Best Websites to Shop Based on Aesthetics from Y2K to Grunge!
Some argue that ‘aesthetic clothing’ is just a Gen Z buzzword, with a meaning yielded somewhere between TikTok and Tumblr.
But, beyond semantics and fashion politics, aesthetic clothing represents fashion easy on the eyes.
It also means fashion that follows a particular style, associated with a specific decade or movement.
That’s why, choosing the right aesthetic garments is critical if you want to express your views, lifestyle, and even passions.
In this article, I’ve compiled the top 31 aesthetic clothing brands and stores where you can shop to channel your unique personality.
$ | under $50
$$ | $50–$100
$$$ | $100–$150
$$$$ | $150 or more
Big Bud Press
Best For “Multicolored Jumpsuits”
The first thing that stands out about Big Bud Press’s official website is the vibrant and smile-inducing colorways that the brand is renowned for.
This fast-growing LA-native label specializes in gender-neutral apparel for every occasion, produced in ethical conditions by local artisans.
Using 100% cotton fabrics almost exclusively, Big Bud Press conducts independent audits of all its production partners to ensure transparency and quality.
If you love a cool, retro edge in your wardrobe as much as I do, then this name is one you’re not going to want to miss out on.
Best For: “Best Bright, Spooky-themed Apparel”
According to Sick Girls’ Instagram, the brand can be summarised in three words:
“Sick, rad, and everything bad.”
If a loud print is your way of making a fashion statement, then this label is the one for you.
Offering tops, bottoms, and bold accessories such as pins, patches, and even socks, Sick Girls is an aesthetic clothing brand for those who love finding beauty in grunge and horror-influenced themes.
Best For: “Stunning Indie Streetwear”
The brainchild of illustrator and designer Gemma Shiel, Lazy Oaf, is a London-based label creating womenswear and menswear fashion and accessories celebrated for vibrant colors and bold prints.
Having started in the founder dad’s garage, the brand now has a flagship boutique based in London’s Soho, a successful online store, and over 250 stockists worldwide.
At Lazy Oaf, a sense of humor and irreverence is the name of the game – themes that boldly manifest themselves in designs inspired by youth nostalgia, teenage rebellion, and nonconformism.
Additionally, the brand collaborates with independent artists and creatives, releasing unique lines next to its regular seasonal collections.
Moreover, the brand’s responsible approach and sustainable clothing make it one of my favorite aesthetic clothing names right now.
Best For: “If everything you saw on Tumblr had its own store!”
Founded by a Mexican-born artist Ilse Valfré in 2013, Valfré is a destination for the creative and the daring.
Now based in LA, this cutting-edge lifestyle brand is driven by its founder’s unique view of the world.
Ilse’s creations showcase psychedelic and tongue-in-cheek art vibes, splattered across clothes, accessories, and even home decor pieces.
Best For: “Vaporwave Clothing Aesthetic”
Before delving into the world of Eric Wu’s PublicSpace, it’s crucial to know what vaporwave is.
In a nutshell, this microgenre refers to both music and art saturated by 80s and 90s nostalgia.
PublicSpace pays homage to that unique aesthetic with ethically made clothing collections that range from tops to swimwear.
Crafted in LA, the pieces get their unique designs from Wu himself and other promising artists from all around the world.
I love PublicSpace for providing opportunities and letting up-and-coming artists find their voice.
Bread & Water Printshop
Best For: “Punk Aesthetic Clothing”
Grunge-luxe lovers rejoice as there’s a new brand on the horizon that will have you swoon over its fun collections of punk-inspired pieces.
Bread & Water Printshop offers designs that riff off popular music icons and presents them in graphics inspired by vintage tees.
Apart from tops, the brand also sells accessories and stickers if you want to put a stamp of irreverent approval on your laptop or water bottle.
Best For: “Kawaii Aesthetic Clothes”
If you’re well-versed in Tumblr’s most popular aesthetics, then you’re probably already familiar with kawaii.
If not, allow me to explain quickly.
The name translates from Japanese to ‘loveable’ or ‘adorable’ and is seen as the home of bold styles and meaningful items.
So, in essence, this is what this aesthetic clothing is about – think cuteness overload on all fronts.
Kokopie is the place to visit for pastel-hued apparel and accessories, injected with some cult pop culture references like the Powerpuff Girls or logos of everyone’s favorite sodas.
Best For: “Grunge Aesthetic Clothing”
Based in Guangzhou City, China, IT Girl is the destination for the quintessential aesthetic fashion that ranges from Tumblr and kawaii to soft grunge.
Inspired by the archetype of an IT Girl that sets the standard for others to follow, the brand makes shopping available to everyone.
In particular, I love their body-inclusive aesthetic styles, of very good quality, at super affordable prices.
IT Girl continues to expand its selection every day, so you can be sure that this brand will be the first to know if something is cool and desirable.
