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What’s This About:
The Row is popular because of its plain, carefully made clothes and its low-key way of selling them, and whether its menswear is worth the price depends on fit, cloth and how often you would wear it.
This guide explains what The Row offers men and how to judge its prices, such as:
– How The Row began and when its menswear line launched
– Where its first full men’s collection was made
– Dated US prices for The Row menswear
– What a high price does and does not tell you
– Outfits in the same plain, minimal style
and many more!
Buy the garment you will wear often and that fits you well, not the name.
Key Points:
01Mary-Kate and Ashley Olsen founded The Row in 2006, naming it after Savile Row, and its first full men’s collection went on sale in October 2018.
02The Row is mainly a womenswear label, and its menswear is a smaller line of tailoring, knitwear, shirts and denim.
03On 7 October 2026 a US retailer listed The Row men’s cashmere sweaters at about $1,400 to $2,550 and a suit jacket at $3,400.
04A plain look like The Row’s does not need The Row’s prices, because fit and cloth matter more than the label.
The Row is an American label known for plain, carefully made clothes with no visible logos.
It is mainly a womenswear brand, but it has sold a full men’s line since 2018, and its prices are at the top end of menswear.
This guide explains why the label is so admired, what its menswear costs and how to decide whether it is worth it for you.
How The Row Began
Mary-Kate and Ashley Olsen founded The Row in New York in 2006, and named it after Savile Row, the London street known for men’s tailoring.
The label began with a small womenswear collection built around a well-made T-shirt, and the womenswear remains the larger business.
The Row has won several awards from the Council of Fashion Designers of America, including Womenswear Designer of the Year in 2012 and 2015.
In September 2024 FashionUnited, citing AFP and Bloomberg, reported that the family offices of the Wertheimer family, owners of Chanel, and of the Bettencourt Meyers family, owners of L’Oréal, had invested in The Row at a valuation of about $1 billion.
That investment tells you the business is valued highly; it does not tell you how any garment will fit or wear.
The Row’s Menswear
The Olsens tested men’s clothing with small capsule collections before launching a full men’s line.
In August 2018 FashionNetwork reported that the first full men’s collection, developed over two years, would go on sale that October in The Row’s Los Angeles and New York shops and at selected retailers.
That collection covered suits, jackets, shirts, trousers, denim and knitwear, with ties, shoes and billfolds.
According to the same report, the denim and T-shirts were made in the United States, the dress shirts in France and the jackets in Japan.
Production can change from season to season, so check the label of the garment you are buying.
The menswear follows the same approach as the womenswear: muted colours, relaxed but precise cuts and no visible branding.
Why The Row Is So Admired
Plain design and fine cloth
The Row’s clothes are simple in shape, so the cloth, the cut and the finishing do most of the work.
Its men’s line uses cashmere, wool, cotton, denim and leather, mostly in muted colours.
This plain look is often described as quiet luxury, a fashion label for understated, logo-free dressing.
Few shops and little advertising
The Row sells through a small number of its own shops, its website and selected retailers.
FashionUnited counted four boutiques in September 2024, in New York, Amagansett, Los Angeles and London, with a Paris shop planned.
The label is known for advertising little, and its founders give few interviews, which keeps attention on the clothes.
For its autumn and winter 2024 show in Paris, guests were asked to put away their phones and cameras, Grazia reported.
Scarcity and a low profile make a label feel exclusive, but neither makes a garment better made.
Clothes that do not date quickly
Plain shapes in neutral colours stay wearable for longer than strongly seasonal designs.
That makes it easier to wear a The Row jacket or sweater with clothes you already own, a point that applies to any well-made, plain garment.
The same idea runs through the old money aesthetic, a contemporary label for understated classic dressing rather than a guide to anyone’s background.
What The Row Menswear Costs
Prices change with the season and the shop, so treat these as dated examples and check the current price before you buy.
On 7 October 2026 the US site of the retailer Mytheresa listed The Row men’s cashmere sweaters at about $1,400 to $2,550, a wool suit jacket at $3,400 and matching suit trousers at $1,390.
The same listing showed straight jeans at $1,050, cotton shirts at about $1,100 to $1,290, a cashmere and wool car coat at $8,500 and a reversible leather blouson jacket at $12,000.
