10 Cute E-girl Outfits and Aesthetic Ideas in 2023 (+ 15 Clothing Stores)

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Best E-girl Outfits and Online Clothing Stores In 2023

E-girl outfits are in vogue right now, in 2023, and for a few good reasons.

First, the e-girl clothing style is one of the leading Japanese fashion trends.

Then, the global pandemic fostered the emergence of online digital fashion styles and aesthetic outfits.

And finally, e-girl outfits are on TikTok top charts, together with fairy-grunge, cottagecore, dark academia, and light academia aesthetics.

If you’re interested in knowing more about E-girl aesthetics, the latest E-girl outfits, and the best E-girl clothing stores online, this article is for you.


Most Comprehensive E-girl Style Guide

What Makes an E-Girl

10 Best E-girl Outfit Ideas & Tips

15 Best E-girl Clothing Stores

What Makes an E-Girl

The outfits she wears or the time spent online?

A friend asked me the other day: “What’s an E-girl, and what defines her? The things she does online or the garments she wears?”

Another TikTok-favourite aesthetic, E-girl, doesn’t come with a dictionary definition.

However, the E-girl aesthetic exists, and it is growing fast, driven by a vibe and style that can’t be mistaken with anything else.

First introduced in the 2000s fashion, the E-girl concept reflects the modern life/style of the ‘electronic girl,’ but through the lens of K-Pop and rave culture.

E-girl aesthetic and social media culture

The chances are that if you’re an active internet user and gaming or anime fan with a cool, nerdy side, you’re an E-girl.

Clicking through social media provides plenty of ways to nail the perfect E-girl look.

E-girl outfits blend doll-like anime looks with gothic, grunge, vaporwave, and skater styles.

The diversity allows the aesthetic to be interpreted in various ways and adjusted to suit your distinctive brand of electronic cool.

E girl style and aesthetic

If you’re still confused, look to celebrities like Billie Eilish, Lil Peep, or Doja Cat to set you on the right path.

Even better, read my guide on what makes for a flawless E-girl edit and where to turn to complete your tech-powered capsule wardrobe.

Before we embark on your new go-to destination for E-girl outfits, let’s pinpoint what you should look for when shopping.

In this article, you’ll find a list of 10 quintessential components of the social media favorite style.

Though the mix of colors, patterns, and influences might seem like a bit much at times, these are carefully selected and vetted to ensure the perfect look and match.

How To Dress Like An E-girl in 2023

10 Best E-girl Outfit Ideas

Dressing like an e-girl is easy, provided you follow specific dressing rules relevant to this aesthetic.

In the following section, I’ll give tips and design ideas to help you create your e-girl outfits in no time.

Plaid Skirts

10 Cute E-girl Outfits and Aesthetic Ideas in 2023 (+ 15 Clothing Stores)

Put the ‘girl’ in E-girl by choosing perhaps the girliest piece of clothing – a plaid skirt.

A quick look on Pinterest shows that a plaid skirt is the cornerstone of every E-girl outfit.

Whether you go for a toned-down color or something wild like neon pink, a sharp mini or midi piece will let you build enviable outfits around it.

Just think about all the pairs of tights and women’s sneakers you can juxtapose with or throw in a heavy chain belt to add some attitude to the mix.

Oversized T-shirts or Sweatshirts

E-girl outfits oversized T-shirt

Beloved for being extra comfy and always cool, oversized pieces are essential for a perfect E-girl outfit.

What you choose to show on your top is up to you, but pop culture references – think bands, movies, and TV shows – are welcome.

Bear in mind that for E-girls, layering is the name of the game, so why not throw on a striped long-sleeve under a cool T-shirt?

The more they contrast with each other, the better!

Pop-colored Pants

E girl clothing pop-coloured pants

Let’s get one thing clear: the E-girl look is not about blending in.

Your trousers must follow a similar aesthetic to the nerdy look.

Popular E-girl outfits include denim and cargo pants.

However, to make the trousers pop, pick up a pair that catches the eye with striking color or pattern – neons, deep blues, and stripes are just some fail-safe options to check out.

