The Equestrian style depicts a rare blend of heritage, tradition, and functionality, and the right clothing brands elevate this unique look to new peaks.
Holland Cooper, Ralph Lauren, and Barbour lead the pack with Equestrian designs and impeccable craftsmanship, while Ariat and Dubarry offer performant attire with zero compromise on style.
From Kerrits to Tommy Hilfiger and Wrangler to Pikeur and Schockemohle, these clothing brands epitomize the cream of Equestrian style.
1. Holland Cooper
Experts in traditional outdoor attire made of tweed, waxed cotton, and wool, Holland Cooper epitomizes the British country club style.
Equestrian Style Significance: The brand’s creations showcase a blend of classic riding attire with modern accents, suitable for equestrian activities and fashion.
Best for: Tweed blazers, equestrian capes, and riding scarves.
2. Ralph Lauren
Ralph Lauren is an American fashion label established in 1967 and globally renowned for Preppy style clothes, footwear, and accessories suitable for equestrian attire.
Equestrian Style Significance: The brand’s creations feature aesthetics and patterns of horseback riding attire, making them a favorite for equestrian-inspired fashion.
Best for: Polo shirts, tailored blazers, and leather riding boots.
Established in 1894, Barbour is a British heritage clothing brand specializing in weather-resistant outerwear loved by Sloane Ranger fashionistas.
Equestrian Style Significance: The brand’s waxed jackets and quilted coats are ideal for equestrian dressing and loved by stylists and fashionistas alike.
Best for: Durable jackets, outdoor vests, and equestrian accessories.
Originating from the rugged Irish coastline, Dubarry of Ireland crafts footwear and accessories that reflect the country’s tradition of outdoor pursuits.
Equestrian Style Significance: Refined equestrian-inspired creations, with the Galway boots particularly emblematic of the equestrian lifestyle.
Best for: The iconic Galway boots, leather crossbody bags, and finely crafted leather belts.
Kerrits is an American clothing brand celebrated for integrating athletic performance fabrics in riding wear.
Equestrian Style Significance: Kerrits stands out for integrating equestrian-inspired aesthetics into contemporary equestrian wear, offering a sophisticated take on traditional riding.
Best for: Riding tights, vests, and tops with classic equestrian motifs.
6. Tommy Hilfiger
Established in 1985, Tommy Hilfiger is an American clothing brand praised for creating clothes, footwear, and accessories in traditional American style with twists of Southern and Northern Preppy aesthetics.
Equestrian Style Significance: Tommy Hilfiger’s collections with equestrian motifs deliver a sporty and sophisticated flair that aligns with the ethos of the equestrian way of dressing.
Best for: Polo shirts, riding blazers, and accessories with equestrian motifs.
Founded in 1947, Wrangler is an American denim manufacturer known for its jeans that capture the spirit of the American West.
Equestrian Style Significance: Denim wear with rugged cuts and durable stitches that suit the equestrian fashion style.
Best for: Denim jeans, jackets, and shirts.
Pikeur is a German apparel brand renowned for high-quality, tailored equestrian garments in classic designs resembling a mix of Sloane with Bon Chic Bon Genre style.
Equestrian Style Significance: The brand’s equestrian attire captures the essence of traditional horse riding heritage and elegance.
Best for: Competition jackets, form-fitting breeches.
Hailing from Germany, Schockemöhle Sports’ equestrian apparel has a unique offering of garments and accessories fundamental to riding sports but from innovative, functional materials.
Equestrian Style Significance: Schockemöhle’s clothes and accessories showcase a deep understanding of equestrian aesthetics, reinterpreted for the fashion-conscious.
Best for: Bridles and horse equipment, stylish riding wear, and accessories.
Founded as a brand dedicated to riding athletes, this American label is a popular name in equestrian fashion.
Equestrian Style Significance: With designs that echo classic riding apparel, the brand’s creations depict excellent equestrian roots and design influence.
Best for: High-performance riding boots, breeches, and competition shirts.
More Equestrian Brands You Should Know (Alphabetical Order)
11. Asmar Equestrian
Though a relatively new fashion brand (est. 2011), Asmar has redefined riding apparel by extending the horsey aesthetic to all areas of life.
Technical tops, Italian leather handbags, and show apparel are the beginning of this brand’s offerings.
Founded by Noel Asmar, a self-taught designer with an unparalleled sense of fashion, this brand is all about classic equestrian-inspired styles.
Why Shop Asmar Equestrian
Equestrianism and fashion often go hand-in-hand. But real riders never trade form for function. Every product must work at the barn, first and foremost—and Asmar keeps that focus at its core.
