39 Best Selling Private Label Products (2022) + Ultimate Guide

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Private Label Products – 2022 Ultimate Guide + 39 Best Selling Products

This article is the most complete guide to private label products in 2022.

In this article, you’ll learn what are private label products and why selling private label products is a very lucrative business in 2022.

To start with, I’ll share with you the top 39 best-selling private label products right now.

Moreover, if the 39 private label products I am sharing with you are not enough, I’ll teach you, step by step, how to find your own private label products and stay ahead of the competition.

I’ll also share with you some of the best private label manufacturers that I use a lot and trust.

Finally, I’ll show you what you have to do to make sure your selling of private labels is profitable right away.

Best Selling Private Label Products

If you already know what private label products are and how they work, you’re probably ready to put your million-dollar idea to work and build your own private label business empire.

In this article, you’ll find a list of 39 private label products in high demand right now.

You can use them as further inspiration or see what’s trending right now.

Without further ado, these are the best and easiest private label product examples you too can sell online for a great profit!

Water Bottles

Hydroflask Private Label Products

Driven by the movement for social responsibility, the reusable water bottle market shows massive growth.

More water bottle brands like Hydroflask and Swell are becoming popular, pushing towards eco-friendly spending.

The trends is backed-up by data, showing that the number of people buying environmentally friendly, reusable water bottles has quadrupled in the last year alone.

Moreover, the reusable water bottle market is estimated to be worth $10.4 billion USD by 2025.

Take advantage of these environmentally-conscious changes at the society level, and launch your own private label water bottle line.

Think of your target audience before you create various designs and use all sorts of materials.

Are you trying to appeal to the sporty type or the office worker?

Or maybe a family with little kids?

New trends in the water bottle industry include:

– Silicone sleeves
– Inbuilt water filters
– Cross-body carrying solutions

Essential Oils

Essential oil Private Label Products

The insane growth of the beauty and cosmetics industry pushes forward the demand for essential oils as well.

Nowadays there are over 200 different types of essential oils, with the United States driving most of the demand.

The U.S. essential oil market size was valued at USD 3.36 billion in and it’s estimated to grow 9% from 2016-2024.

While essential oils are also used in the food & beverage industry, focus on private label oils needed in aromatherapy, massages, and even meditation.

That’s because you don’t want to waste time and money dealing with regulators – e.g. FDA.

Moreover, thanks to their health benefits, essential oils have higher demand and profit margins.

Party Games

Card game Private Label Products

With $11.2 billion in sales in 2019, party games are one of the fastest-growing private label categories right now.

Moreover, the market is predicted a 9% annual growth rate from 2021 to 2025.

Always choose games like ‘Cards Against Humanity’ and ‘What Do You Meme?’, popular among all consumer ages.

But, as no one likes to play a knock-off Monopoly, party games have a ton of brand equity – so building a brand around this private label product is a perfect idea.

The simplest way is to buy ready-made versions from manufacturers and stamp your brand on them.

The more complex but more rewarding approach is to design your own game and get a manufacturer to create it for you.

If you go for your own design, go for something similar to ‘Cards Against Humanity’ and other adult-related card games.

Gadgets and Electronics

wakeuplight Private Label Products

Does your phone charger disappear (always) when you need it the most?

I am sure you know what I mean and this is another very lucrative private label business model.

The key to success when it comes to private label electronic products is attention to detail.

As the competition here is fierce, you must design both, the product and packaging to look fresh and innovative.

In such a huge market, you want to have a pretty specific niche as well.

Consider focusing on a smaller sub-category (chargers) rather than all things electronic.

Here are a few new products for a private label electronics brand:

– Wireless earphones
– Wake-up lights
– Wireless charging stations
Mini drones
– USB fans

Phone Accessories

Charger phone case Private Label Products

With trending private label products such as Popsockets, car mounts, card wallets, and self-charging phone cases, it is with little surprise that the mobile phone accessories market is aimed to reach $107.3 billion by 2022.

Private labeling phone accessories isn’t hard and the margins are sky-high.

The first step after launching your brand is to get your foot into the market.

Start with small products like keyrings to hold your phone, screen protectors, smart cases, and so on.

Start with a niche market and develop from there.

