The Equestrian style depicts a rare blend of heritage, tradition, and functionality, and the right clothing brands elevate this unique look to new peaks.
Holland Cooper, Ralph Lauren, and Barbour lead the pack with Equestrian designs and impeccable craftsmanship, while Ariat and Dubarry offer performant attire with zero compromise on style.
From Kerrits to Tommy Hilfiger and Wrangler to Pikeur and Schockemohle, these clothing brands epitomize the cream of Equestrian style.
Holland Cooper
Experts in traditional outdoor attire made of tweed, waxed cotton, and wool, Holland Cooper epitomizes the British country club style.
Why we love it: The brand’s creations showcase a blend of classic riding attire with modern accents, suitable for equestrian activities and fashion.
Best for: Tweed blazers, equestrian capes, and riding scarves.
Ralph Lauren
Ralph Lauren is an American fashion label globally renowned for Preppy style clothes, footwear, and accessories suitable for equestrian attire.
Why we love it: The brand’s creations feature an Old Money aesthetic and patterns of horseback riding attire, making them a favorite for equestrian-inspired fashion.
Best for: Polo shirts, tailored blazers, and leather riding boots.
Barbour
Established in 1894, Barbour is a British heritage clothing brand specializing in weather-resistant outerwear loved by Sloane Ranger fashionistas.
Why we love it: The brand’s waxed jackets and quilted coats are ideal for equestrian dressing and loved by stylists and fashionistas alike.
Best for: Durable jackets, outdoor vests, and equestrian accessories.
Dubarry
Originating from the rugged Irish coastline, Dubarry of Ireland crafts footwear and accessories that reflect the country’s tradition of outdoor pursuits.
Why we love it: Refined equestrian-inspired creations, with the Galway boots particularly emblematic of the equestrian lifestyle.
Best for: The iconic Galway boots, leather bags, and finely crafted leather belts.
Kerrits
Kerrits is an American clothing brand celebrated for integrating athletic performance fabrics in riding wear.
Why we love it: Kerrits stands out for integrating equestrian-inspired aesthetics into contemporary equestrian wear, offering a sophisticated take on traditional riding.
Best for: Riding tights, vests, and tops with classic equestrian motifs.
Tommy Hilfiger
Established in 1985, Tommy Hilfiger is an American clothing brand praised for creating clothes, footwear, and accessories in traditional American style with twists of Southern preppy aesthetics.
Why we love it: Tommy Hilfiger’s collections with equestrian motifs deliver a sporty and sophisticated flair that aligns with the ethos of the equestrian way of dressing.
Best for: Polo shirts, riding blazers, and accessories with equestrian motifs.
Wrangler
Founded in 1947, Wrangler is an American denim manufacturer known for its jeans that capture the spirit of the American West.
Why we love it: Denim wear with rugged cuts and durable stitches that suit the equestrian fashion style.
Best for: Denim jeans, jackets, and shirts.
Pikeur
Pikeur is a German apparel brand renowned for high-quality, tailored equestrian garments in classic designs resembling a mix of Sloane with Bon Chic Bon Genre style.
Why we love it: The brand’s equestrian attire captures the essence of traditional horse riding heritage and elegance.
Best for: Competition jackets and form-fitting breeches.
Schockemohle
Hailing from Germany, Schockemöhle Sports’ equestrian apparel has a unique offering of garments and accessories fundamental to riding sports but from innovative, functional materials.
Why we love it: Schockemöhle’s clothes and accessories showcase a deep understanding of equestrian aesthetics, reinterpreted for the fashion-conscious.
Best for: Bridles and horse equipment, stylish riding wear, and accessories.
Ariat
Founded as a brand dedicated to riding athletes, this American label is a popular name in equestrian fashion.
Why we love it: With designs that echo classic riding apparel, the brand’s creations depict excellent equestrian roots and design influence.
Best for: High-performance riding boots, breeches, and competition shirts.
Asmar Equestrian
Though a relatively new fashion brand (est. 2011), Asmar has redefined riding apparel by extending the horsey aesthetic to all areas of life.
Why we love it: Equestrianism and fashion often go hand-in-hand. But real riders never trade form for function. Every product must work at the barn, first and foremost—and Asmar keeps that focus at its core.
Best for: Technical tops, Italian leather handbags, and show apparel.
Aztec Diamond Equestrian
Aztec Diamond Equestrian is a great place to start if you’re seeking an upscale look on a modest budget. Their contemporary styles go ‘beyond the barn,’ but they’re equally at home in the saddle.
Why we love it: Pieces are tested by professional riders to ensure performance and comfort are up to snuff. This brand sticks to neutral colors and a few classic accents, so it’s easy to mix and match.
Best for: Breeches, base layers, sweatpants and sweaters.
