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What’s This About
Arrive with notes on your style, wardrobe, measurements, colours, lifestyle and budget so the session goes on advice.
The ten steps cover what to gather before the consultation and on the day, such as
style quiz results and an inspiration mood board
photos and lists from a wardrobe audit
body measurements and fit problems
colour notes taken in consistent daylight
a lifestyle breakdown and a budget plan
and many more!
Complete the steps that apply to the service you booked.
Key Points
01Preparation lets your stylist spend the session on advice rather than gathering basic information.
02Seasonal colour analysis compares colours beside your face; a palette does not ban favourite colours or require discarding clothes.
03Photos for colour notes need the same light, position and background, and remain notes rather than a result.
04A budget split such as 70/30 is a starting point to adjust, not a rule.
Clients who come prepared for a first styling consultation usually get more out of it.
Preparation can make the difference between a productive consultation and an overwhelming one.
This guide walks you through ten steps to prepare for a styling consultation, whether with The VOU or another stylist.
A styling consultation costs time and money, and preparation helps you use both well.
When you come prepared, your stylist can spend the session on advice rather than on gathering basic information.
1. Complete Your Style Assessment
Your current style preferences and aims are the starting point for a stylist’s advice.
Knowing your preferences and aims helps your stylist make recommendations that feel like yours rather than imposing an unfamiliar style you might struggle to wear.
Why is this step crucial?
Style assessment helps your stylist in five ways.
Identify your natural style inclinations
Understand what you’re drawn to versus what you wear
Recognise any disconnect between your desired style and current wardrobe
Establish a clear direction for your style evolution
Save time during the consultation by having a clear starting point
How to prepare
Start by taking our fashion style quiz.
The quiz result gives a starting point for discussing whether you gravitate towards classic, contemporary or avant-garde styles.
Create a digital mood board of outfits that attract you. These can be from magazines, Instagram, or Pinterest. For each saved image, note five points.
What specifically attracts you to the look (is it the colour combination? The fit? The overall vibe?)
Where would you wear this outfit
What’s stopping you from wearing similar styles now
How you want to feel in your clothes
Which details, such as a collar shape, colour or fabric, you’d like to adopt
2. Document Your Current Wardrobe
A wardrobe audit before the consultation is useful. Photographing and listing your clothes reveals patterns you might not have noticed and helps identify strengths and gaps in your current wardrobe.
Why is this step essential?
Wardrobe documentation helps your stylist do the following.
Identify patterns in your purchasing habits
Understand which clothes you wear versus what sits untouched
Spot gaps in your wardrobe that prevent outfit creation
Recognise quality issues or fit problems that need addressing
Plan future purchases more strategically
Save money by avoiding duplicate purchases
Create a clear plan for wardrobe evolution
How to prepare
Take photos of each group listed here.
Your most frequently worn outfits (and note why you wear them often)
Garments you love but rarely wear (and document what’s holding you back from wearing them)
Garments you’re unsure about (note specific concerns)
Empty hangers representing gaps in your wardrobe
Additionally, create three lists.
1. Your go-to outfits and why they work for you
2. Garments you haven’t worn in the past year and why
3. Situations where you consistently struggle to find appropriate outfits
Tip
Listing what you wear often reveals preferences and habits you had not noticed. Pay attention to patterns in colours, styles, and occasions where you feel most and least confident.
3. Know Your Body Shape
Understanding your body shape is not about fitting into ideal standards but learning how to use clothing to create balance and proportion.
Knowing your body shape helps you select clothes that feel comfortable and look balanced.
Why is this step important?
Body shape analysis helps your stylist in the following ways.
Select clothes that create balanced proportions
Understand why certain styles look better than others
Make smarter purchasing decisions
Save money on alterations
Build confidence in fitting room choices
Create optical illusions to enhance your best features
How to prepare
Start by taking our body shape quiz. Then, gather the essential measurements below.
Primary Measurements
Chest (at the fullest point)
Waist (around your natural waistline, level with your navel, or where you wear your trousers)
Hips (at the widest point)
Shoulders (from edge to edge)
Neck (around the base)
Inseam (from the crotch down the inside leg to the ankle or floor)
Secondary measurements (useful for tailoring, optional for a first session)
Upper arm circumference
Wrist circumference
Thigh circumference
Ankle circumference
Also document five more details.
Your height
Your weight, if you are comfortable sharing it
Any asymmetries you’ve noticed
Specific fit issues you regularly encounter
Areas you prefer to highlight or minimise
4. Know Your Colour Profile
Colour analysis is one useful tool in personal styling.
Seasonal colour analysis is a styling framework that compares how groups of colours look beside your skin, eyes, hair and beard. Some colours may sit comfortably beside your face, while others draw attention before your face or seem to cast an unwanted tone on it.
