Best Cruelty-Free & Vegan Makeup Brands That DO NOT Test On Animals
Is there a place for cruelty free makeup brands in the world of modern Beauty and cosmetics?
Indeed there is; conscious shoppers are becoming aware of horrific animal testing stories and demand cruelty-free makeup labels more than ever.
As a direct result, the number of cruelty-free beauty brands is on the rise, but unfortunately, not all makeup brands out there play a fair game.
I’ve curated over 200 cruelty-free makeup brands for this article and removed labels that engage in greenwashing or continue to use toxic chemicals.
Then, I’ve checked each cruelty-free makeup brand in this article with top beauticians and stylists to ensure these are indeed the best brands out there in 2022.
There’s no need to compromise again – look fabulous while upholding your moral stance – with the world’s 42 best cruelty-free makeup brands.
|17.||Tower 28 Beauty|
|24.||Jeffree Star Cosmetics|
|25.||Marc Jacobs Beauty|
|27.||Anastasia Beverly Hills|
|32.||Cult Candy Cosmetics|
|33.||MUA Makeup Academy|
|35.||Florence by Mills|
|38.||Youth To The People|
|41.||Soap & Glory|
If you’re looking for a cruelty-free makeup brand that can deliver a flawless finish, this is the name for you.
E.L.F. Cosmetics’ stands for “Every eye, Lip, and Face.”
Of all the cruelty-free makeup brands in this article, E.L.F. Cosmetics has, in my opinion, the best eye shadow you can buy in 2022.
The best-selling products from the brand’s excellent range of animal-free cosmetics include the Liquid Matte Lipstick, Contour Palette, the Baked Highlighter, and pigmented lipsticks.
E.L.F. Cosmetics also stands out from the competition thanks to an elaborate line of skincare and moisturizers, makeup remover, and hydrating masks.
Above all, you can treat yourself with E.L.F. Cosmetics products without breaking the bank!
Chances are you’ve seen Herbivore’s gorgeous packaging while scrolling Instagram, but the brand has more to offer than just instagramable makeup moments.
Herbivore Botanicals was founded by a couple – in their kitchen – who wanted to create cruelty-free beauty products without any filler.
Each ingredient the brand uses has a well-defined purpose in Herbivorer’s vision.
The result is super-potent skin care products from organic, food-grade ingredients.
Also, the brand’s top exfoliators and excellent face oils put Herbivore on the beauty map.
Speaking of exfoliators, try the ‘Blue Tansy Resurfacing Clarity Mask’ for serious exfoliation.
Finish with skin-soothing ingredients such as the ‘Prism Exfoliating Glow Serum’ for a healthy glow.
Back in 2014, when Code Beautiful was launched, it was one of the few cruelty-free beauty brands that used 100 percent animal-free ingredients.
The beauty brand innovates by creating new cosmetics such as CODE FFL (Forget Fake Lashes).
CODE FFL is pre-mascara plumper that will fatten and lengthen your lashes to the next level.
Granted, Code Beautiful doesn’t have an extensive range of beauty products.
However, fewer products mean more care to create the star products you’ll find in the brand’s online store.
Started as a passion project by the American actress Drew Barrymore, Flower Beauty is a cruelty-free makeup brand of the highest quality.
Apart from having top quality, I’ve found all Flower Beauty products to be of an affordable price.
I also love that the label donates parts of the profits to female empowerment causes.
So if supporting other women and animal welfare resonate with you, make sure you choose Flower Beauty from now on.
Rare Beauty (by Selena Gomez)
With a stunning vegan makeup line, the Rare Beauty cruelty-free beauty brand by Selena Gomez has a great vision.
When interviewed, Selena said:
“The brand exists to break down unrealistic perfection standards.”
And it does just that, with great natural makeup colors, soft, delicate, and beautiful.
Rare Beauty comes in a wide range of products like liners, carmine powder, foundation, lip soufflés, etc.
Illamasqua is a certified cruelty-free makeup label by the People for Ethical Treatment of Animals (PETA).
“Beauty, not brutality,” shouts on Illamasqua’s official website.
Recognized by PETA, this cruelty-free makeup brand is proud to have an extensive, ever-growing vegan range.
Illamasqua never tests on animals, ensuring all products are one hundred percent cruelty-free.
