Established in Paris in 1853, this venerable French house has cultivated a reputation for understated opulence that whispers rather than shouts.
Unlike its more ostentatious counterparts, Goyard has steadfastly refused to engage in traditional advertising, relying instead on word-of-mouth and the discerning tastes of its clientele.
This approach has only enhanced its allure, making Goyard the epitome of ‘if you know, you know’ luxury.
Today, we delve into the world of A-list men who have chosen to align themselves with this paragon of understated luxury.
These gentlemen, from rap moguls to sports icons, demonstrate how Goyard can elevate any ensemble, seamlessly bridging the gap between streetwear and haute couture.
1. Kanye West
Kanye West, a titan of both music and fashion, has long been enamoured with Goyard. ]
The rapper-turned-designer’s penchant for the brand speaks volumes about its appeal to those who appreciate heritage and innovation.
One of West’s most notable Goyard pieces is the Ambassade briefcase in classic black and tan. This sleek, structured bag provided a sophisticated counterpoint to his often avant-garde ensembles.
Perhaps the most extravagant display of West’s Goyard devotion is his custom-made trunk. This bespoke piece, often used as a DJ booth during his performances, showcases Goyard’s heritage as a malletier.
The trunk, likely costing upwards of £50,000, is a modern interpretation of Goyard’s traditional luggage, adapted to suit the needs of a 21st-century music icon.
Fact
West’s fascination with Goyard extends beyond ownership – in 2018, he tweeted about his desire to be the brand’s creative director.
2. David Beckham
David Beckham, the football legend turned global style icon, has consistently demonstrated his affinity for Goyard.
The Beckham family’s penchant for the French luxury house was prominently displayed during a sun-soaked day in Miami.
They were spotted boarding a superyacht, each member toting a Goyard bag.
Beckham himself was seen carrying what appeared to be a Goyard Bowling 55 bag. This patterned holdall, initially designed in the 1950s to cater to the burgeoning air travel market, perfectly encapsulates Goyard’s blend of tradition and modernity.
The Bowling 55, with its distinctive shape and iconic Goyardine print, complemented Beckham’s casual yet refined ensemble of dark trousers and a crisp white shirt.
What’s particularly noteworthy about the Beckhams’ Goyard moment is the family’s coordinated approach. Victoria and daughter Harper Seven were seen carrying matching Goyard totes, likely the Artois or Saint Louis models.
Fact
David Beckham once admitted his extensive wardrobe requires own room, separate from his wife Victoria’s equally impressive collection.
3. A$AP Rocky
A$AP Rocky, the Harlem-born rapper and fashion maverick, has consistently pushed the boundaries of men’s fashion.
His relationship with Goyard is no exception, demonstrating how the heritage brand can be seamlessly integrated into a cutting-edge streetwear aesthetic.
Rocky’s Goyard collection is as diverse as it is impressive. He’s been spotted with a sky-blue Saint Louis tote, a marigold-yellow clutch, an orange tote, and a blue satchel with a custom-painted rose.
This variety showcases Goyard’s versatility and Rocky’s ability to incorporate luxury accessories into eclectic outfits.
One noteworthy piece in Rocky’s Goyard arsenal is his AWGE-customised Artois PM bag. This $2,200 tote, a sleeker iteration of the classic Saint Louis, has been transformed with all-over AWGE branding.
In May 2023, Rocky was photographed in New York City, pairing his sky blue Goyard Saint Louis with a simple white tee, jeans, flannel, and puffer jacket.
This high-low mix epitomises Rocky’s approach to fashion: blending streetwear with high-end pieces to create a look that’s uniquely his own.
Fact
A$AP Rocky was one of the first male celebrities to champion the ‘babushka’ scarf trend, proving his ability to set rather than follow fashion norms.
4. Anwar Hadid
Anwar Hadid, the younger brother of supermodels Gigi and Bella Hadid, has carved out his niche in the fashion world.
His approach to style, which often includes Goyard accessories, demonstrates how a new generation is reinterpreting classic luxury brands.
One of Hadid’s most frequently spotted Goyard pieces is a periwinkle cross-body bag, described by fashion observers as a “wardrobe mainstay.”
This bag departs from the more traditional Goyard offerings and reflects Hadid’s youthful, fashion-forward approach.
In January 2018, Hadid was photographed in Los Angeles sporting a particularly striking ensemble that showcased his Goyard Belvedere carryall in an icy blue hue.
