In London, where tradition meets innovation, the art of personal styling has evolved into an expert service that goes far beyond simple wardrobe advice.
The city’s elite image consultants and stylists represent a unique intersection of British heritage and contemporary fashion, offering services that transform not just appearances, but entire personal brands.
From the bespoke traditions of Savile Row to the contemporary luxury of Mayfair, these professionals navigate London’s rich fashion landscape with unparalleled expertise.
Their work encompasses everything from crafting boardroom-ready wardrobes for FTSE 100 executives to styling celebrities for red-carpet appearances.
This curated guide presents London’s most distinguished men’s fashion stylists and image consultants, each bringing unique expertise and specialised services to their discerning clientele.
Whether you’re seeking to refine your executive presence, develop a signature style, or elevate your brand, these 10 experts are the pinnacle of men’s styling in Britain’s capital.
1. Sarah Gilfillan
Sarah Gilfillan is the founder of Sartoria Lab, a London-based men’s styling service known for its distinctive blend of British tailoring expertise and contemporary style.
She operates primarily from her consulting studio in London and is widely recognised for her deep knowledge of men’s fashion, honed over more than a decade of experience in styling and image consulting.
Her services include comprehensive wardrobe edits, personal shopping sessions at London’s luxury stores, and bespoke styling tailored to each client’s lifestyle.
Sarah emphasises creating practical and stylish wardrobes that cater to her clients’ professional and personal needs, with a focus on ease and confidence in their daily wear choices.
High Profile Clients
Sarah works with a wide variety of clients, including executives, creative professionals, and business leaders, though specific client names are typically kept private.
However, she is often seen collaborating with brands on styling projects that appeal to executives and fashion-conscious professionals alike.
Styling Speciality
– Classic British tailoring, with updated styles to suit modern tastes
– Business casual wardrobes ideal for corporate settings
– Capsule wardrobe creation designed for efficiency and style
Price Range
– Initial Consultation: from £195
– Half-Day Personal Shopping: from £395
– Full-Day Personal Shopping: from £795
– Wardrobe Edit & Analysis: from £495
Notable Achievements
Sarah has been featured in publications such as The Financial Times, The Gentleman’s Journal, and the blog Grey Fox, where she has shared insights on crafting versatile and stylish wardrobes.
She is also a guest on fashion-related podcasts, like The Style Stories, where she discusses her styling philosophy and approach with clients.
Brand Collaborations
She has collaborated with brands like Cordings, Budd Shirtmakers, and Jigsaw Menswear, where she selects pieces that resonate with her clients’ styles and needs.
Her work often involves creating adaptable outfits that balance traditional and modern menswear elements.
2. Tom Stubbs
Tom Stubbs is a renowned fashion stylist and consultant based in London, distinguished for his deep understanding of classical tailoring and contemporary menswear.
His extensive experience in the fashion industry has made him a trusted advisor to an array of high-profile clients, including Hollywood actors and influential business leaders.
With a career spanning over two decades, Stubbs has established himself as a prominent figure in both editorial and celebrity styling.
He has worked with notable clients such as Jude Law, Chris Martin, and James Corden, crafting looks that blend traditional British tailoring with a modern twist.
His ability to curate sophisticated and unique wardrobes has garnered him a loyal clientele, seeking both style and individuality in their fashion choices.
Stubbs offers a comprehensive range of services, including wardrobe consultations, personal shopping, and event styling, tailoring his approach to meet the specific needs of each client.
His styling philosophy emphasises the importance of a well-crafted look, ensuring that clients are impeccably dressed for various occasions, from red-carpet events to everyday engagements.
Tom is also a contributing fashion editor for several prestigious publications, where he shares insights into men’s fashion trends and styling techniques.
His work is featured in renowned fashion and style magazines, showcasing his expertise and ability to merge classic elegance with contemporary flair.
High Profile Clients
– Jude Law
– Chris Martin
– James Corden
Styling Speciality
– Bespoke Tailoring
– Traditional British Style
– Luxury Menswear
Price Range
– Price upon request
Notable Achievements
– Extensive experience in editorial and celebrity styling
– Collaborations with luxury brands on fashion campaigns
– Featured in prominent fashion publications like Vogue and GQ
3. Daniel Johnson
Based in East London, Daniel Johnson has established himself as one of the UK’s notable menswear stylists, especially known for his work with athletes and entertainment figures.
