Imagine a wardrobe that doesn’t need to shout, where each piece tells a story of quiet confidence and subtle sophistication.
Old money style isn’t about chasing trends but investing in lasting clothing—both in quality and relevance.
It’s for men like you who understand that true luxury is found in the details: the hand-stitching on a blazer, the softness of a cashmere sweater, or footwear crafted to age beautifully.
As a style that reflects a successful life where every choice is intentional and purposeful, Old money fashion doesn’t expire with the season.
In this guide, we delve into 15 brands embodying this ethos, helping you build a wardrobe that will endure—just like the legacy from which it draws inspiration.
1. Loro Piana
Loro Piana is renowned for its transformative approach to textiles, particularly with their Baby Cashmere sweaters and Storm System outerwear.
These iconic garments revolutionized luxury knitwear and weatherproof clothing, blending practicality with supreme elegance.
The Baby Cashmere collection, introduced in 2007, is crafted from the under fleece of Hircus goats, elevating cashmere to unprecedented softness.
Conversely, the brand’s Storm System combines water-repellent and wind-resistant materials, offering sophistication even in adverse weather.
Loro Piana Celebrity
The Duke of Cambridge, Prince William, loves Loro Piana outerwear, particularly the Storm System jackets.
2. Ralph Lauren Purple Label
Ralph Lauren’s Purple Label represents the pinnacle of American luxury, with its hallmark hand-tailored Suits and cashmere overcoats.
These garments exemplify the brand’s commitment to quality craftsmanship and timeless elegance.
The hand-tailored suits are made in Italy using the finest wool fabrics, exuding Ivy League sophistication and old-world tailoring techniques.
Ralph’s cashmere overcoats, meanwhile, merge function with luxury. They are crafted from luxurious double-faced cashmere that provides warmth without sacrificing style.
Ralph Lauren Celebrity
Actor Robert Redford, known for his quintessential American style, is often seen in Ralph Lauren Purple Label suits and overcoats.
3. Brunello Cucinelli
Brunello Cucinelli is synonymous with quiet luxury, particularly through its signature cashmere sweaters and tailored blazers.
These pieces showcase the brand’s ethical approach to craftsmanship, combining traditional techniques with modern design.
The cashmere sweaters, sourced from Mongolian cashmere, offer unmatched softness and durability, while the tailored blazers emphasize a relaxed yet polished aesthetic, making them a staple in any refined wardrobe.
Brunello Cucinelli Celebrity
Actor Jeff Bridges prefers Brunello Cucinelli’s tailored blazers to showcase his effortless, relaxed fashion style.
4. Brioni
Brioni is revered for exceptional tailoring, especially the made-to-measure suits and immaculate tuxedos embodying the brand’s status as a leader in Italian sartorial craftsmanship.
The made-to-measure suits, tailored with precise measurements and exquisite fabrics, are renowned for impeccable fit.
Brioni’s tuxedos, notably worn by James Bond, combine sleek lines with an unmatched level of refinement.
Brioni Celebrity
Daniel Craig’s portrayal of James Bond in Brioni tuxedos has immortalized the brand in cinematic elegance.
4. Canali
Canali has long been associated with Italian sartorial mastery, particularly through tailored jackets and cashmere knitwear.
These garments reflect the brand’s dedication to creating timeless yet contemporary menswear.
Canali’s tailored jackets are crafted using the finest wool and silk blends, offering a sharp silhouette with a modern touch.
Meanwhile, the brand’s cashmere knitwear combines lightweight warmth with classic Italian elegance, ideal for layering.
Canali Celebrity
Style icon George Clooney has been seen in Canali’s expertly tailored suits, reinforcing the brand’s association with enduring charm and gentlemanly refinement.
6. Zegna
Zegna’s Trofeo wool suits and Oasi cashmere collection are definitive examples of the brand’s commitment to exceptional fabrics, timeless design, and impeccable tailoring.
The Trofeo wool suits, crafted from superfine Merino wool, are prized for their soft texture and durability. At the same time, the Oasi cashmere collection symbolizes quality and sustainability by sourcing cashmere directly from Zegna’s own Oasi Zegna reserve in Italy.
Zegna Celebrity
Academy Award-winning actor Mahershala Ali has worn Zegna’s bespoke suits to numerous high-profile events, embodying the brand’s contemporary style and classic luxury mix.
7. Pini Parma
Pini Parma excels in Italian craftsmanship with stunning collections of soft-shouldered blazers and suede loafers.
Pini’s standout pieces encapsulate the brand’s balance of traditional tailoring and modern flair.
The soft-shouldered blazers* are designed with a Neapolitan cut, offering a comfortable fit and sharp aesthetic.
Pini Parma’s suede loafers are crafted using supple materials, making them stylish and comfortable for everyday wear.
Pini Parma Celebrity
Italian soccer legend Andrea Pirlo is an open supporter and lover of Pini Parma’s loafers and blazers, cementing the brand’s connection to modern Italian elegance.
8. Luca Faloni
Luca Faloni’s cashmere sweaters and linen shirts are wardrobe staples for stylish men who seek subtle, understated luxury fashion.
Faloni’s garments highlight the brand’s focus on high-quality materials and Italian craftsmanship.
The cashmere sweaters are sourced from the prestigious Cariaggi mill and offer unparalleled softness and durability.
The linen shirts, ideal for warmer climates, blend comfort with classic Italian style, perfect for casual and formal settings.