Here are some product ideas for phone accessories:

– Self-charging phone cases
– Protective (blue-light) smartphone screens
– Fish-eye clip-on lenses

Fashion and Clothing

Private label products for fashion and clothing

Clothes are a key part of our daily lives, not because we can’t go walk around in public naked but because we communicate through the garments we wear.

Some people live and breathe fashion labels, be those the best streetwear brands or sustainable clothing designers.

As with any huge market, starting small and having a private label product niche is critical.

Decide on what you stand for, as a brand, and what you’re going to sell first: shirts, jeans, dresses, or anything else.

Then, as you gain recognition, expand to new products and new collections.

Moreover, clothing manufacturers don’t expect you to order thousands of pieces of each product so you can order just a handful of each and see how the market reacts.

Here are some of the best private label products selling like crazy right now:

– Yoga pants
Smart sneakers
– Rain ponchos
– Maternity dresses

Tracking Devices

tracking device Private Label Products

The GPS tracking device market is estimated to reach $2.89 billion by 2023.

That is a compound annual growth rate of 12.91% from 2017.

One of the key factors contributing to the growth of this market is their size-dropping, and the number of smart products GPS-embedded rising fast.

By 2022, most customers will have purchased a tracking device to attach to personal items such as their phones, keys, or even their pets.

Here are some of the GPS tracker private label products in demand right now:

– Insole GPS tracking for kids
– GPS addons for smart clothing

– GPS tracking stickers for laptops and smartphones
– GPS trackers for collectible objects such as paintings, cars, etc.

Snacks and Drinks

Drinks and snacks Private Label Products

Do you know someone cooking passioned that experiments a lot in the kitchen?

I do, and this is another excellent idea to build a private label empire around food products and fast snacks.

The key to any food-related private label products is having a strong brand name and identity.

There are plenty of chocolate bar brands out there, yet most people can recall by name just the biggest ones.

Always check out which snacks are selling best on Amazon and what people are searching for on Google.

The more you drive towards a niche snack market, the stronger your brand will be.

Some trending snack private label product categories include:

– Gluten-free snacks
– Matcha tea
– Vegan gummy candy

Travel Accessories

Travel accessories Private Label Products

People travel more than ever – pre-COVID-19 when they’re allowed to.

Set up a private label travel accessory brand and start selling toiletry bags with refillable shampoo bottles, face creams, and nail clippers.

Pay attention to your packaging in relation to the segment you target.

Ex: business people don’t buy cute and colorful accessories, so you either narrow down your target audience or offer multiple designs.

Focusing on eco-friendly materials can help beat the competition too.

Moreover, eco-friendly packaging can be used to improve your brand image.

Here are some new private label products to consider:

– Hanging travel bags
– Foldable hair dryers
– Travel toothbrushes from biodegradable materials

Reusable Bags

Reusable bag Private Label Products

Consumers want to have a positive impact on the environment.

So it’s not surprising that people are turning to alternatives like reusable bags.

One less plastic bag in a landfill.

Consumers want to shift their behavior towards a more “green” lifestyle.

This market is expected to grow at a rate of 4.66% annually, with North America accounting for the largest market share.

Colognes (Perfumes, Fragrances)

Perfume Private Label Products

As with private label cosmetics, make sure you only use ingredients that are non-allergenic and non-toxic.

You can go with popular scents, but make each scent name and your brand name unique enough to stand out among the competition.

And you’ll have to think outside the box for your product’s packaging and your marketing approach.


Lunchbox Private Label Products

Another product loved by private labelers, commuters, and students alike is the humble lunch box can now be found in a limitless variety of designs and styles.

More and more consumers opt for making a packed lunch, thus saving money, and doing their bit to protect the environment.

With over 7,000 search results on Amazon alone, you’ll get a good idea of your competition and what’s most popular at the moment.

Hit the ground running with these products:

– Reusable snack and sandwich wraps
– Stackable lunch boxes
– Lunch tote bags


 E-cigarettes Private Label Products

Cigarette smoking in the United States has hit an all-time low, of 15.1% and the US has also experienced the steepest decline in smoking worldwide.

People want to quit because of the growing health awareness of the effects of smoking.

So, e-cigarettes have contributed to the drop in the smoking rate.

The e-cigarette industry is estimated to show a growth of 22.36% (CAGR) from 2015 to 2025, totaling a market value of $50 billion by 2025.

