Imagine a wardrobe that doesn’t need to shout, where each piece tells a story of quiet confidence and subtle sophistication.
Old money style isn’t about chasing trends but about investing in clothing that lasts—both in quality and in relevance.
It’s for men like you who understand that true luxury is found in the details: the hand-stitching on a blazer, the softness of a cashmere sweater, or footwear crafted to age beautifully.
Old money fashion doesn’t expire with the season as it’s a style that reflects a successful life where every choice is intentional and purposeful.
In this guide, we delve into 15 brands that embody this ethos, helping you build a wardrobe that will endure—just like the legacy it draws inspiration from.
1. Loro Piana
Loro Piana is renowned for its transformative approach to textiles, particularly with their Baby Cashmere sweaters and Storm System outerwear.
These iconic garments revolutionized luxury knitwear and weatherproof clothing, blending practicality with supreme elegance.
The Baby Cashmere collection, introduced in 2007, is crafted from the underfleece of Hircus goats, elevating cashmere to an unprecedented level of softness.
The brand’s Storm System, on the other hand, combines water-repellent and wind-resistant materials, offering sophistication even in adverse weather.
Loro Piana Celebrity: The Duke of Cambridge, Prince William, loves Loro Piana outerwear, particularly the brand’s Storm System jackets.
2. Ralph Lauren Purple Label
Ralph Lauren’s Purple Label represents the pinnacle of American luxury, with its hallmark hand-tailored Suits and cashmere overcoats.
These garments exemplify the brand’s commitment to quality craftsmanship and timeless elegance.
The hand-tailored suits are made in Italy using the finest wool fabrics, exuding Ivy League sophistication and old-world tailoring techniques.
Ralph’s cashmere overcoats, meanwhile, merge function with opulence, crafted from luxurious double-faced cashmere that provides warmth without sacrificing style.
Ralph Lauren Celebrity: Actor Robert Redford, known for his quintessential American style, is seen often in Ralph Lauren Purple Label suits and overcoats.
3. Brunello Cucinelli
Brunello Cucinelli is synonymous with quiet luxury, particularly through its signature cashmere sweaters and tailored blazers.
These pieces showcase the brand’s ethical approach to craftsmanship, combining traditional techniques with modern design.
The cashmere sweaters, sourced from Mongolian cashmere, offer unmatched softness and durability, while the tailored blazers emphasize a relaxed yet polished aesthetic, making them a staple in any refined wardrobe.
Brunello Cucinelli Celebrity: Actor Jeff Bridges prefers Brunello Cucinelli’s tailored blazers as a way of showcasing his effortless, relaxed fashion style.
4. Brioni
Brioni is revered for exceptional tailoring, especially the made-to-measure suits and immaculate tuxedos embodying the brand’s status as a leader in Italian sartorial craftsmanship.
The made-to-measure suits, tailored with precise measurements and exquisite fabrics, are renowned for impeccable fit.
Brioni’s tuxedos, notably worn by James Bond, combine sleek lines with an unmatched level of refinement.
Brioni Celebrity: Daniel Craig’s portrayal of James Bond in Brioni tuxedos has immortalized the brand in the world of cinematic elegance.
4. Canali
Canali has long been associated with Italian sartorial mastery, particularly through tailored jackets and cashmere knitwear.
These garments reflect the brand’s dedication to creating timeless yet contemporary menswear.
Canali’s tailored jackets are crafted using the finest wool and silk blends, offering a sharp silhouette with a modern touch.
Meanwhile, the brand’s cashmere knitwear combines lightweight warmth with classic Italian elegance, ideal for layering.
Canali Celebrity: Style icon George Clooney has been seen in Canali’s expertly tailored suits, reinforcing the brand’s association with enduring charm and gentlemanly refinement.
6. Zegna
Zegna’s Trofeo wool suits and Oasi cashmere collection are definitive examples of the brand’s commitment to exceptional fabrics, timeless design, and impeccable tailoring.
The Trofeo wool suits, crafted from superfine Merino wool, are prized for their soft texture and durability, while the Oasi cashmere collection symbolizes quality and sustainability by sourcing cashmere directly from Zegna’s own Oasi Zegna reserve in Italy.
Zegna Celebrity: Academy Award-winning actor Mahershala Ali has worn Zegna’s bespoke suits to numerous high-profile events, embodying the brand’s mix of contemporary style and classic luxury.
7. Pini Parma
Pini Parma excels in Italian craftsmanship, with stunning collections of soft-shouldered blazers and suede loafers
Pini’s standout pieces encapsulate the brand’s balance of traditional tailoring and modern flair.
The soft-shouldered blazers* are designed with a Neapolitan cut, offering a comfortable fit with a sharp aesthetic.
Pini Parma’s suede loafers are crafted using supple materials, making them both stylish and comfortable for everyday wear.
Pini Parma Celebrity: Italian soccer legend Andrea Pirlo is an open supporter and lover of Pini Parma’s loafers and blazers, cementing the brand’s connection to modern Italian elegance.
8. Luca Faloni
Luca Faloni’s cashmere sweaters and linen shirts are wardrobe staples for stylish men who seek subtle, understated luxury fashion.
Faloni’s garments highlight the brand’s focus on high-quality materials and Italian craftsmanship.
The cashmere sweaters are sourced from the prestigious Cariaggi mill and offer unparalleled softness and durability.
The linen shirts, ideal for warmer climates, blend comfort with classic Italian style, perfect for casual and formal settings.
