20 Equestrian Brands for Men, From Country Clothes to Riding Kit

Equestrian style for men means country clothes with riding roots, such as tweed jackets, waxed jackets, tattersall shirts and leather boots, worn for everyday life rather than for the saddle.

The look sits close to the British country wardrobe long associated with Old Money families, and you do not need to ride to wear it.

This guide lists 20 brands that sell it, what to buy from each and roughly what it costs, with prices checked on the brands’ own sites or at stockists in October 2026. Prices are in pounds unless marked in dollars or euros.

The last four make kit for people who actually ride, and the list says so, so you do not end up with breeches when you wanted a jacket.

For complete outfits, see our guide to equestrian fashion.

Equestrian-Inspired Fashion Styles

Equestrian-inspired clothing shares pieces with the English country, Sloane Ranger and preppy wardrobes, and with the French Bon Chic Bon Genre style. The table shows how they differ.

Style Key Attire Aesthetic
Equestrian-Inspired Tweed jackets, tattersall shirts, cavalry twill or moleskin trousers, leather boots Smart, sporty, traditional
Sloane Ranger Waxed jackets, Hunter boots, signet rings, cord trousers Upper-class British, countryside chic
English Countryside Waxed jackets, wellies, tattersall shirts, tweed caps Rustic, practical, heritage-driven
Hunt Club Red hunting jackets, white breeches, tall boots, stock ties Traditional, formal, aristocratic
Polo Sport White jeans, polo shirts, leather belts, sunglasses Sporty, elegant, affluent

20 Brands for Equestrian Style, and What to Buy From Each

The first 16 sell everyday clothes, boots and accessories. The last four make kit for riders and are listed so you know what you are looking at.

1. Barbour

Barbour began in 1894 in South Shields, in the north-east of England, making oilskins for sailors and fishermen, and it is still family owned. The company says its Bedale and Beaufort wax jackets are still made by hand.

Its riding link is the Bedale, which Margaret Barbour designed in 1980 as a light, thornproof short jacket for riders. At £299 it is the place to start, with the longer Beaufort at £319 if you want more cover.

For the rest of the look, the Alderwood tattersall shirt costs £69.95, the Hereford tweed jacket £499 and the Embleton waterproof Chelsea boots £139.

2. Dubarry

Dubarry was founded in 1937 in Ballinasloe, County Galway, in Ireland, and is known for its leather country boots. According to Dubarry, its Galway boot grew out of the waterproof sailing boots it made first.

The men’s Galway country boot costs £379 and the shorter Antrim £229. The brand also sells tweed jackets such as the two-button Whiteoak at £379, the Connell tattersall shirt at £99 and the Carrickfergus waxed jacket at £379.

3. Hackett London

Hackett started in 1979, when Jeremy Hackett and Ashley Lloyd-Jennings began selling second-hand British menswear on Portobello Road in London.

Today it sells the classic pieces new. Look at its tweed check blazer woven in Britain (£590), the Paddock jacket (£450) and the Elsted leather Chelsea boots (£220).

4. Cordings

Cordings was founded in London in 1839 by John Charles Cording, originally making outdoor and waterproof clothes, and it is often credited with creating the covert coat.

Its Dalmore Harris Tweed jacket costs £535 and its Medium Tattersall shirt £79.

5. Holland Cooper

Holland Cooper was founded in 2008 by Jade Holland Cooper as a student at the Royal Agricultural College in Cirencester, and it is based in Cheltenham.

Its menswear includes a single-breasted check blazer at £599, a tweed gilet at £399, a classic wax jacket at £249 and Farnley wellingtons at £99.

6. Polo Ralph Lauren

Polo Ralph Lauren dates from 1967, and Ralph Lauren describes its men’s Polo line as combining “collegiate classics and time-honored English haberdashery with downtown styles and all-American sporting looks”.

For this look, start with its tailored clothing and the polo shirt with the polo-player logo. We could not check retail prices, so compare them in store or on its site.

7. Huntsman

Huntsman was founded in 1849 by Henry Huntsman and has been at 11 Savile Row since 1919. Before it became a destination tailor it made ridingwear and breeches, according to the house.

Its prices are among the highest on this list, and its ready-to-wear includes a tweed overcheck jacket at £2,650, a tattersall shirt at £295 and a tweed Balmacaan overcoat at £2,950.