Their clothes are so beautiful it doesn’t look like they should work at the barn, but they magically do. Fashionistas will love the cut, styling, and fabrics—almost as much as they love their horses. (We said almost.)
From choosing to cutting supply chain waste, Asmar Equestrian works to minimize any negative environmental impact.
12. Aztec Diamond Equestrian
Aztec Diamond Equestrian is a great place to start if you’re seeking an upscale look on a modest budget.
Their contemporary styles go ‘beyond the barn,’ but they’re equally at home in the saddle.
With over 100 products, the company prides itself on modern pieces “with a luxury finish, minus the premium price tag.”
They aim to make the brand accessible to all riders, ages, and disciplines.
Why Shop Aztec Diamond Equestrian
Put Through Paces:
Pieces are tested by professional riders to ensure performance and comfort are up to snuff.
Color to Match:
This brand sticks to neutral colors and a few classic accents, like deep red and navy, so it’s easy to mix and match.
Barn and Home:
From breeches to base layers, sweatpants to sweaters, shoppers aren’t limited to barn apparel.
13. Cavalleria Toscana
Cavalleria Toscana is an Italian equestrian brand that offers a range of clothing and accessories for riders.
The brand’s products are known for their exceptional quality and attention to detail, focusing on style and functionality.
Cavalleria Toscana’s clothing is designed to be both comfortable and stylish, with a range of products, including show jackets, casual apparel, and shirts.
Why Shop Cavaleria Toscana
Comfort, style & flattering Italian looks across the entire line.
The highlight of their collection is their incredible range of breeches designed in technical fabric for the professional rider.
14. CINCH Jeans
Part of Miller International, it is a staple for Western-style fashion.
Though this brand is (far) more popular among the Western crowd, the styles are still clean and classic.
Pants, shirts, and outerwear are the main product categories available.
Why Shop CINCH Jeans
Shopping CINCH jeans? You’d better spend plenty of time browsing all the styles and washes available. There’s truly something for everyone.
Shirt styles, in particular, are different than what you see all the time—yet still classic designs.
Backed by Warranty:
Peace of mind comes standard for CINCH products, which are guaranteed free from material and manufacturing defects for the “useful life of the garment.”
The product line includes footwear, casual clothes, and competition apparel. Though the casual clothes suit all women, the brand’s core is English-style riders.
Dublin believes the little things make a difference in the saddle, and we must agree.
Well-placed seams, grippy treads, and comfortable fabrics can turn a good ride into a great one.
Why Shop Dublin
Created by Riders:
The team behind this brand is equestrians, designing for equestrians. They know what riders need and deliver it.
Big on Boots:
Dublin is renowned for its unique footwear, from lifestyle ankle boots to show-ring-ready dress boots.
You don’t have to look elsewhere to find the necessary accessories. Half chaps, whips, and gloves are all available from the Dublin brand.
16. EQL by Kerrits
Though it often feels like we spend all our time at the barn, equestrians also crave lifestyle apparel that can go beyond the barn.
This responsibly made lifestyle apparel brand is nested under the beloved Kerrits brand.
Equine-inspired clothing, sweaters, tops, pants, loungewear, pajamas, hats, socks, belts, and outerwear are all part of the product line.
The styles are designed to “transcend trends” and look beautiful far beyond one season.
Why Shop EQL by Kerrits
Active riders and anyone who admires the equestrian lifestyle will love these clothes. Comfortable garments that celebrate all body types are the foundation of every piece.
By focusing on people, planet, and process, EQL isn’t just another brand selling apparel. They’re modeling corporate stewardship, and 1% of sales are donated to equine-based organizations making a difference in the world.
If you’ve been craving the ease of a capsule wardrobe, this brand is the place to start. Colors, patterns, and styles are designed to mix and match so you can create various outfits.
17. Equinavia (formerly Horze)
Combining European riding heritage, Scandinavian design, and a deep understanding of the equine community, Equinavia offers a wide range of horse and rider apparel and tack.
For nearly 40 years, the brand has stayed focused on its core values of quality, value, and fashion.
Relatively new to the US market, Equinavia was formerly known as Horze. The team is committed to designing and manufacturing products, encouraging confidence, discovery, and freedom.
Why Shop Equinavia
Extensive Product Line:
Equinavia goes far beyond apparel, unlike most other brands. Whether you’re looking for a technical top for summer or a stable blanket for winter, this brand is a one-stop shop.