Crop Tops

10 Cute E-girl Outfits and Aesthetic Ideas in 2023 (+ 15 Clothing Stores)

If you’re not feeling like sporting oversized aesthetic garments, or when the temperatures begin to rise, a cute crop top is guaranteed to lend your outfit that necessary E-girl edge.

The natural complement to high-rise trousers and skirts, the crop top makes a statement whether your style is a slinky cami or a cool long-sleeve with a loud pattern on the chest.

Platform Sneakers

egirl platform sneakers

Infused with the 90s fashion stamp of approval, chunky platform sneakers will provide extra height – when needed – and the rebellious attitude required by this aesthetic.

Choosing a black or white design is a safe option that never fails.

Yet, the more adventurous E-girls might want to snatch a pair in hot pink or neon green – as I said, this aesthetic is all about going big or going home.

With unlimited styling potential, the right pair of platform sneakers will have you look and feel like you’re on cloud nine.

Butterfly Hairclips

E-girl fashion butterfly hair clips

It’s time to introduce some uber-girly accents – anything works here, from hair accessories to e-girl chains and chain drop earrings to chain necklaces.

Back to the best piece of jewelry, get ready to create the perfect E-girl fantasy look with butterfly hair clips.

Cute and feminine, colorful hair clips are adorable accessories that can be styled in myriad ways.

You can try wearing them symmetrically at your temples and keep messy strands in check by securing them with a single butterfly to the side.

Or, if you’re ready to take it all the way, spread them out sparingly across the length of your hair.

These adorable pieces lend that essential back-to-school touch to your E-girl outfits.


10 Cute E-girl Outfits and Aesthetic Ideas in 2023 (+ 15 Clothing Stores)

Bad hair day? Not to worry, a classic beanie hat is the quintessential E-girl accessory.

The beanie will confer an extra layer of coolness to your edit and help to tame the frizz.

When shopping for your beanie, you can’t go wrong with a classic fisherman style, defined by a large fold to the center.

Color-wise, let your imagination run wild and pick a hue that underlines your complexion and hair.

Choker Necklaces & Fishnet Tights

10 Cute E-girl Outfits and Aesthetic Ideas in 2023 (+ 15 Clothing Stores)

Calling all aspiring E-girls – it’s accessories time!

How you choose to complete your outfit is what decides the overall look, so tread carefully.

But not too carefully, of course.

Some critical items that can be found in every E-girls’ arsenal are statement jewelry pieces like edgy earrings or choker necklaces.

Hedoine E-Girl Fishnet

Hedoine The Drama Fishnet Tights


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Fun tights or socks with fishnets are also part of most e-girl outfits.

Once again, accessorizing can be an excellent opportunity to introduce some layers to your look.

So get all these necklaces out and try putting them together to create a unique sign-off.

Belt Chains

E-girl fashion belt chain

A polished chain belt is a must-have when putting together that perfect E-girl edit, given the power of transforming even the plainest trousers into pieces of art.

Chain belts can also bring attitude and extra bling – especially if you’re short on jewelry – by introducing grungy elements to your look and keeping loose pieces in check.

E-girl Makeup

E girl makeup

Though not a fashion piece, an E-girl look isn’t complete without signature makeup.

So, get out your cosmetic bag, and let’s get to work.

You want to create a look that balances subtle and sharp, mixing soft, pastel shades and delicate highlights.

The right e-girl makeup accentuates the contours of your face with bold, black eyeliner and, of course, some tongue-in-cheek face stamps.

In particular, heart stamps are a firm favorite among the pioneers of the style.

Where To Shop E-girl Aesthetic Clothes?

15 Best E-girl Clothing Stores in 2023

Shopping for e-girl outfits or individual clothes to create your unique style is easier than ever.

The section below lists the best places to buy affordable e-girl outfits from brands and online clothing stores I trust.


Hot Topic egirl clothing


“My favorite e-girl outfits from Hot Topic are those printed with icons of movies, music, TV, and some newer characters that appeal to the younger clientele.”

