Best Makeup Kits For Men
From Subtle & Natural Male Makeup To Bold & Daring
In this article, I’ve rounded up the absolute best 23 men’s makeup brands you can shop in 2022.
Over the last few years, men across the globe have realized makeup’s transformative and beauty enhancing powers.
From blemish coverup kits to complete transformational tools, makeup for men is a daily wear activity for more than metrosexual dudes.
After all, why wouldn’t you use every weapon in your arsenal and look as handsome as possible?
If you’re new to makeup for men and unsure where to start, this article covers the best ways to choose, apply, and use makeup for men.
Time to explore the best men’s makeup brands and kits you can order in 2022.
Best Men’s Makeup Concealers
Like any Dior product line, the brand’s makeups and cosmetics for men showcase excellent plays on eccentricity.
For this collection, Peter Philips, Dior’s Creative and Make-up Director, focuses on metallic silvere.
Peter recommends wearing this makeup for men with false eyelashes (in the inner corner of the eye) or under the lower lash line.
Dior’s lines, colors, and shades for men are designed to match haute couture, almost like a diamond that captures and reflects light.
Dior Backstage Face & Body Powder-no-powder
Dior Backstage Flash Perfector Concealer
Best Men’s Makeup Starter Kit
Every man has an embarrassing experience to share, from the first date to the first business meeting.
Or that investment video call, where people were distracted by a blemish on the top of his nose.
Similarly, Stryx’s journey as a makeup for men brand started the day when a pimple nearly ruined a wedding.
Founded on the firm belief that ‘Men want to look handsome as well’, Stryx makeup products are designed to get the best out of you.
Stryx Mens Makeup Starter Kit
Stryx Mens Makeup Complete Kit
Best Eye Concealer Makeup For Men
L’oreal’s latest makeup collection for men is designed for those working from home, sick of staring at themselves during video calls.
If you notice skin imperfections previously hard to spot or not that obvious, the L’Oreal makeup for men line is for you.
L’Oreal Paris True Match Eye Concealer Cream
L’Oreal Paris Perfect Radiant Eye Concealer Serum
WAR PAINT FOR MEN
Best Natural Male Makeup
How many of you remember the entrepreneur who went to the Dragons’ Den to introduce a makeup for men line called War Paint For Men?
After a great pitch and a successful partnership, War Paint – a British makeup for men label – has become a global success with excellent products.
The brand’s vegan, cruelty-free bronzer for men is ideal for helping men reemerge from the pasty clutches of lockdown.
War Paint Men’s Natural Concealer
War Paint Men’s Tinted Moisturiser
Best For Bold Makeup For Men
Founded by celebrity makeup artist and beauty influencer Angel Merino, Artist Couture was created to inspire men’s self-expression and celebrate individuality through makeup artistry.
The label has redefined the concept of “nudes” with a lavish new palette of colors that reigns supreme amongst the rest of men’s makeup brands.
This palette features eight buttery mattes, one richly pigmented metallic, and three multidimensional high pearl finishes in an array of neutral, calm, and warm tones.
Take your artistry to the next level and transform your eyes with this versatile, glow-getter-approved palette!
Artist Couture Diamond Glow Powder
Artist Couture Diamond Lip Tease
Best Skincare Makeup Kit For Men
I first explored The Ordinary’s makeup for men products back in June 2021.
I loved the overall sturdiness, the variety of shades, and above all, the very affordable cost.
Now in August 2022, my initial assessments about this makeup for men brand are still holding up.
To apply the company’s makeup products for men and avoid smearing, pat gently on your face with your pinky finger.
Above all, remember: a little goes a long way.
The Ordinary 4 Pieces Face Serum Set
The Ordinary 3 Pieces The Daily Set
Best Lip Balm Makeup Set For Men
I still remember Daniel Kaluuya when he set the internet on fire after revealing he wore Rihanna’s Fenty beauty brand to the 2018 Oscars.
Kaluuya’s choice of makeup for men inspired the business to create a series of online makeup tutorials for men.
Four years later, Fenty’s makeup lines are used by men from all walks of life, from celebrities to actors and the next-door neighbor.
Fenty Pro Kiss’r Lip Makeup Kit
Fenty Pro Kiss’r Duo Makeup Kit
Best Vegan Friendly Makeup Kit For Men
Taking the market of beauty for men by storm, Tarte Cosmetics is an American cosmetics company headquartered in New York City.
Founded by Maureen Kelly in 1999, the brand’s first product was a cheek stain used the following year for the cover of Self magazine.
Made from vegan-friendly ingredients, Tarte’s makeup for men is free of parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, and even gluten.
Tarte Power Players Bundle
Tarte Power Couple Bundle
Best Men’s Makeup For Beginners
Featured in leading men’s magazines like GQ, Esquire, Men’s Health, and The VOU, MMUK MAN is a cosmetics for men brand that we can’t stop talking about.
