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Old Money Summer Aesthetic Clothing Brands for Men

With over three decades of styling experience helping young men achieve the coveted Old Money look, we know that nailing the perfect summer aesthetic is challenging.

To help, we’ve curated a list of clothing brands with a solid summer aesthetic vibe to make you look like you just stepped off your yacht on the French Riviera.

These brands embody timeless elegance and effortless sophistication, ensuring you make a lasting impression at any summer event.

Luca Faloni

Luca Faloni Summer Old Money style Brand

Luca Faloni is the epitome of Italian luxury, offering elevated wardrobe staples perfect for those warm summer months.

Faloni’s lightweight knits, knitted polos, and fine linen shirts are crafted by skilled artisans from all over Italy, ensuring you look effortlessly sophisticated.

Lightweight knits, knitted polos, fine linen shirts

Ideal for
Summer weddings, garden parties, and upscale dinner events


Aurelien Summer Old Money style Brand

If you’re looking for minimalist luxury with a Parisian twist, Aurelien is the brand for you.

The brand’s clean-cut reversible jackets, inspired by the Preppy sailing style, and sumptuous long-sleeve knitted polos will have you looking like a true French Riviera playboy.

Reversible jackets, long-sleeve knitted polos

Ideal for
Yacht parties, beach club events, and summer cocktail soirées

Orlebar Brown

Orlebar Brown Summer Old Money style Brand

No Old Money’s summer wardrobe is complete without tailored swim shorts, and Orlebar Brown is the king of poolside elegance.

The designs are inspired by 1960s poolside utopia, with a modern twist that will have you looking sharp both in and out of the water.

Tailored swim shorts, linen shirts, toweling polo shirts

Ideal for
Pool parties, beach vacations, and resort wear


Vilebrequin Summer Old Money style Brand

Vilebrequin is a French Old Money brand that has been a staple of the BCBG summer aesthetic since the 1970s.

Vilebrequin’s iconic printed swim shorts, lightweight linen shirts, and beach-ready polos are necessary for any discerning gentleman’s wardrobe.

Printed swim shorts, linen shirts, polo shirts

Ideal for
Seaside lounging, beach barbecues, and summer pool parties


Rubinacci Summer Old Money style Brand

Italian tailoring house Rubinacci may be best known for its impeccable suits, but its summer collection is not to be overlooked.

The brand’s lightweight cotton and linen blazers and signature printed swim shorts will make you look like a true Italian aristocrat.

Lightweight cotton and linen blazers, printed swim shorts

Ideal for
Summer weddings, outdoor opera events, and garden parties

Loro Piana

Loro Piana Summer Old Money style Brand

Loro Piana is the epitome of quiet luxury, and their summer collection is no exception.

From incredibly soft cotton and linen polos to their lightweight cashmere sweaters, every garment is crafted with the utmost attention to detail.

Cotton and linen polos, lightweight cashmere sweaters

Ideal for
Refined summer gatherings, countryside events, and upscale travel


Zanone Summer Old Money style Brand

Zanone is a knitwear specialist perfect for cooler summer evenings.

The branding-free collection of boucle wool cardigans, organic cotton polos, and terry cloth hoodies oozes 50s Ivy League charm.

Boucle wool cardigans, organic cotton polos, terry cloth hoodies

Ideal for
Summer bonfires, casual outdoor dining, and weekend getaways


Brioni Summer Old Money style Brand

Italian powerhouse Brioni is synonymous with timeless elegance and impeccable tailoring.

The summer collection features lightweight silk and linen blazers, immaculate polos, and tailored swim shorts to make you look like a true leisure gentleman.

Lightweight silk and linen blazers, polo shirts, tailored swim shorts

Ideal for
High-end summer soirées, yacht club events, and upscale resort wear

Ermenegildo Zegna

Ermenegildo Zegna Summer Old Money style Brand

Zegna is another Italian brand that has mastered the art of understated luxury.

Zegna’s lightweight wool and silk blend blazers, fine cotton polos, and leather loafers are ideal for creating an Italian old-money look.

Lightweight wool and silk blend blazers, fine cotton polos, leather loafers

Ideal for
Summer business events, upscale brunch gatherings, and refined travel attire

Frescobol Carioca

Frescobol Carioca Summer Old Money style Brand

Frescobol Carioca is a Brazilian brand that embodies the laid-back luxury of Rio de Janeiro.

Frescobol’s linen shirts, printed swim shorts, and beach-ready accessories will transport you to the sandy shores of Ipanema, no matter where you are.

Linen shirts, printed swim shorts, beach accessories

Ideal for
Beach days, tropical getaways, and summer festivals

Summer Old Money Style Shopping Advice

Wearing Old Money brands is more than looking good; it is about feeling good.

Donning the right old money names will make you exude confidence and sophistication with no effort.

If you are unsure how to style these iconic brands, contact our expert stylists at The VOU.

We are dedicated to helping you achieve the perfect Old Money summer look, no matter your budget.

Our styling packages are tailored to individual needs and preferences, ensuring you look and feel your best at every summer event, from casual beach days to upscale soirées.

With The VOU’s styling guidance, you’ll be the epitome of Old Money elegance all summer long.

With over twenty years of front-row fashion and styling events, collabs with haute-couture houses, and a PhD in Luxury Fashion, Laurenti is an expert in crafting personalized looks that depict old-money sophistication.

With years of expertise in high-end fashion collabs and a PhD in Sustainable Fashion, Ru specializes in curating eco-luxe wardrobes for the modern gentleman seeking understated refinement.

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