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There are a few names on the market that adapt to the needs of their customers as quickly as Hot Topic – and the brand has been doing it successfully for over 30 years now!

With its story dating back to the late 80s fashion, Hot Topic remains a popular destination for those seeking alternative styles.

Having started as a music-inspired accessories store, the brand’s offering has expanded to include apparel stamped with the logos of some of the 90s fashion favorite bands.

Nowadays, Hot Topic is a great place to visit if you want to signpost your love for pop culture icons, Y2K aesthetics, and e-girl clothes with your styling choices.


IT girl egirl fashion store


“The brand’s E-girl section will have you adding clothes to the cart like crazy; mark my words!”

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IT Girl is one of the top brands to shop for aesthetic fashion as it offers an eclectic mix of all the best styles – everyone can find something they love there.

Based in Guangzhou City, China, IT Girl is a top destination for aesthetic clothing ranging from kawaii to emo and E-girl outfits.

Inspired by the archetype of a power girl that sets the standard for others to follow, the brand makes unique clothing items of good quality at affordable prices available to everyone.

IT Girl continues to expand its selection every day, so you can be sure that this brand will be the first to know if something is cool and desirable.


ADIKA egirl clothing store


“Shopping at Adika, you’ll never run out of outfit inspo as the site adds 50 to 100 new pieces to its weekly selection.”

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The #AdikaGirl is a quintessential E-girl, so it would be impossible to put this list together without mentioning this cutting-edge brand.

Adika sells everything a girl who’s always on the grid might need in sharing, liking, and scrolling.

And though its client base is likely to shop online for obvious reasons, the brand’s collections are available to browse in its nine boutiques worldwide.


ASOS e-girl clothing


“Thanks to ASOS’ own brand and other household and up-and-coming names, a visit shopping for E-girl clothes is guaranteed to be a fruitful one.”

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The online shopping powerhouse, ASOS, has long supported self-expression and freedom to experiment.

So it should be no surprise that some of the funkiest E-girl outfits on the internet can be found there.

ASOS is also a great place to shop for other types of aesthetic clothing, such as cottagecore, dark academia, and light academia.


SHEIN e girl clothes


“If you’re looking to buy more than one piece, remember to create an account and put those Shein coupons into action to save some extra money.”

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Are you an E-girl on a budget? Shein‘s got you covered.

The store offers an impressive selection of essential pieces to complement your aesthetic, including jewelry, accessories, and shoes, at affordable prices.


Yesstyle e-girl clothing


“I love the label’s edgy pieces that shout ‘fashion renegade’ from afar.”

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Whoever said that grunge and goth clothes are dead was lying, and YesStyle is here to prove that.

A love letter to 90s clothes mixed with grunge-inspired accents, the brand’s selection features everything an E-girl wants in her wardrobe and more.

Visit the site for easy-wearing floral dresses, oversized t-shirts, flannel shirts, beanies, and denim.


NORMCORESTUDIOS egirl clothing


“If you ever feel uninspired when pulling outfits together, check out Normcorestudios’ blog bursting with ideas for your next ensemble.”

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A mecca for E-girls, Normcorestudios reflects the modern youth culture, manifesting itself in a comprehensive collection of apparel and accessories.

Here you can find pieces that fall under different aesthetics, but when picked and paired the right way, they’ll give you that perfect E-girl edit you’re after.


BERSHKA E-girl clothing


“Bershka’s latest collaborations are adding an extra edge to what the brand offers, so be sure to check them out – especially the one with Evangelion.”

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Tried and trusted and most likely available at your local mall, Bershka has always tried to cater to what adventurous young people are looking for.

So naturally, its collections now include pieces for the modern E-girls.

The label offers everything you might need in your wardrobe, including denim, accessories, and shoes, at affordable prices.


URBAN OUTFITTERS egirl outfits


“I love Urban Outfitters’ new initiative, known as Urban Renewal, that focuses on repurposing and reinventing sustainable vintage pieces.”

