Want To Launch Your Own Private Label Makeup Line?
Here Is Everything You Need To Know!
As it turns out, having your own private label cosmetics company is not just possible but easier than ever, thanks to the latest business developments.
First, you don’t need any specific education to launch a cosmetics company, just a resale license.
With marketing made easy through social media and private label cosmetics companies overseeing the manufacturing process for you, all it takes is a solid idea.
In this article, I’ll go through the things you need to know before embarking on a journey to become a beauty mogul.
From just another hobby that can bring some extra cash in at the end of the month, to a multimillion private label business.
What’s The Cost To Run A Private Label Cosmetics?
The short answer is…“It depends, starting from $1000.”
With quantities ranging from a few to hundreds of products, the amount of money you need entirely depends on the scale of the operation.
How to Start A Private Label Cosmetics
In a nutshell, starting your own cosmetics line begins with finding a supplier that you’re happy with, creating a brand, and marketing it to your target audience.
The steps below will take you through private label cosmetics 101:
Identify Profitable Products
Finding a gap in the market is the key to any successful business, and it’s no different with cosmetics.
Before you start making any choices, make sure you’ve done your research and that there will be demand for the type of product you want to sell.
Research Private Label Cosmetics Suppliers
Getting involved with the wrong private label supplier might be more than an inconvenience.
It could damage your brand’s reputation and end up costing you a lot more than you’re comfortable spending.
There are two ways you can go about researching private label cosmetics suppliers: online or in-person at beauty trade shows, for example.
But before you start, make sure you know what you’re looking for and ask the relevant questions.
Best Private Label Makeup Manufacturers & Suppliers
Modern Basic offers a turnkey printing service whereby your company logo is digitally laser printed directly onto your ordered products and even the packaging.
The company is specialized in private labeling cosmetics and make-up products, unit cartons, brushes, make-up cases, brush aprons, and wraps.
Branding your professional cosmetic is quick, and it will grow your company’s stock and image in no time at all.
After striking a deal on ABC’s hit show, Shark Tank, the Nardo’s Natural brothers wanted to provide personal care products for others who dream of starting their own skincare business.
Nardo’s Natural Private Label is your one-stop shop for making your skincare dreams a reality.
Formulated without Parabens or Harsh Chemicals and never tested on animals, Nardo’s Natural offers high-quality natural products infused with organic ingredients.
Cosmetics Known for using carefully selected pigments and ingredients, Pinnacle Cosmetics is a Canadian private label cosmetics company.
The company offers a wide range of high-quality products with an extensive color range.
Most orders are shipped within 10-15 business days of receipt of payment, and all products come individually boxed, retail-ready.
Lady Burd is a New York-based private label company that stands out by offering cruelty-free cosmetics and skincare products.
Apart from New York, the company has showrooms in Florida and Chicago, so feel free to visit them; you won’t regret it a bit.
If interested in Lady Burd’s wide range of private label products, I highly recommend checking out their seasonal brochures.
The brand’s private label division offers a complete range of high-quality beauty products for make-up artists, salons, spas, estheticians, or anyone who wants to start their own cosmetics brand or line.
Radical Cosmetics requires a low minimum initial order of $150, allowing you to start your cosmetics line fast and with a low investment.
Audrey Morris Cosmetics International is a Canadian manufacturer of high-quality private labels for cosmetics and – more recently, of skincare fridges.
Established in 1965, Audrey Morris is worldwide recognized for its innovative full-service and attention to detail.
The company’s cosmetics are used by hair salons, dermatologists, aestheticians, professional beauty schools, and well-known make-up artists worldwide.
Grafton Private Label Cosmetics is a great company to start your private label cosmetics journey with.
The company will provide you with all of the essentials required to take your brand concept to market!
Grafton offers a wide range of formulas, packaging styles, customizable displays, and everything you need to get started!
Moreover, all cosmetics are paraben-free, cruelty-free, and gluten-free, so you know your customers will be safe and happy.
Ensure Products Adhere to All Regulations
We need to go back to the legal requirements for a bit.
The regulations are always the scary part of the process and might put you off from continuing the project, but fear not.
If you educate yourself about stability, shelf life, and Product Liability Insurance, the bureaucracy of the process should quickly become less intimidating.
Request Samples, Review Products
There’s no better way to select a product and later create good marketing for it than by actually trying it yourself.
If you’re thinking about starting a cosmetics line, get ready to put aside a small sum that you’ll use to buy samples.
Doing that ensures you’re familiar with the product you’re selling and gives you the chance to evaluate quality first-hand.
It’s also a good idea to give out a few to a limited number of potential customers or even friends to see what they think.
However, if you’d rather not spend money on these, try attending an industry trade show instead – you’ll pick up loads of free or very cheap samples there and then.
Remember to take your time with this process; selecting beauty products you’re happy to put your name on is a big decision and often a very personal one.
Thus, don’t get discouraged if it takes a few rounds of samples and reviews to find products that meet your stringent expectations.
Decide How to Sell Your Cosmetics Line
Another step on your private cosmetics journey is to decide how you want to market and sell them.
There are many options to choose from, so make sure to select one that’s the most optimal for you.
You’d rarely stick to one of these options, so combine a few that you’re most comfortable with, and make sure that you expand your reach and are easy for your customers to find.
Choose a Fulfillment Strategy
Choosing the right fulfillment strategy depends on how you decide to sell your private label products.
This decision is something you need to think about ahead of time so that a supplier that you end up choosing can meet your requirements.
If you will be selling your products in-person at events or a store, it’s clear that you will need your products close to hand.
However, if you decide to go with online sales, you need to consider where to store your products and how they will be packed and shipped.
There are four main types of order fulfillment:
Editor’s note: Outsourcing is the best option that will allow you to dedicate your time to running your business.
Design Your Branding, Logo, and Packaging
Most suppliers will take care of cosmetic product packaging and labeling for you – it’s as easy as providing them with your design, and they’ll take care of the rest, though sometimes additional fees may apply.
You can design your logo if you have the skills or have a freelancer do that for you.
The supplier will provide you with logo specifications that include the size and colors allowed.
This way is simple, but it also ensures that your products look professional and that the ingredients on the labels are correct.
Don’t forget to check whether your supplier provides free images of your branded products.
Moreover, it will let you build your online selling points ahead of time and save you time and money on product shoots.
Order Private Label Cosmetics
You’ve arrived at the end of the list with your supplier chosen and box design ready.
The last thing left to do is to go ahead and order the products that you’ve set your heart on.
There are a few things you should look out for taking that final step:
Make sure you use that time productively and set up your chosen selling outlets, so they’re ready for when your finished products arrive.
Keep up with the latest in fashion, beauty and style!
Owning a private label cosmetic product line is an excellent idea if you want to sell to beauty salons, boutiques, and single stores.
Most private label companies offer a wide range of high-quality private label products, such as lipsticks and foundations, that you can stock under your brand’s name.
First, you’ll have to select the types of products you are interested in selling.
Then go through color choices, variations, or combinations from the supplier’s library, so it can manufacture, and finally, finish them with your private labeling mark.
This business route is rewarding because it allows you to save on product development while taking advantage of low minimums and fast production.
The most important thing to consider when thinking about starting a private cosmetic line is the supplier.
The chances are that if your product is excellent, it might just sell itself.
Don’t be afraid to take extra time to make decisions and research as much as possible to ensure you know the business inside out.
I can’t wait to see your best private label cosmetics ideas and how you’ve got them monetized.
A graduate of the University of London in Journalism, Marta is a highly ambitious and rule-challenging copywriter with several years of experience in fashion, beauty, and lifestyle editorial writing.