The rise of this industry creates a new wave of opportunity for brands to tap into this habit change.

Grilling Accessories

Grilling accessories Private Label Products

There’s nothing quite like the smell of freshly grilled food.

The grill and BBQ market shows no signs of slowing down in the near future.

Private labeling a grilling accessory or two is easy, assuming you have a clever brand name and good products.

Just make sure to check out the local regulations if you’re thinking of launching private label products that contain butane or other chemicals used in BBQ fuels.

Catch the attention of your customers selling products like:

– Sauce bottle holders
– Grilling utensils
– High-quality firewood


Terrariums Private Label Products

Cities have inspired people to take an interest in houseplants and gardening.

In an effort to retain a feeling of nature and “greenness” in a congested world.

According to the 2016 National Gardening Report, 37% of millennials grow plants and herbs indoors.

Terrariums offer the functionality of holding multiple plants and they give people a chance to have their own mini garden.

Especially if the environment they’re living in is not suitable for certain plants.

They also act as great home decoration pieces and come in many shapes and sizes.

And completely makes your options for production limitless!

Small Storage Products

Small storage Private Label Products

Some people always seek order in the midst of their busy lives.

One way you could solve this problem is by selling them small storage products.

Think of organizers and containers for bathroom and kitchen cabinets.

Tailor your products to your target audience based on their demographics, and start selling your private label products on Amazon or on your own website.

Up-and-coming product ideas for small storage units:

– Personalized makeup organizers
– Monogrammed letter trays
– Glass food containers

Smart Backpacks

Smart Backpacks Private Label Products

Everyone uses backpacks, whether it’s students or adults in the working world.

Backpacks have been around for ages but technology bags now complement our devices.

Most people don’t have a preferred brand with backpacks so the market is open to more competition!

These bags offer expansion batteries to change devices and additional USB ports.

The global smart backpack business market is expected to grow 5.55% from 2017-2022.

Wouldn’t it be handy to be able to charge your phone on the go?

While backpacks have been around forever, modern technology is has changed this seemingly simple product.

Since everyone needs a backpack – from students to office workers – the demand is already there.

And luckily most people aren’t picky about their backpack brand as long as it does its job, which makes it a great private label product.

Pick one of these smart backpack product ideas or think of your own:

– Anti-theft pockets
– Built-in power bank
– Built-in USB cables

LED Lights

LED Lights Private Label Products

The demand for LED lighting – in various forms and shapes – is rising fast.

Whether it is fairy lights, Chinese lanterns, neon LED room decorations, or Christmas lights, LED lights are a great private label product.

Not only are they more energy-efficient than traditional incandescent light bulbs, but are also safer and sturdier.

The secret here is to find, from the many uses for LED lights, what yields the best return on investment.

Try to create a new private label idea in the realm of lights, such as gloves with neon LEDs, and you’ll have a rare private labeling business opportunity in your hands, no pun intended.

Home Decor

Home Decor Private Label Products

DIY home decor videos may get up to hundreds of thousands of views but most consumers would still rather buy these items online.

This is an even bigger niche than clothing, as there are countless items you can sell.

You have the choice to either compete in a high-demand market with common home decor ideas or offer a novelty selection.

Love interior design and have a strong gut feeling as to which items could brighten up any home?

Then creating a home decor brand could be just your thing.

While everyone would love to have the time and skills to do DIY projects, for most people, buying a new vanity mirror or candle holder is far more convenient.

The options are limitless, so decide on the general vibe you want your home decor line to have.

It’s also worth finding a third-party manufacturer that won’t require you to buy enormous amounts of stock, at least at the beginning.

Here are some home decor products to include in your eCommerce store:

– Artificial flowers and essential oils
– Large frames that are backlit
– Removable wall art

Fishing Equipment and Accessories

Fishing Private Label Products

With a decline in brick-and-mortar fishing shops over the years, many companies sell private label fishing products online.

Focus on high-quality products like fishing rods and good baits, rather than trinkets or knock-offs, as those are the higher ticket items.

Consider looking into global shipping options with your eCommerce business, as you’ll gain a bigger audience and more flexibility with your marketing efforts.

This will help you combat the seasonal nature of the hobby in some parts of the world.

