’ arsenal are statement jewelry pieces like edgy earrings or choker necklaces.

Fun tights or socks, with fishnets, are also part of most e-girl outfits.

Once again, accessorizing can be an excellent opportunity to introduce some layers to your look.

So get all these necklaces out and try putting them on together to create a unique sign-off.

9. Belt Chains

A polished chain belt is a must-have when putting together that perfect E-girl edit, given the power of transforming even the plainest trousers into pieces of art.

E-girl fashion belt chain

Chain belts can also bring attitude and extra bling – especially if you’re short on jewelry – by introducing grungy elements to your look and keeping loose pieces in check.

10. E-girl Makeup

Though not a fashion piece, an E-girl look isn’t complete without the signature makeup.

So, get out your cosmetic bag, and let’s get to work.

What you want is to create a look that balances between subtle and sharp, mixing soft, pastel shades and delicate highlights.

E girl makeup

The right e-girl makeup accentuates the contours of your face with bold, black eyeliner and, of course, some tongue-in-cheek face stamps.

In particular, heart stamps are a firm favorite among the pioneers of the style.

Where To Shop E-girl Aesthetic Clothes? (16 best e-girl fashion stores)

Shopping for e-girl outfits or individual clothes to put together your own style is easier than ever before.

The section below lists the best places to buy affordable e-girl outfits right now, from brands and online stores I trust.


STYLEUPK E-girl clothing store



Based in South Korea, StyleupK offers many idol outfits and Korean street fashion at excellent prices.

The store has a wide offer of unisex clothing selection, ranging from feminine sweet to girl crush and vintage girl styles.

Featured in many fashion magazines, the store sells and ships worldwide Kpop outfits similar to those worn by BTS, Blackpink, Twice, NCT so that you can look like your favorite idol.

If you’re after 100% authentic Korean brands and outfits at affordable prices, StyleupK is one of the best online K-pop fashion platforms right now; with over 1500 positive reviews, so the quality of the clothes is guaranteed.


Hot Topic egirl clothing



There are a few names on the market that adapt to the needs of their customers as easily as Hot Topic – and the brand has been doing it successfully for over 30 years now!

With its story dating back to the late 80s, Hot Topic remains a popular destination for those seeking alternative styles.

Having started as a music-inspired accessories store, the brand’s offering has expanded to include apparel stamped with the logos of some of the 90s favorite bands.

Nowadays, Hot Topic is a great place to visit if you want to signpost your love for pop culture icons and Y2K aesthetics with your styling choices.

The brand’s offering includes pieces printed with icons of movies, music, TV, and some newer characters that appeal to the younger clientele.


IT girl egirl fashion store

Shop at IT GIRL


IT Girl is one of the top brands to shop for aesthetic fashion as it offers an eclectic mix of all the best styles – everyone can find something they love there.

Based in Guangzhou City, China, IT Girl is a top destination for aesthetics clothing ranging from Tumblr and kawaii to E-girl.

Inspired by the archetype of a power girl that sets the standard for others to follow, the brand makes unique clothing items of good quality at affordable prices available to everyone.

IT Girl continues to expand its selection every day, so you can be sure that this brand will be the first to know if something is cool and desirable.

The brand’s E-girl section will have you adding clothes to the cart like crazy; mark my words.


ADIKA egirl clothing store

Shop at AMAZON


The #AdikaGirl is a quintessential E-girl, so it would be impossible to put this list together without mentioning this cutting-edge brand.

Adika sells everything a girl who’s always on the grid might need in her life of sharing, liking, and scrolling.

And though its client base is likely to shop online for obvious reasons, the brand’s collections are available to browse in its nine boutiques based around the world.

Shopping at Adika, you’ll never run out of outfit inspo as the site adds from 50 to 100 new pieces to its selection every week.


ASOS e-girl clothing

Shop at ASOS


The online shopping powerhouse, ASOS, has long been supporting self-expression and freedom to experiment.

So it should come as no surprise that some of the funkiest E-girl fashion on the internet can be found there.

ASOS is also a great place to shop other types of aesthetic clothing from, such as cottagecore, dark academia, and light academia.

Including ASOS’ own brand and other household and up-and-coming names, a visit to ASOS is guaranteed to be a fruitful one.


SHEIN e girl clothes

Shop at SHEIN


Are you an E-girl on a budget? Shein‘s got you covered.