Whether you need a good foundation for men to cover light blemishes, concealer sticks to target unsightly spots, or natural makeup to maintain the post-holiday tan, this is the brand for you.
MMUK MAN Foundation Stick
MMUK MAN Beard & Brow Filler
Makeup Artist Approved Men’s Makeup
Knowing which beauty products to add to your makeup bag and spend money on is crucial.
- Need a matte eyeshadow palette for everyday use?
- What about a colorful shade of lipstick that lasts all day?
Too Faced has all the answers, all makeup for men products, and then some more.
From flawless foundations to rich lipsticks and, not to mention, #1-selling mascara, there’s a reason Too Faced makups are love by men.
Too Faced Natural Matte Neutral Eye Shadow Palette
Too Faced Born This Way Setting Powder
Best Men’s Luxury Makeup & Beauty
Ever wondered what makeup brand the sexiest men in Hollywood wear?
With the likes of Johnny Depp, Brad Pitt, George Clooney, and Dustin Hoffman officially endorsing 4VOO Men’s Cosmetics, there is little surprise that this brand’s popularity has surged so much.
4VOO’s makeup range includes their hugely popular Shine Reduction Powder, Face and Body Bronzer, and Confidence Corrector Cover Stick, as well as their high-performance and wonderfully natural brow gel and eyeliner.
4VOO has developed a luxury range of makeup formulas just for men, worn by thousands of people across the globe.
Manufactured in Canada and designed by the legendary male beauty guru Marek Hewryk, put your best face forward daily with the brand’s makeup line for professional gentlemen.
4VOO Uber Tech Instant Lift Serum
4VOO Confidence Corrector
Best Matte Makeup Kits For Men
Founded in 1994 by the French makeup artist and photographer Francois Nars, NARS is an OG in the makeup space.
But that doesn’t mean it is obsolete; on the contrary, NARS is as beloved as ever by makeup enthusiasts regardless of gender, sex, skin color, or political views.
The cosmetics line began with twelve lipsticks sold at Barneys, New York.
Since then, NARS has created various multi-use beauty products for men and is now a subsidiary of Shiseido.
Nars Soft Matte Primer, Concealer & Foundation Bundle
Nars The Soft Matte Lip & Cheek Makeup Bundle
Best Skin Serum Concealers For Men
ILIA is a makeup brand for men and women who believe in ‘skin that looks like skin’ with a healthy, natural radiance.
With transparency as the brand’s guide and color as its vehicle, the designers at ILIA challenge the conventions of clean beauty to create something radically new.
Above all, all of ILIA’s makeup for men products are potent but safe formulas designed to protect, nourish, and revive your skin.
Ilia Super Serum Skin Tint SPF 40
Ilia True Skin Serum Concealer
Best Primer Makeup For Men
YSL has redefined the boundaries of makeup for years.
The brand’s concealers, makeup, and overall male skincare products provide men with flawless and stylish complexions.
Exceptional, world-class, outstanding…The list goes on when reading the brand’s reviewers’ reactions to the men’s makeup line.
Whether you’re a model, Instagram star, fashion blogger, or average Joe keen to upgrade your complexion, YSL’s makeup for men range is a must.
YSL Nu Glow In Balm A Priming Moisturizer
YSL Nu Blotting Lotion A Priming Mattifier
Best Men’s Moisturizing Makeup Serums
Shiseido was started in 1872 in Ginza, Tokyo, as Japan’s first private pharmacy.
Since then, the brand has become an internationally bestselling makeup and skincare brand for women and men.
Looking at the brand’s range of makeup for men, Shiseido’s products are targeted around a healthy skincare routine for men.
The brand’s collection of cosmetics for men includes cleansers, moisturizers, and treatment products, all built around Shiseido’s advanced skincare formulas.
Shiseido Ultimune Power Infusing Serum
Shiseido Hydrating Lightweight Lotion
Best Subtle Male Makeup Kit
House of Formen is the world’s first male cosmetic house, specializing in professional makeup for men.
The brand’s product is formulated to fix issues such as male acne, facial shine, under-eye bags, oily skin, and imperfections.
Always in my bag, I highly recommend House of Formen’s makeup product for male skin.
Formen Beginner Men’s Makeup Kit
Formen Men’s Under Eye Concealer
Best Makeup Foundation For Men
Tom Ford Beauty‘s covetable collection of cosmetics and fragrances for men was shaped by Tom Ford’s vision of modern male glamour.
Crafted with the ultimate quality and luxury in mind, the line was launched in 2016 when Tom Ford introduced Tom Ford Black Orchid, a luxurious and sensual fragrance of rich, dark accords.
Tom Ford Traceless Flawless Foundation Makeup Stick
Tom Ford Traceless Touch Foundation Cushion Compact Case
Best Unisex Makeup For Men
Mister by Givenchy men’s makeup collection brings easy-to-apply textures and state-of-the-art makeup in modern graphics packaging.
