Obsessed with the Goth style’s dark, dramatic, and enchanting look, I understand the struggle to find authentic Goth clothing brands covering the look’s many facets.
Moreover, given unique Goth style variations like Trad Goth, Health Goth, or Bubble Goth, finding clothing stores that cater to all substyles is not an easy task,
However, as a hardcore Goth fashion lover, over the years, I have curated my own collection of online clothing stores for my Goth-style needs and will share them with you.
1. Void Clothing
Best for Vampire, Industrial, and Pin-up Goth (Gothability)
Void Clothing, Based in Nottingham, UK, is an online store dedicated to Goth-style clothing, accessories, makeup, witchy incense, tarot cards, and runestones.
The online store also offers unique creations from small alternative brands such as Poizen Industries and Darkside.
Best for Trad, Hippie, Romantic, and Soft Goth
Disturbia is a Goth clothing brand from the UK with a rebellious heart that creates collections conveying an alternative graphic narrative.
Disturbia is an underground reaction against the conventional, a portmanteau of the words disturb, and suburbia, a subversion to normalcy.
The brand’s love for Alternative styles, infused with a propensity toward existentialist thought and alienation, informs the psyche of its superb products.
3. Fox Blood
Best for Romantic, Hippie, Emo Goth, and Nu Goth
FoxBlood is a full-scale modern noir online Goth clothing boutique run from the heart of downtown Los Angeles.
The label was founded in 2017 by former red carpet stylist and stage wear designer Lindsay Hearts.
100% female-owned and operated, Fox Blood features a minimalist, ready-to-wear line of high-quality, inclusively-sized, eco-friendly Goth clothes and accessories.
4. The Pretty Cult
Best for Mall, Romantic, and Soft Gloth
The Pretty Cult was launched in 2015 as a creative outlet replicating the clothing of on-stage Goth musicians.
Since then, The Pretty Cult has grown into a company based around its patrons’ individuality, whether misfits, dark hearts, or the magically inclined.
5. Punk Rave
Best for Romantic, Lolita, Medieval, and Victorian Goth
Punk Rave is an Asian Gothic clothing brand founded in 2006 specializing in Gothic coats, Gothic Lolita dresses, Victorian mourning shirts, medieval jackets, leather pants, and leather accessories.
I like Punk Rave’s infusion and the blend of Gothic with romantic and classicist styles.
I often combine Punk Rave’s classic Gothic attire with other contemporary cuts I own to create my distinct and modern Goth style.
6. Rogue + Wolf
Best for Nu Goth and Health Goth
Rogue and Wolf is a Goth clothing brand specializing in occult-influenced apparel, accessories, jewelry, footwear, and witching gear.
The brand’s clothing theme resonates with ‘Witchcore,’ a new aesthetic from TikTok and Tumblr.
I like Rogue and Wolf’s clothing line, Moon Doll, inspired by the darkness of mythology and nature and the intricate Gothic jewelry to add a dark and witchy edge to any outfit.
7. Black Mast
Best for Glam Goth, Nu Goth, and Pin-up Goth
Black Mast is a San Francisco-based Gothic clothing brand renowned for unconventional collections of glamourous Gothic motifs.
Driven by the Black Mast’s co-creators, Marie and Brandon, the brand stocks Goth clothing inspired by other subcultures, themes, drag queens, buccaneers, and more.
I like the Black Mast’s original artwork and designs embracing the glamorous side of the Goth subculture.
8. Banned Alternative
Best for Gothability (Pin-up), Glam Goth, and Nu Goth
Banned Alternative is a UK-based clothing brand Founded in 1990 in the fabled Camden Lock stalls of London, specializing in Gothic and alternative apparel with a pin-up charm and rock’n’roll attitude!
Banned Alternative has a wide range of Gothic-style clothing, footwear, and accessories and offers other alternative styles, such as Grunge.
9. Jawbreaker Clothing
Best for Medival, Soft, Hippie, and Nu-Goth
Jawbreaker, based in East London with our hearts still in old Camden Town, has become a new haunt for alternative fashion worldwide.
Jawbreaker stocks a superb range of Gothic clothing designs for men and ladies – think skulls, tartan, and general mischief ooze.
10. Spiral Direct
Best for Revethead, Industrial Goth, and Nu Goth
Spiral Direct is a UK-based alternative clothing catering to Metalheads.
Far into the metal end of Goth fashion, Spiral Direct makes delightful ranges of dark Gothic Metal clothing.
The brand offers some of the craziest and darkest prints with wicked detailing, standing out from a mile and turning heads instantly.
11. Dr. Faust
Best for Gothabilly and Nu Goth
Dr. Faust offers some of the most badass Gothabilly and Nu-Goth designs.
Based in Glasgow, Dr. Faust is creating some of the most epic Goth designs on the site, drawing inspiration from Glasgow’s alternative scene.
Described by their fans as creepy but cute, Dr. Faust’s Gothic clothing pieces are designed to compliment your curves and make you stand out from the crowd.
Best for Victorian, Medival, Gothic Lolita, and Steamgoth
Burleska started in 2006 as an alternative clothing fashion brand specializing in Victorian, Elizabetian-inspired corsets.
Nowadays, Burleska is one of the best Goth stores for elegant and classic Goth clothes and accessories with a neo-Victorian and Elizabethian touch.
The brand’s corsets, frilled skirts, lace dresses, and velvet coats are designed in London by qualified tailors.
13. Queen of Darkness
Best for Romantic, Fetish, Vampire, Corp, and Nu-Goth
Queen of Darkness is one of the best German gothic clothing designers, and it is hard to put them in a stylistic box within the Gothic genre.
Yet, the brand’s Fetishwear and Dark Romanticism are dominant themes, such as the Queen of Darkness collections with an exciting mixture of mesh, sheer fabrics, safety pins, hooks, rings, straps, and vintage skull prints.
The brand also offers Corporate-style Goth clothing for those Batcavers who have adopted a corporate lifestyle as Goths.
14. New Rock
Best for Trad, Mall, and Industrial Goth
New Rock, established in 1980 and based in Spain, is hailed as the best Goth clothing brand for ultimate alternative clothing and footwear.
The brand’s unique offering is described as:
“There are shoe companies, and then there is New Rock.“
I completely agree. New Rock is the gold standard in the Goth shoe market, as once you buy a pair, you’ll have them for life.
15. Long Clothing
Best for Emo Goth and Health Goth
Long Clothing, launched in 2008, defined over a decade of dark, Gothic, and alternative streetwear.
Long Clothing represents a cutting-edge and contemporary culture where futuristic aesthetics, dark fantasy, occult mystery, and hyper-real imagery combine.
With a cult following stretching from London to Tokyo, Gen Z Goths who grew up with the Internet embrace the brand’s Goth and alt-fashion pieces.
The Goth fashion style is one of the most unique and exciting alternatives in a world where mainstream fashion can be limiting and uninspiring.
By embracing Goth fashion, you’re making a statement that values creativity, individuality, and a love for the unconventional.
Not only does the Gothic style offer a refreshing departure from the norm, but it also allows you to express yourself authentically and without reservation.
And with the help of these exquisite 25 Goth clothing brands, building an alternative gothic-style wardrobe has never been easier.
By supporting these Goth clothing brands, you also support a community of like-minded individuals who value acceptance, creativity, and love.
Whether you identify as Goth or enjoy alternative fashion, you’re part of a global movement that celebrates diversity and strives to improve the world.
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A University of Oxford graduate in Design History, Katherine Saxon is researching arising TikTok cultures from a consumer psychology perspective while covering emerging aesthetics in fashion and beauty for TheVOU, Forbes, Business Insider, and more.