I’ve used Illamasqua for the last three months, and my skin has improved so much can’t recommend the brand enough.
If you’re new to Illamasqua, you’d want to start with their liquid lip polishes, available as a vegan option.
You can select your ideal hue from fourteen options, grouped into pink, crimson, or dark shade classes.
Also, consider giving their veil primer a try; it is a healthy mix of plant extracts and minerals designed to keep your skin hydrated, fresh, and ready for foundation treatment.
Urban Decay (Owned by L’Oreal)
Urban Decay markets itself as a bold and edgy cruelty-free makeup label.
However, the brand stocks tons of neutrals shade products as well.
From all products, I find Urban Decay’s ‘Eyeshadow Primer Potion’ super suitable for oily lids.
I also think that the ‘All-Nighter Makeup Setting Spray’ is the best setting spray around, again, for oily skin.
Super-pigmented and buttery eyeshadows are available in bold and vibrant colors or neutral shades, as with the ‘Naked’ palettes.
While Urban Decay is cruelty-free and Leaping Bunny-certified, the parent company, L’Oreal, still tests on animals.
For all cruelty-free lipstick lovers out there, Bite Beauty is the perfect brand for you.
Bite’s primary focus is on lip products, although it also offers complexion products.
To date, this cosmetics label has made some of the best vegan, cruelty-free, and gluten-free lipsticks out there.
As a side note, the brand’s lipsticks are intensely pigmented but comfortable to wear.
The ‘Power Move Creamy Matte Lip Crayon’ is a great starting point, as is the Agave+ Intensive Lip Mask.
Also, lip balms are excellent and can soothe even the most chapped lips.
Burt’s Bees is another cruelty-free makeup brand that has terrific beauty products.
Burt’s Bees makeup brand is certified by PETA for using only natural products, of course, with an accent on bees products.
Burt’s Bees is a non-toxic makeup brand that does not test on animals and strives to ensure that its cruelty-free makeups contain only sustainable ingredients, organically sourced.
Fenty Beauty (by Rihanna)
While Rihanna’s makeup collection can’t be considered entirely free of animal by-products, there are some pieces that the brand promotes as vegan-friendly.
Moreover, the brand’s chief chemist is against testing products on animals and obsesses over creating only natural makeup.
Some of the best cruelty-free products from Fenty in 2022 are: ‘Match Stix Matte Skinsticks,’ ‘Invisimatte Blotting Powder,’ and ‘Gloss Bomb Universal Lip Luminizer.’
Most bases found in Fenty’s animal-friendly makeup, such as brow pomade, powder foundation, and matte bronzer, contain minerals, argan, and organic coconut oil.
Also, the brand’s brushes are free from animal hair.
At Biossance, science always comes first as all products are based on squalane.
The brand makes a synthetic product similar to squalene – in the form of a natural lipid identical to the one found in human skin.
Because it’s so close to what human skin produces, the organic makeup locks in hydration fast, without clogging pores.
Most brands extract squalene from shark liver or olives, but Biossance draws its formulation from sugarcane in a very sustainable way.
The skincare range is made of easy-to-use essentials that tackle dryness, acne, and dark spots while using clean ingredients.
The brand’s ‘Squalane + Vitamin C Rose Oil’ is perfect for weightless moisture and glowing skin.
I highly recommend the ‘Squalane + Tea Tree Detox’ mask for the power to decongest pores without stripping.
Ciate was launched in 2009 as a nail brand by the celebrity nail technician Charlotte Knight.
Since then, Ciate has expanded to become one of the world’s most renowned cruelty-free makeup brands.
PETA certifies Ciate’s vegan and cruelty-free makeup products, so make sure you try them.
I adore Ciate for their wide range of makeup, particularly the everlasting liquid lipstick and life-changing lip glosses.
Free from animal ingredients, Ciate sits are the top of the beauty industry.
Another affordable option, Pacifica, offers a massive range of vegan cosmetics, skincare, nail polish, hair products, and body care.
Pacifica is nature-inspired, from the ingredients to the shade names, and has a feminine, dreamy vibe.
The brand’s offering is very expansive, and you could safely purchase any kind of animal-free cosmetics from them.
