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What’s This About
Brunello Cucinelli is an Italian brand known for cashmere knitwear, soft tailoring and neutral colours, and you can copy the look worn by these men with clothes from any maker.
This guide looks at ten photographed celebrity outfits in the brand’s relaxed, neutral style and how to wear each one, such as:
A pale unstructured suit worn with a knitted polo shirt
A cord suit with a knitted shirt instead of a shirt and tie
A soft blazer with dark trousers and leather shoes
A light grey suit with satin lapels for evening
A long dark overcoat with a patterned scarf
and many more!
Where a dated report confirms that a man wore Brunello Cucinelli we cite it; otherwise we describe only what the photograph shows.
Key Points
01Brunello Cucinelli founded his company in 1978, and it listed on the Milan stock exchange on 27 April 2012.
02Dated reports name Ryan Reynolds (2014) and Jeff Bezos (2019) as wearing the brand; the other photographs are described by their clothing only.
03The look rests on neutral colours, mixed textures and knitwear layered under soft tailoring.
04A high price does not prove higher quality, so judge fabric, construction and fit.
Brunello Cucinelli is an Italian clothing company known for cashmere knitwear, soft tailoring and neutral colours.
Brunello Cucinelli founded the company in 1978, it is based in Solomeo, a hilltop village near Perugia in Umbria, and its shares began trading on the Milan stock exchange on 27 April 2012.
The brand is often grouped with other quiet luxury brands for men because its clothes rarely carry a visible logo.
This guide looks at ten well-known men photographed in the relaxed, neutral style the brand is known for, and shows how to wear a similar look with clothes from any maker.
A Note on Celebrity Brand Claims
Celebrity outfits are often credited to a brand online without any confirmation from the brand, the wearer or a stylist.
Where we found a dated report saying that a man wore Brunello Cucinelli, we cite it.
Where we did not, we describe only what the photograph shows and do not claim who made the clothes.
The lesson is the same either way: the look comes from the cut, colour and fabric, not the label.
1. Brad Pitt: Pale Suits Worn Softly

On the left, the photograph shows a beige unstructured suit worn over a brown knitted polo shirt, with a straw hat and suede desert boots.
On the right, a pale pink-cream suit is worn with a white shirt open at the collar, a grey scarf, sunglasses and brown leather shoes.
Both outfits replace the shirt and tie with something softer, which makes a light suit feel relaxed rather than formal.
For more on settling into your own way of dressing, see our guide to developing your personal style.
Wear: a stone or beige cotton or linen suit, a brown or navy knitted polo shirt, and suede desert boots or brown loafers, with a light scarf on cooler evenings.
2. Ryan Reynolds: Texture in Place of Pattern

The Fashionisto reported on 24 October 2014 that Reynolds wore a head-to-toe Brunello Cucinelli look when he was inducted into Canada’s Walk of Fame on 18 October 2014.
The photographs here show two other outfits.
On the left: a grey chalk-stripe suit with a white shirt, a grey tie, a white pocket square and brown shoes.
On the right: a rust-brown cord suit over a tan knitted shirt, with a pink pocket square.
The second outfit shows how a textured suit and a knitted shirt can replace a shirt and tie at an evening event, a useful option for smart casual dress codes.
Wear: a brown corduroy or velvet suit, a tan or cream knitted polo shirt, and dark brown suede loafers or Chelsea boots.
3. Jeff Bezos: A Soft Blazer and Simple Basics

In June 2019, CNBC reported, citing GQ, that Bezos had been seen wearing Brunello Cucinelli’s deconstructed blazers.
WWD, reporting after the December 2021 premiere, listed Bezos among Brunello Cucinelli’s customers and mentioned a much-criticised look he wore on New Year’s Eve.
The photographs show a blue-grey textured blazer over a dark shirt with black trousers and brown shoes, and a brown polo shirt with white jeans and white trainers.
Both outfits keep to two or three colours, an approach covered in our guide to classic menswear colours and how to combine them.
The blazer outfit suits many offices; for more formal workplaces, see our business attire guide.
Wear: an unstructured blue-grey or navy blazer, a dark knitted or cotton shirt, charcoal or black trousers, and brown leather Derby shoes or loafers.
4. George Clooney: Navy by Day, Black Tie by Night

