New Money Style Foundation
The New Money Aesthetic is a visual language of success, luxury, and modernity and a fashion style that doesn’t whisper but shouts, “Look at me!”
Unlike the understated elegance of Old Money, New Money aesthetic is bold, trend-driven, and designed to make a statement.
In this article, we’ll break down the core principles of New Money fashion, from its unique colour palette to the most relevant clothes, footwear, and accessories, providing a solid foundation for building your wardrobe.
1. New Money Fashion Core Principles
New Money fashion is built on three key principles that set it apart from other aesthetics: visibility, modernity, and extravagance.
Visibility – New Money style is all about being seen. This means embracing logos, bold colours, and statement pieces immediately catching the eye.
The goal is to communicate success and status through your clothing, making it clear that you’ve arrived. Think oversized branding, metallic finishes, and high-contrast combinations that demand attention.
Modernity – New Money fashion is deeply rooted in contemporary culture. It draws inspiration from luxury streetwear, high fashion, and the latest trends.
This aesthetic thrives on innovation and experimentation, blending tailored suits with chunky trainers or oversized outerwear with sleek, minimalist accessories.
Extravagance – Subtlety has no place in New Money style, and the more luxurious and eye-catching it is, the better.
This aesthetic is about going big—whether it’s an oversized puffer jacket, a diamond-encrusted watch, or a head-to-toe designer look.
New Money Style Core Principles Recap
Visibility: Logos, bold colours, and statement pieces.
Modernity: Contemporary trends and luxury streetwear.
Extravagance: Oversized silhouettes and head-to-toe luxury.
2. The New Money Colour Palette
The New Money colour palette is designed to make an impact with vibrant, bold, loud colours that make the wearer look unapologetically luxurious.
Neon Brights – Electric blue, hot pink, and lime green are popular choices for those who want to stand out.
These colours are used in streetwear-inspired pieces like graphic tees, hoodies, and trainers. They add a youthful, energetic vibe to any outfit.
High-Contrast Combinations – Black-and-white is a classic New Money pairing, offering a sleek, modern look.
Other high-contrast combinations, like red-and-black or monochrome outfits, are also popular. These combinations create a striking visual effect that commands attention.
Metallic Shades – Gold, silver, and chrome are the New Money aesthetic staples. These colours exude opulence and are often used in accessories, footwear, and outerwear.
A gold chain, silver trainers, or a chrome-accented jacket can instantly elevate your look.
New Money Aesthetic Main Colour Palette Recap
Neon Brights: Electric blue, hot pink, and lime green for energy.
High-Contrast Combinations: Black-and-white, red-and-black, or monochrome for impact.
Metallics: Gold, silver, and chrome for opulence.
3. New Money Style Key Fabrics and Textures
The fabrics, textiles, and textures used in New Money fashion are as bold and luxurious as the colours.
Luxury Fabrics – Silk, satin, cashmere, and fine leather are the cornerstones of New Money style. These materials feel expensive and look even better.
A silk shirt, a cashmere hoodie, or a leather jacket can instantly elevate your outfit.
Streetwear Staples – Denim, technical fabrics, and distressed materials are also key components of the New Money aesthetic.
These fabrics add a casual, urban edge to your look, making it feel modern and relatable. Think distressed denim jeans, technical fabric joggers, or a denim jacket with bold branding.
Textured Accents – Velvet, faux fur, and metallic finishes are often used to add depth and interest to New Money outfits. A velvet blazer, a faux fur coat, or a metallic-accented trainer can take your look to the next level.
New Money Style Key Fabrics and Textures Recap
Luxury Fabrics: Silk, satin, cashmere, and fine leather.
Streetwear Staples: Denim, technical fabrics, and distressed materials.
Textured Accents: Velvet, faux fur, and metallic finishes.
The New Money Aesthetic is defined by its boldness, modernity, and extravagance.
It embraces visibility through logos and statement pieces, draws inspiration from contemporary trends, and uses luxurious fabrics and vibrant colours to create a look that’s impossible to ignore.
By understanding these core principles, you can build a wardrobe that embodies the New Money style.
New Money Wardrobe Essentials
The New Money Aesthetic is not just about wealth—it’s about showcasing it with confidence, flair, and a modern edge.
