E-girl Clothing: How To Dress and Where to Shop (In 2021)

What Makes an E-Girl? The Outfits she Wears or the Time Spent Online?

Here’s what a friend asked me the other day: “What’s an E-girl, and what defines her? The things she does online or the garments she wears?”

Another TikTok-favourite aesthetic, E-girl, doesn’t come with a dictionary definition, not yet.

However, the E-girl aesthetic exists, and it is growing fast, driven by a vibe and style that can’t be mistaken with anything else.

First introduced in the 2000s, the E-girl concept reflects the modern life/style of the ‘electronic girl,’ but through the lens of K-Pop and rave culture.

E-girl aesthetic and social media culture

The chances are that if you’re an active internet user and gaming or anime fan with a cool, nerdy side, you’re an E-girl.

Clicking through social media proves there is plenty of ways to nail the perfect E-girl look.

E-girl outfits are a unique blend of doll-like anime looks mixed with gothic, grunge, vaporwave, and skater styles.

The diversity allows for the aesthetic to be interpreted in various ways and adjusted to suit your distinctive brand of electronic cool.

E girl style and aesthetic



If you’re still confused, look to celebrities like Billie Eilish, Lil Peep, or Doja Cat to set you on the right path.

Even better, read my guide on what makes for a flawless E-girl edit and where to turn to complete your tech-powered capsule wardrobe.

Before we embark on your new go-to destination for E-girl clothing, let’s pinpoint what you should be looking for when shopping.

In this article, you’ll find a list of 10 quintessential components of the social media favorite style.

Though the mix of colors, patterns, and influences might seem like a bit much at times, these are carefully selected and vetted to ensure the perfect look and match.

How Do You Dress Like An E-girl
10 E-girl outfit ideas


1)
Plaid Skirts

Put the ‘girl’ in E-girl by choosing perhaps the girliest piece of clothing out there – a plaid skirt.

A quick look on Pinterest shows that a plaid skirt is the cornerstone of every E-girls’ wardrobe.

Whether you choose to go for a toned-down color or something wild like neon pink, a sharp mini or midi piece will let you build enviable outfits around it.

Just think about all the pairs of tights and sneakers you can juxtapose with, or throw in a heavy chain belt to add some attitude to the mix.


2)
Oversized T-shirts & Sweatshirts

E-girl outfits oversized T-shirt

Beloved for being extra comfy and always cool, oversized pieces are essential for a perfect E-girl arsenal.

What you choose to show on your top is up to you, but pop culture references – think bands, movies, and TV shows – are welcome.

Bear in mind that for E-girls, layering is the name of the game, so why not throw on a striped long-sleeve under a cool outdoor T-shirt.

The more they contrast with each other, the better!


3)
Pop-colored Pants

E girl clothing pop-coloured pants




Let’s get one thing clear: the E-girl look is not about blending in.

For that, the type of trousers you wear must follow a similar aesthetic to the nerdy look.

Popular E-girl styles include denim and cargo pants.

However, to make the trousers pop, pick up a pair that catches the eye with striking color or pattern – neons, deep blues, and stripes are just some fail-safe options to check out.


4)
Crop Tops

If you’re not feeling like sporting oversized aesthetic garments, or when the temperatures begin to rise, a cute crop top is guaranteed to lend your outfit that necessary E-girl edge.

The natural complement to high-rise trousers and skirts, the crop top makes a statement whether your style of choice is a slinky cami or a cool long-sleeve with a loud pattern on the chest.


5)
Platform Sneakers

egirl platform sneakers

Infused with the 90s stamp of approval, chunky platform sneakers will provide you not only extra height – when needed – but that extra rebellious attitude required by this aesthetic.

Choosing a black or white design is a safe option that never fails.

Yet, the more adventurous E-girls might want to snatch a pair in hot pink or neon green – as I said, this aesthetic is all about going big or going home.

With unlimited styling potential, the right pair of platform sneakers will have you look and feel like you’re on cloud nine.


6)
Butterfly Hairclips

E-girl fashion butterfly hair clips




It’s time to introduce some uber-girly accents – anything works here, from hair accessories to egirl chains and from chain drop earrings to chain necklaces.

Back to the best piece of jewelry, get ready to create the perfect E-girl fantasy look with butterfly hair clips.

Cute and feminine, colorful hair clips are adorable accessories that can be styled in a myriad of ways.

You can try wearing them symmetrically at your temples, keep messy strands in check by securing them with a single butterfly to the side.

Or, if you’re ready to take it all the way, spread them out sparingly across the length of your hair.

These adorable pieces lend that essential back-to-school touch to your E-girl edit.


7)
Beanies

Bad hair day? Not to worry, as a classic beanie hat is the quintessential E-girl accessory.

The beanie will confer an extra layer of cool to your edit and help to tame the frizz.

When shopping for your beanie, you can’t go wrong with a classic fisherman style, defined by an oversized fold to the center.

Color-wise, let your imagination run wild and pick a hue that underlines your complexion and hair.