You’ll find more than the Horze brand on their site; many big players, from Back on Track to IRH, are available.
This company is particularly suited to modest budget shoppers, but you’ll still get quality that lasts.
18. Equine Couture
Along with TuffRider, it is one of the ‘house brands’ at Breeches.com. This clothing line is designed for women and kids and combines couture cuts with modest budgets.
Their apparel is made for riders because their design team is entirely of riders. They understand the demands of riding life and keep those needs at the forefront of their process.
Why Shop Equine Couture
Freedom of movement, moisture management, and washability come standard.
Durability and performance don’t mean you must sacrifice style, a fact Equine Couture proves with every piece.
If you love this brand, you’ll enjoy its sister brands like TuffRider and Halo.
19. For Horses (FH)
FH is a brand inspired by Giovanna Novello and Andrea Piovan’s passion for horses and equestrian sport.
The husband and wife team brings deep knowledge of the textile and clothing sectors and riding performance and design.
Each garment combines Giovanna’s creative soul, excellent sensitivity, and trend-setting intuition with Andrea’s technical skills and innovative technology pursuits.
Why Shop For Horses (FH)
Rarely have we experienced fabrics as high quality and buttery soft as those produced by For Horses.
Creative styling details can bring new interest to classic pieces. That’s certainly the case for this brand.
Mix and Match:
From casual wear to show attire, combining pieces into various outfits is easy.
20. Justin Boots
Handcrafted since 1879 (you read that right), skilled boot-makers continue the deep tradition by using only the finest leathers and quality materials.
Solely focused on footwear, Justin takes great pride in the character of their superior craftsmanship and the comfort of their products, from the leather to each stitch.
If you want to wear a piece of history, start with a pair of Justin Boots. They combine the legacy of the American West with the innovative technology of modern design.
Why Shop Justin Boots
Focus on Footwear:
This brand focuses on what they do best—boots. You can also sport the brand with numerous apparel and accessories.
Made in the USA:
Justin offers several boots created in the United States for those who want to support national manufacturing.
Men, women, and kids can all enjoy Justin boots. There are even vintage designs for those who want to showcase an extra bit of history.
Kask is a well-known brand in equestrianism, offering a range of high-end helmets designed to provide maximum protection and comfort to riders.
The brand’s helmets are crafted from lightweight, breathable materials and feature innovative designs that are both stylish and functional.
Kask’s helmets are also highly customizable, allowing riders to choose from various colors, finishes, and materials to create a truly unique helmet, making them a favorite among horse riders worldwide.
A must-have for any equestrian who wants the highest safety standards whilst looking their best.
Why Shop Kask
Kask’s helmets are designed with the latest safety standards and are made from the highest-quality materials to ensure riders’ comfort and safety when on their horse.
Kask continues to explore new ways to care for the planet, the partners and workers in their supply chain, and neighbors worldwide.
22. Kentucky Horsewear
Kentucky Horsewear is a Belgian brand that creates high-quality horse gear, including saddle pads, horse rugs, and leg protection.
Since its beginning, Kentucky has focused on offering luxurious products that still meet the high demands of horses’ everyday needs.
All Kentucky Horsewear products are developed from high-quality, animal-free, vegan alternatives.
The artificial rabbit skin used in their rugs is incredibly soft; you won’t have ever touched something equestrian-related that is as soft as the inside of the Kentucky Horsewear Show Rug!
With new designs always coming out, Kentucky’s saddle pads are a huge favorite among professionals and amateur equestrians.
Why Shop Kentucky Horsewear
Kentucky Horsewear collections combine functional materials with sporty styles and fresh colors for men, women, and children. The offering combines comfort and freedom of movement with unique designs – including light, functional shirts for hot summer days and cuddly parkas for cool evenings at the stable.
Shop their large assortment of breeches, jackets, waistcoats, shirts, hoodies, competition clothing, accessories, and riding helmets.
If unsure where to start, we recommend exploring Pikeur’s outerwear collection. Their coats and jackets are charming!
23. Kimes Ranch
The mission is to bring Western back to its roots by creating fashionable jeans with a classic feel.
Founders Matt and Amanda blend their fashion industry background with their Western roots to make Western fashion current.
Kimes Ranch exists to deliver jeans with the simplicity and durability necessary to make them the cowboy’s must-have.
Kimes Ranch has prioritized function and fit; its pants are a canvas for your unique Western style.
Why Shop Kimes Ranch
Attend any upper-level Western show in the States, and you’ll see their jeans on many top riders. If a pair of jeans looks good enough to turn your head, they’re from Kimes!
