Obsessed with Goth’s dark, dramatic, and enchanting style, I understand the struggle to find genuine Goth clothing brands embodying the style’s diverse facets.
To aid in this quest, I’ve researched and handpicked 25 amazing Goth clothing brands for you.
With timeless pieces in Trad Goth, Health Goth, Bubble Goth, and many more Goth style variations, every single one of these 25 Goth clothing labels is the best you can buy right now.
1. VOID CLOTHING
Void Clothing, Based in Nottingham, UK, is an online store dedicated to everything Goth-related, from clothing, accessories, and makeup to witchy incense, tarot cards, and runestones.
The online store also offers unique pieces from small alternative brands such as Poizen Industries and Darkside.
Void Clothing is best for Vampire Goth, Industrial Goth, and Pin-up Goth (Gothability) styles.
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2. DISTURBIA
Disturbia is a Goth clothing brand from the UK with a rebellious heart that creates collections conveying an alternative graphic narrative.
Disturbia is an underground reaction against the conventional, a portmanteau of the words disturb, and suburbia, a subversion to normalcy.
The brand’s love for Alternative styles, infused with a propensity toward existentialist thought and alienation, informs the psyche of its superb products.
Best for Trad Goth, Hippie Goth, Romantic Goth, and Soft Goth styles.
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3. FOX BLOOD
FoxBlood is a full-scale modern noir online Goth clothing boutique run from the heart of downtown Los Angeles.
The label was founded in 2017 by former red carpet stylist and stage wear designer Lindsay Hearts.
100% female-owned and operated, Fox Blood features a minimalist, ready-to-wear line of high-quality, inclusively-sized, eco-friendly Goth clothes and accessories.
FoxBlood is best for Romantic Goth, Nu Goth, Hippie Goth, and Emo Goth styles.
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4. THE PRETTY CULT
The Pretty Cult was launched in 2015 by Arielle Salsa as a creative outlet and a way to replicate the clothing worn by her favorite Goth musicians on stage.
Since then, The Pretty Cult has grown into a company based around its patrons’ individuality, whether misfits, dark hearts, or the magically inclined.
With all clothing being meticulously designed and hand-printed by Arielle herself – The Pretty Cult holds onto its small business ideals as a way to never lose sight of the community it represents.
The Pretty Cult is best for Mall Goth, Romantic Goth, and Soft Gloth styles.
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5. PUNK RAVE
Punk Rave is an Asian Gothic clothing brand that is very popular worldwide.
Founded in 2006, the brand’s core pieces include Gothic coats, Gothic Lolita dresses, Victorian mourning shirts, medieval jackets, leather pants, and leather accessories for those with rebellious, strong personalities.
I like Punk Rave’s infusion and the blend of Gothic with romantic and classicist styles.
I often combine Punk Rave’s classic Gothic attire with other contemporary cuts I own to create my distinct and modern Goth style.
Best for Romantic Goth, Lolita Goth, Medival Goth, and Victorian Goth styles.
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6. ROGUE + WOLF
Rogue and Wolf is a Goth clothing brand specializing in witching gear, apparel, accessories, jewelry, footwear, and homeware.
This goth clothing label specializes in occult-influenced Goth outfits, clothing, and jewelry.
The brand’s clothing theme also resonates with ‘Witchcore,‘ a new aesthetic from TikTok and Tumblr.
The brand also offers Gothic athleisure wear, like leggings and yoga tops.
I like Rogue and Wolf’s clothing line, Moon Doll, inspired by the darkness of mythology and nature, with intricate Gothic jewelry designs as perfect Gothic statement pieces that add a dark and witchy edge to any look.
Rogue + Wolf is best for Nu Goth and Health Goth styles.
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7. BLACK MAST
Black Mast is a San Francisco-based Goth clothing brand that combines Glam and Gothic motifs in its unconventional collections.
Driven by the Black Mast’s co-creators, Marie and Brandon, the brand stocks Goth clothing inspired by other subcultures, themes, drag queens, buccaneers, and more.