Above all, I recommend starting with the super shimmery ‘Get Lit Multi-High Light’ or the ‘Lavender Moon’ body lotion.
The brand is also earth-conscious, thanks to an excellent recycling program.
Founded by two social media influencers, it’s no surprise that ‘Summer Fridays’ became an Instagram sensation overnight.
The brand is known for creating chic masks and face products that deliver glowing, radiant skin.
The brand is vegan, cruelty-free, plastic-free, and has some of the best products.
Everyone agrees that the ‘Jet Lag Mask’ is the star of Summer Fridays: It gives you bouncy, dewy skin in minutes.
But you also can’t go wrong with the ‘CC Me Serum.’
While packed with vitamin C, this serum is gentle enough for even super-sensitive skin without sacrificing any brightening power.
NARS Cosmetics (Owned by Shiseido)
Known for pigmented products and rich colors (on the shimmery side), NARS is cruelty-free, although the brand’s parent company, Shiseido, is not.
NARS blushes are fantastic and very pigmented, and the ‘Orgasm Blush’ shade is a cult favorite that works with every skin tone.
Also, if you need high coverage, try the NARS ‘Radiant Creamy Concealer.’
Their newest lip products are also getting a lot of hype lately.
ColourPop is a vegan makeup brand founded in 2014 by Seed Beauty.
The company is advertised as a ‘Proudly American cruelty-free and vegan makeup brand.’
It also insists on being “a wallet-friendly and bunny approved beauty brand,” as an explanation for the many ethical charities it supports.
“We test our products in the nicest way possible, leaving fur babies to be fur babies and experimenting on people instead.”
reads the brand’s official website.
Tower 28 Beauty
Tower 28 is a relative newcomer to the clean-beauty makeup space.
The brand launched in 2019, but that hasn’t stopped it from becoming a customer’s favorite, thanks to the low-maintenance and affordable vegan cosmetics formulas.
Everything is made with sensitive skin in mind, given that the founder has had eczema her entire adult life.
I love Tower 28 for being up to the latest E.U. regulations and the National Eczema Association’s ingredient guidelines.
In fact, this is the only mass makeup brand on the market to do so.
Moreover, all products are hypo-allergenic, non-comedogenic, and dermatologist tested.
My Tower 28’s hero product is the non-sticky ‘Shine On Lip Jelly’ and their latest launch, ‘Bronzino,’ a bronzer that you will love.
Revered as a high-end cruelty-free makeup brand, Hourglass is globally recognized as a leading cosmetics brand right now.
More than being a leading vegan makeup brand, the company has another reason to be in the spotlight by refusing to sell products to countries that continue animal testing.
The brand’s choice to sell to certain countries reminds me of the ever-so-unique UNCOMMON, a British athleisure label.
The London-based label only makes unique pieces, all by hand.
Once created and purchased, the products are shipped by bicycle or on foot, only in London, to reduce waste, pollution, and CO2 emissions.
Yet, UNCOMMON is a different story that deserves an entire article.
I bet you didn’t know this cruelty-free makeup brand infuses crystals into its products. Yes, genuine crystals.
The reason? To increase the shimmer and glow, of course!
Aether Beauty is a vegan and organic beauty company that uses only the cleanest ingredients you can find.
So much so that the brand had to ban over 2500 environmental offenders from their products.
Moreover, the brand uses recycled materials to make the packaging 100 percent recyclable.
Farsali is beloved by beauty vloggers for creating innovative ‘skin-care-meets-makeup’ formulas.
The products are clean, vegan, and cruelty-free and flawlessly incorporate Instagram trends like unicorn beauty and glass skin into multi-use formulas.
While the line features a lip mask, eye cream, and gel cream, Farsali’s bread and butter are the face serums that combine skincare and makeup primers.
The ‘Rose Gold Elixir’ was an early hit on Instagram thanks to the antioxidant-heavy formula and the instant glow it provides (the real gold flakes are also a draw).
If you have oily skin, give the ‘Liquid Powder Oil Balancing Serum’ a try, it’ll mattify your skin without any cakey-ness.
The multi-colored cruelty-free makeup brand Barry M is loved by expert makeup artists worldwide, and for a good reason.
Barry M creates some of the highest quality cruelty-free and vegan makeup products, each beloved for long-lasting properties.