Cavalleria Toscana
Cavalleria Toscana is an Italian equestrian brand that offers a range of clothing and accessories for riders.
The brand’s products are known for their exceptional quality and attention to detail, focusing on style and functionality.
Why we love it: Comfort, style & flattering equestrian Italian looks across the entire line.
Best for: The highlight of their collection is their incredible range of breeches designed in technical fabric for the professional rider.
CINCH Jeans
Though this brand is (far) more popular among the Western crowd, the styles are still clean and classic.
Why we love it: Peace of mind comes standard for CINCH products, which are guaranteed free from material and manufacturing defects for the “useful life of the garment.” Shirt styles, in particular, are different than what you see all the time—yet still classic designs.
Best for: Denim pants, shirts, and outerwear.
Dublin
The product line includes footwear, casual clothes, and competition apparel. The brand’s core is English-style riders.
Why we love it: The team behind this brand are equestrians, designing for equestrians. They know what riders need and deliver it.
Best for: Dublin is renowned for its unique footwear, from lifestyle ankle boots to show-ring-ready dress boots. Half chaps, whips, and gloves are also available.
EQL by Kerrits
This responsibly made lifestyle apparel brand is nested under the beloved Kerrits brand. The styles are designed to “transcend trends” and look beautiful far beyond one season.
Why we love it: Active riders and anyone who admires the equestrian lifestyle will love these clothes. Comfortable garments that celebrate all body types are the foundation of every piece.
Best for: Equine-inspired clothing, sweaters, tops, pants, loungewear, pajamas, hats, socks, belts, and outerwear.
Equinavia (formerly Horze)
Combining European riding heritage, Scandinavian design, and a deep understanding of the equine community, Equinavia offers a wide range of horse and rider apparel and tack.
Why we love it: You’ll find more than the Equinavia brand on their site; many big players, from Back on Track to IRH, are available.
Best for: Equinavia goes far beyond apparel. Whether you’re looking for a technical top for summer or a stable blanket for winter, this brand is a one-stop shop.
For Horses (FH)
FH is a brand inspired by Giovanna Novello and Andrea Piovan’s passion for horses and equestrian sport.
The husband and wife team brings deep knowledge of the textile and clothing sectors and riding performance and design.
Why we love it: Rarely have we experienced fabrics as high quality and buttery soft as those produced by For Horses. Creative styling details can bring new interest to classic pieces. From casual wear to show attire, combining pieces into various outfits is easy.
Justin Boots
Handcrafted since 1879, skilled boot-makers continue the deep tradition by using only the finest leathers and quality materials.
Why we love it: Justin offers several boots created in the United States for those who want to support national manufacturing. Men, women, and kids can all enjoy Justin boots. There are even vintage designs for those who want to showcase an extra bit of history.
Best for: Boots are the main product category available.
Kask
Kask is a well-known brand in equestrianism, offering a range of high-end helmets designed to provide maximum protection and comfort to riders.
A must-have for any equestrian who wants the highest safety standards whilst looking their best.
Why we love it: Kask’s helmets are designed with the latest safety standards and are made from the highest-quality materials to ensure riders’ comfort and safety when on their horse. The brand also continues to explore new ways to care for the planet, the partners and workers in their supply chain, and neighbors worldwide.
Best for: Timeless helmets for riders.
Kentucky Horsewear
Since its beginning, Kentucky Horsewear has focused on offering luxurious products that still meet the high demands of horses’ everyday needs.
All Kentucky Horsewear products are developed from high-quality, animal-free, vegan alternatives.
Why we love it: Kentucky Horsewear collections combine functional materials with sporty styles and fresh colors for men, women, and children. The offering combines comfort and freedom of movement with unique designs.
Best for: Kentucky’s saddle pads are a huge favorite among professionals and amateur equestrians. The brand also offers a large assortment of breeches, jackets, waistcoats, shirts, hoodies, competition clothing, accessories, and riding helmets.
Kimes Ranch
The mission is to bring Western back to its roots by creating fashionable jeans with a classic feel.
Founders Matt and Amanda blend their fashion industry background with their Western roots to make Western fashion current.
Why we love it: Attend any upper-level Western show in the States, and you’ll see their jeans on many top riders. If a pair of jeans looks good enough to turn your head, they’re from Kimes!
Best for: Caps, button-down shirts, and jackets are all part of the product line and have the same cool factor as the jeans.
Mountain Horse
Mountain Horse focuses on fashion, function, comfort, durability, safety, and innovation as its trademark features, and it has for more than 30 years.
Why we love it: Tall boots are the hallmark products in this line, and the beautiful styling makes it clear why. In particular, Mountain Horse is known for its comfortable yet stylish winter boots. Every year, the brand rolls out two new collections, including innovative materials, styles, and built-in safety features.
