THE STYLE COLLECTION
Clothes, colours and details for a considered wardrobe. Find a starting point, then explore the guides.
A STARTING POINT
Explore the clothing, footwear and details behind the look.
Explore the complete guideTHE READING LIST
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A polo shirt is a knitted shirt with a soft collar and a short buttoned placket, usually with short sleeves. It sits between a T-shirt and a button-front shirt,…
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Throughout history, several men have come to epitomise the essence of the Old Money style.
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BCBG (bon chic bon genre) is a French label for neat, classic dressing in navy, white, beige and grey, with good tailoring, plain knitwear and few logos.
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Country club style for men is smart casual: a collared shirt or polo, chinos or tailored trousers, loafers and, for meals and parties, a jacket.
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Equestrian style for men means country clothes with riding roots, such as tweed jackets, waxed jackets, tattersall shirts and leather boots, worn for everyday life rather than for the…
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Few figures in menswear history loom as large as George Bryan 'Beau' Brummell (1778-1840).
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The Old Money dress code is not a written rulebook but a set of classic menswear conventions: fit first, quiet colours, small logos and clothes suited to the occasion.
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Old Money formal wear means following formal dress codes in their traditional form, with a well-fitting dinner suit or dark suit, a plain white shirt, simple accessories and polished…
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They may have been around for the best part of a century, but penny loafers for men are more relevant today than they've ever been.
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Understand the clothes, colours and styling choices behind the old-money look.
Read guideCompare body proportions and explore clothing choices for different shapes.
Read guideExplore seasonal colour families and their role in choosing clothes.
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