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What’s This About
Finamore shirts cost more because the price covers hand sewing at the sleeves, shoulders, collar and buttonholes, specialist cloths and the cost of the name and the shops, and on 7 October 2026 its own website listed shirts from 270 to 730 euros.
This guide explains what a Finamore price pays for and how to judge whether a shirt is worth it to you, such as:
How Carolina Finamore’s 1925 workshop in Naples became a third-generation family business
Which stages Finamore says it sews by hand, and what they change
How to choose a cloth and a fit for everyday wear
Why a Neapolitan soft collar differs from an English or French one
Three outfits built around a Finamore shirt
and many more!
A high price and a respected name do not prove quality, so judge each shirt on its handwork, cloth, fit and how often you will wear it.
Key Points
01Finamore does not publish cost breakdowns, so any count of hours or split of a shirt price into cloth and labour is a guess.
02Carolina Finamore opened her first workshop in Naples in 1925, and her grandsons now run the company.
03The brand names its hand stages: a gathered sleeve head, hand stitching across the shoulders, an unlined collar and sewn buttonholes.
04A shirt worn every week spreads its cost far better than one kept for rare occasions.
Finamore is a family shirtmaker from Naples, and its shirts cost several times more than a good high-street shirt.
On 7 October 2026, the shirts shown on Finamore’s own website were priced from 270 to 730 euros, so it is fair to ask what that money pays for.
The short answer is hand sewing at the points where it changes how a shirt sits and moves, cotton and other cloths from specialist mills, and a premium for the name, the shops and the retailers that stock it.
This guide explains each of those costs from the brand and dated sources, then gives clear checks for deciding whether a Finamore shirt is worth it to you.
Finamore does not publish a cost breakdown, so this guide gives no invented hours or split of a price into cloth, labour and prestige.
The Finamore Story
According to Finamore’s own history, Carolina Finamore opened her first workshop in the historic centre of Naples in 1925.
In the 1960s her son Alberto and his wife Stefania opened the company’s first large workshop in San Giorgio a Cremano, near Naples, and their sons Simone, Paolo and Andrea now run it as the third generation.
Care of Carl, a retailer that sells Finamore, marked the company’s hundredth year in an article of 16 September 2025 and reported that production has moved to a larger site to meet demand while keeping its methods.
A century of family shirtmaking explains why many buyers trust the name, but on its own it does not make a particular shirt better made.
What Justifies the Finamore Price Tag
Hand Sewing
Most ready-to-wear shirts are sewn entirely by machine, and Finamore’s main difference is that it finishes several stages by hand.
Finamore names these stages itself: a gathered sleeve head, called “arriccio”, sleeves set and sewn by hand, hand stitching across the shoulders, called “mezzo punto”, an unlined collar and sewn buttonholes.
Its website describes seven handmade steps, and Care of Carl reports that collars and cuffs are ironed by hand and that the sleeves, yoke, collar and buttonholes are hand stitched.
The gathered, hand-set sleeve is a Neapolitan detail that gives a little more room to move your arms, and it is easy to spot as small ripples where the sleeve meets the shoulder.
Hand sewing takes skilled time, which adds to the cost, but it changes comfort and character more than it changes how long a shirt lasts.
Not every Finamore shirt carries the same amount of handwork, so read the product description or ask the shop which stages are sewn by hand.
Cloth
Finamore says it uses Egyptian cotton, and its website also lists poplin, twill, Oxford, flannel, denim, cotton and cashmere, and cashmere and silk shirts.
Long-fibre cottons such as Egyptian cotton feel smooth and soften with washing, while heavier Oxford, flannel and denim cloths are sturdier for casual wear.
Its “170 a 2” line, from 350 euros on 7 October 2026, uses a very fine two-ply cotton, which looks and feels smooth but needs gentler washing and ironing than an everyday poplin.
For a shirt you will wear often, choose the cloth for how you live rather than for the finest yarn count, and see our guide to Oxford cloth button-down shirts for a sturdier option.
Cut and Collars
On its website Finamore offers different fits, including a regular Napoli fit and slimmer Milano and Tokyo fits, and, from 380 euros, a collar cut in one with its band rather than sewn to a separate collar stand.