On the left, the photograph shows a navy suit worn over a navy shirt with an open collar and black shoes.
On the right is a black dinner suit with a white dress shirt and a black bow tie.
A navy suit with a matching navy shirt is a simple way to look dressed without a tie.
For when each level of dress is expected, see our guide to formal attire dress codes.
Wear: a navy wool suit, a navy or dark blue shirt with the collar open, and black or dark brown leather lace-ups.
5. Leonardo DiCaprio: Grey and Navy Suits With Ties

The photographs show a plain grey suit with a white shirt and dark tie, and a navy suit with a light blue shirt and dark tie.
Both are conventional business outfits, and their effect depends on fit through the shoulders and trouser length rather than on any detail.
Wear: a mid-grey or navy wool suit, a white or light blue shirt, a dark navy or charcoal tie, and black Oxford shoes, with a navy overcoat in winter.
6. Matthew McConaughey: A Light Grey Suit for the Evening

The photograph shows a light grey suit with grey satin peak lapels, a white shirt, a grey tie and a red pocket square.
Satin lapels on a light grey suit make it suitable for an evening event without the formality of a black dinner suit.
Wear: a light grey suit, a white shirt, a grey or silver tie, a coloured pocket square and black leather shoes.
7. Adrien Brody: Open Collars With a Cream or Black Suit

The photographs show a cream three-piece suit and a black suit, each worn with a white shirt open at the collar and no tie.
Leaving out the tie relaxes a suit, and a cream suit with a waistcoat suits warm-weather weddings and summer events.
For more on how clothes like these express a personal look, see our guide to what a fashion style is.
Wear: a cream or stone linen three-piece suit, a white shirt with the top button open, and brown suede loafers.
8. Hugh Jackman: A Dark Overcoat for Winter

The photographs show a long black overcoat with a grey patterned scarf, black leather gloves, black trousers and black shoes.
A plain dark overcoat covers a suit or casual clothes equally well, and the scarf adds pattern and warmth.
Wear: a black or charcoal wool overcoat over a navy jumper and white shirt, grey or black trousers, black leather boots, a patterned wool scarf and leather gloves.
9. Jude Law: A Navy Double-Breasted Suit

The photographs show a navy double-breasted suit with a white shirt, a dark dotted tie and a white pocket square.
A navy double-breasted suit in a light cloth works for summer daytime events; for warm-weather tailoring ideas, see our guide to summer clothing brands for men.
Wear: a navy double-breasted suit, a white shirt, a navy tie with small dots, a white pocket square and dark brown or black shoes.
10. Chris Hemsworth: A Dark Jacket Over a T-Shirt