His expertise in luxury athleisure and contemporary formalwear has set him apart, allowing him to bring a polished yet relaxed aesthetic to his clients’ wardrobes.
Daniel’s journey into styling began as a fashion buyer, a role that equipped him with valuable industry insights and an eye for both commercial and creative elements in menswear.
This foundation enables him to craft looks that are visually impactful and suited to his clients’ unique personal brands.
Known for his work with athletes, Daniel is skilled in integrating sportswear into versatile, sophisticated looks.
His approach combines personal styling with brand consultation and grooming guidance, making him a sought-after choice for those seeking a complete image transformation.
High Profile Clients
– Anthony Joshua – Regular styling partner for public appearances and promotional campaigns
– Premier League football players, including some from West Ham United
– Professional boxers and sports personalities
Styling Speciality
– Luxury sportswear seamlessly integrated with formalwear
– Event styling and red-carpet attire
– Brand development and wardrobe planning for athletes and professionals
Price Range
– Initial Consultation: £350 (USD 440)
– Full-Day Styling: £1,200-£2,000 (USD 1,500-2,500)
– Event Styling: £800 (USD 1,000)
– Wardrobe Overhaul: £1,500 (USD 1,875)
– Personal Shopping: £600 (USD 750) per session
Notable Achievements
– Featured in GQ’s “Style Makers” series
– Official stylist for high-profile boxing events and athletes
– Contributor to Men’s Health UK
Brand Collaborations
– Hugo Boss: Athlete ambassador and campaign collaborator
– Nike: Stylist for select athlete projects
– JD Sports: Styling consultant
– Matches Fashion: Guest stylist for curated collections
4. Brian Conway
From his creative studio in Shoreditch, Brian Conway has established a unique presence in London’s fashion scene, merging editorial flair with practical styling solutions.
His background in fashion photography informs his distinctive approach, allowing him to create visually striking and narrative-driven looks for editorial campaigns and private clients.
Conway specialises in menswear and womenswear, with his men’s styling gaining particular acclaim for its blend of traditional and contemporary aesthetics.
His attention to detail and ability to craft compelling visual stories through clothing have made him a sought-after stylist for high-profile events.
High Profile Clients
– Notable actors and directors in film and television
– Renowned British musicians
– Influencers and tech industry leaders
Styling Speciality
– Editorial Concept Development
– Campaign Styling
– Red Carpet Event Preparation
– Brand Ambassador Development
Price Range
– Editorial Day Rate: £800-£1,500 (USD 1,000-1,875)
– Personal Styling Consultation: Price upon request
– Campaign Styling: Project-based pricing
– Event Styling: From £1,000 (USD 1,250)
Notable Achievements
– Contributions to publications such as Vogue and Harper’s Bazaar
– Fashion Editor at Large for various British magazines
– Styling work recognised within the fashion industry
Brand Collaborations
– Burberry: Campaign styling consultancy
– Paul Smith: Lookbook direction
– Mr Porter: Editorial projects
– NET-A-PORTER: Style content creation
5. Carl Thompson
Carl Thompson is a London-based fashion stylist and blogger, recognised for his expertise in men’s fashion and lifestyle.
He operates a popular blog where he shares style tips, grooming advice, and lifestyle insights.
His focus on blending classic menswear with contemporary trends has made him a notable figure in the fashion community.
As a former founder of Hawkins & Shepherd, a British menswear brand, Thompson has a deep understanding of tailoring and quality craftsmanship.
His work emphasises accessible yet refined wardrobes, appealing to professionals seeking to elevate their personal style.
High Profile Clients
– Tech startup founders
– Digital entrepreneurs
– Creative industry executives
Styling Speciality
– Modern British menswear
– Personal brand development
– Digital content styling
Price Range
– Initial Style Consultation: £450 (USD 565)
– Personal Shopping Experience: £800 (USD 1,000)
– Wardrobe Overhaul: £1,500 (USD 1,875)
Notable Achievements
– Featured in publications like GQ and Country & Town House
– Renowned for insightful style tips on his blog
Brand Collaborations
– Reiss: Style ambassador
– Charles Tyrwhitt: Wardrobe essentials curation
Educational Content
– Regular style workshops and masterclasses
– Creator of style guides and resources
6. Oliver Proudlock
Oliver Proudlock is a prominent figure in the London fashion scene, offering personal styling and wardrobe consulting services to male celebrities and fashion-forward individuals.