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A leading brand for youth culture apparel, Urban Outfitters, doesn’t need an introduction among fashion mavens.

This retail giant sells clothes and pieces for your interiors, allowing you to extend your unique style to your aesthetic room.

Always cool, with a dose of attitude, Urban Outfitters should be a name on the list of every aspiring E-girl.

Also, the clothing store has great sustainable fashion initiatives that are good for the environment and your E-girl outfits!


BRANDY MELVILLE egirl clothes


“Brandy Melville curated graphics section is a wonderland of cool, vintage-style pieces in a collection of fun prints that I adore.”

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Brandy Melville is the place to turn to complete your e-girl outfits with slightly softer accents.

So, if you fit the brand’s limited sizing, the selection will have you swoon over cute crop tops and unique, cutting-edge denim.


OREZORIA e-girl outfits


“Orezoria has the most incredible selection of accessories on this list, including temporary tattoos, technology gadgets, and body jewelry.”

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With a wide selection of various (but always cute) aesthetic outfits, Orezoria is another brand you should check out.

Orezoria’s special section of E-girl clothing, shoes, and accessories is presented alongside cool styling ideas that spark your imagination as you shop.


ALL THINGS RAINBOW egirl clothes


“Except for clothing, All Things Rainbow has a fantastic collection of statement jewelry, including armor-like bracelets and rings to brace yourself for daily.”

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All Things Rainbow doesn’t have one aesthetic it sticks to.

The brand’s website stocks everything, from grunge to cottagecore and E-girl outfits, making this label an aesthetic clothing brand all-rounder.

Covering shipping costs on all orders, this brand wants to empower young people that defy the rules, experiment, and want to stand out from the crowd.


COSMIQUE STUDIO egirl clothing


“Cosmique Studio’s accessories, particularly watches, are real eye-catchers, especially if telling time is not a priority for you.”

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Though many labels on this list offer accessories, Cosmique Studio is the only one with watches.

Cosmique Studio is another top destination that doesn’t limit one aesthetic; this brand has all E-girl outfits, including grunge aesthetic and kawaii styles.

Founded by two friends in 2015 who share a love for fashion and design, the duo creates affordable E-girl fashion pieces and ships them for free worldwide.


SHOPTERY egirl cothing


“Check out the Caps section to browse an impressive array of baseball caps, bucket hats, and beanies.”

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Compared to other brands on this list, Shoptery has the most fabulous selection of headwear that completes your e-girl outfits.

Visit Shoptery for that extra dose of darkness that E-girls can’t help but love.

Selling clothing, accessories, shoes, and more at affordable prices, this online shop inspires you by regularly updating its selection and sharing helpful styling tips on the label’s blog.


ETSY egirl aesthetic clothes


“The sheer variety of options on Etsy is fantastic, making it a firm favorite for me when it comes to looking for clothes that fall under the E-girl aesthetic.”

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Etsy is a great place to get your hands on various things, and aesthetic clothes are no exception.

There are plenty of affordable, unique, and vintage pieces there.

Most e-girl outfits on Etsy come from small brands and independent creators.

So there’s a good chance that if you buy from Etsy, you won’t bump into someone wearing the same thing as you do.

E-girl Outfits FAQs

How Do You Dress Like an E-girl?

Dressing like an e-girl in 2023 is easy and requires clothes specific to the 2000s K-pop sub-culture.

The most popular e-girl aesthetics include a unique blend of doll-like anime looks mixed with gothic, grunge, vaporwave, and skater styles.

Add to that famous E-girl outfit, such as plaid mini skirts, striped long-sleeved shirts, heart stamps under the eyes, and bleached hair for a perfect e-girl look.

Where Can I Find E-girl Clothes?

The best places to find e-girl clothes are aesthetic clothing stores, such as Hot Topic, Styleupk, It Girl, Adika, Shein, Yesstyle, and Normcore Studios. Also, Etsy is an excellent place to find unique E-girl clothes and vintage pieces.

What is the E-girl Look?

