Smartzer is the world’s number one shoppable live stream and interactive video fashion shopping platform.
“The secret with branded content is to obtain as much as you can out of it, and this is where Smartzer does best,”
said the CMO of Halston, Suzanne Hader.
Smartzer is an interactive digital video player that lets users click on videos to find the garments and accessories people wear in the movies, learn more about them, and eventually buy them online.
Karoline’s startup has big fashion brands in its portfolio, including Barbour, Puma, and QVC, who wanted to make their videos more profitable.
The results are impressive: at least 19 times more engagement, nine times more click-through than classic videos, and, most important, a conversion from browsing to buying rate that is five times more than the pre-roll videos, conform to Karoline Gross.
Award-winning Hurr Collective is a London fashion startup.
The company offers a secure, robust on-demand fashion platform that uses real-time ID verification, geo-tagging, and AI-powered fashion stylists.
The platform makes renting easy while allowing customers to manage their wardrobes more sustainably and ethically.
It also brings together like-minded entrepreneurs who can access great fashion at a fraction of the retail cost while making money from their garments.
HURR has partnered with several sustainable companies, such as RePack reusable packaging, Oxwash ‘green’ dry cleaning, and EcoFleet courier service, to ensure their fashion rental process is as eco-friendly as possible.
Dropel is a sustainable fashion startup that targets our favorite fabrics, such as cotton, and makes it possible for those fabrics to perform better for longer.
Disrupting performance fabrics, Dropel uses an entirely new natural technology to maintain the things we love about them, their softness and breathability, all while adding advanced performance never before seen without compromising on hand.
By applying their patent-pending material science and cotton processing technology, they can make clothing “life-proof,” including stain-proof and spill-proof.
Dropel leverages material science and textile engineering to create high-performance natural fabrics that push sustainability in the fashion industry and reduce polyester-based microfibers pollution in our oceans.
Founded in May 2019, TALA takes a ‘slow-fashion approach’ to gymwear.
The brand’s products are made from 92% recycled materials, reaching 100% by 2025 without compromising on quality or price.
Water-free and Chemical-free dyeing Solutions NETHERLANDS www.dyecoo.com
FOUNDER(S) | Reinier Mommaal
DyeCoo Textile Systems is the world’s first industrial CO2 dyeing equipment supplier.
With one of the principal shareholders, Feyecon D&l, the company has extensive knowledge of CO2 applications and the design and engineering of CO2 machines.
The company aims to supply dyeing systems for the textile finishing industry based on superior CO2 technology.
Fashion Startups FAQs
What is a Fashion Startup?
Fashion startups are novel companies with compelling ideas supported by large fashion accelerators such as ‘Fashion for Good,’ LVMH Innovation, and Reshape in creating apparel, accessories, and beauty products.
How Do you Market a Fashion Startup?
To create and launch a fashion startup, you require a clear idea, materials and textiles, products, brand logo, site, image, clever marketing, and a well-defined consumer segment – to whom you will sell your fashion products.
What is the Fastest-Growing Fashion Brand?
The fastest-growing fashion brand in 2022 was LVMH – in the luxury category – with a growth of 46% since 2021, followed by NIKE, with a gain of 35% since the previous year.
Keep up with the latest in fashion, beauty and style!
Now it’s your turn…
Which one of these successful and innovative fashion startups is your favorite and why?
Do you know any other great fashion startups that should be included in this article? Let me know.
Can sustainable fashion startups change the face of fashion? If yes, how?
From all 30 fashion startups in this article, which one is your favorite and why?
Please share your thoughts or comments with us, so other readers like you can benefit from your expertise!
Growing up in western PEI, Bruce Knox blends his extensive public health, non-profit, and public sector background with a deep love for innovative technologies to bring people together in healthier communities and environments.
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