Best for: Given the company’s Northern heritage, their outerwear is especially suited to even the more brutal climates.
Ovation
Ovation is a household name among equestrians, one of the most successful brands in the English Riding Supply family.
From breeches to boots, helmets to show coats, this brand offers a wide range of riding essentials.
Why we love it: Finding durable yet flexible riding attire and boots for cold weather is challenging. Ovation offers a complete line of winter products that match the elements.
Best for: Casual dress, field, mud, paddock, and half chaps ensure every rider can find the perfect boots.
Ranch Dress’n
The fun-loving brand Ranch Dress’n is the brainchild of barrel racing champion Fallon Taylor. They offer a unique style of clothing and accessories for the everyday colorful cowgirl.
Why we love it: Fallon’s team has created a custom line of tack—everything from boots and breast collars to brightly colored saddles. The brand’s saddle sacks are one of the most popular products, allowing riders to store their belongings while riding.
Best for: Stretchy long-sleeve rodeo shirts that stay tucked in and don’t wrinkle while you’re on the rodeo road.
Stetson
Since 1865, Stetson has represented the resourceful, authentic, and diverse American spirit. Steeped in history, the story of Stetson continues to evolve with its line of beautifully designed cowboy hats.
Why we love it: The Bulova Stetson Fund helps provide better opportunities for all Americans across education, the arts, accessibility, and veterans’ initiatives.
Best for: Every Stetson hat is handcrafted with the utmost care and attention to detail.
Toggi
Toggi is a leading British equestrian and country clothing brand that creates apparel for men, women, and children.
Great Britain has a rich equestrian history, and Toggi styles reflect that heritage of hard work, confidence, and love for horses.
Why we love it: English weather is no joke, and Toggi apparel and footwear are made to withstand the worst of it. In addition to modern technical materials, you’ll find classic tweeds, plaids, and wax fabrics in the Toggi product line.
Best for: If you’re a British country chic style fan, you’ll love all the boots in the Toggi product line.
Vestrum
Vestrum is an Italian equestrian brand known for its innovative designs, high-quality materials, and attention to detail.
The brand’s signature style is minimalist and chic, focusing on clean lines and simple designs.
Why we love it: Cutting-edge fabrics, rider community input, and rigorous testing ensure that every shirt, tight, and jacket will perform beautifully daily. Looking good and feeling good are inextricably linked, but that doesn’t mean looking good should be hard. Vestrum makes it quick and easy to feel your best—whether riding the trails or entering the show ring.
Best for: The brand offers a range of equestrian clothing, including jackets, breeches,
Shopping Tips to Perfect an Equestrian Look
Showcase Equestrian Heritage with Authentic Brands – Shop from clothing brands that embody the equestrian style and their curated selections of clothing and accessories.
Wear the Correct Garments to Create Perfect Equestrian Outfits – To capture the essence of equestrian fashion, your outfits must comprise essential garments, footwear, and accessories that define this distinctive look, from Holland Cooper’s tweed blazers to Ariat’s high-performance boots.
Know How to Style Your Equestrian Look – To embody the equestrian style, you must know how to curate and pair garments, footwear, and accessories into a cohesive look that reflects the elegance and tradition of equestrian fashion.
Is Gucci an Equestrian Brand?
Most people would be surprised to learn that Gucci started as a saddlery and luggage store in Florence, Italy, in 1921 to support the international crowd who loved a range of equestrian pursuits.
The interest in his pieces was so strong that the line quickly expanded into various fashion items (like shoes and handbags).
While this brand is mainly known for its snaffle motif, which has been used on accessories, shoes, and bags since the early 1950s, it also makes a saddle.
Is Hermes an Equestrian Brand?
Like Gucci, Hermes also has some solid equestrian roots, beginning as a harness workshop for members of European nobility in Paris in 1837.
When the store passed to his son in the late 1800s, saddlery was introduced, and equestrians worldwide highly sought the products.
Nowadays, the brand offers a line of high-quality, handmade saddles custom-fitted to each horse and rider.
Hermes also makes a range of items for both horse and rider, from noise-reducing ear nets and grooming bags to bits and saddle pads (though most everything comes with a hefty price tag).
What is an Equestrian Outfit Called?
Traditionally speaking, an equestrian outfit is called a “Riding Habit.”
What Celebrity Has an Equine Clothing Range?
If you’d like to explore celebrity-owned fashion brands, explore English styles and Western Styles from Ranch Dress’n.
What are Some Luxury Equestrian Brands?
If you have the budget for luxury apparel, check out DeNiro Boots and For Horses (FH).
What is the Best Italian Equestrian Apparel Brand?
If you’re looking for Italian riding apparel, start with For Horses (FH).