An unlined collar is soft and rolls naturally, which suits an open collar or a relaxed tie knot, while a firmer collar keeps a sharper line under a formal tie.
Try more than one fit, because the right one depends on your build and on how you like a shirt to sit, not on the brand.
Paying for the Name and the Shops
Some of any Finamore price pays for its shops, the retailers that stock it, their margins and the brand’s marketing.
That share buys recognition and choice rather than a longer-lasting shirt.
Finamore shirts are usually quiet, without logos, which is why they appear in guides to the old money style and among heritage fashion brands.
Those are style labels, not facts about the people who wear the shirts.
A shirt says nothing about your income, profession or success, so judge it on how it fits and how often you will wear it.
How Long Does a Finamore Shirt Last?
A cotton shirt wears first at the collar and cuffs, whatever the brand.
How long it lasts depends far more on the weight of the cloth, how often you wear it and how you wash and iron it than on the label.
Washing at a low temperature, skipping the tumble dryer and ironing while slightly damp all help a fine shirt last longer.
Finamore Compared With Other Shirtmakers
Finamore is usually compared with other Neapolitan shirtmakers that use hand sewing, such as Borrelli and Barba, and with Paris and London shirtmakers.
Our guides ask the same question about Charvet shirts, Turnbull & Asser shirts and Zegna shirts.
Neapolitan shirts usually have softer collars and gathered sleeves, while English and French shirts tend to have firmer collars and a cleaner shoulder, so the choice is mostly about the look you prefer.
Is Finamore Worth It? The Verdict
Use these checks before you buy.
Handwork: ask which stages of the exact shirt are sewn by hand.
Cloth: choose a cloth that suits how often and where you will wear the shirt.
Fit: the shoulder seam should sit at the edge of your shoulder, the collar should close without squeezing, and the cuff should end at the wrist bone.
Price: compare the full price with end-of-season sales and with other shirtmakers that offer similar hand finishing.
Use: count how often you wear a shirt like this, because a shirt worn every week spreads its cost far better than one kept for rare occasions.
On balance, Finamore makes well-finished Neapolitan shirts with real hand sewing, and some of the price pays for the name and the shops rather than the shirt.
A Finamore shirt can be worth it if you like a soft collar and a relaxed shoulder, one of its fits suits you, and you will wear it often.
It is harder to justify if you wear shirts only now and then, or if you prefer a firm, formal collar.
How to Wear a Finamore Shirt
Wear (office): a navy wool suit, a white poplin Finamore shirt with a spread collar, a dark green knitted silk tie and dark brown leather Oxford shoes.
Wear (smart casual): an unstructured grey jacket, a light blue Finamore Oxford button-down shirt, navy chinos and brown suede loafers.
Wear (weekend): a Finamore denim shirt worn open at the collar under a navy crew-neck jumper, stone chinos and white leather trainers.
Styling Beyond Finamore
A shirt is only one step, and you do not need any particular brand to dress well.
Fit, colour and the occasion matter more, and our guide to styling by occasion, location, season and time of day shows how to adapt the same garments, footwear and accessories to different settings.
Take our three quizzes, then book a consultation if you would like personal help.
1. Check Your Body Shape
Our guide to dressing for your body shape explains how cut and proportion affect the way clothes look, and you can check your body shape with our body shape quiz for men.
2. Find Your Seasonal Colours
Our guide to seasonal colour analysis explains the idea, and our seasonal colour quiz for men suggests colours that suit you.
3. Find Your Fashion Style
Our guide to personal fashion style describes the main styles, and our fashion style quiz for men suggests a style with outfit ideas.
None of the quizzes is required to wear the outfits above.
Personal Help From The VOU
Our styling services for men are paid consultations; the shop page lists what each one includes, and The VOU’s image consultants and fashion stylists run the consultations.
You can read more about The VOU, or contact us with questions.
Sources
Finamore, history of the Neapolitan handmade shirt and home page, read 7 October 2026 (1925 workshop, family generations, San Giorgio a Cremano, handmade stages, Egyptian cotton, lines, fits and prices).
Care of Carl, In the heart of Napoli: Finamore 100 years, David Brink, 16 September 2025 (third generation, larger production site, hand-ironed collars and cuffs, hand-stitched sleeves, yoke, collar and buttonholes); Care of Carl is a retailer that sells Finamore.