We all agree that what you put on your body and face affects your health.
Yet, while most of us are transitioning to organic, clean, natural, and non-toxic makeup brands and products, there are still lots of greenwashing.
In preparation for this article, we’ve curated over 100 non-toxic makeup brands to keep it simple- for your mind and your pocket.
Then, from all 100 non-toxic makeup brands, we’ve selected the best 15 brands based on quality and affordability.
Without further ado, these are the best 15 non-toxic makeup brands to make your skin radiate health and beauty!
“Clinically tested, guaranteed non-toxic makeup from one of the most conscious makeup brands right now.”
Relaunched in July 2018, Honest Beauty is a non-toxic makeup brand focused on eco-friendly and organic makeup products that compete with prestige brands.
Formulated in-house, all products are based on tests conducted by clinical scientists to verify that the makeups are safe and free from toxic chemicals.
Honest Beauty’s non-toxic makeup line is made according to the most extensive list of banned chemicals, with over 3,000 items to date.
For comparison, E.U.’s product regulation bans around 1,300 items, while the U.S. bans only 11.
“There are many untested chemicals used in beauty, personal care, and cleaning products, proven harmful to our health.
Yet, there’s no regulation in this country that forces companies to use safe, non-toxic chemicals,”
says the founder.
“100% Pure is one of the best all-natural makeup brands available in the U.S., living up to its name by creating pure, organic, and all-natural skincare, makeup, and body products.”
True to its name, 100% Pure is a non-toxic makeup brand for natural beauty purists.
The brand is committed to using only fruits, vegetables, tea, and similar plant pigments to create non-toxic cosmetics.
The brand does not use any toxic dyes, and all makeup is made from organic matter, cold-pressed, with no synthetics or unrefined ingredients.
Above all, every makeup kit goes through an extensive, nine-step process to ensure potency, purity, and stability over time.
“Ilia is a non-toxic makeup brand, famous for multi-use sticks and serum foundations made from natural and USDA-certified organic ingredients.”
Driven by transparency, Ilia Beauty delivers non-toxic makeup products with remarkable skincare benefits.
Ilia Beauty was founded in 2011 by Sasha Plavsic, a beauty industry executive who hated the idea that her favorite lip balm contains harmful ingredients.
Every Ilia non-toxic product is formulated with organic ingredients and safe-for-skin synthetics.
Also, the brand’s makeup packaging prioritizes sustainability by using recycled aluminum, glass, and paper.
From base products to lipsticks and eye shadows, Ilia’s non-toxic products will confer your skin a luxurious look and feel.
“As one of the best non-toxic makeup brands, RMS leads the competition with is a wide range of makeups from natural ingredient blends, nourishing vitamins, and skincare oils.”
Chances are, you’ve heard of RMS Beauty—it has a flock of celebrity fans, including Gisele Bundchen, Miranda Kerr, Kate Bosworth, and Olivia Wilde.
RMS is a natural cosmetic brand specializing in clean natural makeup from eco-friendly, organic ingredients and bio-active botanicals that nourish the skin.
RMS Beauty products are made from food-grade, organic ingredients in their natural state, keeping the raw materials’ beneficial properties.
RMS Beauty products are certified organic, GMO-free, and not tested on animals.
Packaging for the products is also minimal, recyclable, and reusable.
All products are made with minimal processing and food-grade, raw, and organic ingredients to reap the most benefits from natural vitamins and antioxidants.
“Gain access to luxe, organic makeup with anti-aging properties that nourish skin at the same time. Non-toxic makeup designed to enhance and improve your complexion most naturally.”
Alima Pure is a non-toxic cosmetics brand that offers refillable makeup compacts built to hold magnetic pans that can be swapped out when you run out.
Alima Pure products are free of parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles.
Alima Pure’s chemical-free makeup kits are formulated with the highest quality and purest ingredients.
The brand doesn’t use synthetic dyes on any products and does not test on animals.
“Clean, organic, eco-friendly, non-toxic makeup at the most affordable price, available straight from the Beautycounter official website.”
BeautyCounter is a non-toxic makeup brand that aims to minimize the environmental impacts of its products, packaging, and footprint.
As of August 2019, BeautyCounter has planted the equivalent of 4,270 acres of trees to offset carbon usage.
Although there are concerns with the company’s multilevel marketing model, makeups are clean, organic, and eco-friendly, available from the Beautycounter official website.
BeautyCounter formulates its makeup according to “The Never List,” comprising over 1,500 harmful or questionable popular chemicals.
“A non-toxic makeup label famous for using high-quality natural and USDA-certified organic ingredients in its vegan and cruelty-free makeup.”
Launched in 2005 by wellness entrepreneur Karen Behnke, Juice Beauty is an O.G. in the green beauty cosmetics space.
In 2015, Gwyneth Paltrow came on board as a creative director, giving her input on a formidable line of skin-nourishing makeup made with organic, sustainable ingredients.
Every product is formulated with a botanical juice base instead of petroleum, water, and photopigments (plant pigments for coloring).
Juice Beauty’s lines of cosmetics and makeup are organic, natural, and clinically tested.