Some of the most trusted private label product ideas for a perfect fishing eCommerce business are:

– A range of fishing rods
– An assortment of fishing flies
– Fishing apparel

Yoga Accessories

Private Label Yoga Products

Not sure if related, but the “Year of the Vegan” has seen the demand for yoga accessories going through the roof.

It seems that more and more people are becoming interested in yoga, and in buying products and accessories that are relevant to this form of exercise.

If you take a look at the search volumes for various yoga accessories on Amazon, you’ll notice that most of them are impressively high.

The good thing about these products is that they’re easy to produce, easy to pack and ship, and usually have a low price.

This makes them ideal for product labeling or white labeling.

According to a 2018 article by The Good Body, the number of Americans doing yoga between 2012 and 2016 grew by 50%.

There are now over 300 million yoga practitioners worldwide and more than 6,000 yoga studios in the United States.

Thus, this seems to be one of the most promising markets right now for private label products.

Some of the best products you can rebrand are:

Squat proof leggings
– Vegan gym mats
Gender-neutral clothing for yoga

Camping Equipment

Camping Equipment Private Label Products

Spending a night in the wilderness appeals to many, but sometimes it’s the cost of high-end brands (and not the mosquitoes) that put people off the idea completely.

Since the market for camping gear is as vast as the great outdoors, start by deciding on a smaller niche.

Then, build your brand based on your customers’ needs.

Here are some good ideas to get started:

– Tents and sleeping bags
– Knives and first aid kits
– Camping starter kits

Rain Ponchos

Rain Ponchos Private Label Products

You may be wondering what makes rain ponchos a good opportunity for a private label business.

Well, the term “rain poncho” has 49,500 monthly searches on Amazon alone.

Of course, that doesn’t necessarily make this a good product.

However, if you consider the following facts…

– Rain ponchos are easy to manufacture
– The cost of manufacturing is not high
– It’s a product that can easily be packaged
– It can be used by anyone

… you’ll understand that rain ponchos can make a very good private label brand indeed.

Let’s move on to the next private label product idea.

Children’s Toys

Children’s Toys Private Label Products

Wooden toys are making a comeback, with the increased awareness of the immeasurable harm of plastics to the environment, especially marine life.

Stick to toy designs that are big to avoid the potential dangers of children swallowing small objects, and also simple, to appeal to the basic motor and cognitive benefits of play.

You can copy popular toy designs for the purpose of the latter.

Remember what it was like stepping into a toy store when you were a kid?

Bring kids of all ages joy by starting your own toy brand online.

Build your brand with parents in mind and focus on items that are trending on social media.

Also, essential baby items are a safe bet, as they will be in demand for as long as people keep on having babies.

Which private label toy ideas will you choose?

Here’s a product idea or two to get you started:

– Soft toys and ‘cuddlies’
– Dollhouses and play kitchens
– Outdoor swings and climbing domes

Organic Cotton Clothes & Accessories

Organic Cotton Clothes and Accessories Private Label Products

Products using organic cotton are also in high demand right now.

From t-shirts to sheets to basic cotton pads, products made from organic cotton can be a great opportunity for your private label business.

Some might say that products from organic cotton used to be a trend but are no longer as popular.

However, Google Trends shows us that the interest worldwide remains the same.

Google trends for Private Label Products

That’s why organic cotton products remain one of the best private labeling options.

Here’s a product idea or two to get you started:

Gardening Tools & Accessories

Gardening Tools and Accessories Private Label Products

A hand holding out a flower in a garden.

More and more people have been bitten by the ‘gardening bug’.

As a result, gardens and window sills are being turned into colorful safe havens for all kinds of plants (and insects).

Your brand could become the number one company to dominate social media with well-designed gardening accessories.

These are some great products to launch your brand with:

– Flower pots
– Shovels and cutters
– Seeds (both flower and vegetable)

Notebooks & Stationery

Notebooks and Stationery Private Label Products

Although digital note-taking is very popular, there’s no arguing that taking handwritten notes is better for learning.

From school kids to adults, stationery can be marketed and targeted at anyone.

You might also want to consider adding related items like pens, pencil cases, and post-it notes to your line, thus offering a well-rounded selection of products to your customers.