The outfit included a hat from the spiritual retreat The Ashram, an arctic blue sweater tied across his torso, a grey bomber coat, and sweatpants, demonstrating Hadid’s ability to incorporate high-end accessories into a casual, streetwear-inspired look.
Hadid’s choice of the Belvedere model is noteworthy. With its adjustable strap and spacious interior, this messenger-style bag strikes a balance between functionality and style.
Its versatility aligns perfectly with Hadid’s dynamic lifestyle, allowing it to transition easily from casual daytime outings to more formal evening events.
Fact
Despite coming from a family of models, Anwar Hadid initially had no interest in the fashion industry. His foray into modelling and his subsequent development of a unique personal style, often incorporating Goyard pieces, showcases his evolution from reluctant participant to fashion influencer in his own right.
5. Orlando Bloom
Orlando Bloom, the British actor known for his blockbuster franchising roles and impeccable style, has shown a particular affinity for Goyard accessories.
One of Bloom’s most notable Goyard items is a personalised wallet, spotted as he left the Mondrian Hotel in Los Angeles; the wallet bore Bloom’s initials, showcasing Goyard’s bespoke services.
On the day he was spotted with his Goyard wallet, Bloom paired it with a casual ensemble that included dark jeans and a simple t-shirt.
This combination of high-end accessories and relaxed attire epitomises the modern approach to luxury, where exclusive pieces are integrated into everyday wear rather than reserved for special occasions.
Fact
Orlando Bloom once admitted to stealing a pair of Raf Simons boots from a film set, showcasing his appreciation for designer pieces – no surprise there!
Conclusion
As we’ve seen through the sartorial choices of these A-list gentlemen, Goyard offers more than just luxury accessories – it provides a means of personal expression.
From Kanye West’s custom trunks to Anwar Hadid’s vibrant cross-body bags, each piece tells a story about its owner’s style and appreciation for craftsmanship.
What sets Goyard apart, and what these celebrities have recognised, is the brand’s ability to blend heritage with contemporary relevance seamlessly.
Whether paired with streetwear like A$AP Rocky or smart-casual attire like Orlando Bloom, Goyard pieces elevate any ensemble.
For the discerning gentleman seeking to emulate this style, the key lies in understanding that true luxury is not about ostentatious display but quality, personalisation, and versatility.
Styling Beyond Goyard
Knowing what Goyard stands for and finding inspiration from celebrities is the first step – granted, a small step – towards dressing like a confident and successful gentleman.
Perfect men’s styling starts with your unique body type and colour palette and only then, with the occasion, location, season, and time of the day – and this is a men’s styling secret that only expert image consultants know.
And if you want to learn, we’re here to help; start by knowing your body type and unique colour palette so you can select clothes for your body shape in colours that match your skin, eyes, and hair.
You must also know which fashion brands to shop from and, more importantly, how to style these garments, footwear, and accessories to create a look of subtle luxury and success.
After learning to choose fashion from heritage fashion brands according to your body shape and colour palette, you’ll have to master styling by occasion, location, season, and even time of day.
If you feel overwhelmed, worry no more – we’re here to help you in three easy and free steps:
1. Know Your Body Shape
Different garments flatter different physiques, so knowing your body shape is the first step in dressing like a confident man – free body shape quiz for men.
Once you know your unique body shape, take the second free quiz to discover your unique colour palette.
2. Find Your Color Palette
Remember, fashion comes in various colours, but not every hue complements your natural colour. Take our free seasonal colour quiz for men to find the most suitable colours for you.
3. Find Your Ideal Fashion Style
By now, you should already know your body type and unique colour palette, so the next step is to discover your ideal personal fashion style.
The fastest and simplest way is to take our free fashion style quiz for men; it includes your ideal style, multiple outfit ideas, the most relevant fashion brands for your unique look, and much more.
4. Professional Image Consultancy with The VOU
Last but not least is mastering how to style according to occasion, location, season, and time of the day; this is where our professional styling services for men, created by our expert image consultants and fashion stylists, come in.
Our paid styling packages are the most comprehensive and detailed on the market. Each is backed up by expert stylists who will guide you step by step in creating a personal wardrobe that communicates affluence, elegance, and endless accomplishments.
Remember, owning luxury clothes isn’t enough; to look stylish, confident, and successful, you must know your body type and colour palette and how to style according to the occasion, location, season, and time of day.
Contact us today and save headaches, time, and money; the first styling assessment is on us!
It’s time to show the world the confident and successful you, a gentleman of exquisite fashion taste.