8)
Choker Necklaces & Fishnet Tights

Calling all aspiring E-girls – it’s accessories time!

How you choose to complete your outfit is what decides the overall look, so tread carefully.

But not too carefully, of course. Some critical items that can be found in every E-girls’ arsenal are statement jewelry pieces like edgy earrings or choker necklaces, as well as fun tights or socks, with fishnets being among one of the most favored styles.

Once again, accessorizing can be an excellent opportunity to introduce some layers to your look, so get all these necklaces out and try putting them on together to create a unique sign-off.


9)
Belt Chains

E-girl fashion belt chain

A polished chain belt is a must-have when putting together that perfect E-girl edit, given the power of transforming even the plainest trousers into pieces of art.

Chain belts can also bring attitude and extra bling – especially if you’re short on jewelry – by introducing grungy elements to your look and keeping loose pieces in check.


10)
E-girl Makeup

E girl makeup





Though not a fashion piece, an E-girl look isn’t complete without the signature makeup.

So, get out your cosmetic bag, and let’s get to work.

What you want is to create a look that balances between subtle and sharp, mixing soft, pastel shades and delicate highlights that accentuate the contours of your face with bold, black eyeliner and, of course, some tongue-in-cheek face stamps.

In particular, heart stamps are a firm favorite among the pioneers of the style.

Where To Shop E-girl Aesthetic Clothes
Top 15 e-girl fashion stores


1)
HOT TOPIC

Hot Topic egirl clothing

Why I love it

There are a few names on the market that adapt to the needs of their customers as easily as Hot Topic – and the brand has been doing it successfully for over 30 years now! The brand’s offering includes pieces printed with icons of movies, music, TV, and some newer characters that appeal to the younger clientele.

With its story dating back to the late 80s, Hot Topic remains a popular destination for those seeking alternative styles.

Having started as a music-inspired accessories store, the brand’s offering has expanded to include apparel stamped with the logos of some of the 90s favorite bands.

Nowadays, Hot Topic is a great place to visit if you want to signpost your love for pop culture icons with your styling choices.


2)
IT GIRL

IT girl egirl fashion store

Why I love it

IT Girl is one of the top brands to shop for aesthetic fashion as it offers an eclectic mix of all the best styles – everyone can find something they love there. The brand’s E-girl section will have you adding clothes to the cart like crazy; mark my words.

Based in Guangzhou City, China, IT Girl is a top destination for modern fashion aesthetics ranging from Tumblr and kawaii to E-girl.

Inspired by the archetype of a power girl that sets the standard for others to follow, the brand makes unique clothing items of good quality at affordable prices available to everyone.

IT Girl continues to expand its selection every day, so you can be sure that this brand will be the first to know if something is cool and desirable.


3)
ADIKA

ADIKA egirl clothing store

Why I love it

IT Girl is one of the top brands to shop for aesthetic fashion as it offers an eclectic mix of all the best styles – everyone can find something they love there. The brand’s E-girl section will have you adding clothes to the cart like crazy; mark my words.

The #AdikaGirl is a quintessential E-girl, so it would be impossible to put this list together without mentioning this cutting-edge brand.

Adika sells everything a girl who’s always on the grid might need in her life of sharing, liking, and scrolling: cozy, casual pieces, party night staples, and head-turning swimsuits.

And though its client base is likely to shop online for obvious reasons, the brand’s collections are available to browse in its nine boutiques based around the world.


4)
ASOS

ASOS e-girl clothing




Why I love it

Shopping at Adika, you’ll never run out of outfit inspo as the site adds from 50 to 100 new pieces to its selection every week.

This online shopping powerhouse has long been supporting self-expression and freedom to experiment, so it should come as no surprise that some of the funkiest E-girl fashion on the internet can be found there.

Asos is also a great place to shop other types of aesthetic clothing from, such as cottagecore, dark academia, and light academia.

Including ASOS’ own brand and other household and up-and-coming names, a visit to ASOS is guaranteed to be a fruitful one.


5)
SHEIN

SHEIN e girl clothes

Why I love it

If you’re looking to buy more than one piece, remember to create an account and put those Shein coupons into action to save some extra money.

Are you an E-girl on a budget? Shein’s got you covered.

The store offers an impressive selection of essential pieces to complement your aesthetic, including jewelry, accessories, and shoes, at affordable prices.


6)
E-GIRL FACTORY

E-GIRL FACTORY egirl fashion shop

Why I love it

Whoever said that grunge and goth clothes are dead was lying, and E-girl Factory is here to prove that. I love the label’s edgy pieces that shout ‘fashion renegade’ from afar.

With a name like that, how could I not include E-girl Factory on this list?

A love-letter to 90s clothes mixed with grunge-inspired accents, the brand’s selection features everything an E-girl wants in her wardrobe and more.

Visit the site for easy-wearing floral dresses, oversized T-shirts, flannel shirts, beanies, and denim.