Moreover, the company states clear and loud on the official site that it does not test on animals:
“Here, at Barry M, we love cosmetics. But we love animals more.”
Milk Makeup is a new vegan and cruelty-free makeup brand available at Sephora.
Milk Makeup label is all about ‘quick makeup’ from natural ingredients.
While the company has many creams and stick products, like the ‘Lip + Cheek’ stick, they also have foundations, concealers, and blush products to complete your beauty kit.
Also, try their setting sprays designed to help your freshly crafted look last from dawn to dusk.
Are you looking for radiant cruelty-free, glowy makeup that’s vegan too?
Then you must try Cover F.X., whose dazzling ‘Custom Enhancer Drops’ are fabulous.
Created by Victor Casale – founding partner of M.A.C. cosmetics and one of the world’s biggest makeup brands – Cover F.X. was launched to help with skin conditions like eczema, burns, rosacea, and psoriasis.
Nowadays, the beauty name is a full-fledged vegan cosmetics brand that’s dermatologist-approved.
Cover FX uses ‘clean ingredients’ such as green tea leaves and aloe vera instead of mineral oils and fragrances.
Must-haves include the ‘Pressed Mineral Foundation’ and ‘Illuminating Setting Powder.’
Use the integrated pipet to mix a few – and we mean only a few because each pack has a blinding gleam of light – drops into your foundation.
With over 40 shades across all products to suit all skin tones, the label stocks beauty products for anything you need.
As well as being fully vegan and cruelty-free, the brand has a long-standing commitment to ‘clean,’ organic ingredients.
Thus, you won’t find talc, parabens, scent, mineral oil, gluten, sulfates, or phthalates in any product.
Jeffree Star Cosmetics
Jeffree Star is a famous YouTuber, with millions of fans tuning in to watch his tutorials and learn about the latest products.
And I wonder, which other makeup brands offer such an interactive experience?
The Jeffree Star’s makeup line is 100 percent cruelty-free and vegan.
The prices are mid-range, and bestsellers include the vegan eyeshadow palettes and concealers from unique pigments such as ‘Diet Root Beer’ and ‘Cry On My Couch.’
But, what makes this brand unique is the overall aesthetic and colorful packaging that features magic wands, rainbows, and even pigs.
Marc Jacobs Beauty
Marc Jacobs’s Beauty arm is named after the creator and visionary designer behind the label with the same name.
Even from the beginning, the brand wanted to inspire buyers to “push boundaries” and create their fashion style.
Similarly, Marc Jacobs’s cruelty-free makeup and beauty products are of the highest quality.
The brand states on the official website:
“Marc Jacobs Beauty is a cruelty-free makeup and cosmetics brand. We never test on animals or use ingredients tested on animals, nor do we ask vendors to test on our behalf.”
Tarte Cosmetics (Owned by Kose)
Tarte offers makeup free of parabens, synthetic fragrances, petrochemicals, G.M.O.s, and gluten.
Their ‘Amazonian Clay 12-Hour’ blushes are super-pigmented, long-lasting, and non-chalky.
I especially love their shade ‘Exposed’ because it works with ANY eye and lip look!
You might want to check out their ‘In Bloom’ palette, which has been getting a lot of love more recently.
Anastasia Beverly Hills
Based on ethical considerations, Anastasia Beverly Hills refuses to sell its cruelty-free makeup products in China.
And yet, this is a brand loved by celebrity makeup artists and beauty enthusiasts from all over the world.
If you’re unfamiliar with ABH’s ‘Golden Ratio Method,’ you’ll be impressed by the brand’s line of brow pigments, lipsticks, and highlighters.
ABH’s most substantial offerings are the ‘Norvina Pro Pigment Palette,’ a twenty-plus shade palette with cruelty-free and vegan credentials.
The abundance of powder shades on ABH’s tray makes it an excellent choice for anyone looking to stretch the creative limits of makeup artistry.
To put all of this goodness to work on your skin, you’ll need some equally excellent brushes from them as well.
Firm or flat, ABH’s vegan makeup brushes are to kill for.
So much so that Anastasia Beverly Hills products have become a staple to cruelty-free and vegan makeup experts.
I love their ‘Brow Wiz’ and find them the best of everything I’ve tried so far.