The seasonal name describes a palette, not a fixed fact about you, and the aim is to find colour combinations you can use rather than to follow trends.
Why is this step crucial?
Here is how colour profiling helps your stylist.
Create a harmonious wardrobe that’s easy to mix and match
Compare colours beside your skin, eyes, hair and beard
Choose shirt, knit, scarf and tie colours for the area near your face
Make strategic investment decisions
Build a wardrobe where everything coordinates
How to prepare
Begin with our seasonal colour analysis quiz. Then, create three specific lists.
1. Colours That Work Well for You
Colours you consistently receive compliments wearing
Shades that make you feel most confident
Colours that seem to brighten your complexion
2. Your Challenge Colours
Colours you own but rarely wear
Shades that make you look tired
Colours that seem to clash with your skin tone
3. Your Colour Patterns
Colours that dominate your wardrobe
Combinations you frequently wear
Shades you’re attracted to but don’t own
Additional Preparation
Take photos of yourself holding or wearing different colours near your face, by a window in daylight, keeping the position and background the same for each photo. Phone cameras and screens alter colour, so treat the photos as notes for your stylist rather than a result. Note four points from the photos.
How each colour affects your skin tone
Whether your face or the garment draws attention first
Whether the colour seems to cast an unwanted tone on your skin
How the colour makes you feel emotionally
Tip
A palette is not a ban on favourite colours or a reason to discard what you own; black, navy, white and brown leather often stay useful, and the palette helps you make informed choices about new purchases. When you know your best colours, shopping becomes more focused and efficient.
After establishing your style preferences, body shape, and colour profile, you should focus on two practical matters, your lifestyle needs and your budget.
Lifestyle and budget make sure your wardrobe suits your daily life and stays within what you can afford.
5. Define Your Lifestyle Needs
A beautifully curated wardrobe is only valuable if it aligns with your actual lifestyle.
Many people own clothes that don’t match their daily activities, which leads to the common complaint, “I have a closet full of clothes but nothing to wear.”
Why is this step essential?
Lifestyle analysis helps your stylist achieve the aims below.
Create a wardrobe that serves your actual needs, not an imagined lifestyle
Determine the right proportion of formal to casual wear
Identify gaps in your activity-specific clothing
Ensure you’re prepared for regular events and occasions
Eliminate unnecessary purchases
Maximise the wear of each garment
Create versatile outfits that transition between activities
How to prepare
Create a detailed activity log covering the following areas.
1. Professional Life
Typical workweek dress requirements
Client meeting frequencies and dress codes
Virtual meeting attendance
Business travel frequency
Industry-specific dress expectations
2. Social Life
Regular social activities and dress codes
Typical weekend activities
Religious or cultural event requirements
Seasonal social commitments
Family gathering frequencies
3. Personal Activities
Exercise and sports participation
Hobbies and their clothing needs
Volunteer work requirements
Travel frequency and destinations
Special interests or activities
4. Create a percentage breakdown of your time spent in the different dress codes listed here.
Formal business (suits, ties)
Business casual
Smart casual
Casual
Athletic/sportswear
Special occasion wear
6. Establish Your Budget
A clear budget strategy is crucial for systematically building a functional wardrobe.
A budget covers how you split spending across categories as well as the total amount.
Why is this step crucial?
Budget planning helps your stylist in seven ways.
Make strategic investment decisions
Prioritise key purchases
Balance quality with quantity
Plan seasonal shopping effectively
Identify where to save vs. splurge
Avoid impulse purchases
Get more wear from each purchase
How to prepare
1. Define Your Investment Levels
Total wardrobe renovation budget
Monthly clothing allowance
Maximum price points for different categories, such as
Suits and formal wear
Casual wear
Shoes and accessories
Seasonal garments
Essentials
2. Create a Priority List
Immediate needs (garments required within 1 month)
Short-term needs (garments needed within 3-6 months)
Long-term wardrobe goals (6-12 months)
Investment garment timeline
Seasonal purchase planning
3. Document Current Spending Patterns
Review last year’s clothing expenses
Identify any wasteful spending patterns
Note successful vs. regrettable purchases
Calculate cost-per-wear of current garments
List any emergency purchases and why they were needed
Tip
One common way to split a wardrobe budget is roughly 70% on versatile, well-made basics and 30% on trend-led or statement garments; treat the ratio as a starting point to adjust, not a rule.
7. Document Your Style Challenges
Style challenges are the specific issues that frustrate you about your current wardrobe and appearance.
Writing your challenges down helps your stylist give specific advice rather than generic tips.
Why is this step fundamental?
Here is what documenting style challenges helps your stylist do.