The brand’s entire skincare line is vegan, cruelty-free, and USDA-certified organic, so you can always feel good about what you’re putting on your skin.
“All makeups created by Vapour Beauty are non-toxic and perfect for cosmetic minimalists who can’t be bothered with blenders or brushes – fingers are all you need.”
Vapour Beauty is the brainchild of Krysia Boinis, an expert in healing botanicals and alchemical blending, and Kristine Keheley, a fine arts expert.
The brand stands out from the terrific offering of non-toxic makeup brands in this list, thanks to dreamy colors inspired by the landscape of the founders’ hometown Taos, New Mexico.
As for the formulas, all makeups created by Vapour Beauty are organic and perfect for cosmetic minimalists who can’t be bothered with blenders or brushes – fingers are all you need.
The company has earned a ‘Champion’ safety status from the Environmental Working Group for Safe Cosmetics and is Leaping Bunny certified.
The brand’s cosmetics are never tested on animals, and they’re formulated without parabens, fillers, or preservatives.
Make it part of your daily makeup routine and apply with confidence!
“W3LL People’s non-toxic makeups and beauty products are ideal for people who prefer makeup that nourishes and protects their skin in a subtle, natural look.”
W3ll People is the creation of a makeup artist, entrepreneur, and cosmetic dermatologist.
Every botanical-based product feels lightweight and hydrating and lives on the skin naturally, never looking caked or creased.
No petroleum by-products, glycol, petrochemicals, or fillers exist in any of the creations, so you can slather them on with confidence.
W3LL People creates non-toxic makeup and beauty products for people who prefer a more subtle look.
To minimize consumption and wastefulness, some products are multi-use, such as the cream stick – which you can use on your lips, eyes, and cheeks.
“Kosas is a non-toxic makeup brand that creates superb cruelty-free, vegan-friendly, and botanical formulas from skin-protecting natural ingredients.”
Built with the help of private-label cosmetics, the brand was founded by a chemist dedicated to clean and quality cosmetics.
Nowadays, Kosas is trying to refresh your beauty routines through sustainable skincare formulas.
The brand’s natural beauty collection is filled with nourishing botanical ingredients.
But above all, Kosas’ dimensional colors will let you achieve some moat-inclusive face oil foundation shades.
“A non-toxic makeup label for those seeking highly pigmented liquid lipsticks made with natural ingredients that won’t disrupt your endocrine system or cause cancer.”
Founded by Annie Lawless, a serial entrepreneur who founded Suja Juice before venturing into beauty, Lawless is “clean A.F.” (not my words, it’s in their motto).
The brand is the NARS of the natural beauty world and a far cry from the so-called green beauty brands nowadays: clean, edgy, colorful, completed by cheeky branding campaigns that appeal to young customers.
Above all, Lawless is a non-toxic makeup label for those seeking highly pigmented liquid lipsticks made with natural ingredients that won’t disrupt your endocrine system or cause cancer.
If there’s a truly natural brand that can compete with prestige cosmetics, Lawless is it.
“A superb cosmetics label that makes products from organic, non-GMO, gluten-free, and hand-harvested natural ingredients.”
Founded 25 years ago, OSEA is a vegan and cruelty-free cosmetic company hailing from the USA but fit even for the most stringent Korean beauty standards.
The label boasts a wide range of non-toxic skincare products designed to be healthy for your body and the earth.
The brand’s products contain natural, plant-derived ingredients, such as sustainably harvested seaweed.
A powerful ingredient, seaweed is combined with pure, cold-pressed essential oils to make OSEA’s one-of-a-kind makeups.
“Made from natural and organic ingredients, free of ‘The Dirty List,’ Credo’s makeups are non-toxic, cruelty-free, eco-friendly, and affordable at the same time.”
If you’re looking for a company that can deliver complete natural skincare ranges, head right to Credo.
Credo is a marketplace carrying more than 130+ clean beauty brands, including Tata Harper, Innersense, and One Love Organics.
Every product advertised on the marketplace must pass the Credo Clean Standard, which prevents cosmetic brands from using over 2,700 unsafe ingredients – also available on The Dirty List.
“True Botanical’s non-toxic makeup made from natural anti-aging ingredients helps reduce the look of fine lines and wrinkles and leaves your skin with a gorgeous, youthful-looking glow.”
Using nature’s most refreshing and nourishing ingredients, this award-winning makeup and skincare brand has something for everyone.
True Botanicals uses only organic and wildcrafted ingredients, from acne-prone skincare sets to pregnancy-safe products.
Above all, this is one of the few non-toxic makeup brands that offers a skincare quiz so customers can find the best products!
“Pacifica is a 100% vegan and cruelty-free brand that uses all-natural ingredients in its lipsticks, mascaras, eyeshadows and liners, foundations, and highlighters.”
Pacifica’s vegan cosmetics line is formulated with high-performing antioxidants, naturally occurring vitamins, and essential oils to maximize skin benefits.
The brand even offers soaps, shampoos, and conditioners to complete your (non-toxic) beauty routine!
