Best E-girl Outfits and Online Clothing Stores In 2023
E-girl outfits are in vogue right now, in 2023, and for a few good reasons.
First, the e-girl clothing style is one of the leading Japanese fashion trends.
Then, the global pandemic fostered the emergence of online digital fashion styles and aesthetic outfits.
If you’re interested in knowing more about E-girl aesthetics, the latest E-girl outfits, and the best E-girl clothing stores online, this article is for you.
IN THIS ARTICLE
Most Comprehensive E-girl Style Guide
What Makes an E-Girl
The outfits she wears or the time spent online?
A friend asked me the other day: “What’s an E-girl, and what defines her? The things she does online or the garments she wears?”
Another TikTok-favourite aesthetic, E-girl, doesn’t come with a dictionary definition.
However, the E-girl aesthetic exists, and it is growing fast, driven by a vibe and style that can’t be mistaken with anything else.
The chances are that if you’re an active internet user and gaming or anime fan with a cool, nerdy side, you’re an E-girl.
Clicking through social media provides plenty of ways to nail the perfect E-girl look.
The diversity allows the aesthetic to be interpreted in various ways and adjusted to suit your distinctive brand of electronic cool.
If you’re still confused, look to celebrities like Billie Eilish, Lil Peep, or Doja Cat to set you on the right path.
Even better, read my guide on what makes for a flawless E-girl edit and where to turn to complete your tech-powered capsule wardrobe.
Before we embark on your new go-to destination for E-girl outfits, let’s pinpoint what you should look for when shopping.
In this article, you’ll find a list of 10 quintessential components of the social media favorite style.
Though the mix of colors, patterns, and influences might seem like a bit much at times, these are carefully selected and vetted to ensure the perfect look and match.
How To Dress Like An E-girl in 2023
10 Best E-girl Outfit Ideas
Dressing like an e-girl is easy, provided you follow specific dressing rules relevant to this aesthetic.
In the following section, I’ll give tips and design ideas to help you create your e-girl outfits in no time.
Put the ‘girl’ in E-girl by choosing perhaps the girliest piece of clothing – a plaid skirt.
A quick look on Pinterest shows that a plaid skirt is the cornerstone of every E-girl outfit.
Whether you go for a toned-down color or something wild like neon pink, a sharp mini or midi piece will let you build enviable outfits around it.
Just think about all the pairs of tights and women’s sneakers you can juxtapose with or throw in a heavy chain belt to add some attitude to the mix.
Oversized T-shirts or Sweatshirts
Beloved for being extra comfy and always cool, oversized pieces are essential for a perfect E-girl outfit.
What you choose to show on your top is up to you, but pop culture references – think bands, movies, and TV shows – are welcome.
Bear in mind that for E-girls, layering is the name of the game, so why not throw on a striped long-sleeve under a cool T-shirt?
The more they contrast with each other, the better!
Let’s get one thing clear: the E-girl look is not about blending in.
Your trousers must follow a similar aesthetic to the nerdy look.
Popular E-girl outfits include denim and cargo pants.
However, to make the trousers pop, pick up a pair that catches the eye with striking color or pattern – neons, deep blues, and stripes are just some fail-safe options to check out.
If you’re not feeling like sporting oversized aesthetic garments, or when the temperatures begin to rise, a cute crop top is guaranteed to lend your outfit that necessary E-girl edge.
The natural complement to high-rise trousers and skirts, the crop top makes a statement whether your style is a slinky cami or a cool long-sleeve with a loud pattern on the chest.
Infused with the 90s fashion stamp of approval, chunky platform sneakers will provide extra height – when needed – and the rebellious attitude required by this aesthetic.
Choosing a black or white design is a safe option that never fails.
Yet, the more adventurous E-girls might want to snatch a pair in hot pink or neon green – as I said, this aesthetic is all about going big or going home.
With unlimited styling potential, the right pair of platform sneakers will have you look and feel like you’re on cloud nine.
It’s time to introduce some uber-girly accents – anything works here, from hair accessories to e-girl chains and chain drop earrings to chain necklaces.
Back to the best piece of jewelry, get ready to create the perfect E-girl fantasy look with butterfly hair clips.
Cute and feminine, colorful hair clips are adorable accessories that can be styled in myriad ways.
