10 Old Money Designer Brands Every Gentleman Must Know

What comes to mind when you think of timeless, refined style? For us, it is always the classic “Old Money” aesthetic.

You know, that effortless look of luxury and sophistication that seems to have been passed down through generations of wealthy families?

Knowing the key designer brands epitomising the Old Money style is crucial if you aspire to look like this.

These brands, with their rich histories and commitment to quality, offer pieces that elevate your wardrobe and exude refined elegance.

Today, we want to share some of these iconic designer brands, allowing you to immerse yourself in the essence of Old Money style and make it your own.

These labels have rich histories of dressing society’s upper crust, and by incorporating their pieces into your wardrobe, you’ll be well on your way to mastering the art of old money style.

1. Ralph Lauren

Ralph Lauren Old Money style clothing brand

Drawing inspiration from the Preppy subculture and its way of dressing, No designer captures the Old Money looks quite like Ralph Lauren.

From the brand’s signature polo shirts to its Preppy Purple Label suits, Ralph Lauren is the epitome of polished, patrician style.

Must-haves
Navy double-breasted blazer, crisp Oxford shirt, equestrian-inspired accessories

Formality level
Casual to formal

2. Brooks Brothers

Brooks Brothers Old Money style clothing brand

Founded in 1818, Brooks Brothers is the oldest clothing retailer in the United States.

The brand has been a favourite of everyone from presidents to Wall Street bankers and is known for its impeccable tailoring and fine fabrics.

Must-haves
Classic style double-breasted suits, dress shirts, repp stripe ties

Formality level
Business-casual to formal

3. Barbour

Barbour Old Money style clothing brand

This British brand is renowned for its waxed cotton jackets, perfect for outdoor activities like hunting and sailing.

Barbour jackets have been worn by style icons like Steve McQueen and members of the Royal Family.

Must-haves
Waxed cotton jackets, quilted vests, chunky knit sweaters

Formality level
Casual to smart-casual

4. Burberry

Burberry Old Money style clothing brand

Another iconic British label, Burberry, is synonymous with luxury and tradition.

The brand’s signature trench coats and cashmere scarves are old-money staples that exude refined elegance.

Must-haves
Trench coats, cashmere scarves, checked button-down shirts
Formality level
Smart-casual to formal

5. J. Press

J.Press Old Money style clothing brand

J. Press is the epitome of Ivy League style, outfitting students and professors alike since 1902.

The brand’s tweedy sport coats and Shetland wool sweaters are like a secret handshake among the East Coast elite.

Must-haves
Tweed sport coats, Shetland wool sweaters, repp stripe ties
Formality level
Casual to business-casual

6. Gucci

Gucci Old Money Designer Clothing Brand

While Gucci may be trendier than other brands on this list, its equestrian-inspired designs and luxe leather goods scream old money.

Opt for classic pieces like horse-bit loafers or a silk scarf to elevate any outfit.

Must-haves
Horse-bit loafers, silk scarves, traditional style suits
Formality level
Smart-casual to formal

7. Hermes

Hermes French Old Money BCBG Brand

This French fashion house is the ultimate status symbol, famous for its silk scarves, leather goods, and the coveted Birkin bag.

A Hermes pocket square or tie can add a touch of luxury that creates a classic BCBG old-money look.

Must-haves: Silk pocket squares, neckties, leather belts
Formality level: Business-casual to formal

8. Tod’s

Tod's Old Money Designer Fashion Brand

Tod’s is an Italian luxury brand known for its sumptuous leather shoes and accessories.

The brand’s iconic Gommino driving shoes are a favourite of jet-setters and royals alike.

Must-haves
Gommino driving shoes, leather jackets, belts, and bags
Formality level
Casual to smart-casual

9. Brunello Cucinelli

Brunello Cucinelli Money style clothing brand

If you want to splurge on the finest Italian cashmere, look no further than Brunello Cucinelli.

This brand epitomises understated luxury, focusing on exquisite materials and craftsmanship.

Must-haves
Cashmere sweaters, tailored trousers, suede jackets
Formality level
Smart-casual to formal

10. Turnbull & Asser

Turnbull & Asser Old Money style clothing brand

This British haberdashery has been crafting bespoke shirts and ties since 1885, dressing everyone from Winston Churchill to James Bond.