Made in the USA:
All Kimes Ranch jeans are 100% made in the United States from the highest quality, heavy-weight denim. They get better with each wear and have a “break-in” period, but they’ll last for many (many) years.
More Than Denim:
Caps, button-down shirts, and jackets are all part of the product line and have the same cool factor as the jeans.
24. Mountain Horse
Founded in 1988, it created the world’s first winter-lined equestrian riding boots—a pet project by a father who wanted his daughter to stay warm during harsh Swedish winters.
Mountain Horse focuses on fashion, function, comfort, durability, safety, and innovation as its trademark features, and it has for more than 30 years.
Why Shop Mountain Horse
Tall boots are the hallmark products in this line, and the beautiful styling makes it clear why. In particular, Mountain Horse is known for its comfortable yet stylish winter boots.
Every year, the brand rolls out two new collections (Spring and Autumn), including innovative materials, styles, and built-in safety features.
Focus on Cold Temps:
Given the company’s Northern heritage, their outerwear is especially suited to even the more brutal climates.
Ovation is a household name among equestrians, one of the most successful brands in the English Riding Supply family.
From breeches to boots, helmets to show coats, this brand offers a wide range of riding essentials.
You’ll find this brand in nearly every tack store, and the quality and value appeal to equestrians of all levels, ages, and budgets.
Why Shop Ovation
It’s surprisingly hard to find riding apparel for boys, but Ovation has them covered—along with a full range of women’s, men’s, and girls’ clothes and boots.
Casual dress, field, mud, paddock, and half chaps ensure every rider can find the perfect boots.
Finding durable yet flexible riding attire and boots for cold weather is challenging. Ovation offers a complete line of winter products that match the elements.
26. Ranch Dress’n
The fun-loving brand Ranch Dress’n is the brainchild of barrel racing champion Fallon Taylor.
They offer a unique style of clothing and accessories for the everyday colorful cowgirl.
Operated mainly by Fallon and her close-knit group of female friends, the Ranch Dress’n first became beloved for their colorful denim jeans.
The company has grown to various performance shirts, tees, pants, leisurewear, and accessories.
Why Shop Ranch Dress’n
Fallon’s team has created a custom line of tack—everything from boots and breast collars to brightly colored saddles. If you’re a fan of “matchy-matchy,” this suite is for you.
One of the most popular products is the Saddle, a patterned zipper bag that clips to the pommel of your saddle to store your belongings so you can focus on riding.
These stretchy long-sleeve shirts are as comfy as they are practical, with faux snaps down most of the front and a couple of true snaps by the collar. They stay tucked in and don’t wrinkle while you’re on the rodeo road.
SmarkPak is on a mission to improve the world, using their team’s smarts to power healthy horses and happy riders.
Founder Becky Minard understood supplements were a struggle for horse owners and barn managers everywhere, so she developed the SmartPak supplement feeding system.
That was only the beginning, though, and the brand has since evolved to a full line of riding apparel and accessories.
Why Shop SmartPak
As breeches prices continue to rise, SmartPak has created quality, affordable tights, and breeches perfect for the everyday rider.
Competing is expensive enough as it is. SmartPak offers high-quality for its classic show shirts, jackets, and boots without the high price tags.
OK, we know supplements aren’t about fashion, but these are too innovative to overlook! Daily SmartPak strips make it easy to administer personalized supplements for every horse.
Since 1865, the resourceful, authentic, and diverse American spirit has been represented.
Steeped in history, the story of Stetson continues to evolve with its line of beautifully designed cowboy hats.
Stetson is the first name most people associate with Western headwear.
Each process step is painstakingly followed, from the fabrics to the styling to craft the highest quality products.
Why Shop Stetson
Every Stetson hat is handcrafted with the utmost care and attention to detail.
Shop the same quality across Stetson’s boots, apparel, jewelry, and more.
The Bulova Stetson Fund helps provide better opportunities for all Americans across education, the arts, accessibility, and veterans’ initiatives.
Toggi is a leading British equestrian and country clothing brand that creates apparel for women, men, and children.
It’s a brand you’ll see in many horse-related vlogs, as they love to sponsor influencers, team riders, and other community leaders.
Great Britain has a rich equestrian history, and Toggi styles reflect that heritage of hard work, confidence, and love for horses.
Why Shop Toggi
If you’re a British country chic style fan, you’ll love all the boots in the Toggi product line.
Brave the Elements:
English weather is no joke, and Toggi apparel and footwear are made to withstand the worst of it.