With a rich background in fashion and deep connections to top brands, Oliver frequently works with London’s elite clientele, creating bespoke looks that are contemporary, elegant, and statement-worthy.
His services are often in high demand for high-profile events, red-carpet appearances, and personal styling needs.
Proudlock’s expertise in curating polished, on-trend looks has earned him a reputation as one of London’s top men’s stylists.
High Profile Clients
– Members of the “Made in Chelsea” cast
– Celebrity musicians and influencers
Styling Speciality
– Streetwear Luxury
– Contemporary Fashion
– Personal Image Direction
– Event Styling
Price Range
– Price upon request
Notable Achievements
– Co-founder of the menswear brand Snug, known for stylish loungewear
– Regular appearances in GQ and Esquire as a fashion expert
– Featured in Vogue as a trendsetter in contemporary menswear
Brand Collaborations
– Worked with AllSaints on capsule collections
– Styled campaigns for Hugo Boss
– Collaborated with BOSS to promote their menswear line
– Partnered with Topman for exclusive styling events
Educational Content
– Hosts style workshops and masterclasses on modern menswear
– Contributor to various fashion blogs and magazines
– Regular speaker at fashion industry events
7. Charlie Teasdale
Charlie Teasdale is a leading stylist and fashion journalist based in London, recognised for his expertise in menswear and his influential role as the Style Director at Esquire UK.
Since 2014, he has been instrumental in shaping the magazine’s fashion content, overseeing editorial campaigns that highlight contemporary men’s style.
Teasdale’s career in fashion journalism began after he transitioned from music writing, quickly establishing himself in the industry through his keen eye for detail and trend analysis.
His styling approach is characterised by a modern, clean, and classic aesthetic, ensuring that his clients, including high-profile figures such as James Corden and David Gandy, always look sharp and on-trend.
High Profile Clients
– James Corden
– David Gandy
– Various film and TV actors featured in Esquire magazine
Styling Speciality
– Editorial Fashion
– Celebrity Styling
– British Sloane Ranger Style
Price Range
– Price upon request
Notable Achievements
– Style Director at Esquire UK since 2014
– Contributions to The Times and Evening Standard magazine
– Expertise in tailoring and luxury menswear
8. Freddie Kemp
Freddie Kemp is a distinguished men’s fashion stylist and costume designer based in London, celebrated for his innovative work in editorial styling and red-carpet appearances.
With an eye for detail and a deep understanding of current fashion trends, Freddie offers a unique approach that combines classic tailoring with contemporary aesthetics.
Kemp has made his mark in the fashion world by styling a range of high-profile clients, including notable football managers such as Roy Hodgson, Steve Bruce, and Marcelo Bielsa.
He gained particular recognition through a campaign by Thread, where he reimagined the personal styles of these managers, showcasing their potential looks in a fashion-forward light.
His expertise in crafting standout looks for significant events ensures his clients are always dressed to impress.
Whether working on editorial projects or preparing clients for high-stakes appearances, Freddie’s commitment to style and sophistication has made him a sought-after figure in men’s fashion.
High Profile Clients
– Roy Hodgson
– Steve Bruce
– Marcelo Bielsa
– Various entertainment industry professionals
Styling Speciality
– Contemporary Luxury
– Event Styling
– Personal Shopping
Price Range
– Price upon request
Notable Achievements
– Campaigns for brands like Ted Baker and Reisshat on modern menswear trends
– Collaborations with platforms like Thread on personalised styling
– Featured in The Evening Standard and Esquire on contemporary men’s fashion
9. Joe Ottaway
Joe Ottaway is a renowned luxury menswear stylist based in London, celebrated for his extensive work with celebrities, athletes, and business leaders.
With over a decade of experience in the fashion industry, Joe has positioned himself as a significant figure in men’s styling, known for his keen eye for detail and understanding of contemporary trends.
Initially making his mark as the first male personal shopper at Harvey Nichols, Joe’s career trajectory saw him build a diverse portfolio that includes high-profile clients across various sectors.
Notably, he has collaborated with David Gandy, co-producing the “David Gandy Style Guide” app, which highlights his commitment to elevating men’s fashion.