You can try wearing them symmetrically at your temples and keep messy strands in check by securing them with a single butterfly to the side.
Or, if you’re ready to take it all the way, spread them out sparingly across the length of your hair.
These adorable pieces lend that essential back-to-school touch to your E-girl outfits.
Bad hair day? Not to worry, a classic beanie hat is the quintessential E-girl accessory.
The beanie will confer an extra layer of coolness to your edit and help to tame the frizz.
When shopping for your beanie, you can’t go wrong with a classic fisherman style, defined by a large fold to the center.
Color-wise, let your imagination run wild and pick a hue that underlines your complexion and hair.
Choker Necklaces & Fishnet Tights
Calling all aspiring E-girls – it’s accessories time!
How you choose to complete your outfit is what decides the overall look, so tread carefully.
But not too carefully, of course.
Some critical items that can be found in every E-girls’ arsenal are statement jewelry pieces like edgy earrings or choker necklaces.
Hedoine The Drama Fishnet Tights
Fun tights or socks with fishnets are also part of most e-girl outfits.
Once again, accessorizing can be an excellent opportunity to introduce some layers to your look.
So get all these necklaces out and try putting them together to create a unique sign-off.
A polished chain belt is a must-have when putting together that perfect E-girl edit, given the power of transforming even the plainest trousers into pieces of art.
Chain belts can also bring attitude and extra bling – especially if you’re short on jewelry – by introducing grungy elements to your look and keeping loose pieces in check.
Though not a fashion piece, an E-girl look isn’t complete without signature makeup.
So, get out your cosmetic bag, and let’s get to work.
You want to create a look that balances subtle and sharp, mixing soft, pastel shades and delicate highlights.
The right e-girl makeup accentuates the contours of your face with bold, black eyeliner and, of course, some tongue-in-cheek face stamps.
In particular, heart stamps are a firm favorite among the pioneers of the style.
Where To Shop E-girl Aesthetic Clothes?
15 Best E-girl Clothing Stores in 2023
Shopping for e-girl outfits or individual clothes to create your unique style is easier than ever.
The section below lists the best places to buy affordable e-girl outfits from brands and online clothing stores I trust.
Featured in many fashion magazines, the store sells and ships worldwide K-pop outfits similar to those worn by BTS, Blackpink, Twice, and NCT so that you can look like your favorite idol.
There are a few names on the market that adapt to the needs of their customers as quickly as Hot Topic – and the brand has been doing it successfully for over 30 years now!
With its story dating back to the late 80s fashion, Hot Topic remains a popular destination for those seeking alternative styles.
Having started as a music-inspired accessories store, the brand’s offering has expanded to include apparel stamped with the logos of some of the 90s fashion favorite bands.
Nowadays, Hot Topic is a great place to visit if you want to signpost your love for pop culture icons, Y2K aesthetics, and e-girl clothes with your styling choices.
IT Girl is one of the top brands to shop for aesthetic fashion as it offers an eclectic mix of all the best styles – everyone can find something they love there.
Inspired by the archetype of a power girl that sets the standard for others to follow, the brand makes unique clothing items of good quality at affordable prices available to everyone.
IT Girl continues to expand its selection every day, so you can be sure that this brand will be the first to know if something is cool and desirable.
The #AdikaGirl is a quintessential E-girl, so it would be impossible to put this list together without mentioning this cutting-edge brand.
Adika sells everything a girl who’s always on the grid might need in sharing, liking, and scrolling.
And though its client base is likely to shop online for obvious reasons, the brand’s collections are available to browse in its nine boutiques worldwide.
The online shopping powerhouse, ASOS, has long supported self-expression and freedom to experiment.
So it should be no surprise that some of the funkiest E-girl outfits on the internet can be found there.
Are you an E-girl on a budget? Shein‘s got you covered.
The store offers an impressive selection of essential pieces to complement your aesthetic, including jewelry, accessories, and shoes, at affordable prices.
A love letter to 90s clothes mixed with grunge-inspired accents, the brand’s selection features everything an E-girl wants in her wardrobe and more.
Visit the site for easy-wearing floral dresses, oversized t-shirts, flannel shirts, beanies, and denim.