Pacifica also has a recycling program, allowing customers to send empty and rinsed-out product packaging to be recycled into new products.
Why Non-Toxic Makeup Brands?
Most makeup brands are not clean or sustainable, which applies to cheap drugstore brands and expensive, luxury-branded department store brands—the price doesn’t necessarily indicate quality.
In the U.S., there is no mandate for health studies or pre-market testing regarding personal care products and cosmetics.
That means manufacturers are not legally bound to use only safe, non-toxic, and environmentally-friendly ingredients.
Our skin is our largest organ—much of what we apply to our skin can be absorbed into the bloodstream, meaning the ingredients we put on our skin matter.
The Environmental Working Group (EWG) reported that 1 in every 13 women and 1 in every 23 men is unknowingly exposed to known or probable human carcinogenic ingredients through cosmetics use.
Coal tar, a human carcinogen, is used as a colorant to control itching and scaling.
Butylated hydroxytoluene, a known irritant, is used to slow the discoloration of products.
The FDA even authorizes mercury compounds in products like mascara when the concentrations are within a specific range.
Mercury is easily absorbed by the skin and can cause many health issues: allergic reactions, skin irritation, neurological damage, and environmental damage.
Many of the products you use daily are likely causing harm to you and the environment.
The best thing you can do is find brands you can trust only to use proven, safe ingredients.
Safe, clean makeup doesn’t have to break the bank either.
In this article, you’ll find the most affordable, non-toxic makeup brands based on the EWG Skin Deep database – to confirm the safety of their ingredients and review testing processes, sustainability practices, and certifications.
Next time your makeup bag needs a refresher, look at these 15 best non-toxic makeup brands found to be safe, environmentally friendly, and inexpensive.
Over the last few years, more people have become aware of the harmful effects of synthetic chemicals in making makeup.
Finally, “clean makeups and cosmetics” are all the rage now.
Modern women are more conscious about what they put on their bodies, so makeup brands have upped their game.
The more intentional people become about what they put on their skin, natural makeup becomes popular.
We now have perfect all-natural makeup giving synthetic makeup brands a run for their money.
‘Natural’ and organic’ seem on every cosmetic label these days.
The lack of regulation allows marketing buzzwords that don’t always reflect a product’s ingredients.
So, in pursuit of living more straightforward, more natural lives, this article contains the best organic beauty brands.
This article is updated regularly, so please share your favorite natural cosmetics in the comments below.
Keep up with the latest in fashion, beauty and style!
Now it’s your turn…
Which one of these non-toxic makeup brands is your favorite and why?
Are there any other clean & natural makeup brands you’ve tried and want to add to this list?
Comments below, please!
Driven by a deep passion for the environment and a desperate need to do something to save it, Rebecca's true love lies in environmental justice, currently studying for a Master's degree in 'Conservation and Biodiversity' at The University of Exeter. With years of expertise in the worlds of advertising, PR, events, and movie publicity, Rebecca's lifestyle, sustainability, and wildlife content intrigue, inspire, and mobilize.
I’ve found this article very informative. I would like to introduce to you, another organic toxic free and cruelty free natural beauty products brand of the United States. TerraForm Brand. Terra Form Brand is an online store selling natural beauty products wide range including Skincare products, hair care products, body care products, and therapeutic pain gels and pain rollers for pain relief. All products are formulated and manufactured from TerraForm Brands Internal Laboratory, and based on organic plant-based CBD and Hemp, and are also free from toxic chemicals or animal derived ingredients.
Great article !!! The topic of cosmetics is very close to me. I recently decided to change my profession, my friends advised me to try the New York Beauty Academy as they use only high-quality and non-toxic cosmetics and I love it.
I love juice beauty products. They are safe and excellent quality.
I am removing as many chemicals from my life as I can and Juice
beauty has helped me to do just that. Thank you Juice Beauty for
your committment to excellence and always look forward to new
products for your product line.
Been looking for genuine and affordable non-toxic makeup products for months now, and this article did it for me!
I am curious why Mineral Fusion isn’t mentioned? It’s in every Whole Foods store and other healthy markets. I have used it for many years and love it. I use their skincare as well along with natural organic oils like Rose Hip for my serum and coconut oil for makeup remover. I love Dr. Bronner’s as well. These brands are rarely ever mentioned in the articles I read but are wonderful and affordable.
I am an architect that’s been exposed to lots of paints and toxic chemicals, hence I have very sensitive skin to chemicals now. That’s why I am always buying safe and non-toxic makeup brands from all over the world. Here are the best I have tried so far, hope it helps others like me looking to have healthy skin that radiates beauty! In no particular order, these are my fav nontoxic makeup brands for all genders.
Why can’t I find any german brands in this article? We have lots of unique, non-toxic makeup labels in my country with excellent quality standards.
I was told that Ilia does contain carcinogens and for that shouldn’t be on this list. I haven’t researched the others. It is so frustrating reading articles like this. I feel so mislead by the many articles I’m coming across while trying to find TRULY clean cosmetics. I thought Thrive was going to be my answer but they have pfa’s.