Best For: “Quirky Aestyhtic Clothing Style”
Unif is the perfect destination for those who want to stand out.
Founded by designer and former DJ Eric Espinoza, the label explores his passion for quirky apparel and unconventional ideas, resulting in fashion-forward alternatives to traditional womenswear.
Influencing communities both on and offline, this lifestyle label and irreverent attitude is the perfect representation of underground aesthetics like grunge and techno.
Best For: “Gothic & Alternative Clothing”
Named ‘Fastest Growing Retailer’ in 2014 by Inc. magazine, Dolls Kill is a brand that needs little introduction among the Gen Z generation.
Attitude-heavy and unapologetic, the brand sells clothes, shoes, and accessories modeled by its namesake ‘Dolls.’
There are six of them, and each embodies the character and mood of a specific collection, making it easier for the customer to channel the style in their way.
Visit the Dolls Kill website for an endlessly cool edit of aesthetics, including kawaii, punk, and goth.
Best For: “Cute Aesthetic Clothing”
Based in Brisbane, BlackMilk Clothing started in 2009 from a kitchen table to later reach the global recognition it holds to this day.
The brand first made waves with its unique leggings, but its selections span everything from dresses to gym wear.
Apart from style, BlackMilk focuses on building a solid and supportive community around its fashion, creating a space where ideas flow freely and people can get inspired.
Best For: “Pastel Aesthetic Clothing”
Created by a girls-boys team to redefine mainstream fashion, Goodbye Bread has a simple motto that guides its mission:
“We make trends, we don’t just follow them.”
With a wide selection of over 100 brands, the Goodbye Bread style is bold, unapologetic, and endlessly cool.
On top of that, the brand cultivates a tight-knit community around its fashion that unites under the #GBSQUAD hashtag – the only rule is that there are no rules.
Best For: “Grunge Aesthetic Clothing”
One-of-a-kind denim is the calling card for London-based Ragged Priest, although the brand’s selection includes other womenswear and menswear pieces too.
Having started by reselling used fashion on eBay, the brand takes the best of what London’s eclectic scene has on offer and puts its individual, multicolored stamp on it.
Best For: “Crazy Aesthetic Patterns”
Wearing pieces from O-Mighty, you can be safe knowing that you’ll never blend into the background.
Offering womenswear and unisex fashion that screams individuality from afar, this online store has gained its cult status designing attitude-filled pieces unlike anything else on the market.
If one-of-a-kind is what you’re after, then O-Mighty is the place to visit.
Best For: “Goth Aesthetic Apparel”
If you have a soft spot for the occult, Wicked Clothes is a brand that’s guaranteed to catch your eye.
Reveling in all-things-gothic and Halloween, the brand describes its personality as ‘goth meets dad jokes.’
Apart from putting a playful spin on macabre themes, Wicked Clothes values quality and community, offering free shipping and returns and making sure you’re happy with your purchase.
Best For: “Indie Aesthetic Clothing”
Storenvy is arguably the Internet’s best place to shop up-and-coming indie brands.
Currently listing over 50,00 different names across several categories, this online store is an excellent spot for discovering your next favorite label.
Best For: “Quirky Aesthetic Clothing”
Fashion has always been an essential part of Lisa Gorman’s life, having started her journey making clothes for Barbie dolls as a kid.
Today, her eponymous brand has a dedicated following of fans calling themselves ‘Gormies’ and frequenting the label for its beautiful, multicolored fabrics and quirky pieces that spell out individuality from afar.
Best For: “Cute, Anime-inspired Aesthetic Garments”
Powered by a small, tight-knit team based in the US, OMOCAT is a love letter to Japanese culture, emphasizing anime style.
Playful and wonderfully weird, the brand offers pieces made with love and integrity, redefining the meaning of womenswear and the restrictions that come with it.
Creating apparel, accessories, prints, and sketchbooks, OMOCAT is guaranteed to strike a chord with nostalgic artists and manga freaks.
Best For Unique Tops & Accessories
Pyknic stands out on this list for its unique, food-centric concept, letting foodies express their passion through cool and comfy types of clothing.
Get ready for a solid dose of food-related puns and graphics covering everything from sweaters to socks and even mugs for those hardcore coffee lovers.
With each piece printed in the US using eco-friendly processes and inks, Pyknic caters to both women and men and kids to get ready to put together those cute mini-me edits.
Best For: “Japanese Streetwear & ‘Sukajan’ Style Jackets”
The label creates cutting-edge menswear, including classic pieces like T-shirts and hoodies, but it’s the Sukajan jackets that are an absolute bestseller for this indie brand.
The state-of-the-art embroidery on these pieces makes them unique keepsakes to showcase in your collection.
Best For: “90s Weirdness”
Calling the fans of all-things-weird – if you still haven’t, you simply have to check out Alien Mood.
