The world of London fashion styling commands premium rates reflective of the city’s status as a global style capital.
With our combined decades of documenting the industry, we’ve watched the London styling landscape evolve into a sophisticated market where elite consultants charge anywhere from £195 to over £3,000 per session.
In today’s article, we’ll reveal the latest prices charged by London’s top stylists and image consultants, based on recent market analysis and direct industry data.
London’s position as a luxury fashion hub, particularly around Mayfair and Savile Row, shapes the pricing landscape for professional styling services.
The rates vary significantly based on the stylist’s expertise, celebrity client roster, and service complexity. A basic styling consultation starts at £195, while comprehensive wardrobe overhauls can exceed £2,500.
This guide breaks down current London styling fees by service category, drawing from the practices of established London image consultants including Sarah Gilfillan, Daniel Johnson, and Joe Ottaway.
Initial Consultations and Style Assessment Fees
The gateway to professional styling services begins with initial consultations.
Sarah Gilfillan, founder of Sartoria Lab, charges £195 for preliminary style assessments.
This baseline pricing extends across London’s styling landscape, with professionals like Nick Hems commanding similar rates for first-time client meetings.
These sessions typically span 60-90 minutes, establishing style goals and assessing current wardrobes.
Personal Shopping Services
Personal shopping represents a core service category with distinct pricing tiers.
Half-day shopping sessions range from £395 to £600, while full-day experiences command £795 to £1,200.
Daniel Johnson, known for styling Anthony Joshua, charges £600 per shopping session and the duration spans four hours for half-day services and eight hours for full-day arrangements.
Wardrobe Management and Analysis
Comprehensive wardrobe services demand premium rates. Professional wardrobe edits start at £495 with Sarah Gilfillan, rise to £1,500 for complete overhauls with Carl Thompson, and over £2500 for a full session with us.
Daniel Johnson’s wardrobe transformation services reach £1,500, offering systematic analysis and reorganisation of existing clothing collections.
Event and Red Carpet Styling
London’s event styling fees reflect the high-stakes nature of red carpet and special occasions.
Brian Conway’s event styling services start at £1,000, while Daniel Johnson charges £800 for targeted event preparation.
Celebrity stylists Tom Stubbs and Joe Ottaway command day rates exceeding £1,000 for high-profile events.
Editorial and Campaign Styling
Editorial styling rates differ from personal services. Brian Conway’s editorial day rate ranges from £800 to £1,500.
Campaign styling typically operates on project-based pricing, with established names like Charlie Teasdale setting premium rates negotiated per project basis.
Corporate and Executive Styling
Executive styling packages reflect the demands of corporate leadership.
Sarah Gilfillan’s corporate styling starts at £495, providing business-focused wardrobe solutions.
Joe Ottaway’s executive services exceed £1,000 per day, targeting C-suite professionals and industry leaders.
Long-term Styling Contracts
Ongoing styling relationships often follow different pricing models and monthly retainers range from £2,000 to £5,000, depending on service frequency and scope.
These arrangements typically include regular wardrobe updates, seasonal shopping, and on-call styling support.
Regional Pricing Variations
Central London commands the highest rates, particularly in Mayfair and Knightsbridge. Stylists operating from East London or outer zones may charge 15-20% less.
However, established names maintain consistent pricing regardless of location, reflecting their expertise rather than geography.
Market Position Pricing
Celebrity stylists often work on negotiated rates for high-profile clients.
Tom Stubbs, Oliver Proudlock, and Charlie Teasdale operate on “price upon request” models, indicating fees substantially higher than standard market rates.
London Market for Styling and Image Consultancy
The London styling market maintains clear pricing tiers. Entry-level professional services begin at £195-395, mid-range services occupy the £500-1,000 bracket, and premium services exceed £2,500 per day.
These rates reflect London’s position as Europe’s fashion capital and the extensive expertise required for high-end styling.
Seasonal fluctuations affect pricing, with peak rates during London Fashion Week, the social season, and year-end events.
Many stylists offer package discounts for combined services or long-term commitments, though base rates remain consistent throughout the year.
The market demonstrates a direct correlation between stylist experience and pricing.
Established professionals with editorial backgrounds or celebrity clientele command rates up to 300% higher than emerging stylists.
This premium reflects not merely experience but access to exclusive fashion houses, private showrooms, and pre-release collections.
Looking Forward
London styling fees continue their upward trajectory, driven by increasing demand for personal brand development and professional image management.
The market shows particular growth in corporate and executive styling, where fees reflect the commercial value of refined professional appearance.
The current pricing landscape positions London’s styling services as a significant investment in personal and professional development.
While initial consultations remain accessible at £195-450, comprehensive styling services represent substantial financial commitments, often reaching £2,000-5,000 for complete wardrobe transformations.
Understanding these price points helps clients align expectations with market realities.
The London styling market offers services across multiple price tiers, ensuring accessibility while maintaining the premium standards expected in global fashion capitals.
For those seeking styling services in London, these benchmarks provide reliable guidance for budgeting and service selection.
The market’s structured pricing reflects both the professional expertise required and London’s status as an international fashion hub.
Style Like A True Gentleman
Before we say goodbye, here’s one of the best-kept secrets in men’s styling circles, a secret that only a few expert image consultants know or are willing to share.
First and foremost, professional styling requires knowing your unique body shape and seasonal colour palette – paramount factors in choosing perfectly fitting clothes in colours that complement your skin, eyes, and hair.
Only then can a stylist engage in styling by occasion, location, season, and time of day, with garments, footwear, and accessories from stylistically relevant, heritage fashion brands to depict high confidence and success.
Best part? You can find your body shape, seasonal colour palette, and ideal fashion style, in less than 5 minutes, by yourself, for free, thanks to our 4 simple steps:
1. Find Your Body Shape
Different garments flatter different silhouettes, so knowing your body shape is the first step in dressing like a confident man.
To find out your unique body shape, take our free body shape quiz for men.
Once you know your unique body shape, take the second free quiz to discover your unique colour palette.
2. Find Your Unique Colour Palette
Remember, the garments that compose your outfits come in various colours and you have to make sure that each hue complements your natural colour.
For that, you have to find out your seasonal colour palette, and you can do it by taking our free seasonal colour quiz for men.
3. Find Your Ideal Fashion Style
By now, you should already know your body shape and unique colour palette; the next step is to discover your ideal personal fashion style.
The fastest and simplest way is to take our free fashion style quiz for men; it includes your ideal style, outfit ideas, relevant fashion brands, and much more.
4. Professional Image Consultancy with The VOU
And if you want to style like a professional, by occasion, location, season, and time of the day, you can always ask our expert image consultants and fashion stylists for help.
Our styling services for men are the most comprehensive and detailed on the market, backed up by leading stylists who will guide you step by step in creating looks that communicate affluence, elegance, and endless accomplishments.
Remember, wearing luxury brands isn’t enough; to look stylish, confident, and successful, you must first know your body shape, colour palette, and ideal personal style, and only then style by occasion, location, season, and time of day.
Contact us today to save headaches, time, and money – it’s time to dress like a confident, successful gentleman of exquisite fashion taste –Â the first styling assessment is on us!