Very often, the word vegan conjures a budget look or cut-rate alternatives.
But, that’s not the case with Dear Dahlia, as everything here shouts luxe with confidence from the packaging and the richly-pigmented formulas.
While the packaging might look similar to a specific BadGal’s collection, all Dear Dahlia’s cosmetics are vegan without compromise.
The brand’s dual palettes come with a mirror, two eyeshadows, and a multi-balm to swipe across cheeks, eyes, and lips as you wish.
Recently launched by pop star Lady Gaga, Haus Laboratories has gained lots of fans with 100 percent vegan and cruelty-free beauty products.
Gaga’s inspiration for the line came from when she was young and discovered that makeup made her feel like a “superhero.”
With quirky names like ‘Chained Ballerina’ and ‘Rose B.tch,’ the brand includes eyeliners, lipsticks, and eyeshadows.
Prices are mid-range to expensive, but this brand gives you a unique occasion to taste Gaga’s imagination and creativity.
There’s so much to talk about By Terry, a unique, cruelty-free, vegan makeup brand.
First, the brand’s ‘Terrybly Densiliss’ collection is exceptionally luxurious and equally expensive.
However, it is definitely worth the treat as this makeup brand tops the ranks with all cruelty-free stylists I know.
Founded by the makeup artist Charlotte Tilbury, this is a stunning high-end cruelty-free brand from the U.K.
Their products are high-quality, and the price point reflects that.
While Charlotte Tilbury is very popular in the U.K., U.S. customers can find their makeup at Nordstrom.
I love their Tinted Brow Gel Matte Revolution Lipstick, which is free from animal-derived ingredients.
Cult Candy Cosmetics
As well as making moves to become more ethical, beauty brands are becoming more inclusive too.
It acknowledges that men, not just women, love to experiment with makeup.
A nominee in the ASOS Beauty Awards, Cult Candy Cosmetics is built around the core belief that makeup is for everyone, whether they identify as them or non-binary.
But be warned, this label is not for shy types.
Palettes feature the sort of Day-Glo hues D.C. Comics’ Harley Quinn would kill for, but don’t let that scare you off.
There are a few more sober options for those who want to dabble in color.
I’ve got my eye on the bubble-gum pink liquid lipstick that dries matte, the perfect color to cheer me up on a grey day.
MUA Makeup Academy
MUA has always been committed to bringing the masses cruelty-free Beauty.
However, the label has recently updated the entire collection to become 100 percent vegan.
M.U.A. is the place to go to for quick thrills – I love the incredible 20-shade eyeshadow palettes.
Oh, yes; it doesn’t’ hurt that the products are tantalizingly cheap either, as prices rarely nudge beyond a tenner.
Avril is a French bio cosmetics and make-up brand with high-quality products at affordable prices.
The label produces make-up, nail polish, hair care, baby products, accessories, and body products, all free from animal materials.
Plus, all Avril products have EcoCert organic certification.
Florence by Mills
Powered by a budget-friendly price, this label started as ‘Beauty for Gen Z-ers’ full of gentle and softly enhancing colors.
However, Florence appeals to customers across the board, thanks to the highly wearable palette of cheek and lip colors.
The brand was launched by Millie Bobby Brown, a Netflix Originals star whose ‘girl-next-door look’ has won fans across the world.
Florence is not only a committed vegan brand, but it’s also suitable for all skin types.
All products are dermatologically tested, infused with vitamins and botanicals, and free from irritants like parabens, sulfates, and synthetic fragrances.
If you’re unsure what to try first, I recommend the Cheek Me Later Cream Blush, available in six colors.
You can use it sparingly on cheeks or dabbed onto the lips for a fresh, rosy glow.
NYX is a 100 percent cruelty-free makeup line with many vegan products.
The company believes in providing affordable pro-level makeup, up to date with current beauty trends.
I love their ‘Lip Lingerie’ liquid lipsticks and the ‘Can’t Stop Won’t Stop’ contour concealer.
Moreover, the brand offers how-to makeup tutorials for beginners and training cases for professional makeup artists.
Looking for ‘forte’ vegan makeup and beauty products? Try ‘Glow Makeups’ by Becca.
Becca Cosmetics is known for a wide range of cruelty-free makeup complexion products ready for all types of skins.