8. Hermès

Hermes began in Paris in 1837, when Thierry Hermès opened a workshop making horse tack, and its website still has an equestrian section for saddles and riding equipment.

For men, the silk ties at £230 are the easiest way in, and several have horse-related names, such as the Fer H Cheval and the Metallerie Equestre.

9. Musto

Musto was founded by Keith Musto, who won an Olympic silver medal in sailing at Tokyo in 1964, and it later added country clothing to its sailing range.

It supplied the British equestrian senior teams with kit from 2017. For men, its country jackets, such as the waterproof Westmoor at about £285 at stockists, suit wet days on a walk or at the yard. Musto’s own site could not be checked.

10. Joules

Joules dates its beginnings to 1989, when its founder Tom Joule pitched up at a rural show, and Next bought a majority stake in 2022.

Its men’s range is casual country clothing, such as the Fraser field coat at £139 and the Maynard quilted jacket at £99.

11. Toggi

Toggi arrived in 1990 and describes itself as equestrian at heart, with a range that runs from riding boots to everyday country clothes.

For men, the Defender waterproof jacket costs £159.99. Its country boots are sold as unisex, so check the size range before you order.

12. Ariat

Ariat was founded in the United States in 1993 to make boots for riders, and it now also sells western, work and casual boots.

Its men’s paddock boots cost from about $180 to $270, and a tall riding boot about $390. Paddock boots also work off the horse with jeans or cords.

13. Aigle

Aigle was founded in France in 1853 by the American Hiram Hutchinson to make rubber footwear, and it still makes boots by hand at its factory in Ingrandes.

Its men’s country boots, such as the Parcours 2 at about $215, are the reason to look.

14. Marks & Spencer

For a first try at the look, the British high-street chain sells a men’s micro-check tweed jacket for £120 and a pure cotton wax jacket for £110.

Read the composition panel, not the headline. The tweed jacket’s description calls it both a wool blend and a pure wool piece, but its composition panel lists 58 per cent wool and 34 per cent polyester, with smaller amounts of acrylic, polyamide and cotton. If you want all-wool tweed, check the panel before you buy.

15. Massimo Dutti

Massimo Dutti was founded in Spain in 1985 and has been part of the Inditex group, which also owns Zara, since the 1990s.

Its men’s wool jackets, checked shirts and boots give a city version of the country look. Prices load only on its live site, so check them there.

16. Hicks & Brown

Hicks & Brown was founded in 2014 by two sisters with Suffolk roots, and it makes hats and accessories rather than clothes.

Its tweed and waxed baker boy caps cost £79, and a lambswool check scarf £89.

17. Pikeur

Pikeur is a German maker of clothing for riders, from competition shirts to show jackets, so its pieces are made for the saddle rather than for town.

Its men’s competition shirt costs about £99 at stockists. Pikeur’s own web shop was being restructured when this list was checked.

18. Schockemöhle Sports

Schockemöhle Sports was founded in 2005 in Mühlen, in Lower Saxony, Germany, and makes breeches, competition wear and tack.

Its men’s knee-grip breeches cost about €150. Buy them only if you ride.

19. Animo

Animo is an Italian maker of technical riding clothes, such as competition breeches and show jackets.

Like Pikeur, it makes kit for riders rather than everyday clothes.

20. Decathlon’s Fouganza

Fouganza is Decathlon’s horse riding brand, and a low-cost route into proper riding kit.

Men’s jodhpurs cost from £19.99 to £49.99 and jodhpur boots start at £14.99. It is not a super luxury brand, but for a first riding lesson it does the job.

How to Choose Equestrian-Inspired Clothes

Decide Whether You Ride

Riding kit and country clothing look similar in photographs but do different jobs. Breeches, show jackets and competition shirts are cut for the saddle, while tweed jackets, waxed jackets and country boots are made for walking, driving and the pub.

If you do not ride, start with the country pieces and leave the breeches to people who need them.

Start With One Piece

A waxed jacket or a tweed jacket carries the look on its own. Add a tattersall shirt and brown leather boots, and the rest can be clothes you already own, such as jeans, chinos or a navy jumper.

Check the Fit Sitting and Moving

Try a tweed jacket over the jumper you will wear under it. Raise both arms, sit down and reach forward. The jacket should not pull across the back or lift at the collar, and about a centimetre of shirt cuff should show at the wrist.