In addition to modern technical materials, you’ll find classic tweeds, plaids, and wax fabrics in the Toggi product line.
Vestrum is an Italian equestrian brand known for its innovative designs, high-quality materials, and attention to detail.
The brand offers a range of equestrian clothing, including jackets, breeches, t-shirts, and stylish and functional accessories.
The brand’s signature style is minimalist and chic, focusing on clean lines and simple designs. Vestrum’s products are made from premium materials and are designed to withstand the rigors of equestrian sports.
One of Vestrum’s signature products is its range of competition jackets, which feature elegant and modern designs tailored to fit the rider’s body perfectly.
The jackets are made from a lightweight and breathable fabric, ensuring the rider stays comfortable and cool even during the most intense competitions.
Their fun colors and daring designs give equestrians an exciting look whenever they enter the stable.
Why Shop Vestrum
Cutting-edge fabrics, rider community input, and rigorous testing ensure that every shirt, tight, and jacket will perform beautifully daily.
Looking good and feeling good are inextricably linked, but that doesn’t mean looking good should be hard. Vestrum makes it quick and easy to feel your best—whether riding the trails or entering the show ring.
This brand models inclusivity by encouraging all women to enjoy spending time with horses, regardless of discipline, skill level, or body shape.
Frequently Asked Questions
Is Gucci an Equestrian Brand?
Most people would be surprised to learn that Gucci started as a saddlery and luggage store in Florence, Italy, in 1921 to support the international crowd who loved a range of equestrian pursuits.
The interest in his pieces was so strong that the line quickly expanded into various fashion items (like shoes and handbags).
While this brand is mainly known for its snaffle motif, which has been used on accessories, shoes, and bags since the early 1950s, it also makes a saddle.
Is Hermes an Equestrian Brand?
Like Gucci, Hermes also has some solid equestrian roots, beginning as a harness workshop for members of European nobility in Paris in 1837.
When the store passed to his son in the late 1800s, saddlery was introduced, and equestrians worldwide highly sought the products.
Nowadays, the brand offers a line of high-quality, handmade saddles custom-fitted to each horse and rider.
Hermes also makes a range of items for both horse and rider, from noise-reducing ear nets and grooming bags to bits and saddle pads (though most everything comes with a hefty price tag).
What is the Best Equestrian Brand?
It depends on your personal style, budget, and type of activities, but if we had to pick one brand that caters to most riders, we’d start our shopping adventure at Ranch Dress’n.
What is an Equestrian Outfit Called?
Traditionally speaking, an equestrian outfit is called a “Riding Habit.”
What Celebrity Has an Equine Clothing Range?
If you’d like to explore celebrity-owned fashion brands, explore English styles and Western Styles from Ranch Dress’n.
What are Some Luxury Equestrian Brands?
If you have the budget for luxury apparel, check out DeNiro Boots and For Horses (FH).
What are Some Italian Equestrian Apparel Brands?
If you’re looking for Italian riding apparel, start with For Horses (FH).
Perfect Equestrian Look – 3 Key Takeaways
1. Showcase Equestrian Heritage with Authentic Brands
Shop from clothing brands that embody the equestrian style and their curated selections of clothing and accessories.
2. Wear the Correct Garments to Create Perfect Equestrian Outfits
To capture the essence of equestrian fashion, your outfits must comprise essential garments, footwear, and accessories that define this distinctive look, from Holland Cooper’s tweed blazers to Ariat’s high-performance boots.
3. Know How to Style Your Equestrian Look
To embody the equestrian style, you must know how to curate and pair garments, footwear, and accessories into a cohesive look that reflects the elegance and tradition of equestrian fashion.
Equestrian Style – Take Action!
Are you looking to improve your fashion style and unsure where to start? Are you more into relaxed-casual or office looks, but Equestrian-style outfits resonate with you and wonder why?
Contact The VOU’s Style Experts to receive your free and personalized styling advice based on your current way of dressing, preferred outfits, colors, aesthetics, age, gender, body shape, location, and event you seek to attend.
Your dedicated stylist will meticulously select essential garments, footwear, and accessories to craft a wardrobe that not only complements but enhances your personal style. Embrace this unique opportunity for a transformative fashion experience, all at no cost to you.”
After years of managing hundreds of fashion brands from London's office of a global retailer, Mandy has ventured into freelancing. Connected with several fashion retailers and media platforms in the US, Australia, and the UK, Mandy uses her expertise to consult for emerging fashion brands create top-notch content as an editorial strategist for several online publications.