One important thing is to find a manufacturer that agrees to sell products to you by the hundreds and not by the thousands.

Unless you’re certain that you can sell 2,000 copies of one notebook, that is.

Pick a product to kick-start your business:

– Coral-shaded anything and everything
– Bold text-heavy graphics
– Watercolor prints

Keto-Diet Quick Snacks

Keto Snacks Private Label Products

Most products in this category are eligible for Prime shipping, which is an additional benefit to your potential customers.

Keto snacks fall in a category of products that are expected to explode post-pandemic.

According to a 2020 report by Mordor Intelligence:

The global ketogenic diet food market is projected to grow at a CAGR of 5.3% during 2020-2025

As the customer base for keto products is growing fast, it is a good idea to jump on this wave as an early adopter.

Eco-Friendly Bath Products

Eco-Friendly Bath Private Label Products

Organic soaps, shampoo and conditioner bars, all-natural face masks, and bamboo toothbrushes – these products are becoming more and more popular.

Aside from using safe ingredients, you will also have to use plastic-free packaging.

You’ll also have the need to inform your customers about shelf-life and proper storage.

That’s because products with natural ingredients and no artificial preserving agents typically degrade faster when compared to mass-produced products.

Shaving Equipment

Shaving Equipment Private-Label-Products

Shaving equipment is one of the product categories that I personally believe is appropriate for private labeling.

Products like shaving brushes, shaving soaps, or shaving creams are all ideal for a private label business.

The good thing about these products is that you can find many private label manufacturers that can produce and ship them on your behalf.

Workout, Gym, & Sports Equipment

 Workout, Gym, & Sports Equipment Private-Label-Products

These are small and simple equipment fit for a home gym.

These can include dumbbells, kettlebells, resistance bands, ab-rollers, and exercise balls.

News flash: staying fit is not only trendy, but it’s also good for your health.

More and more health-conscious people are looking for ways to combine their busy lives with the world of fitness.

Sports like yoga, pilates, and circuit training can easily be done at home.

With over 50,000 search results on Amazon, you just have to make sure your product stands out with some marketing magic.

Here are some trending private label workout product ideas:

– Resistance bands
– Ab rollers
– Hand and leg weights
– Jumping rope with ball bearings

Food & Health Supplements

Food & Health Supplements Private-Label-Products

Another great product idea for ambitious private label sellers is food supplements.

Of course, selling food isn’t as easy as selling yoga mats or shaving brushes, but there’s definitely an opportunity in these products.

On the downside, many new products come up in this category every day, but on the upside, the market is just so big that everyone can make a profit.


When it comes to online supplements, it is important to do extensive product research for two reasons:

  1. Ensure the quality and safety of the products you’re going to rebrand.
  2. See whether there are market gaps you can fill with your own private label products.

The modern lifestyle doesn’t have enough hours in the day and many people rely on dietary supplements to see them through, to the end of the week.

As a huge – and profitable market – it’s best to start with just a handful of products to help your business gain momentum.

You can always add a new product line later.

You need to know whether you want to target fitness-obsessed people or regular members of the public.

Someone hitting the gym five times a week has different nutritional needs than someone else who works at an office and spends 2 hours a day in traffic jams.

Then research and produce your products. Here are some potential products to consider:

– Protein shakes and powders
– Creatine supplements
– Detox teas and coffee replacements


Kitchenware Private-Label-Products

Think about those “revolutionary” kitchen products that are being sold on the TV shopping network.

You have hundreds of product options to choose from.

Selling kitchenware, however, usually requires a bigger capital.

Your marketing strategy will play a big role in building your brand.

Of course, make sure you’re selling good-quality items.

Detox Products

Detox Products Private-Label-Products

The demand for detox products right now is excessively high.

This means that detox products (e.g. detox tea) could make a great private label or white label opportunity.

The great thing about this idea is that you can skyrocket your profit margins simply by building a strong brand name.

If you’re wondering exactly how big this market is, just keep in mind that the detox products market is expected to reach $69.85 Billion by 2025, with a CAGR of 4.6%.

Vegan Products

Vegan Private-Label-Products

Here’s another excellent private label product idea for you:

From bamboo toothbrushes to vegetable sponges for dishes, vegan products are exploding right now.

