THE STYLE COLLECTION
Clothes, colours and details for a considered wardrobe. Find a starting point, then explore the guides.
A STARTING POINT
Explore the clothing, footwear and details behind the look.
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Aristotle Onassis was photographed for decades in double-breasted suits, white shirts, dark ties, white pocket squares and thick-framed tinted glasses.
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The Old Money look is quiet, classic and lightly branded, while the New Money look is bold, logo-led and follows current fashion.
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Modern Old Money style is a relaxed, contemporary take on classic, lightly branded menswear: soft tailoring, good knitwear, plain shirts, jeans and leather shoes.
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To look polished every day on a budget, wear classic Old Money garments that fit well, in quiet colours, and look after them.
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Old money vibes means looking quietly well dressed: classic clothes that fit, little branding, good grooming and considerate manners.
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Essential to the Old Money aesthetic and its commitment to quality and tradition, linen is used by wealthy men in garments that depict understated luxury and stylistic sophistication.
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Old Money men do wear jeans but not any kind of jeans. Although associated with more formal attire, modern interpretations of Old Money allow high-quality, well-fitted jeans to be…
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Brands linked with Old Money style sell well-fitting tailoring, plain knitwear and classic shoes with little visible branding.
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Old Money style for men is a quiet, classic way of dressing built on tailored jackets, Oxford shirts, plain knitwear, muted colours and polished leather shoes.
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Understand the clothes, colours and styling choices behind the old-money look.
Read guideCompare body proportions and explore clothing choices for different shapes.
Read guideExplore seasonal colour families and their role in choosing clothes.
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