Techwear 101: What Is It and What Are The Best Techwear Brands Right Now!
Techwear brands are booming on Reddit and social media right now, thanks to their unique aesthetics, worthy of the high street stores.
Thanks to smart tailoring, innovative materials, and avant-garde aesthetics, techwear clothes look downright badass.
The style appeal to men and women in equal measure and if you’ve watched ‘The Matrix’ movie you’ll know why.
What is Techwear?
Techwear describes a style of functional clothing at the intersections of urban, outdoors, and fashion.
The term is often defined as:
…materials science and innovation infused into apparel.
Techwear is designed to protect one’s body while providing additional utility and comfort.
Techwear garments are heat-insulated, breathable, water-resistant, and modular, offering extra space for storage and accessories.
Stylistically wise, techwear draws inspiration from futurist aesthetics and cyberpunk culture.
Color-wise, techwear brands and designers stay away from multiple combinations of colors and loud logos.
Even when it comes to techwear apparel for women, the color choices are the same:
- Black – to create a hidden, inconspicuous, and understated look.
- Grey – to confer the garments that military-inspired, sleek vibe.
- White – for a more striking and yet, familiar look.
Is Techwear Dead?
Not at all. Techwear is alive, booming, and here to stay.
Techwear clothing has gained popularity in recent years, to the point of being cataloged as a specific fashion style.
Moreover, given their relentless focus on function, techwear brands are in huge demand in 2020.
Is Techwear a Streetwear Style?
No, techwear and streetwear are two different fashion styles.
Yes, there are visual similarities; however, techwear is just what it sounds like: “technology-infused apparel.”
Therefore, by definition, techwear wardrobes must consist of apparel with technical capabilities.
As the style is reaching the point of becoming a cultural movement, here are the top 9 techwear names that dominate the conversation right now.
Best Techwear Brands Of 2021
Here are the best 2021 techwear brands and collections designed for the ‘techwear girl’!
A creation of Johanna Schneider – Senior Design Director of Women’s Apparel at Nike – Nike ACG is one of the most popular techwear brands for women right now.
The label blends form and function and the products are made from some of the most innovative materials right now.
“Until now, techwear for women was unidirectional and inexpressive, hence my decision to make technical apparel that carries emotionS,” – Johanna Schneider – Senior Design Director of Women’s Apparel at Nike.
The techwear brand boosts the ever so impressive-looking ACG 3-in-1 Coat (featuring a 3L GORE-TEX outer shell).
The coat comes with a detachable hood and reversible insulated inner jacket.
ADIDAS Y-3 COLLECTION
There’s no discussion about techwear brands without including the renowned Japanese fashion designer Yohji Yamamoto.
Inspired by Japanese culture and fashion, Yohji’s collaboration with Adidas turned him into a demigod of the techwear culture.
The collaboration continues to this date and it is showcasing innovative designs with sporty functionality and fashion elegance.
ADIDAS by STELLA McCARTNEY
Adidas by Stella McCartney is another Adidas collaboration in the techwear space, this time with the British designer Stella McCartney.
The range combines Adidas iconic sneaker styles with Stella’s flair and creativity, transcending the concept of techwear in the world of luxury fashion.
The collection holds techwear in cutting-edge designs, packed with technical features, created to minimize environmental impact.
All fabrics are infused with sweat-wicking technology and elastane blends designed to provide a stretchy fit that moulds to your body.
THE NORTH FACE BLACK SERIES
North Face continues to gain popularity as a techwear brand that employs some of the most technologically advanced materials, this time with The North Face Black Series.
The North Face ‘Black Series’ includes a wide range of functional techwear apparel and hard-wearing outerwear, as well as staple pieces such as hoodies and t-shirts.
Charli Cohen, the founder of the brand, has launched her first fashion brand at the age of 15.
Eight years later, she founded Charli Cohen, a “technical fashion” label that blends high-performance fabrics with high-fashion design.
The London-based brand has gained global popularity after entering into a commercial partnership with Reebok.
This French techwear brand creates accessible and minimalistic designs from exclusive fabrics, usually kept for luxury sportswear, and adopts urban apparel codes.
The pieces are combining strength and comfort, almost as a tool for movement while maintaining a structured line.
Uma Oath’s designs advocate for apparel of value: simplicity, timelessness, an unfailing identity, and the art of being.
Established by creative director Lisa Pek, SHOHEI is a techwear label for conscious, independent, and progressives individuals from all over the world.
Through unique statements of eco-friendly modern fashion, Shohei creates a dialogue between nature, technology, and progressive culture.
The techwear brand is inspired by the designer’s nomadic lifestyle, divided between Tokyo’s futuristic hyperreality and the serene Austrian countryside.
In its stylistically unique and versatile creations, Shohei blends Japanese street fashion culture with Mitteleuropean classicism.
Raikago is a techwear brand for women that creates unique fashion pieces as a crucial way of describing who we are without having to say a single word.
“Fashion is the armour to survive the reality of everyday life.” – Bill Cunningham.
The label was born in the inspiration of east Asian fashion wear.
The brand name “raikago” spreads the Asia techwear fashion to the other half of the world.
The brand was founded in 2017 and since then they’re working with top designers to create the best techwear masterpieces the world has ever seen.
Ha3xun label is a pure techwear fashion clothing for women.
The brand has started to gain popularity more recently thanks to its unique style.
The brand uses tech accessories as tools to promote a techwear brand for women on the verge of the cyborg era and even transhumanism.
Now it’s your turn…
Which one of these techwear clothing brands/stores is your favorite and why?
Are there any other techwear brands you’ve tried and want to add to this list?
Please leave your comments below so others can benefit from your experience.