The label has some of the most affordable pieces you can buy if you’re looking for cheap goth clothes of good quality.
I like the Black Mast’s original artwork and designs embracing the glamorous side of the Goth subculture.
Black Mast is best for Nu Goth, Glam Goth, and Pin-up Goth styles.
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8. BANNED ALTERNATIVE
Banned Alternative is a UK-based clothing brand Founded in 1990 in the fabled Camden Lock stalls of London, specializing in Gothic and alternative apparel with a pin-up charm and pure rock’n’roll attitude!
Inspired by 1950s fashion, the brand blends retro styles such as Pin-up with classic Goth.
Banned Alternative has a wide range of Gothic-style clothing, footwear, and accessories and offers other alternative styles, such as Grunge as well.
Banned Alternative is best for Gothability (Pin-up), Glam Goth, and Nu Goth styles.
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9. JAWBREAKER CLOTHING
Jawbreaker, based in East London with our hearts still in old Camden Town, has become a new haunt for alternative fashion worldwide.
Jawbreaker stocks a superb range of Gothic clothing designs for men and ladies – think skulls, tartan, and general mischief ooze.
Jawbreaker is best for Soft Goth, Hippie Goth, Nu-Goth, and Medival Goth styles.
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10. SPIRAL DIRECT
Spiral Direct is a UK-based alternative clothing catering to Metalheads.
Far into the metal end of Goth fashion, Spiral Direct makes delightful ranges of dark Gothic Metal clothing.
The brand offers some of the craziest and darkest prints with wicked detailing, standing out from a mile and turning heads instantly.
Spiral Direct is best for Revethead, Industrial Goth, and Nu Goth styles.
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11. DR. FAUST
Dr. Faust offers some of the most badass Gothabilly and Nu-Goth designs.
Based in Glasgow, Dr. Faust is creating some of the most epic Goth designs on the site, drawing inspiration from Glasgow’s alternative scene.
Described by their fans as creepy but cute, Dr. Faust’s Gothic clothing pieces are designed to compliment your curves and make you stand out from the crowd.
Dr. Faust is best for Gothabilly and Nu Goth styles.
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12. BURLESKA
Burleska started in 2006 as an alternative clothing fashion brand specializing in Victorian, Elizabetian-inspired corsets.
Nowadays, Burleska is one of the best Goth stores for elegant and classic Goth clothes and accessories with a neo-Victorian and Elizabethian touch.
The brand’s corsets, frilled skirts, lace dresses, and velvet coats are designed in London by qualified tailors.
Burleska is best for Steamgoth, Gothic Lolita, Victorian Goth, and Medival Goth styles.
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13. QUEEN OF DARKNESS
Queen of Darkness is one of the best German gothic clothing designers.
The brand offers amazing Goth and Darkwear in inclusive designs and sizes for women and men.
It is difficult to put Queen of Darkness in a stylistic box within the Goth genre, but Fetishwear and Dark Romanticism are dominant themes of the brand’s collections.
Queen of Darkness collections are an exciting mixture of mesh, sheer fabrics, safety pins, hooks, rings, straps, and vintage skull prints.
The brand also offers Corporate style Goth clothing for those Batcavers who have adopted a corporate lifestyle as Goths.
Queen of Darkness is best for Romantic Goth, Nu-Goth, Fetish Goth, Vampire Goth, and Corp Goth styles.
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14. NEW ROCK
New Rock, established in 1980 and based in Spain, is hailed as the best Goth clothing brand for ultimate alternative clothing and footwear.
The brand’s unique offering is described as:
“There are shoe companies, and then there is New Rock.“
I completely agree. New Rock is the gold standard in the Goth shoe market, as once you buy a pair, you’ll have them for life.
Hard to damage and easy to take care of, New Rock does men, women, and children‘s shoes, as well as a distinct range of Gothic-style vegan sneakers.