Luca Faloni Celebrity: Actor Daniel Craig wears Luca Faloni’s cashmere sweaters to augment his refined yet laid-back British old-money, aristocratic style.
9. Aurélien
Aurélien is known for redefining affordable luxury, with its Softey suede driving shoes and knitted polos representing the brand’s blend of comfort and sophistication.
The Softey suede driving shoes are crafted from ultra-soft suede, making them a go-to choice for men seeking relaxed elegance.
The knitted polos offer a modern take on a classic, featuring breathable fabrics and a clean, minimalist design.
Aurélien Celebrity: Actor Michael Fassbender stated that he genuinely wears Aurélien’s signature driving shoes whenever embarking on long-distance trips, given their excellent comfort and style.
10. Morjas
Morjas specializes in handcrafted footwear, with their Monk strap shoes and suede Chelsea boots being notable examples of the brand’s dedication to traditional shoemaking techniques.
The Monk strap shoes are made from premium calf leather in black, featuring a sleek design with superior comfort.
The suede Chelsea boots, crafted by skilled artisans, are a versatile option for casual and formal wear.
Morjas Celebrity: David Gandy is frequently seen in Morjas footwear, cementing the brand’s status as a favorite among modern gentlemen.
11. Myrqvist
Myrqvist has redefined luxury footwear with its stylish Oxfords and leather sneakers that blend of traditional craftsmanship with modern trends, making them a popular choice for young, stylish men.
Myrqvist’s Oxfords are made from premium calfskin, ensuring durability and comfort, while the brand’s leather sneakers offer a more casual yet equally refined option for everyday wear.
Myrqvist Celebrity: Swedish entrepreneur Markus Aujalay has been spotted in Myrqvist’s Oxfords, showcasing the brand’s commitment to blending tradition with contemporary elegance.
12. Velasca
Velasca’s Badaluch loafers and Barbaresco boots are designed to offer comfort without compromising on style and highlight the brand’s emphasis on timeless Italian craftsmanship.
The Badaluch loafers, hand-sewn in Italy, are a summer wardrobe essential, combining casual elegance with meticulous craftsmanship.
The Barbaresco boots, built for colder weather, offer durability and refined style in one package.
Velasca Celebrity: Italian footballer Francesco Totti is often seen wearing Velasca’s loafers, affirming the brand’s connection to effortless style and Italian luxury.
13. Cifonelli
Cifonelli’s double-breasted jackets and handmade suits exemplify French tailoring at its finest.
These garments are known for their distinct shoulder cut and impeccable fit, making them a favorite among European elites.
The double-breasted jackets feature the iconic “Cifonelli shoulder,” offering a structured yet comfortable silhouette, while the handmade suits are tailored to perfection in Savile Row style.
Cifonelli Celebrity: Tom Hardy chooses Cifonelli’s tailored pieces for public appearances to balance his rugged yet sophisticated style, underscoring the brand’s status as a hallmark of subtle elegance for hard men.
14. Charvet
Charvet is renowned for its handmade dress shirts and silk ties, two cornerstones of formal menswear worn by heads of state and royalty for over a century, reflecting the brand’s dedication to sartorial excellence.
The handmade dress shirts, made from fine Egyptian cotton, are known for their luxurious feel and impeccable fit.
Charvet’s silk ties, designed with some of the most intricate patterns, are a symbol of refined taste and timeless elegance.
Charvet Celebrity: Winston Churchill was a long-time client of Charvet, often wearing the brand’s shirts and ties, further linking the brand to history and power.
15. Edward Green
Edward Green’s Chelsea Oxfords and Berkeleys’ are the epitome of British shoemaking.
These shoes combine traditional craftsmanship with elegant design, making them essential for any refined wardrobe.
Handcrafted from premium leather for extra durability and a timeless aesthetic, these creations are versatile and stylish, suitable for the most demanding high-style occasions.
Edward Green Celebrity: Actor Benedict Cumberbatch is open about his appreciation of Edward Green shoes, reinforcing the brand’s connection to classic British elegance and style.
Elevate Your Style Beyond Old Money Fashion
Understanding the heritage of old-money fashion and the timeless appeal of these iconic brands is just the beginning of your journey toward dressing like a gentleman of refined taste.
To truly embody the sophistication of old-world luxury, you must first discover your personal fashion style.
Your ideal style is unique to you, taking into account essential factors such as your profession, lifestyle, natural colouring, and body type.
Once you have identified these elements, you can curate a wardrobe filled with garments, shoes, and accessories from the finest luxury brands that suit you best.
From there, you can refine your wardrobe for every occasion, location, and time of day. Here’s how you can start, step by step:
1. Discover Your Ideal Fashion Style
Take our in-depth fashion style analysis for men, and let our expert stylists help you curate a wardrobe that exudes sophistication, confidence, and timeless elegance.
2. Understand How to Dress for Your Body Shape
Certain garments will complement your physique better than others. Find out what works best for your body by taking our free body shape quiz for men.
3. Find Your Best Color Palette
Luxury comes in many colours, but only a select few will enhance your natural features. Discover your ideal hues with our free seasonal colour quiz for men.
By mastering these three foundational aspects of style, you can seamlessly adapt your wardrobe to suit every occasion, season, and time of day.
Whether you’re preparing for an elegant dinner or a weekend getaway, each event demands a distinct approach to dressing.
Remember, owning pieces from luxury brands isn’t enough; use our free styling quizzes and tools to create a wardrobe that reflects your unique style without unnecessary expense.
But if you’re looking to fast-track your style transformation with ease and confidence, connect with The VOU’s expert stylists today.