The label’s foundations come in well over a dozen shades, ranging from light hues to darker tones, and are very popular with black women.
Becca’s Bronzers are available as pressed powders, body oils, and mousse.
But, perhaps the most cherished of these cruelty-free makeup offerings is the ‘Shimmering Skin Perfector Pressed,’ a powder highlighter with five finishes.
Youth To The People
Even the most doubtful shoppers have something good to say about the ‘Youth to the People’ brand.
The brand is 100 percent vegan and cruelty-free and follows E.U.’s strictest standards of ‘skincare safety.’
E.U. is much more stringent than the F.D.A.’s rules in the U.S.
The label is deeply committed to sustainability, including using glass for all packaging.
On top of all that, the products deliver.
The ‘Superfood Cleanser’ has a devout following for its gentle cleansing power that packs skin with antioxidants.
The ‘Superberry Hydrate + Glow Dream’ mask is a newer launch but is equally beloved for calming and hydrating power.
K.V.D. Beauty (by Kat Von D)
Creation of the tattoo artist with the same name, Kat Von D Beauty, this cruelty-free makeup brand stands out from all-vegan beauty companies out there.
That’s primarily thanks to the active pro-animal welfare activism that made her loved by all conscious makeup lovers.
Loved by animal organizations and consumers worldwide, the designer wants to make the use of cruelty-free makeup a daily occurrence, like brushing your teeth.
With a wide range of ethical and vegan beauty offerings, some of the most wanted products are the ‘Shade and Light Eye Colour Palette.’
I also love them for their neutral, warm, and cool tones based on four shades: base, contour, highlight, and define.
Another one that buyers want very much is the ‘Lolita Eyeshadow Palette,’ featuring matte shades you can mix and layer if that’s what works for you.
There’s one more to Kat Von D Beauty: the ‘Lock-it Foundation,’ a glow product that keeps your makeup waterproof and transfer-resistant.
Lime Crime is a 100 percent vegan and cruelty-free makeup brand that promises to transport you to a magical world.
Besides offering a full-range makeup line, they also provide vibrant full-color hair dyes.
The brand’s most rated products include the ‘Venus palettes’ and ‘Diamond Crushers’ lip toppers – they look just like crushed diamonds on your lips!
With an overall brand aesthetic that evokes rainbows and sparkles, you’ll feel like a unicorn wearing this makeup.
Soap & Glory
Of all the brands on this list, Soap and Glory covers the most ground on the spectrum of conscious Beauty and personal care products.
There’s always something for you to use, from shampoos and hair treatments to skin moisturizers, without being afraid of harming animals.
From the entire Soap and Glory cruelty-free makeup line, some products stand out with ease:
- Soap and Glory’ Lip Plumping Gloss’ for plant oils infusion and fantastic shine.
- The ‘Cream Colour blusher’ for the superb, rare shades.
- The ‘All is Calm’ concealer containing anti-blemish agents also keeps your skin tone even.
- Also, a well-deserved mention is Soap and Glory’s ‘Flash Effect Extension Mascara.’
Super rich in vitamin E this cruelty-free makeup strengthens eyelashes and gives them the right curl for an irresistible look.
Are you looking for stop-traffic makeup brushes and vegan lipstick?
Look no further than Axiology, where luxe matte finish color is the order of the day.
All products are formulated with leaf-derived candelilla wax rather than beeswax, designed to keep your lips hydrated and plump.
What’s more, the collection is free of parabens, petrochemicals, and animal testing while managing to be completely organic too.
The ethical living movement is changing how people choose the products they consume.
Yes, there were times when ‘good for me’ meant ‘within my budget.’
But that mentality is changing.
Nowadays, even if money is still an issue, more people show interest in cruelty-free makeup products, but also in problems related to the brand, such as:
- What about the people’s working conditions?
- What’s the brand’s carbon footprint?
- Were any animals hurt in the process?
- What’s the country of origin of the brand?
I hope you’ve enjoyed my coverage of the best cruelty-free makeup brands of 2022 – and I invite you to share your most loved brand and tell us why.
Now it’s your turn…
Which one of these cruelty-free makeup brands is your favorite and why?
Are there any other cruelty free or vegan makeup brands you’ve tried and want to add to this list?
Comments below, please!