The photograph shows a dark ribbed jacket worn over a white T-shirt with light grey trousers.
A soft jacket over a T-shirt is one of the simplest ways to look put together without a shirt.
Wear: a dark brown or navy corduroy or knitted jacket, a white crew-neck T-shirt, light grey wool or cotton trousers and white leather trainers or brown suede loafers.
Other Men Reported in Brunello Cucinelli
These reports name specific occasions or garments.
Keanu Reeves wore a dark suit, a white shirt and a regimental tie at the San Francisco premiere of The Matrix Resurrections in December 2021 (WWD).
Marc Benioff was reported to have worn a navy pinstripe Brunello Cucinelli suit in vicuña wool on stage at Dreamforce in 2017, and Mark Zuckerberg’s grey T-shirts were reported to come from the brand (CNBC, June 2019).
Jonathan Bailey wore a burgundy Brunello Cucinelli velvet dinner jacket, and Chris Pine wore Brunello Cucinelli tailoring, at the premiere of the film Brunello: The Gracious Visionary in December 2025 (Red Carpet Fashion Awards).
For another brand often worn in the same way, see our guide to celebrity looks in Loro Piana’s style, and which are confirmed.
How to Wear the Brunello Cucinelli Look
The brand’s collections show a consistent style that you can copy with clothes from any maker.
Keep to neutral colours: beige, stone, grey, navy, brown and cream go together easily and make a small wardrobe go further.
Mix textures: combine cashmere or wool knitwear, flannel, linen and suede so a plain outfit does not look flat.
Layer knitwear with tailoring: a fine jumper or knitted polo shirt under an unstructured jacket replaces the shirt and tie; our guide to ways to style sweaters has more combinations.
Choose soft tailoring: jackets with little padding and light lining are more comfortable, but check that the shoulders still fit.
Check the details: look at buttons, stitching and fabric on any garment, whatever its price.
Keep accessories simple: a plain leather belt and a simple watch suit the look.
This understated approach overlaps with the old money aesthetic, Italian old money style and the wider idea of quiet luxury.
For the tailoring traditions behind it, see our guide to Savile Row tailoring, and for other brands in the same price range, our list of luxury brands favoured by very wealthy buyers.
Frequently Asked Questions
Q. Why do celebrities wear Brunello Cucinelli?
We cannot know each person’s reasons, but the brand’s soft tailoring and knitwear in neutral colours suit both public events and everyday wear, and stylists can borrow clothes for red carpets.
Q. Is Brunello Cucinelli sustainable?
The company describes its approach as “humanistic capitalism”, with an emphasis on Italian production and fair treatment of workers.
No single label proves a garment is sustainable, so judge it by how long you will wear it; our guide to sustainable fashion explains what to check.
Q. How can I get a Brunello Cucinelli look on a budget?
Choose well-fitting clothes in neutral colours and natural fabrics, such as a wool jumper, an unstructured jacket and flannel or cotton trousers, from any maker; our guide to aesthetics in fashion explains how a consistent look comes together.
Q. Are Brunello Cucinelli clothes worth the price?
That depends on how often you will wear a garment and how well it fits you.
A high price does not prove higher quality, so compare the fabric, construction and fit with similar clothes at lower prices before you buy.
Q. Does Brunello Cucinelli offer made-to-measure?
Ask a Brunello Cucinelli shop whether made-to-measure is available for the garment you want, as services vary by shop and country, and see our bespoke fashion guide for how made-to-measure differs from bespoke.
Styling Beyond Brunello Cucinelli
Knowing how a brand dresses is a useful start, but your own wardrobe works best when it fits your build, your colouring and your plans.
Our guide to styling by occasion, location, season and time of day explains how to adapt outfits to each setting.
Further reading: dressing for your body type, seasonal colour palettes, what counts as clothing, garments, accessories, the old money style guide and dressing by occasion and season.
1. Check Your Body Shape
Start with our body shape quiz for men.
2. Find Your Seasonal Colours
Then take our seasonal colour quiz for men.
3. Take the Fashion Style Quiz
Then take our fashion style quiz for men, and read more about personal fashion style.
Personal Help From The VOU
After the three quizzes, if you would like personal help, you can book a consultation through our paid styling services for men, created by The VOU’s image consultants and stylists.
To ask a question first, contact us.
Mandy Meyer’s focus at The VOU is men’s body-shape styling, garment fit and outfit proportions. Her coverage addresses the practical questions behind a wardrobe choice: how a jacket sits across the shoulders, how trousers fall and how different cuts change the silhouette a wearer wants to create.
Her subject areas include the triangle, inverted triangle, rectangle, oval, trapezoid, hourglass and diamond labels used in body-shape styling. These provide starting references for comparing visible proportions; they do not capture every body or prescribe one correct way to dress. The focus connects those observations with garment shape, construction, length and the relationship between the upper and lower parts of an outfit.
Mandy’s editorial coverage combines visual comparisons with fit checks for comfort and movement. Readers can consider whether a cut gives them the room they need, where clothing pulls or gathers and which changes might support their preferred look. The aim is to make menswear choices more understandable while keeping personal preferences and the wearer’s own styling goals central.