The good thing here—as with other product categories—is that:

– Most of these products are easy to manufacture
– The cost of manufacturing is not high
– The products can easily be packaged

All this makes vegan products a great opportunity for a private label business.

Hair Products

Hair Private-Label-Products

Hair products have traditionally been very popular.

Some of the most successful hair product brands online are private label brands.

The good thing is that hair products are not seasonal, as people want to use them the whole year-round.

In most cases, profit margins are good as well.


Furniture Private-Label-Products

If you have some ideas on how to make flat-pack furniture more user-friendly, you could consider setting up your own furniture brand.

Selling private label furniture that’s affordable, easy to build, and eye-catching is trending, as the market is expected to be worth over 18 billion dollars by 2025.

People want to have a living room that is personal and inviting, not a living room that looks like an IKEA showroom.

You can start by doing product research into these trends:

– Upholstered beds
– Multipurpose furniture
– Curved sofas

Beauty Products & Cosmetics

Beauty Products & Cosmetics Private-Label-Products

Sustainable makeup is another fast-growing business for private labels.

People will always look for and buy beauty products.

Again, as with hair products, most of these are not seasonal.

Just one piece of advice: don’t choose to sell yet another generic beauty product (a me-too product).

There is always room in the beauty industry for new products and labels, so you won’t find it difficult to find a manufacturer to work with.

Just remember that cosmetics are under stricter health and safety regulations, so do adequate research and choose your ingredients carefully.

makeup Private-Label-Products

Organic and all-natural cosmetics are a big trend, but you still have to make sure that all ingredients are safe to use on the skin.

You will also have to label your product carefully, especially with all the relevant precautions.

You will have to get a model to represent your brand, so this will be an added expense.

It shouldn’t come as a surprise that the beauty industry is going strong all around the globe and it won’t be slowing down any time soon.

The target audience, ready to spend billions every year, tends to look for the latest and newest trends.

So, if you have a good product idea that’s never been heard of before, it could take off.

Just don’t go for a generic private label product like many others have before you.

Instead, do your research and wow the world with a never-seen-before moisturizer or a hair styling product.

Here are a few private label cosmetics ideas:

– Men’s skincare products
– Personalized skincare products
– Smart beauty products


Eyewear Private-Label-Products

You can start an eyewear private label line that includes both eyeglasses and sunglasses.

The most common complaint about eyewear is that the frames break easily, so this is an aspect that you can improve on to be competitive and quickly build your brand.

Of course, a fashionable design is always a big selling factor, as well.

Anyone that wears glasses knows how expensive and frustrating it can be to replace a broken pair.

Why not set up your private label eyewear company and focus on high-quality glass and durable frames?

But before setting up your online shop, pay attention to the latest eyewear trends.

Look for a reliable manufacturer that can also offer prescription lenses and sunglasses.

New seasonal products and styles that follow the current trends will help boost your brand and stay on top of the competition.

Here are a few trending products to conquer the eyewear market with:

– Glasses with in-built tech
– Light-weight and durable frames
– High-performance sports glasses

What Are Private Label Products?

Private label products are goods and services created by a company and branded (and retailed) by a different company.

The retailing company pays the private label product manufacturer to produce, brand, and deliver the product to the retailer’s store or venue.

Everything about the product – from concept to design, materials/ingredients, to packaging – is specified by the retailer.

Popular examples of private label products include Amazon’s Amazon Essentials, Tesco Everyday Value, Walmart’s Great Value brand, Target’s Mainstays, IKEA, and even H&M.

Private Label Products Examples

Compared to reselling other brands, creating a private label brand gives the retailer greater profit margins by managing upfront costs of manufacturing and shipping.

You might not have realized yet, but the private labeling of goods is a very popular business model.

For example, Tesco’s ‘own brand’ of value tinned beans is just a prime example of private-label goods.

Very few supermarkets in the world have factories where they make their own brands and pasta.

Instead, it contracts a third-party company to make the product and brand it as its own (hence, the private label product name).

In addition to physical products, services can be sold as private label products, including software, insurance products, web design, and many more.

Private-label goods are available in a wide range of industries from food to cosmetics.

Many of the products you see on Amazon, eBay, and other popular marketplaces are private label products.

For example, Amazon has two private label product lines:

1. Pinzonproducts for bedding and bath

2. AmazonBasicsproducts for work and home

What’s the difference between a white label and a private label product?