A waxed jacket can be a size roomier, because it usually goes over knitwear. Boots should leave room for a thick sock and hold the heel when you walk.

Read the Fabric Label

Wool tweed is warm and hard-wearing, waxed cotton keeps out rain and can be re-waxed, and leather boots last longer when you polish them and have them resoled.

Check the care label too. The Marks & Spencer tweed jacket, for example, is dry clean only.

Three Budgets

Under £350. A Marks & Spencer wool-blend tweed jacket (£120), a Barbour Alderwood tattersall shirt (£69.95) and Barbour Embleton Chelsea boots (£139) come to about £330.

Around £630. A Barbour Bedale waxed jacket (£299), a Dubarry Connell tattersall shirt (£99) and Dubarry Antrim country boots (£229) come to about £630.

Investment. A Huntsman tweed jacket (£2,650), a Huntsman tattersall shirt (£295) and Dubarry Galway boots (£379) come to about £3,320.

Prices were checked in October 2026 and change often.

Four Outfits by Weather and Occasion

Wet autumn weekend. A waxed jacket over a tattersall shirt and a navy crew-neck jumper, dark jeans and waterproof country boots.

Cold, dry day. A tweed jacket over a lambswool jumper, brown cords or moleskin trousers, Chelsea boots and a tweed cap.

Race day or country wedding. A tweed suit or jacket with plain trousers, a pale shirt, a wool or silk tie and brown brogues. Check the dress code first, because some race meetings and many formal weddings expect a suit or morning dress.

Warm weather. A cotton or linen jacket, an open-collar shirt, chinos and horsebit loafers. Leave tweed and wax for cooler months.

Garments With Real Riding Roots

Several country staples began on horseback, which explains their details.

Hacking Jacket

A hacking jacket is a tweed jacket for informal riding, named after the hack, a horse used for everyday riding rather than hunting or jumping. Its riding details explain its look, a lightly shaped waist, slanted flap pockets that are easier to reach when seated and a long centre vent that falls either side of the saddle. Huntsman says the hacking jacket shaped its own one-button cut.

Covert Coat

The covert coat is a short topcoat in covert cloth, designed for riding in the late 19th century and recognisable by the rows of stitching at its cuffs and hem. It ends just below the jacket underneath, a length that suits riding. Cordings claims to have created it.

Tattersall Shirt

The check takes its name from Tattersalls, the horse auctioneers founded by Richard Tattersall in London in 1766, where horse blankets in the pattern were sold.

Cavalry Twill

Cavalry twill is a dense, hard-wearing cloth that British cavalry units first took up for riding clothes. Today it is mostly made into trousers, smart enough to wear with a tweed jacket.

Jodhpur and Chelsea Boots

A jodhpur boot is an ankle boot for riding with a strap and buckle around the ankle. A Chelsea boot has elastic sides instead and is credited to Queen Victoria’s shoemaker, Joseph Sparkes Hall, who sold it as a walking boot. It later became popular for riding too.

Horsebit Loafer

Gucci’s loafer with a metal horse bit across the front dates from the early 1950s, and it is the easiest way to add a riding reference to smart clothes.

Equestrian Style Do’s and Don’ts

Do Don’t
Choose pieces for fit and fabric, at any price Assume a heritage label guarantees a good fit
Choose wool, waxed cotton, cotton and leather Buy tweed-effect jackets without reading the label
Leave room for a jumper under a jacket Buy a jacket that pulls when you sit
Wear one riding reference at a time Wear breeches and show jackets away from the yard
Keep to browns, greens, navy and cream Add bright, flashy colours

Do

Fit and Fabric First

A well-fitting jacket from a high-street chain looks better than an expensive one that pulls across the back. Spend more where it changes the result, usually on boots and outerwear you will wear for years.

Natural Fabrics

Wool tweed, waxed cotton, brushed cotton shirts and leather boots look right and get better with wear.

Room to Layer

Country clothes are worn in layers, so buy jackets with space for a jumper and coats with space for a jacket.

One Riding Reference

A tattersall shirt, a horsebit loafer or a tie with a horse-themed design is enough. Wear it with plain pieces.

Country Colours

Browns, greens and navy hide mud, and rust and cream add contrast without looking loud.