New Rock is best for Trad Goth, Mall Goth, and Industrial Goth styles.
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15. LONG CLOTHING
Long Clothing, launched in 2008, defined over a decade of dark, Gothic, and alternative streetwear.
Long Clothing represents a cutting-edge and contemporary culture where futuristic aesthetics, dark fantasy, occult mystery, and hyper-real imagery combine.
With a cult following stretching from London to Tokyo, Gen Z Goths who grew up with the Internet embrace the brand’s Goth and alt-fashion pieces.
Long Clothing is best for Emo Goth and Health Goth styles.
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16. HOT TOPIC
Hot Topic is synonymous with Mall Goth (aka “Spooky Kids”), a Goth subgroup very popular during the 90s and 2000s.
From corsets, crop tops, and collars to platform boots, pleated skirts, and skull cardigans, the brand offers everything you need to create an edgy, Goth look.
Standout offerings from Hot Topic’s Goth collection include the Blackheart low-rise fishnet tights, perfect for enhancing a Goth skirt look, and the zipper Bondage dress, which adds an edge to any going-out ensemble.
Hot Topic is the go-to brand for the Mall Goth style clothing and accessories.
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17. TOXICO
Toxico is a clothing brand famous for unique wicked pieces in Goth and Hillbilly aesthetics.
Born and bred in the UK, Toxico is a fantastic clothing brand dedicated to Goth, alternative, cutting-edge punk, and ‘psychobilly-inspired‘ designs.
The brand’s clothing range includes long and short-sleeve tees, hoodies, cardigans, and jackets with edgy slogans and motifs.
Tattoo-inspired designs featuring skulls, occult symbols, and twisted pop culture also grace Toxico’s designs.
Toxico is best for Ghetto Goth and Health Goth styles.
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18. KILLSTAR
Killstar, the original occult brand, as they call themselves, creates beautiful black and mystical-themed fashion for women and men.
Wednesday Adams would adore Killstar’s Goth clothing collection: velvet tops, robes, white spiked collars, and witchy long-sleeve dresses.
Beyond Goth clothing, Killstar is a dark and edgy lifestyle cult of provocative thinking and unconventional ideas.
I like Killstar’s dark and unorthodox styles that celebrate individuality and uniqueness.
I also like their edgy prints, studded leather, kick-ass accessories, and leggings.
Killstar is best for Nu-Goth, Vampire Goth, Fetish Goth, and White Goth styles.
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19. TRIPP NYC
Tripp NYC is a staple Goth fashion label based in New York City, founded in the early 1980s by designer Daang Goodman in the East Village.
Before starting its online store, Tripp NYC was stocked with Trash and Vaudeville, one of the first clothing stores providing Rock n’ Roll to wear since 1975, founded by Daang’s husband, Ray Goodman.
The brand’s pieces are at the core of creating a ‘Darkstreet‘ counter-culture that takes on streetwear fashion.
Tripp NYC continuously evolves and leads the way in an original, avant-garde design to pursue the perfect fit in Daang’s signature bondage pants, unique wash techniques, and hand-studding.
Also, the brand’s collections keep up with current fashion trends from TikTok and Instagram, such as the e-girl.
I love Tripp NYC for its signature bondage pants, hand-studded Goth boots, and silver accessories.
Tripp NYC is best for 90s Goth, Mallgoth, Cybergoth, Ghetto Goth (Street Goth), and Health Goth styles.
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20. LIP SERVICE
Lip Service, founded in 1985 by Drew Bernstein, a Hollywood skate Punker, is a Gothic-punk clothing brand.
The label offers various Alternative clothing styles, including Punk, Rock, Metal, Glam, Grunge, Techno, Goth, and Cyber.
However, Lip Service’s main theme is Fetishwear; think latex leggings, mesh tops, fishnet stockings, plaid mini skirts, and leather corsets.
Lip Service is the go-to for Fetish Goth style.