Joe specialises in creating tailored looks for red-carpet events and developing complete capsule wardrobes that reflect his clients’ personal brands.
His approach merges timeless elegance with modern sophistication, ensuring his clientele exudes confidence and style in any setting.
High Profile Clients
– David Gandy
– Professional athletes, including footballers such as John Stones and Raheem Sterling
– Luxury brand ambassadors across various sectors
Styling Speciality
– Luxury Tailoring
– Contemporary Menswear
– Personal Brand Development
Price Range
– £1,000+ (USD 1,250+) per day
Notable Achievements
– First male personal shopper at Harvey Nichols
– Co-creator of the “David Gandy Style Guide” app
– Expertise in styling campaigns for leading brands such as Gieves & Hawkes and John Smedley.
10. Nick Hems
Nick Hems is a celebrated London-based personal stylist known for his ability to transform men’s wardrobes to achieve both personal and professional success.
With a focus on creating versatile, stylish looks, Nick helps clients project their personality and style in any setting, from corporate events to casual outings.
His services encompass wardrobe overhauls, personal shopping, and tailored styling sessions, each tailored to meet the specific needs of his clients.
Nick’s thoughtful approach ensures that clients look polished and confident without sacrificing comfort or individuality.
High Profile Clients
– Corporate executives across various industries
– Professionals from the finance and tech sectors
Styling Specialty
– Business Professional
– Smart Casual
– Personal Wardrobe Management
Price Range
– £500-£1,500 (USD 625-1,875) per day, depending on the services provided
Notable Achievements
– Renowned for his VIP Styling Service that includes a detailed style map and ongoing support
– Featured in various style publications for his insights on men’s fashion
Conclusion
Finding the right image consultant or personal stylist in London can dramatically enhance your appearance and confidence.
Whether you’re a high-profile individual seeking red-carpet styling or simply looking to refine your everyday wardrobe, the professionals on this list are some of the best in the industry.
From wardrobe consultations and personal shopping to event styling and seasonal colour analysis, these experts can help you project the image you desire.
Investing in their services can ensure you always look sharp, stylish, and appropriately dressed for any occasion.
Style Like a True Gentleman
Before we say goodbye, here’s one of the best-kept secrets in men’s styling circles, a secret that only a few expert image consultants know or are willing to share.
First and foremost, professional styling requires knowing your unique body shape and seasonal colour palette – paramount factors in choosing perfectly fitting clothes in colours that complement your skin, eyes, and hair.
Only then can a stylist engage in styling by occasion, location, season, and time of day, with garments, footwear, and accessories from stylistically relevant, heritage fashion brands to depict high confidence and success.
Best part? You can find your body shape, seasonal colour palette, and ideal fashion style, in less than 5 minutes, by yourself, for free, thanks to our 4 simple steps:
1. Find Your Body Shape
Different garments flatter different silhouettes, so knowing your body shape is the first step in dressing like a confident man.
To find out your unique body shape, take our free body shape quiz for men.
Once you know your unique body shape, take the second free quiz to discover your unique colour palette.
2. Find Your Unique Colour Palette
Remember, the garments that compose your outfits come in various colours and you have to make sure that each hue complements your natural colour.
For that, you have to find out your seasonal colour palette, and you can do it by taking our free seasonal colour quiz for men.
3. Find Your Ideal Fashion Style
By now, you should already know your body shape and unique colour palette; the next step is to discover your ideal personal fashion style.
The fastest and simplest way is to take our free fashion style quiz for men; it includes your ideal style, outfit ideas, relevant fashion brands, and much more.
4. Professional Image Consultancy with The VOU
And if you want to style like a professional, by occasion, location, season, and time of the day, you can always ask our expert image consultants and fashion stylists for help.
Our styling services for men are the most comprehensive and detailed on the market, backed up by leading stylists who will guide you step by step in creating looks that communicate affluence, elegance, and endless accomplishments.
Remember, wearing luxury brands isn’t enough; to look stylish, confident, and successful, you must first know your body shape, colour palette, and ideal personal style, and only then style by occasion, location, season, and time of day.
Contact us today to save headaches, time, and money – it’s time to dress like a confident, successful gentleman of exquisite fashion taste –Â the first styling assessment is on us!