The unrestrained quirkiness powered by Hong Kong’s unique fashion scene and inspired by the space and cyber aesthetic that defines this label is unlike anything else on the market.
Yet, it still deeply cares about the Earth, being a self-proclaimed vegan-conscious company.
If aliens existed – and maybe they do – they’d for sure wear Alien Mood.
Lucy and Yak
Best Indie Dungarees
With comfort and gender-fluid appeal at its core, Lucy and Yak is an aesthetic clothing brand renowned for its quirky dungarees.
Moreover, the brand’s unique offering has expanded to include trousers, dresses, leggings, and T-shirts.
Pioneering inclusive fashion with a wide size range and various length options, this indie brand is powered by a dedicated community that takes to social media to buy, sell and swap old pieces, and discuss sizing and styling tips.
Also, the Positive Change section on the brand’s website tells you everything you need to know about its current ethical and sustainability efforts, as well as further commitments for the future.
Best For: “Cute Girly Clothing”
Founded by designer Sun Pak, Gangyoung puts all-things-girls at the heart of its style agenda.
Sexy and daring with a touch of magic, this brand offers sets, dresses, and pants, among others, that empower you with every stitch.
Sweatshop-free, Gangyoung has a dedicated base of followers, making it easier for women to connect and share inspirations.
Best For: “Quirky Aesthetic Clothes”
Created in 2011 by ‘a lil’ alien with a big dream,’ Alien Outfitters encourages you to revel in the fact that you are different – if you feel like you don’t belong, the chances are that you’ll find your home here.
Based in North Carolina, this space-inspired dreamcore label caters to what it refers to as ‘unique species,’ offering items that range from classic T-shirts to NSFW accessories, rainbow knives, and other beautiful oddities.
Best For: “Soft Goth & Grunge Aesthetic Clothes”
By now, Bella McFadden is a household name for Internet-fashion lovers, and her brand iGirl – a short version of the original ‘internetGirl’ version – is a mecca for enthusiasts of the 90s and early noughties goth and grunge fashion with a dash of Y2K futurism.
Check out its website for an uber-cool edit of unique apparel as well as accessories and jewelry.
All Things Rainbow
Best For: “Huge Range of Aesthetic Clothing & Accessories”
All Things Rainbow doesn’t have one aesthetic it sticks to – the brand’s website offers everything from grunge to dreamcore, cottagecore, dark academia, light academia, e-girl, and even alien style, making it a real aesthetic fashion all-rounder.
Offering free worldwide shipping on all orders, this brand wants to empower young people that defy the rules, experiment, and want to stand out from the crowd.
Best For: “Cottagecore Aesthetic Clothes”
Offering everything you may need to put together that flawless Instagram feed, Boogzel Apparel is an online shop featuring a variety of aesthetic clothing, including Y2K pieces, soft girl staples, grunge style, as well as pastel and artsy edits.
However, the aesthetic clothing online store has the best cottagecore fashion selection.
Letting you save on shipping costs by offering it for free, the brand introduces fair pricing, ensuring its fashion is available to everyone.
Constantly expanding its selection with the latest trends, Boogzel Apparel is a brand to keep on your style radar.
Best For: “Vintage-Inspired Clothes”
Launched in 2014 as a small London brand selling T-shirts tie-dyed in bathtubs, Minga creates retro-inspired pieces for those who like to make a bold statement with their fashion choices.
Saturated by a sense of 70s-native quirkiness, the brand is guided by sustainability and ethical efforts that make its clothes more desirable.
Best For: “Y2K Aesthetic Clothing Styles”
Cosmique Studio is another destination that doesn’t limit itself to one aesthetic – this brand has it all, including grunge, E-girl, and kawaii styles.
Founded by two friends in 2015 who share a love for fashion and design, the brand creates affordable pieces and ships them directly to you for free, regardless of where you are in the world.
Above all, the brand’s watches are great pieces of unique aesthetics and real eye-catchers, especially if telling time is not a priority for you.
Best For: “Equally Affordable & Unique Aesthetic Clothes”
There are plenty of affordable, unique, and vintage pieces there, coming from small brands and independent creators, so there’s a good chance that if you buy from Etsy, you won’t bump into someone wearing the same thing.
Now It’s Your Turn…
This list shows that in the aesthetic clothing world, everyone can find something to suit their specific needs and get daily style inspo, regardless of where you fall on the fashion spectrum.
Above all, I’ve made sure that each aesthetic clothing brand and store in my list is affordable, so you don’t have to spend an arm and a leg to look great, now in 2021!
Which one of these aesthetic clothing websites is your favorite and why?
Are there any other aesthetic clothing online shops you’ve tried and want to add to this list?
Please leave your comments below so others can benefit from your past experience with aesthetic clothing brands.