Turnbull & Asser shirts are made from the finest Egyptian cotton and feature mother-of-pearl buttons.

Must-haves
Bespoke dress shirts, silk neckties, pocket squares
Formality level
Business-casual to formal

Dress Old Money With The VOU

Gents, we hope this guide has inspired you to embrace the timeless sophistication of Old Money style.

However, building a designer wardrobe can be daunting, and that’s where The VOU comes in.

We specialise in helping young men like you achieve the coveted Old Money look.

Take the First Step With The VOU’s Styling Quizzes

Start with our quizzes. First, take our Face Shape Quiz to see which face shape yours is closest to and get first styling suggestions.

Then, see which colours the seasonal colour approach suggests for you with our Seasonal Colour Analysis Quiz.

See which cuts are usually recommended for your build with our Body Shape Quiz, and explore the styles that suit your taste with our Fashion Style Quiz.

Transform Your Image with The VOU’s Professional Guidance

If you want help with choosing designer pieces, The VOU’s stylists offer paid styling services, from single analyses to a complete package.

Our Professional Face Shape Analysis package provides you with a stylist’s assessment of your face shape from the photos and measurements you send, personalised hairstyle recommendations, customised facial hair styling guide, expert eyewear selection guidance, and detailed grooming recommendations tailored to your unique features.

For the most comprehensive transformation, consider our Complete Image Transformation Package.

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Complete Image Transformation for Men

Original price was: £3,995.00.Current price is: £1,995.00.

The Complete Image Transformation Package includes our Fashion Style, Seasonal Colour, Body Shape and Face Shape analyses, a brand-specific shopping guide and two weeks of support.

The package brings the analyses together into one plan for your clothes, colours and grooming.

Articles on Similar Topics

Raf Adams’s focus at The VOU is luxury menswear, brand analysis and quiet-luxury styling. His coverage addresses men who want to understand the difference between a recognisable label, a documented garment feature and a buying choice that makes sense for their wardrobe.

His subject areas include materials, construction details, brand positioning and the understated clothing references associated with quiet luxury. This focus examines what can be established from product information and what remains a matter of appearance or preference. Price and reputation provide context, but neither replaces attention to fit, intended use and the details of the item being considered.

Raf’s editorial coverage connects those comparisons with complete outfits and repeat wear. Readers exploring premium clothing can consider how a purchase works with existing pieces, which features matter to them and whether a less conspicuous look suits their needs. The aim is to make luxury menswear easier to assess without turning a brand name into a promise of quality or personal style.

Mandy Meyer’s focus at The VOU is men’s body-shape styling, garment fit and outfit proportions. Her coverage addresses the practical questions behind a wardrobe choice: how a jacket sits across the shoulders, how trousers fall and how different cuts change the silhouette a wearer wants to create.

Her subject areas include the triangle, inverted triangle, rectangle, oval, trapezoid, hourglass and diamond labels used in body-shape styling. These provide starting references for comparing visible proportions; they do not capture every body or prescribe one correct way to dress. The focus connects those observations with garment shape, construction, length and the relationship between the upper and lower parts of an outfit.

Mandy’s editorial coverage combines visual comparisons with fit checks for comfort and movement. Readers can consider whether a cut gives them the room they need, where clothing pulls or gathers and which changes might support their preferred look. The aim is to make menswear choices more understandable while keeping personal preferences and the wearer’s own styling goals central.

Lawrence Anderson’s focus at The VOU is old-money style, British heritage menswear and the wider strategy behind a man’s wardrobe. His coverage addresses readers who want a composed, consistent style but need practical guidance on where to begin, what to keep and which pieces deserve a place in their wardrobe.

His subject areas connect classic tailoring, knitwear, footwear and accessories with the proportions and formality of a complete outfit. British countryside clothing, preppy dressing and Ivy-inspired references provide context for understanding different versions of the look. The emphasis is on recognising the relevant details and adapting them to the wearer’s life, rather than treating an aesthetic as a requirement to buy particular labels.

Lawrence’s editorial coverage brings wardrobe planning back to the reader’s needs: everyday clothing, professional presentation, occasion dressing and a workable budget. It considers existing pieces, outfit coordination and repeat use, giving men a basis for building personal style over time. A coherent wardrobe should reflect the person wearing it and the situations they actually need to dress for.