Compared to Old Money style, which whispers sophistication through understated elegance, New Money shouts success through vibrant colours, oversized logos, and head-turning designs.
This style is loud, luxurious, and unapologetically bold, designed to make you stand out in any crowd and this section, we’ll dive into the essential pieces that define the New Money wardrobe, from clothing and footwear to accessories.
Whether you’re dressing for a casual day out or a high-profile event, these tips will help you master the art of New Money style.
1. New Money Clothing Essentials
The New Money wardrobe is all about making a statement. Here are the key pieces you’ll need to create a versatile and impactful collection:
Statement Outerwear – Outerwear is a cornerstone of New Money style. Think oversized puffer jackets, leather trenches, and logo-emblazoned coats. These pieces are designed to turn heads and exude luxury.
- Brands to Try: Balenciaga, Moncler, Off-White, Supreme.
Luxury Streetwear – Graphic tees, hoodies, and joggers with bold branding are essential for a casual yet luxurious vibe. These pieces blend high fashion with urban aesthetics, making them perfect for everyday wear.
- Brands to Try: Gucci, Louis Vuitton, Fear of God.
Tailored Pieces – Slim-fit suits, cropped trousers, and structured blazers with a modern twist add a polished edge to your wardrobe. These pieces are perfect for formal occasions or when you want to elevate your look.
- Brands to Try: Tom Ford, Saint Laurent, Zegna.
New Money Clothing Essentials Recap
Statement Outerwear: Oversized puffers, leather trenches, and logo coats.
Luxury Streetwear: Graphic tees, hoodies, and joggers with bold branding.
Tailored Pieces: Slim-fit suits, cropped trousers, and modern blazers.
2. New Money Footwear
Footwear is a crucial element of the New Money aesthetic, and here’s where you can really make a statement and showcase your style.
Let’s have a look at some of the key types of footwear you should consider:
Designer Trainers – Chunky, logo-heavy trainers are a staple of New Money style and perfect for casual events, adding a luxurious edge to streetwear-inspired looks.
- Brands to Try: Balenciaga Triple S, Gucci Rhyton, Louis Vuitton LV Trainer.
Statement Boots – Combat boots, Chelsea boots, or high-top trainers with bold detailing are ideal for adding a rugged yet luxurious touch to your outfit.
- Brands to Try: Rick Owens, Alexander McQueen, Prada.
Luxury Loafers – Embellished or monogrammed loafers are perfect for a polished yet flashy look. They’re versatile enough to pair with tailored suits or casual outfits.
- Brands to Try: Gucci Horsebit Loafers, Bottega Veneta.
New Money Footwear Recap
Designer Trainers: Chunky, logo-heavy trainers for a casual yet luxurious vibe.
Statement Boots: Combat boots, Chelsea boots, or high-top trainers with bold detailing.
Luxury Loafers: Embellished or monogrammed loafers for a polished yet flashy look.
3. New Money Accessories
Accessories are the finishing touches that complete the New Money look, designed to showcase your personality and attention to detail.
Watches – Oversized, diamond-encrusted, or high-tech smartwatches are a must-have for any New Money wardrobe.
They’re a symbol of success and add a touch of sophistication to any outfit.
- Brands to Try: Rolex, Audemars Piguet, Hublot.
Jewellery – Thick gold chains, signet rings, and bracelets are essential for adding a bold, luxurious touch to your look.
- Brands to Try: Cartier, Tiffany & Co., Chrome Hearts.
Bags and Belts – Logo-heavy crossbody bags, backpacks, and belts are perfect for adding a touch of luxury to your outfit. They’re practical and stylish, making them a great investment.
- Brands to Try: Louis Vuitton, Gucci, Prada.
Sunglasses – Oversized frames or futuristic designs are a great way to add a modern edge to your look. They’re perfect for sunny days or when you want to make a statement.
- Brands to Try: Dior, Balenciaga, Gentle Monster.
New Money Accessories Recap
Watches: Oversized, diamond-encrusted, or high-tech smartwatches.
Jewellery: Thick gold chains, signet rings, and bracelets.
Bags and Belts: Logo-heavy crossbody bags, backpacks, and belts.
Sunglasses: Oversized frames or futuristic designs.