On the same day the same retailer listed Kiton cashmere sweaters from about $1,680 and a Canali wool and cashmere zip-up sweater at $635, so The Row’s knitwear is priced in the same range as Kiton’s and well above Canali’s.
Much of the gap with makers such as Canali pays for design, the name and the way the label is sold, rather than for a garment that is several times better made.
Is The Row Menswear Worth It?
It depends on what you value, so judge it on these criteria rather than on the price or the label’s reputation.
Fit: The Row’s relaxed cuts suit some men and not others, so try a garment on before you buy, and allow for alterations.
Use: a navy cashmere sweater or a grey wool jacket you wear every week earns its price far faster than a statement coat.
Cloth and making: check the fibre content, the seams and the finishing, and compare them with garments at lower prices.
Value: similar plain clothes cost much less from other makers, so the extra money mainly buys The Row’s design and name.
Resale: resale prices for any label vary widely, so do not count on them when you decide.
On balance, The Row makes beautifully plain clothes at very high prices, and it is worth buying only if a particular garment fits you well, suits your wardrobe and fits your budget comfortably.
A high price does not prove better quality, and it says nothing about the person wearing the clothes.
How to Wear the Look
You can dress in The Row’s plain, minimal style with garments from any maker.
Wear: a navy crew-neck cashmere sweater, grey wool trousers with a straight leg, dark brown suede loafers and a camel wool overcoat for smart casual days.
Wear: a charcoal unstructured wool jacket, a white cotton shirt buttoned to the collar with no tie, black wide-leg trousers and black leather derby shoes for an evening out.
Wear: a cream knitted polo shirt, straight dark indigo jeans, white leather trainers and a brown suede blouson jacket for weekends.
Keep the colours to two or three neutrals, choose matte cloth over shiny cloth and keep accessories to a plain watch and a leather belt.
A small wardrobe of plain garments is an easy way to start, and our minimalist wardrobe guide shows how to build one.
For more makers in a similar spirit, see our lists of affordable quiet luxury brands and cashmere sweaters, and our guide to what Loro Piana’s prices pay for.
Styling Beyond The Row
Knowing what a brand offers is a useful start, but your clothes work best when they suit your build, your colouring and the occasions you dress for.
You can read about dressing for your body shape and your seasonal colour palette, though neither is needed to follow the advice above.
Our guide to styling by occasion, location, season and time of day explains how to adapt outfits to each setting, using garments, footwear and accessories.
A label alone does not make an outfit work, as our articles on heritage fashion brands and old money style discuss.
Take our three free quizzes, then book a consultation if you would like personal help.
1. Check Your Body Shape
Start with our free body shape quiz for men.
2. Find Your Seasonal Colours
Then take our free seasonal colour quiz for men to find the colours that suit you.
3. Find Your Fashion Style
Then take our free fashion style quiz for men, and read more about personal fashion style.
Personal Help From The VOU
Our styling services for men are paid consultations; the shop page lists what each one includes.
You can read about The VOU and our image consultants and fashion stylists before you book.
To ask a question first, contact us.
Sources
–FashionNetwork, “The Row will launch first menswear collection this October”, 28 August 2018.
–FashionUnited, “The Row receives investment from Chanel and L’Oréal owners”, 13 September 2024.
–Grazia, report on The Row’s autumn and winter 2024 show in Paris, 2024.
–Wikipedia, “The Row (fashion label)”, read 7 October 2026, for the founding, name and CFDA awards.
–Mytheresa US, The Row men’s clothing listing, read 7 October 2026.
Mandy Meyer’s focus at The VOU is men’s body-shape styling, garment fit and outfit proportions. Her coverage addresses the practical questions behind a wardrobe choice: how a jacket sits across the shoulders, how trousers fall and how different cuts change the silhouette a wearer wants to create.
Her subject areas include the triangle, inverted triangle, rectangle, oval, trapezoid, hourglass and diamond labels used in body-shape styling. These provide starting references for comparing visible proportions; they do not capture every body or prescribe one correct way to dress. The focus connects those observations with garment shape, construction, length and the relationship between the upper and lower parts of an outfit.
Mandy’s editorial coverage combines visual comparisons with fit checks for comfort and movement. Readers can consider whether a cut gives them the room they need, where clothing pulls or gathers and which changes might support their preferred look. The aim is to make menswear choices more understandable while keeping personal preferences and the wearer’s own styling goals central.