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21. CYBERDOG
Cyberdog, hailing from Camden Town, London, is one of the oldest cyber fashion brands to make alt clothes for Goths, ravers, and everyone in between, including cyberpunk.
If you love neon lights, bright stroboscopic dancing lights, and never-ending parties – like Y2K vibes of the 2000s – you’ll want to own at least one Cyberdog piece in your alternative wardrobes.
Cyberdog has such a unique, unseen style that the moment you put it on, people will know its brand.
Cyberdog is the go-to for Cybergoth style.
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22. Mary Wyatt London
Mary Wyatt London is a UK-based, female-led clothing brand that weaves the vibrant worlds of Gothic aesthetics, heavy metal, and tattoo culture.
The brand breathes an edgy Gothic twist into its collections, offering oversized, band-style tees, form-fitting vinyl halterneck tops, and impeccably tailored dresses.
Quality and timeless style form the bedrock of Mary Wyatt London’s offerings, justifying the brand’s premium price tag, and any garment from this brand is a worthy addition to your Gothic wardrobe.
Mary Wyatt London is best for Soft Goth, Trad Goth, and Health Goth styles.
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23. Church of Sanctus
Church of Sanctus is a distinguished Goth clothing brand specializing in high-end designs.
The female-led brand is celebrated for remarkable, handcrafted designs produced in limited quantities to ensure individuality and uniqueness.
Away from mass-produced, inferior-quality imitations, the brand has garnered immense popularity, becoming a Goth fashion statement where Goth style meets craftsmanship.
Church of Sanctus best suits Victorian Goth, Nu Goth, and Romantic Goth styles.
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24. DOC MARTENS
Doc Martens is an iconic Punk footwear brand founded in 1960 and became a staple for Trad Goths and Batcavers (Goth OGs) in the 80s.
Doc Martens are versatile; you can wear them for a classic Goth look and a casual dress-up.
The brand offers everything from simple work boots to croc-style leather options: double, triple, and quadruple stacked soles.
Also, for those looking for unique designs, Doc Martens has a wide range of limited edition collections in collaboration with streetwear brands such as A-Cold-Wall and Undercover.
The brand has recently released a vegan line for those who prefer not to wear leather.
Doc Martens is best for Trad Goth and Casual Goth styles.
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25. DEMONIA
Demonia is the best Goth footwear brand, from beyond the ordinary to genuinely Gothic.
Founded in 1993, Demonia is based in Southern California, providing specialty footwear for the Goth subculture by innovating new styles and redefining older ones.
Think platform black leather combat boots, black lace Mary Janes, and an assortment of Creepers are just a few Gothic styles the shop offers.
I love Demonia for its fantastic range of Unisex Gothic boots.
Demonia is best for Victorian Goth, Fetish Goth, Nu Goth, Cabaret Goth, and Trad Goth styles.
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Conclusion
The Goth fashion style is one of the most unique and exciting alternatives in a world where mainstream fashion can be limiting and uninspiring.
By embracing the Goth subculture, you’re making a statement that values creativity, individuality, and a love for the unconventional.
Not only does the Gothic style offer a refreshing departure from the norm, but it also allows you to express yourself authentically and without reservation.
And with the help of these exquisite 25 Goth clothing brands, building an alternative gothic-style wardrobe has never been easier.
By supporting these goth clothing brands, you also support a community of like-minded individuals who value acceptance, creativity, and love.
Whether you identify as Goth or just enjoy alternative aesthetics, you’re part of a global movement that celebrates diversity and strives to improve the world.
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Now it’s your turn…
From all 25 Goth clothing labels in this article, which is your favorite and why?
Are there any alt-fashion and counter-culture clothing stores specializing in Goth outfits you tried and think we should add to this article?
Please share your take and experience so other Goths can benefit from your comments and knowledge.
A University of Oxford graduate in Design History, Katherine Saxon is researching arising TikTok cultures from a consumer psychology perspective while covering emerging aesthetics in fashion and beauty for TheVOU, Forbes, Business Insider, and more.