A mecca for E-girls, Normcorestudios reflects the modern youth culture, manifesting itself in a comprehensive collection of apparel and accessories.
Here you can find pieces that fall under different aesthetics, but when picked and paired the right way, they’ll give you that perfect E-girl edit you’re after.
Tried and trusted and most likely available at your local mall, Bershka has always tried to cater to what adventurous young people are looking for.
So naturally, its collections now include pieces for the modern E-girls.
The label offers everything you might need in your wardrobe, including denim, accessories, and shoes, at affordable prices.
A leading brand for youth culture apparel, Urban Outfitters, doesn’t need an introduction among fashion mavens.
This retail giant sells clothes and pieces for your interiors, allowing you to extend your unique style to your aesthetic room.
Always cool, with a dose of attitude, Urban Outfitters should be a name on the list of every aspiring E-girl.
Also, the clothing store has great sustainable fashion initiatives that are good for the environment and your E-girl outfits!
Brandy Melville is the place to turn to to complete your e-girl outfits with slightly softer accents.
So, if you fit the brand’s limited sizing, the selection will have you swoon over cute crop tops and unique, cutting-edge denim.
Orezoria’s special section of E-girl clothing, shoes, and accessories is presented alongside cool styling ideas that spark your imagination as you shop.
ALL THINGS RAINBOW
All Things Rainbow doesn’t have one aesthetic it sticks to.
Covering shipping costs on all orders, this brand wants to empower young people that defy the rules, experiment, and want to stand out from the crowd.
Though many labels on this list offer accessories, Cosmique Studio is the only one with watches.
Cosmique Studio is another top destination that doesn’t limit one aesthetic; this brand has all E-girl outfits, including grunge aesthetic and kawaii styles.
Founded by two friends in 2015 who share a love for fashion and design, the duo creates affordable E-girl fashion pieces and ships them for free worldwide.
Compared to other brands on this list, Shoptery has the most fabulous selection of headwear that completes your e-girl outfits.
Visit Shoptery for that extra dose of darkness that E-girls can’t help but love.
Selling clothing, accessories, shoes, and more at affordable prices, this online shop inspires you by regularly updating its selection and sharing helpful styling tips on the label’s blog.
Etsy is a great place to get your hands on various things, and aesthetic clothes are no exception.
There are plenty of affordable, unique, and vintage pieces there.
Most e-girl outfits on Etsy come from small brands and independent creators.
So there’s a good chance that if you buy from Etsy, you won’t bump into someone wearing the same thing as you do.
E-girl Outfits FAQs
How Do You Dress Like an E-girl?
Dressing like an e-girl in 2023 is easy and requires clothes specific to the 2000s K-pop sub-culture.
Add to that famous E-girl outfit, such as plaid mini skirts, striped long-sleeved shirts, heart stamps under the eyes, and bleached hair for a perfect e-girl look.
Where Can I Find E-girl Clothes?
The best places to find e-girl clothes are aesthetic clothing stores, such as Hot Topic, Styleupk, It Girl, Adika, Shein, Yesstyle, and Normcore Studios. Also, Etsy is an excellent place to find unique E-girl clothes and vintage pieces.
What is the E-girl Look?
The E-girl look combines emo and punk rocker vibes with a playful twist built around statement makeup with heavy blush, big eyes, bleached hair in colorful shades, and fun touches like hearts painted beneath the eyes.
What Colors Do E-girls Wear?
Some of the most popular and recognizable e-girl colors in 2023 include shades of light blue, baby and bubblegum pink, rainbow colors, and even neon combinations.
There are many ways you can make the E-girl outfits work for you.
Moreover, as the E-girl aesthetic draws inspiration from the internet, it leaves much room to experiment with and put your stamp on it.
Above all, bookmark this article and have it handy next time you’re prepping for an Instagram session or working on a TikTok reel and not sure what to wear to create that perfect E-girl look.
Now It’s Your Turn…
Which one of these e-girl outfits or e-girl clothing stores is your favorite and why?
Are there other great e-girl aesthetic outfits you’ve tried and want to add to this list?
Would you please leave your comments below so others can benefit from your experience?
A graduate of the University of London in Journalism, Marta is a highly ambitious and rule-challenging copywriter with several years of experience in fashion, beauty, and lifestyle editorial writing.