The E-girl look combines emo and punk rocker vibes with a playful twist built around statement makeup with heavy blush, big eyes, bleached hair in colorful shades, and fun touches like hearts painted beneath the eyes.

What Colors Do E-girls Wear?

Some of the most popular and recognizable e-girl colors in 2023 include shades of light blue, baby and bubblegum pink, rainbow colors, and even neon combinations.


There are many ways you can make the E-girl outfits work for you.

Moreover, as the E-girl aesthetic draws inspiration from the internet, it leaves much room to experiment with and put your stamp on it.

Above all, bookmark this article and have it handy next time you’re prepping for an Instagram session or working on a TikTok reel and not sure what to wear to create that perfect E-girl look.

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Keep up with the latest in fashion, beauty and style!

Now It’s Your Turn…

Which one of these e-girl outfits or e-girl clothing stores is your favorite and why?

Are there other great e-girl aesthetic outfits you’ve tried and want to add to this list?

Would you please leave your comments below so others can benefit from your experience?

A graduate of the University of London in Journalism, Marta is a highly ambitious and rule-challenging copywriter with several years of experience in fashion, beauty, and lifestyle editorial writing.

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  1. I think that you should cover the e-girl fashion styles and brands from China. It is bigger, and more diverse than Japan and Korea’s e-girl culture, have a look and let me know if you need help to cover the subject, I’d love to help!

  2. I can say this is the best article I’ve seen for egirl fashion. I really congratulate the person who wrote it! From this list, I only shopped from Asos and Cosmique Studio. Shipping time was almost the same for both. Product quality etc almost same. If I compare the brands and their offering for e-girl clothes, there are not many e-girl styles and products in Asos, but there are over 200 egirl aesthetic clothes and products in Cosmique Studio’s online clothing store. Moreover, CS even sells clothes for those in the grunge, hardcore, alt, and edgy style. That’s why I like to shop on CS more because the product variety is higher. Shein is a good option too, but they sell more classic style clothes, and only very few authentic egirl styles. If you like to wear black, like me, I say take a look at Cosmique Studio, alternatively, Asos is also a good option for trendy egirl clothes. For the author, I’ve included the links below, if you want to include the brands in your article as well.
    Thank you and good luck ❤️


  3. I’ve been watching tons of videos on the E-Girl topic on youTube lately and my conclusion is: CONFUSED!
    I’ve seen “Egirl” being used negatively in the past to undermine women. What I understood is Egirl meant a streamer woman or girl who uses her looks (in a sexual way) to boost her views or stats to make money. That’s why I was always reluctant to call myself an E-girl!
    But now, it seems like the definition is changing and it’s being used in a more positive light by the teenagers. Just like what I read here, I think e-girl is now defined more aesthetically as opposed to characterizing someone (and I like this definition way more than the old one!), Am I right?!

  4. My girl loves e-girl clothing outfits and this selection of the best e-girl clothing stores online is of tremendous help, wonder if we can contribute to the article with some of the stores she shopped from in the past and loves very much?

  5. Egirl or Grunge?

    I can’t decide which one suits my style better. I’ve read a lot of blogs and research on the subject, and it seems to me these aesthetics split into two ways, at one end black, chained, torn clothes, and at the other end Converse, tees, and plain trousers.

    When researching any style, I usually look at sites like fandom, thevou, amazon, etsy, yesstyle, and cosmique studio to buy egirl, grunge, edgy, punk, and gothic outfits.

  6. The e-girl style is a popular trend started on the internet as a sub-culture of the aesthetic scene of the 2000s, blended with KPop and rave culture. The e-girl style consists of plaid mini skirts, striped long-sleeved shirts, heart stamps under the eyes, and bleached hair.

    Here are some of my fav e-girl brands and stores right now: Normcore, Amazon, Etsy

  7. I’m almost 40, and I still remember the year 2000, the styles, the looks, the colors, the fear of the computer bug. Looking at the e-girl aesthetic and style, I find it like a sort of y2k aesthetic variation but for girls only. What do you think?


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