Luca Faloni Celebrs
Actor Daniel Craig wears Luca Faloni’s cashmere sweaters to augment his refined, laid-back British old-money, aristocratic style.
9. Aurelien
Aurelien is known for redefining affordable luxury. Its Softey suede driving shoes and knitted polos represent the brand’s blend of comfort and sophistication.
The Softey suede driving shoes are crafted from ultra-soft suede, making them a go-to choice for men seeking relaxed elegance.
The knitted polos offer a modern take on a classic, featuring breathable fabrics and a clean, minimalist design.
Aurelien Celebs
Actor Michael Fassbender said he genuinely wears Aurelien’s signature driving shoes when embarking on long-distance trips, given their excellent comfort and style.
10. Morjas
Morjas specializes in handcrafted footwear, and its Monk strap shoes and suede Chelsea boots are notable examples of the brand’s dedication to traditional shoemaking techniques.
The Monk strap shoes are made from premium calf leather in black. They feature a sleek design and superior comfort.
The suede Chelsea boots, crafted by skilled artisans, are versatile for casual and formal wear.
Morjas Celebrity
David Gandy prefers Morjas footwear, cementing the brand’s status as a favourite among modern gentlemen.
11. Myrqvist
Myrqvist has redefined luxury footwear with its stylish Oxfords and leather sneakers, which blend traditional craftsmanship with modern trends. These shoes are a popular choice for young, stylish men.
Myrqvist’s Oxfords are made from premium calfskin, ensuring durability and comfort, while the brand’s leather sneakers offer a more casual yet equally refined option for everyday wear.
Myrqvist Celebrity
Swedish entrepreneur Markus Aujalay has been spotted in Myrqvist’s Oxfords, showcasing the brand’s commitment to blending tradition with contemporary elegance.
12. Velasca
Velasca’s Badaluch loafers and Barbaresco boots are designed to offer comfort without compromising on style and highlight the brand’s emphasis on timeless Italian craftsmanship.
The Badaluch loafers, hand-sewn in Italy, are a summer wardrobe essential. They combine casual elegance with meticulous craftsmanship.
The Barbaresco boots, built for colder weather, offer durability and refined style in one package.
Velasca Celebrity
Italian footballer Francesco Totti often wears Velasca’s loafers, affirming the brand’s connection to effortless style and Italian luxury.
13. Cifonelli
Cifonelli’s double-breasted jackets and handmade suits exemplify French tailoring at its finest.
These garments are known for their distinct shoulder cut and impeccable fit, making them a favourite among European elites.
The double-breasted jackets feature the iconic “Cifonelli shoulder,” offering a structured yet comfortable silhouette, while the handmade suits are tailored to perfection in Savile Row style.
Cifonelli Celebrity
Tom Hardy chooses Cifonelli’s tailored pieces for public appearances to balance his rugged yet sophisticated style, underscoring the brand’s status as a hallmark of subtle elegance for hard men.
14. Charvet
Charvet is renowned for its handmade dress shirts and silk ties, two cornerstones of formal menswear worn by heads of state and royalty for over a century. These items reflect the brand’s dedication to sartorial excellence.
The handmade dress shirts, made from fine Egyptian cotton, are known for their luxurious feel and impeccable fit.
Charvet’s silk ties, designed with intricate patterns, symbolize refined taste and timeless elegance.
Charvet Celebrity
Winston Churchill was a long-time client of Charvet, often wearing the brand’s shirts and ties, further linking the brand to history and power.
15. Edward Green
Edward Green’s Chelsea Oxfords and Berkeleys’ are the epitome of British shoemaking.
These shoes combine traditional craftsmanship with elegant design, making them essential for any refined wardrobe.
Handcrafted from premium leather for extra durability and a timeless aesthetic, these creations are versatile and stylish, suitable for the most demanding high-style occasions.
Edward Green Celebrity
Actor Benedict Cumberbatch appreciates Edward Green shoes, reinforcing the brand’s connection to classic British elegance and style.
Elevate Your Style Beyond Old Money Fashion
Understanding the heritage of old-money fashion and the timeless appeal of these iconic brands is just the beginning of your journey toward dressing like a gentleman of refined taste.
To truly embody the sophistication of old-world luxury, you must first discover your fashion style.
Your ideal style is unique to you, taking into account essential factors such as your profession, lifestyle, natural colouring, and body type.
Once you have identified these elements, you can curate a wardrobe filled with garments, shoes, and accessories from the finest luxury brands that suit you best.
From there, you can refine your wardrobe for every occasion, location, and time of day. Here’s how you can start, step by step:
1. Discover Your Ideal Fashion Style
Take our in-depth fashion style analysis for men, and let our expert stylists help you curate a wardrobe that exudes sophistication, confidence, and timeless elegance.
2. Understand How to Dress for Your Body Shape
Certain garments will complement your physique better than others. Find out what works best for your body by taking our free body shape quiz for men.
3. Find Your Best Color Palette
Luxury comes in many colours, but only a few will enhance your natural features. Discover your ideal hues with our free seasonal colour quiz for men.
By mastering these three foundational style aspects, you can seamlessly adapt your wardrobe to suit every occasion, season, and time of day.
Whether you’re preparing for an elegant dinner or a weekend getaway, each event demands a distinct approach to dressing.
Remember, owning pieces from luxury brands isn’t enough; use our free styling quizzes and tools to create a wardrobe that reflects your unique style without unnecessary expense.
But if you’re looking to fast-track your style transformation easily and confidently, connect with The VOU’s expert stylists today.