7)
NORMCORESTUDIOS

NORMCORESTUDIOS egirl clothing




Why I love it

If you ever feel uninspired when pulling outfits together, check out Normcorestudios’ blog that’s bursting with ideas for your next ensemble.

A mecca for E-girls, Normcorestudios reflects the modern youth culture, manifesting itself in a comprehensive collection of apparel and accessories.

Here you can find pieces that fall under different aesthetics, but when picked and paired the right way, they’ll give you that perfect E-girl edit you’re after.


8)
BERSHKA

BERSHKA E-girl clothing

Why I love it

Bershka’s latest collaborations are adding an extra edge to what the brand has to offer, so be sure to check them out – especially the one with Evangelion.

Tried-and-trusted and most likely available at your local mall, Bershka has always tried to cater to what adventurous young people are looking for, so naturally, its collections now include pieces for the modern E-girls.

The label offers everything you might need in your wardrobe, including denim, accessories, and shoes, at affordable prices.


9)
URBAN OUTFITTERS

URBAN OUTFITTERS egirl outfits

Why I love it

I love Urban Outfitter’s new initiative known as Urban Renewal that focuses on repurposing and reinventing sustainable vintage pieces. This practice is not only good for the environment but your E-girl edit too!

A leading brand for youth culture apparel, Urban Outfitters, doesn’t need an introduction among fashion mavens.

This retail giant sells not only clothes but pieces for your interiors, allowing you to extend your unique style to just about any room in your home.

Always cool, with a dose of attitude, Urban Outfitters should be a name on the list of every aspiring E-girl.


10)
BRANDY MELVILLE

BRANDY MELVILLE egirl clothes

Why I love it

Brandy Melville curated graphics section is a wonderland of cool, vintage-style pieces in a collection of fun prints that I adore.

To complete your edit with slightly softer accents, Brandy Melville is the place to turn to.

So, if you happen to fit the brands limited sizing, the selection will have you swooning over cute crop tops and unique, cutting-edge denim.


11)
OREZORIA

OREZORIA e-girl outfits




Why I love it

Orezoria has the most incredible selection of accessories on this list, including temporary tattoos, technology gadgets, and body jewelry.

With a wide selection of varied (but always cute) aesthetics clothes, Orezoria is another brand you should check out.

Orezoria’s impressive section of E-girl clothing, shoes, and accessories is presented alongside cool styling ideas that spark up your imagination as you shop.


12)
ALL THINGS RAINBOW

ALL THINGS RAINBOW egirl clothes

Why I love it

Except for clothing, All Things Rainbow has a fantastic collection of statement jewelry, including armor-like bracelets and rings to brace yourself for every day, even if you’re going to spend most of it in front of the screen.

All Things Rainbow doesn’t have one aesthetic it sticks to.

The brand’s website stocks everything, from grunge to cottagecore and E-girl style, making this label an aesthetic fashion all-rounder.

Covering shipping costs on all orders, this brand wants to empower young people that defy the rules, experiment, and want to stand out from the crowd.


13)
COSMIQUE STUDIO

COSMIQUE STUDIO egirl clothing

Why I love it

Though many labels on this list offer accessories, Cosmique Studio is the only one with watches. They’re real eye-catchers, especially if telling time is not a priority for you.

Cosmique Studio is another top destination that doesn’t limit one aesthetic; this brand has all E-girl couture, including grunge and kawaii styles.

Founded by two friends in 2015 who share a love for fashion and design, the duo creates affordable E-girl fashion pieces and ships them for free, regardless of where you are in the world.


14)
SHOPTERY

SHOPTERY egirl cothing

Why I love it

In comparison to other brands on this list, Shoptery has the most fabulous selection of headwear. Check out the Caps section to browse an impressive array of baseball caps, bucket hats, and beanies.

Visit Shoptery for that extra dose of darkness that E-girls can’t help but love.

Selling clothing, accessories, shoes, and more at affordable prices, this online shop keeps you inspired by regularly updating its selection and sharing helpful styling tips on the label’s blog.


15)
ETSY

ETSY egirl aesthetic clothes




Why I love it

The sheer variety of options on Etsy is fantastic, making it a firm favorite for me when it comes to looking for clothes that fall under the E-girl aesthetic.

Etsy is a great place to get your hands on various things, and aesthetic clothes are no exception.

There are plenty of affordable, unique, and vintage pieces there, coming from small brands and independent creators, so there’s a good chance that if you buy from Etsy, you won’t bump into someone wearing the same thing as you do.

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Now It’s Your Turn…

As you can see, there are many ways you can do the E-girl aesthetic work for you.

Moreover, as this aesthetic style draws a lot of inspiration from the internet, it leaves much room to experiment with and put your own stamp on it.

Above all, bookmark this article and have it handy next time you’re prepping for an Instagram session or working on a TikTok reel and not sure what to wear to create that perfect E-girl look.

Which one of these e-girl clothing brands/stores is your favorite and why?

Are there any other great e-girl brands you’ve tried and want to add to this list?

Would you please leave your comments below so others can benefit from your experience?



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