The store offers an impressive selection of essential pieces to complement your aesthetic, including jewelry, accessories, and shoes, at affordable prices.

If you’re looking to buy more than one piece, remember to create an account and put those Shein coupons into action to save some extra money.


Yesstyle e-girl clothing



Whoever said that grunge and goth clothes are dead was lying, and YesStyle is here to prove that.

A love-letter to 90s clothes mixed with grunge-inspired accents, the brand’s selection features everything an E-girl wants in her wardrobe and more.

Visit the site for easy-wearing floral dresses, oversized t-shirts, flannel shirts, beanies, and denim.

I love the label’s edgy pieces that shout ‘fashion renegade’ from afar.


NORMCORESTUDIOS egirl clothing



A mecca for E-girls, Normcorestudios reflects the modern youth culture, manifesting itself in a comprehensive collection of apparel and accessories.

Here you can find pieces that fall under different aesthetics, but when picked and paired the right way, they’ll give you that perfect E-girl edit you’re after.

If you ever feel uninspired when pulling outfits together, check out Normcorestudios’ blog that’s bursting with ideas for your next ensemble.


BERSHKA E-girl clothing



Tried-and-trusted and most likely available at your local mall, Bershka has always tried to cater to what adventurous young people are looking for.

So naturally, its collections now include pieces for the modern E-girls.

The label offers everything you might need in your wardrobe, including denim, accessories, and shoes, at affordable prices.

Bershka’s latest collaborations are adding an extra edge to what the brand has to offer, so be sure to check them out – especially the one with Evangelion.


URBAN OUTFITTERS egirl outfits

Shop at UO


A leading brand for youth culture apparel, Urban Outfitters, doesn’t need an introduction among fashion mavens.

This retail giant sells not only clothes but pieces for your interiors, allowing you to extend your unique style to your aesthetic room.

Always cool, with a dose of attitude, Urban Outfitters should be a name on the list of every aspiring E-girl.

Also, the clothing store has great sustainable fashion initiatives that are not only good for the environment but your E-girl edit too!

I love Urban Outfitter’s new initiative known as Urban Renewal that focuses on repurposing and reinventing sustainable vintage pieces.


BRANDY MELVILLE egirl clothes

Shop at AMAZON


To complete your edit with slightly softer accents, Brandy Melville is the place to turn to.

So, if you happen to fit the brands limited sizing, the selection will have you swooning over cute crop tops and unique, cutting-edge denim.

Brandy Melville curated graphics section is a wonderland of cool, vintage-style pieces in a collection of fun prints that I adore.




OREZORIA e-girl outfits



With a wide selection of varied (but always cute) aesthetics clothes, Orezoria is another brand you should check out.

Orezoria’s impressive section of E-girl clothing, shoes, and accessories is presented alongside cool styling ideas that spark up your imagination as you shop.

Orezoria has the most incredible selection of accessories on this list, including temporary tattoos, technology gadgets, and body jewelry.


ALL THINGS RAINBOW egirl clothes

Shop at ATR


All Things Rainbow doesn’t have one aesthetic it sticks to.

The brand’s website stocks everything, from grunge to cottagecore and E-girl style, making this label an aesthetic clothing brand all-rounder.

Covering shipping costs on all orders, this brand wants to empower young people that defy the rules, experiment, and want to stand out from the crowd.

Except for clothing, All Things Rainbow has a fantastic collection of statement jewelry, including armor-like bracelets and rings to brace yourself for every day.


COSMIQUE STUDIO egirl clothing



Though many labels on this list offer accessories, Cosmique Studio is the only one with watches.

Cosmique Studio is another top destination that doesn’t limit one aesthetic; this brand has all E-girl couture, including grunge aesthetic and kawaii styles.

Founded by two friends in 2015 who share a love for fashion and design, the duo creates affordable E-girl fashion pieces and ships them for free, regardless of where you are in the world.

Cosmique Studio’s accessories, in particular watches, are real eye-catchers, especially if telling time is not a priority for you.


SHOPTERY egirl cothing



In comparison to other brands on this list, Shoptery has the most fabulous selection of headwear.

Visit Shoptery for that extra dose of darkness that E-girls can’t help but love.

