Established in Paris in 1853, this venerable French house has cultivated a reputation for understated opulence that whispers rather than shouts.
Unlike its more ostentatious counterparts, Goyard has steadfastly refused to engage in traditional advertising, relying instead on word-of-mouth and the discerning tastes of its clientele.
This approach has only served to enhance its allure, making Goyard the epitome of ‘if you know, you know’ luxury.
Today, we delve into the world of A-list men who have chosen to align themselves with this paragon of understated luxury.
From rap moguls to sports icons, these gentlemen demonstrate how Goyard can elevate any ensemble, seamlessly bridging the gap between streetwear and haute couture.
Kanye West
Kanye West, a titan of both music and fashion, has long been enamoured with Goyard. ]
The rapper-turned-designer’s penchant for the brand speaks volumes about its appeal to those who appreciate both heritage and innovation.
One of West’s most notable Goyard pieces is the Ambassade briefcase in classic black and tan. This sleek, structured bag provided a sophisticated counterpoint to his often avant-garde ensembles.
Perhaps the most extravagant display of West’s Goyard devotion is his custom-made trunk. This bespoke piece, often used as a DJ booth during his performances, showcases Goyard’s heritage as a malletier.
The trunk, likely costing upwards of £50,000, is a modern interpretation of Goyard’s traditional luggage, adapted to suit the needs of a 21st-century music icon.
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West’s fascination with Goyard extends beyond ownership. In 2018, he tweeted about his desire to be the creative director of the brand, demonstrating his deep appreciation for Goyard’s aesthetic and ethos.
David Beckham
David Beckham, the football legend turned global style icon, has consistently demonstrated his affinity for Goyard.
The Beckham family’s penchant for the French luxury house was prominently displayed during a sun-soaked day in Miami, where they were spotted boarding a superyacht, each member toting a Goyard bag.
Beckham himself was seen carrying what appeared to be a Goyard Bowling 55 bag. This patterned holdall, initially designed in the 1950s to cater to the burgeoning air travel market, perfectly encapsulates Goyard’s blend of tradition and modernity.
The Bowling 55, with its distinctive shape and iconic Goyardine print, complemented Beckham’s casual yet refined ensemble of dark trousers and a crisp white shirt.
What’s particularly noteworthy about the Beckhams’ Goyard moment is the family’s coordinated approach. Victoria and daughter Harper Seven were seen carrying matching Goyard totes, likely the Artois or Saint Louis models.
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David Beckham once admitted his extensive wardrobe requires its own room, separate from wife Victoria’s equally impressive collection. This dedication to style undoubtedly includes a significant Goyard presence.
A$AP Rocky
A$AP Rocky, the Harlem-born rapper and fashion maverick, has consistently pushed the boundaries of men’s fashion.
His relationship with Goyard is no exception, demonstrating how the heritage brand can be seamlessly integrated into a cutting-edge streetwear aesthetic.
Rocky’s Goyard collection is as diverse as it is impressive. He’s been spotted with a sky blue Saint Louis tote, a marigold yellow clutch, an orange tote, and a blue satchel with a custom-painted rose.
This variety showcases Goyard’s versatility and Rocky’s ability to incorporate luxury accessories into eclectic outfits.
One particularly noteworthy piece in Rocky’s Goyard arsenal is his AWGE-customised Artois PM bag. This $2,200 tote, a sleeker iteration of the classic Saint Louis, has been transformed with all-over AWGE branding.
In May 2023, Rocky was photographed in New York City pairing his sky blue Goyard Saint Louis with a simple white tee, jeans, flannel, and puffer jacket.
This high-low mix epitomises Rocky’s approach to fashion: blending streetwear with high-end pieces to create a look that’s uniquely his own.
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A$AP Rocky was one of the first male celebrities to champion the ‘babushka’ scarf trend, proving his ability to set rather than follow fashion norms. His innovative use of Goyard bags is yet another example of his trendsetting prowess.
Anwar Hadid
Anwar Hadid, the younger brother of supermodels Gigi and Bella Hadid, has carved out his own niche in the fashion world.
His approach to style, which often includes Goyard accessories, demonstrates how a new generation is reinterpreting classic luxury brands.
One of Hadid’s most frequently spotted Goyard pieces is a periwinkle cross-body bag, described by fashion observers as a “wardrobe mainstay”, departuring from the more traditional Goyard offerings – reflecting Hadid’s youthful, fashion-forward approach.
In January 2018, Hadid was photographed in Los Angeles sporting a particularly striking ensemble that showcased his Goyard Belvedere carryall in an icy blue hue.
The outfit, which included a hat from the spiritual retreat The Ashram, an arctic blue sweater tied across his torso, a grey bomber coat, and sweatpants, demonstrated Hadid’s ability to seamlessly incorporate high-end accessories into a casual, streetwear-inspired look.
Hadid’s choice of the Belvedere model is noteworthy. This messenger-style bag, with its adjustable strap and spacious interior, strikes a balance between functionality and style.
Its versatility aligns perfectly with Hadid’s dynamic lifestyle, transitioning easily from casual daytime outings to more formal evening events.
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Despite coming from a family of models, Anwar Hadid initially had no interest in the fashion industry. His foray into modelling and his subsequent development of a unique personal style, often incorporating Goyard pieces, showcases his evolution from reluctant participant to fashion influencer in his own right.
Orlando Bloom
Orlando Bloom, the British actor known for his roles in blockbuster franchises and his impeccable style, has shown a particular affinity for Goyard accessories.
One of Bloom’s most notable Goyard items is a personalised wallet, spotted as he was leaving the Mondrian Hotel in Los Angeles.
The wallet bore Bloom’s initials, showcasing Goyard’s bespoke services.
On the day he was spotted with his Goyard wallet, Bloom paired it with a casual ensemble that included dark jeans and a simple t-shirt.
This combination of high-end accessory with relaxed attire epitomises the modern approach to luxury – where exclusive pieces are integrated into everyday wear rather than reserved for special occasions.
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Orlando Bloom once admitted to stealing a pair of Raf Simons boots from a film set, showcasing his appreciation for designer pieces – no surprise there!
Conclusion
As we’ve seen through the sartorial choices of these A-list gentlemen, Goyard offers more than just luxury accessories – it provides a means of personal expression.
From Kanye West’s custom trunks to Anwar Hadid’s vibrant cross-body bags, each piece tells a story about its owner’s individual style and appreciation for craftsmanship.
What sets Goyard apart, and what these celebrities have recognised, is the brand’s ability to seamlessly blend heritage with contemporary relevance.
Whether paired with streetwear like A$AP Rocky or with smart-casual attire like Orlando Bloom, Goyard pieces elevate any ensemble.
For the discerning gentleman seeking to emulate this level of style, the key lies in understanding that true luxury is not about ostentatious display, but about quality, personalisation, and versatility.