Building a New Money wardrobe is all about investing in bold, luxurious pieces that make a statement.
From statement outerwear and luxury streetwear to designer trainers and eye-catching accessories, every item in your wardrobe should exude confidence and success.
By focusing on high-quality, trend-driven pieces, you can create a versatile and impactful collection that embodies the New Money aesthetic.
New Money Outfit Ideas by Occasion
The New Money Aesthetic isn’t just about what you wear—it’s about how you wear it.
Whether heading to a casual brunch, a high-profile event, or a night out, your outfit should reflect confidence, luxury, and a modern edge.
In this section, we’ll explore how to adapt the New Money style to different occasions, ensuring you always make a statement. From casual streetwear to formal elegance, these outfit-building tips will help you master the art of New Money fashion.
1. New Money Style Casual Outfit Idea
For a casual day out, the New Money look is all about combining comfort with luxury.
Think bold streetwear paired with high-end accessories for a laid-back yet luxurious vibe.
Outfit Breakdown
Top: A graphic tee or hoodie with bold branding.
Bottom: Distressed denim jeans or technical fabric joggers.
Footwear: Chunky designer trainers or statement boots.
Accessories: A luxury backpack, oversized sunglasses, and a gold chain.
Example: Gucci logo tee + Balenciaga Triple S trainers + Louis Vuitton backpack.
2. New Money Style Outfit Idea for a Night Out
For a night out, the New Money aesthetic takes on a more polished yet flashy tone.
Think sleek tailoring paired with bold accessories for a sophisticated and eye-catching look.
Outfit Breakdown
Top: A metallic shirt or bold-patterned blazer.
Bottom: Slim-fit trousers or cropped jeans.
Footwear: Embellished loafers or high-top sneakers.
Accessories: A diamond-encrusted watch, gold bracelet, and sleek crossbody bag.
Example: Saint Laurent blazer + Gucci loafers + Rolex watch.
3. New Money Style Outfit Idea for a High-Profile Event
For a high-profile event, the New Money aesthetic leans into modern elegance.
Think tailored pieces with a twist, paired with luxurious accessories for a look that commands attention.
Outfit Breakdown
Top: A tailored tuxedo with a modern twist (e.g., velvet blazer or metallic accents).
Bottom: Matching tailored trousers.
Footwear: Polished leather boots or statement dress shoes.
Accessories: Bold cufflinks, a luxury watch, and a sleek clutch.
Example: Tom Ford velvet tuxedo + Prada dress shoes + Cartier cufflinks.
4. New Money Style Outfit Idea for a Streetwear Look
For a streetwear-inspired look, the New Money aesthetic combines luxury with urban edge.
Think oversized pieces, bold logos, and high-impact accessories for a casual and luxurious look.
Outfit Breakdown
Top: An oversized hoodie or graphic sweatshirt.
Bottom: Cargo pants or distressed denim.
Footwear: Chunky designer trainers or combat boots.
Accessories: A beanie, crossbody bag, and layered chains.
Example: Off-White hoodie + Fear of God cargo pants + Balenciaga sneakers.
The New Money aesthetic is versatile enough to adapt to any occasion, from casual outings to high-profile events.
By combining bold, luxurious pieces with modern tailoring and high-impact accessories, you can create looks that exude confidence and success.
Whether you’re dressing for a night out or a streetwear-inspired day, the key is to make a statement and own it.
New Money Grooming and Presentation
The New Money Aesthetic isn’t just about clothing—it’s a complete package and your grooming, posture, and overall presentation are just as important as your clothes.
After all, true luxury is in the details.
In this section, we’ll explore how to perfect your grooming and presentation to complement your New Money style.
From ideal hairstyle and skincare to fragrance and posture, these tips will ensure you exude confidence and sophistication in every setting.
1. Hair and Grooming
Your hair and grooming routine are essential to the New Money look.
A well-maintained appearance communicates discipline, attention to detail, and self-respect.
New Money Aesthetic Hairstyle
Modern Haircuts: Opt for edgy, contemporary styles like a textured fringe, slicked-back undercut, or buzz cut.
These cuts are clean, modern, versatile, and suitable for Old Money hairstyles.
Styling Products: Use high-quality pomades, waxes, or gels to keep your hair in place.