Selling clothing, accessories, shoes, and more at affordable prices, this online shop keeps you inspired by regularly updating its selection and sharing helpful styling tips on the label’s blog.

Check out the Caps section to browse an impressive array of baseball caps, bucket hats, and beanies.



ETSY egirl aesthetic clothes

Shop at ETSY


Etsy is a great place to get your hands on various things, and aesthetic clothes are no exception.

There are plenty of affordable, unique, and vintage pieces there.

Most items at Etsy come from small brands and independent creators.

So there’s a good chance that if you buy from Etsy, you won’t bump into someone wearing the same thing as you do.

The sheer variety of options on Etsy is fantastic, making it a firm favorite for me when it comes to looking for clothes that fall under the E-girl aesthetic.


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Now It’s Your Turn…

As you can see, there are many ways you can do the E-girl aesthetic work for you.

Moreover, as this aesthetic style draws a lot of inspiration from the internet, it leaves much room to experiment with and put your own stamp on it.

Above all, bookmark this article and have it handy next time you’re prepping for an Instagram session or working on a TikTok reel and not sure what to wear to create that perfect E-girl look.

Which one of these e-girl clothing brands/stores is your favorite and why?

Are there any other great e-girl brands you’ve tried and want to add to this list?

Would you please leave your comments below so others can benefit from your experience?

Marta Michnik
Marta Michnik
A graduate of the University of London in Journalism, Marta is a highly ambitious and rule-challenging copywriter with several years of experience in fashion, beauty, and lifestyle editorial writing.

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  1. I think that you should cover the e-girl fashion styles and brands from China. It is bigger, and more diverse than Japan and Korea’s e-girl culture, have a look and let me know if you need help to cover the subject, I’d love to help!

  2. I can say this is the best article I’ve seen for egirl fashion. I really congratulate the person who wrote it! From this list, I only shopped from Asos and Cosmique Studio. Shipping time was almost the same for both. Product quality etc almost same. If I compare the brands and their offering for e-girl clothes, there are not many e-girl styles and products in Asos, but there are over 200 egirl aesthetic clothes and products in Cosmique Studio’s online clothing store. Moreover, CS even sells clothes for those in the grunge, hardcore, alt, and edgy style. That’s why I like to shop on CS more because the product variety is higher. Shein is a good option too, but they sell more classic style clothes, and only very few authentic egirl styles. If you like to wear black, like me, I say take a look at Cosmique Studio, alternatively, Asos is also a good option for trendy egirl clothes. For the author, I’ve included the links below, if you want to include the brands in your article as well.
    Thank you and good luck ❤️


  3. I’ve been watching tons of videos on the E-Girl topic on youTube lately and my conclusion is: CONFUSED!
    I’ve seen “Egirl” being used negatively in the past to undermine women. What I understood is Egirl meant a streamer woman or girl who uses her looks (in a sexual way) to boost her views or stats to make money. That’s why I was always reluctant to call myself an E-girl!
    But now, it seems like the definition is changing and it’s being used in a more positive light by the teenagers. Just like what I read here, I think e-girl is now defined more aesthetically as opposed to characterizing someone (and I like this definition way more than the old one!), Am I right?!

  4. My girl loves e-girl clothing outfits and this selection of the best e-girl clothing stores online is of tremendous help, wonder if we can contribute to the article with some of the stores she shopped from in the past and loves very much?

  5. Egirl or Grunge?

    I can’t decide which one suits my style better. I’ve read a lot of blogs and research on the subject, and it seems to me these aesthetics split into two ways, at one end black, chained, torn clothes, and at the other end Converse, tees, and plain trousers.

    When researching any style, I usually look at sites like fandom, thevou, amazon, etsy, yesstyle, and cosmique studio to buy egirl, grunge, edgy, punk, and gothic outfits.

  6. The e-girl style is a popular trend started on the internet as a sub-culture of the aesthetic scene of the 2000s, blended with KPop and rave culture. The e-girl style consists of plaid mini skirts, striped long-sleeved shirts, heart stamps under the eyes, and bleached hair.

    Here are some of my fav e-girl brands and stores right now: Normcore, Amazon, Etsy

  7. I’m almost 40, and I still remember the year 2000, the styles, the looks, the colors, the fear of the computer bug. Looking at the e-girl aesthetic and style, I find it like a sort of y2k aesthetic variation but for girls only. What do you think?


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