Although they may seem similar, a private label product has one main advantage over its white-label counterpart.

White label products are sold to many suppliers by the manufacturer, while private label products are exclusively sold to only one supplier.

This means that a white labeling t-shirt manufacturer sells its products to many other companies – and if you want to make changes to the t-shirt, you won’t be able to do that.

But if you have a private label business, you can tweak and change your product as you wish.

Want to change your t-shirt’s material to a thicker fabric? Go for it. Or maybe make it longer? No problem.

While some simple branding is possible with a white label product, it can only be done after the product has already been made. And this, obviously, has its limits.

Selling a mass-produced product can be cheap, but having no say over the quality or possible alterations can work against you too.

If your product doesn’t leave a great impression on a customer, you won’t be able to offer a solution to their complaint, other than to refund their money.

That’s why a private label brand works best for products that are custom-made to your own expert specifications.

Why Private Label Products

Launching a company from scratch can be very expensive, time and finances-wise; from finding raw materials, setting up manufacturing lines, renting out retail spaces, up to transportation and delivery infrastructure….the list goes on.

With the private label products approach you eliminate all of that and focus on marketing and selling instead?

Moreover, selling private label products online is a business you can start with little investment and in no time at all.

Nevertheless, private labeling has its own challenges.

Here are the advantages and disadvantages of private labeling:

Advantages of Private Labeling

1. Production control
Instruct third-party manufacturers in terms of materials, ingredients, quality, and production rate
2. Pricing control
As a retailer, you determine your pricing strategy and have control over how you optimize production costs.
In exchange, you are creating a healthy profit margin.
3. Adaptability
Smaller retailers can move quickly to get a private label product in response to rising market demand for a new feature, while larger companies might not pursue a niche product.
4. Control over marketing and branding
You choose how to promote and package private label products before making them available for sale.

Disadvantages of Private Labeling

1. Manufacturer dependency

Because a third-party manufacturer handles production, you’re at their mercy.

That’s why it’s so important to find a reputable and reliable manufacturer to work with.

2. Difficulty building loyalty

It can take time to get traction when starting a brand from scratch.

In general, private label products work great for brands that already have an audience that trusts them.

3. Poor consumer perception

Private label products commonly have a reputation for being cheap or low quality.

However, that perception is changing as consumers around the world believe the quality of private label products is improving.

How To Find & Create New Private Label Products

Everything starts with good product ideas.

These should be things that you already have some knowledge about and think have the potential to sell big on Amazon (and other marketplaces).

For example:

– Gym Mats
– Yoga Mats
– Trainer Shoes
– Training T-shirts
– Trainer Socks
– Stretching Straps
– Gym Bags
– Gym Towels

Reading through these resources will help you gain a solid understanding of what you need to do to discover which products to sell.

However, if you are interested in knowing how to find yourself new private label products you can sell with success, here are the steps:

Brainstorm Product Ideas

Ideas can come from anywhere.

For example, whenever you’re out shopping or rummaging through a store, keep a lookout for hot, new trending products.

This is usually newer stuff; the kind of items that Tesco, Walmart, Target, and even Amazon haven’t yet started stocking.

Another place to check for cool product ideas is on the web.

Social media’s always got some wild, new product idea that’s going viral.

Also make sure you check out Kickstarter and IndieGoGo, as brilliant inventors are always pitching new and innovative products.

Consider Unique Product Attributes

Whenever you’re looking to find new private label products, search for items that have the following attributes:

Small and lightweight

Your product should be able to fit into a small, flat-rate box (8 11/16″ x 5 7/16″ x 1 3/4″) and weigh no more than one or two pounds.

This helps you save on shipping both from the manufacturer and later when it is fulfilled (either by you or by Amazon FBA).


Your product’s sales should NOT be season-dependent.

Examples of seasonal products include Christmas lights, Valentine’s Day gifts, winter clothing, etc.

Avoid these whenever possible.

Legal and Regulated

Certain products like food, toys, and batteries come with “red tape” that can make selling that product difficult.

I recommend that you stick to stuff that’s easy to manufacture and distribute; items that don’t require a lot of legal paperwork and/or certifications.