Brands like Aveda, Baxter of California, and Kevin Murphy offer premium options.
New Money Aesthetic Beard and Facial Hair
Well-Groomed Stubble: If you prefer facial hair, keep it neatly trimmed and shaped. Use a precision trimmer for a clean, defined look.
Clean-Shaven: For a polished appearance, go clean-shaven. Invest in a high-quality razor and soothing aftershave to avoid irritation.
New Money Aesthetic Skincare
Daily Routine: Use a cleanser, toner, and moisturiser to keep your skin clear and hydrated. Brands like Kiehl’s, La Mer, and Tom Ford offer luxurious skincare products.
Sunscreen: Protect your skin from UV damage with a high-SPF sunscreen. This is especially important if you spend time outdoors.
2. New Money Aesthetic Fragrances
A signature scent is a subtle yet powerful way to leave a lasting impression.
New Money fragrances are bold, luxurious, and unforgettable.
Bold and Luxurious: Look for scents with rich, complex notes like oud, amber, or leather. These fragrances exude confidence and sophistication.
Signature Scent: Invest in a high-end fragrance that reflects your personality. A signature scent becomes part of your identity.
Recommendations
- Tom Ford Oud Wood: A warm, woody fragrance with oud, sandalwood, and vanilla notes.
- Creed Aventus: A bold, fruity scent with pineapple, birch, and musk.
- Maison Margiela Replica Jazz Club: A smoky, boozy fragrance with rum, tobacco, and vanilla notes.
Grooming and presentation are the final touches that complete the New Money aesthetic.
From modern haircuts and luxurious fragrances to confident posture, these details ensure you look and feel your best.
By paying attention to every aspect of your appearance, you can embody the bold, luxurious, and modern spirit of New Money style.
Style Like A True Gentleman
Before we say goodbye, here’s one of the best-kept secrets in men’s styling circles, a secret that only a few expert image consultants know or are willing to share.
First and foremost, professional styling requires knowing your unique body shape and seasonal colour palette – paramount factors in choosing perfectly fitting clothes in colours that complement your skin, eyes, and hair.
Only then can a stylist engage in styling by occasion, location, season, and time of day, with garments, footwear, and accessories from stylistically relevant heritage fashion brands to depict high confidence and success.
Best part? You can find your body shape, seasonal colour palette, and ideal fashion style in less than 5 minutes by yourself, for free, thanks to our four simple steps:
1. Find Your Body Shape
Different garments flatter different silhouettes, so knowing your body shape is the first step in dressing like a confident man.
To find out your unique body shape, take our free body shape quiz for men.
Once you know your unique body shape, take the second free quiz to discover your unique colour palette.
2. Find Your Unique Colour Palette
Remember, the garments that compose your outfits come in various colours, and you must ensure that each hue complements your natural colour.
To do that, you have to find out your seasonal colour palette, and you can do it by taking our free seasonal colour quiz for men.
3. Find Your Ideal Fashion Style
By now, you should already know your body shape and unique colour palette; the next step is to discover your ideal personal fashion style.
The fastest and simplest way is to take our free fashion style quiz for men; it includes your ideal style, outfit ideas, relevant fashion brands, and much more.
4. Professional Image Consultancy with The VOU
And if you want to style like a professional, by occasion, location, season, and time of the day, you can always ask our expert image consultants and fashion stylists for help.
Our styling services for men are the most comprehensive and detailed on the market, backed up by leading stylists who will guide you step by step in creating looks that communicate affluence, elegance, and endless accomplishments.
Remember, wearing luxury brands isn’t enough; to look stylish, confident, and successful, you must first know your body shape, colour palette, and ideal personal style, and only then style by occasion, location, season, and time of day.
Contact us today to save headaches, time, and money – it’s time to dress like a confident, successful gentleman of exquisite fashion taste – the first styling assessment is on us!
With years of expertise in high-end fashion collabs and a PhD in Sustainable Fashion, Ru specialises in curating eco-luxe wardrobes for the modern gentleman seeking understated refinement.
With over twenty years of front-row fashion and styling events, collabs with haute-couture houses, and a PhD in Luxury Fashion, Laurenti is an expert in crafting personalised looks that depict old-money sophistication.