The four beauty essentials of the Mister range are designed to enhance the beauty of men (and women) in the blink of an eye.
Givenchy Mister Instant Corrective Pen
Givenchy Prisme Libre Skin-Caring Foundation
Best Lip Care Makeup For Men
Hourglass is a cruelty-free beauty brand known for constant innovation and commitment to reinventing luxury cosmetics for men.
The complexion, color, and skincare products for men are crafted to be undetectably transformative while effortless to apply.
Paradigm products feature cutting-edge formulas with active ingredients and covetable packaging that elevate expectations of how a product should look, feel, and perform.
Also, the brand’s range of shades for men is impressive, and no wonder makeup artists tout this cult-favorite stick.
Hourglass Cosmetics Nº 28™ Lip Treatment Oil
Hourglass Cosmetics Girl™ Lip Stylo
MAKE UP FOR EVER
Best Makeup Tools For Men
Created in 1984 by makeup artist Dany Sanz, Make Up For Ever is a French cosmetics brand owned by LVMH.
As a professional makeup brand, Make Up For Ever provides men (and women) performers with the makeup and tools needed to prepare for the stage.
Creators of high-performance makeup products for professional makeup artists and makeup fans all around the world, the label is distributed in over 60 countries and has more than 2200 points of sale around the world.
Make Up For Ever Eclectic Makeup Brush Set
Make Up For Ever Buildable Coverage Sponge
Best Makeup Setting For Men
Part of the L’Oreal Luxury Products division, Lancome is a French luxury perfume and cosmetics house with years of heritage and market expertise.
Lancome’s fragrances aregreat and the brand’s makeup for men is divine.
Of all, my fav is Lancome’s mascara for men – I find it of superb quality, and the eye shadows grant me a unique touch.
Lancome Dual Finish Powder Foundation
Lancome Fix It Forget It Setting Spray
Best Shade Pallete Makeup For Men
Men who want to get a daily dose of makeup magic should try Violet Voss’s wide range of sunset palettes.
Created by a team of makeup artists, it only makes sense that Violet Voss has garnered a significant following and Instagram and YouTube.
With stories inspired by the magical colors of the sunset, your eyes are sure to be the main attraction.
Always pigmented and blendable, the label delivers from everyday warm neutrals to iconic makeup colors for men who want to stand out from the crowd.
I like Violet Voss’ addicting formulas and the perfect mix of mattes, shimmers, and metallics.
Violet Voss Eye Pinky Promise Palette
Violet Voss Like A Boss Palette
Best Men’s Essential Makeup Kit
Alex Doyle, the founder, launched the brand because of his endless skincare problems.
Suffering from issues ranging from acne to eczema, Alex tried numerous pharmaceutical and medical solutions but to no avail.
Eventually, a female friend recommended a concealer and non-irritable moisturizer.
Despite being unsuitable for his skin type, the products helped Alex overcome confidence issues.
Nowadays, Altr London is one of the most popular makeup for men brands, at affordable prices and from natural ingredients.
Altr London Starter Kit
Altr London Blemish Kit
Debate what makeup for men means to masculinity as much as you like.
We’re not going to; these are just makeup products – lip balms, concealer sticks for a wide range of skin tones, lipsticks, men’s makeup products are skin products.
Men’s makeup has come a long way since you surreptitiously borrowed a dab of your sister’s concealer to cover a zit.
Nowadays, you can get cosmetics engineered explicitly for men because men get those spots before a date, too.
And the dark circles because we thought one more drink wouldn’t kill us.
And the creases in the skin after working a 50-hour week.
The big difference in male makeup from female, or the crazy, contoured artistry you might see on RuPaul’s Drag Race, is that this makeup is designed to be invisible.
It’s more like grooming 2.0, a subtle evolutionary step from your daily moisturizer that slaps an Instagram filter on your face in real life.
Choosing not to cover up a pimple or add a little pop to a look is a bit like vowing to fix that leaky faucet without any wrench—by willfully ignoring the handiest tools in the box, you hamstring yourself from the outset.
You don’t need beauty guru levels to give men’s makeup a go.
And you don’t need to be a da Vinci with the makeup brush, or a Dürer with the eyebrow pencil, to apply men’s makeup.
Maybe you want to touch up a few blemishes now and then and even out your skin tone.
Or camouflage dark circles – a small collection of products can help with all that.
We don’t think it’s a revolution or feminization gone berserk.
It’s just an option – one you can take or leave as you see fit to fine-tune your appearance.
And if you do, below you’ll find everything you need to know about the products to get expert advice on how best to use them.
Now it’s your turn…
Which one of these men’s makeup brands is your favorite and why?
Are there other makeup kits for men you’ve tried and want to add to this list?
Comments below, please!