Don’t

Trust the Label Alone

A famous name does not fit your shoulders for you. Try the jacket on, or check the measurements and the returns policy before buying online.

Ignore the Fabric Label

Tweed-effect polyester looks fine in photographs but feels and ages differently. Read the label.

Buy Tight Fits

A jacket that pulls when you sit or lift your arms will not look sharp in use.

Wear Riding Kit in Town

Breeches, stock ties and show jackets belong at the yard or the show. In town they look like fancy dress.

Add Flashy Colours

Neon and bright synthetics clash with tweed and leather. Save strong colour for a tie or a pocket square.

Conclusion

Equestrian style for men comes down to a few country pieces with riding roots, a tweed or waxed jacket, a tattersall shirt and good leather boots.

Barbour, Dubarry and Hackett cover most of it for roughly £100 to £600 a piece, Marks & Spencer is the low-cost entry, and Huntsman and Hermès are the top end. Leave the riding kit from Pikeur, Schockemöhle, Animo and Fouganza for days in the saddle.

For complete outfits built from these pieces, see our guide to equestrian fashion.

Equestrian-Inspired Fashion FAQs

Q1: Is equestrian-inspired fashion only for those who ride horses?

No. Most of the pieces in this guide, such as tweed jackets, waxed jackets, tattersall shirts and country boots, are everyday country clothes. Only breeches, show jackets and competition shirts are made for riding.

Q2: Can I blend equestrian-style clothes into my wardrobe?

Yes. Start with one piece, such as a waxed jacket or a tattersall shirt, and wear it with jeans or chinos and brown leather boots.

Q3: Are equestrian-style brands expensive?

Prices vary widely. A Marks & Spencer tweed jacket costs £120, a Barbour Bedale £299 and a Huntsman tweed jacket £2,650, all checked in October 2026.

Q4: What are the best accessories for an equestrian-inspired look?

A leather belt, a tweed or waxed flat cap, a horsebit loafer and a silk tie with a horse-themed design are the classic choices.

Q5: Is it OK to wear equestrian-inspired clothing to formal events?

A tweed suit or jacket works for country weddings, race days and daytime events that are not black tie. For evening formal events, follow the dress code instead.

Q6: How do I care for equestrian-style garments so they last?

Brush tweed after wearing and dry-clean it rarely, re-wax a waxed jacket when it stops keeping out rain, and polish leather boots regularly. Follow the maker’s care label.

Styling Beyond Equestrian Fashion

Knowing which equestrian brands to buy from is one step. Choosing pieces that suit your build, colouring and daily life is the next.

In The VOU’s approach, men’s styling starts with your unique body type and colour palette and only then, with the occasion, location, season, and time of the day, the method our expert image consultants use with clients.

And if you want to learn, we’re here to help; start by knowing your body type and unique colour palette so you can select clothes for your body shape in colours that match your skin, eyes, and hair.

It also helps to know which brands to shop from and how to style these garments, footwear, and accessories to create a look of subtle luxury and success.

After learning to choose fashion from heritage fashion brands according to your body shape and colour palette, you’ll have to master styling by occasion, location, season, and even time of day.

If you feel overwhelmed, worry no more. We’re here to help you in three easy steps:

1. Find Your Body Type

Different garments flatter different physiques, so knowing your body type is the first step in dressing like a confident man. Take our body shape quiz for men.

Once you know your unique body type, take the second quiz to discover your unique colour palette.

2. Find Your Unique Color Palette

Remember, fashion comes in various colours, but not every hue complements your natural colour. Take our seasonal colour quiz for men to find the most suitable colours for you.

3. Find Your Ideal Fashion Style

By now, you should already know your body type and unique colour palette, so the next step is to discover your ideal personal fashion style.

The fastest and simplest way is to take our fashion style quiz for men; it includes your ideal style, multiple outfit ideas, the most relevant fashion brands for your unique look, and much more.

4. Professional Image Consultancy with The VOU

Last but not least is mastering how to style according to occasion, location, season, and time of the day; this is where our professional styling services for men, created by our expert image consultants and fashion stylists, come in.

Our paid analyses are prepared by The VOU’s image consultants and stylists from the details you send, and each comes as a downloadable guide with at least a week of follow-up support.

Expensive clothes alone do not make an outfit work. Fit, colour and the occasion matter as much as the label.

Contact us today and save headaches, time, and money.