Address specific problems rather than general issues
Prioritise the most critical areas for improvement
Understand your style frustrations in context
Create focused solutions for recurring problems
Identify patterns in your styling difficulties
Develop strategies for long-term success
Measure progress and improvements
How to prepare
Create a detailed log of your style challenges in three categories.
1. Fit Issues
Specific areas where clothes never seem to fit right
Alterations you frequently need
Garments you’ve stopped buying due to fit problems
Comfort issues with certain styles or cuts
2. Styling Difficulties
Outfits you want to wear but can’t seem to put together
Garments you own but don’t know how to style
Specific occasions that cause wardrobe anxiety
Trends you’d like to try but feel unsure about
Accessories you find challenging to incorporate
3. Shopping Challenges
Types of garments you struggle to find
Brands that you find confusing to navigate
Price points that feel challenging to justify
Shopping experiences that leave you frustrated
Online shopping concerns
8. Prepare Your Consultation Portfolio
A well-organised consultation portfolio helps you and your stylist use the session well and makes sure no important point is missed.
Why is this step crucial?
A consultation portfolio helps your stylist with six tasks.
Stay focused and organised during the session
Reference specific examples easily
Track all your questions and concerns
Document essential points for future reference
Create a clear action plan
Measure progress against your goals
How to prepare
Organise your portfolio into three sections.
1. Style Assessment Results
Fashion style quiz results
Body shape analysis
Colour analysis findings
Current style photos
Inspiration images
2. Wardrobe Documentation
Current wardrobe inventory
Most-worn garments list
Never-worn garments list
Gap analysis
Seasonal wear patterns
3. Measurement and Fit Records
Complete body measurements
Fit issue documentation
Best-fitting clothes analysis
Problematic fit photos
9. Day-of Preparation
Physical Preparation
To help your stylist assess fit and colour, prepare as follows.
Arrive well-rested and in good spirits
Wear well-fitting undergarments in neutral colours
Come with clean, dry hair styled as you typically wear it
Wear minimal makeup, if any
Bring comfortable slip-on shoes
Wear or bring your most comfortable, well-fitting outfit
If colour analysis is included, wear a plain neutral top so a strongly coloured garment does not affect the comparisons
Mental Preparation
To maximise your consultation experience, go in with the mindset below.
Review your style goals one final time
Prepare to be open to new suggestions
Be ready to step out of your comfort zone
Remember that this is a collaborative process
Know that feeling vulnerable is normal and okay
Be prepared to make decisions
10. Post-Consultation Planning
Prepare for what happens after your consultation to ensure long-term success.
Have ready
A notebook for taking notes
Your phone for taking photos of suggested combinations
A calendar for planning shopping sessions
A list of upcoming events or occasions
Questions about maintaining your new style
Concerns about implementing suggestions
Tip
Treat the consultation as the start of gradual changes rather than a one-time event. Come prepared to discuss how you’ll implement changes gradually and sustainably.
Final Thoughts
The more thoroughly you prepare, the more you are likely to get from your session.
Use this guide as your roadmap to preparation, and don’t hesitate to contact your stylist with questions before your appointment.
Complete the steps that apply to you; not every client needs every measurement or list, and your stylist can tell you which matter most for the service you booked.
Style Like A True Gentleman
Before you go, here is a simple way to put this guide into practice, and when to ask an image consultant for help.
Professional styling starts with knowing your body shape and seasonal colour palette, which help you choose clothes that fit well, in colours that suit your skin, eyes and hair.
Our guides also cover styling by occasion, location, season and time of day, garments, footwear, accessories and heritage fashion brands.
Take our three quizzes to find your body shape, seasonal colour palette and fashion style, then book a consultation if you want personal help.
1. Find Your Body Shape
Different garments flatter different silhouettes, so knowing your body shape is the first step in dressing like a confident man.
To find out your unique body shape, take our body shape quiz for men.
Once you know your unique body shape, take the second quiz to discover your unique colour palette.
2. Find Your Seasonal Colours
The garments in your outfits come in many colours, so it helps to check which colours suit your natural colouring.
To do that, you have to find out your seasonal colour palette, and you can do it by taking our seasonal colour quiz for men.
3. Find Your Fashion Style
By now, you should already know your body shape and unique colour palette; the next step is to discover your personal fashion style.
To find it, take our fashion style quiz for men; it includes a suggested style, outfit ideas, relevant fashion brands, and much more.
Personal Help from The VOU
For personal help, you can book a consultation with our image consultants and fashion stylists.
Our styling services for men are paid consultations; the shop page lists what each one includes.
Wearing luxury brands is not enough on its own (see our guide to logo-heavy luxury brands and how to wear them); knowing your body shape, colour palette and personal style first makes styling by occasion, location, season and time of day easier.
Contact us to book a consultation once you have taken the three quizzes.