Electronics can be fun to sell, but they often come with a lot of headaches and customer service issues.

The same is true for fashion and clothing products, which may require you to have multiple colors and sizes for a single SKU.

Conduct Market Research

Any private label products you have in mind require extensive market research to determine whether or not it’s worth selling.

In the past, we use to do it with a spreadsheet, and a lot of time was spent staring at product listings.

Nowadays there are smart AI applications such as Jungle Scout’s Chrome Extension, designed to research products almost instantly.

Here’s how it works:

Perform a search on Amazon.com using your product idea as a search term.

Ex: look up “copper measuring cups.”

After the search results page loads, click the “JS” button to the right of your browser search/address bar to open the Jungle Scout Chrome Extension (you will need to have purchased and downloaded the extension for it to work).

– Verify the product’s data – the extension will show you the average monthly sales, average reviews per product, etc.

You’ll also need to know what sort of selling criteria to aim for.

In general, I recommend products that sell an average of 250–400 units per month.

Also, you don’t want too much competition when you introduce a new product.

Therefore, make sure that the average number of reviews for a product is less than 100.

Find a Private Label Manufacturer

Consider your private label manufacturer as a business partner rather than a provider.

Any initial investment in private labeling is significant, so make sure your manufacturer is reliable and trustworthy.

Finding a reliable manufacturer can be time-consuming if you don’t know where to look.

One of the best places is Alibaba as they hold not just manufacturers but also information about them and customer reviews.

Some quick research on Alibaba – the Amazon of China – will let you know how easy it is to find a private label manufacturer for your product ideas.

You can use Alibaba’s product categories to make your research easier.

Once you’ve found manufacturers in your niche, the first step is to ensure product quality.

Then, check the company’s MOQ, production capacity, and shipping costs/time – to you, to your online platform (Amazon, Shopify, etc), or directly to customers.

Overall, Alibaba allows retailers to purchase wholesale and bulk products directly from overseas manufacturers.

Not only is Alibaba easy to use, but it’s safe too, all producers on their platform are thoroughly checked.

Here are 3 simple steps to find private label product suppliers on Alibaba:

1. Create a buyer account on Alibaba.com.

2. Perform a search for your product on Alibaba.

3. Send a message to the product supplier/manufacturer requesting more information about the product.

Ask the following:

– What is the price per unit for this product when I order 500 units (or however many units need to be ordered)?

– Can I have a sample shipped to my location? If so, what’s the cost?

– What payment terms and methods do you accept?

– How can I customize this product?

In general, you should reach out to 3-5 suppliers for any new private label product you want to sell.

Then, order a sample from each supplier that gets back to you.

One mistake you should avoid is going with the manufacturer that has the lowest cost, even if your communication with the supplier is stellar.

Obviously, you want costs to stay low; yet sometimes the cheapest product isn’t always the best product.

Instead, I recommend using the lower price quotes to help negotiate prices down with manufacturers that have better products and fulfillment skills.

Create Your E-commerce Site, Logo Design, and Packaging.

Since it’s a private label product, you can put your own logo on the packaging and the product.

If you’re not handy with graphic design, start with an inexpensive graphic designer.

Ask them to design an eye-catching logo for your products, or design one yourself on freelance sites, such as Jungle Market.

Also, make sure the design of your private label product is a little different than the others already on the market.

You don’t have to be an engineer to customize your products as the chance can be as simple as changing the product’s color or making a product’s handle a bit longer.

Finally, offer the best packaging you can as thoughtful packaging improves the overall customer experience.

Finally, put your brand’s website URL and other helpful information on your packaging, to improve your marketing effort and coverage.

Determine Your Fulfillment Strategy

Of course, knowing what to sell and how to manufacture private label products is only half the battle.

The other half of the business is getting your products to the customers.

Unfortunately, when it comes to private labeling—besides offering a great customer experience—you have to care about things like shipping cost, shipping time, and minimum order quantity.

A product may seem cheap at first, but you have to consider the shipping cost and import taxes to get it:

– To your own eCommerce business on Shopify or any other platform
– To Amazon fulfillment centers if you’re an Amazon FBA seller
– Directly to your customers if you have a dropshipping business

Thus, one of the first things you need to look at when sourcing for private label manufacturers is the shipping cost.

You can also contact the seller directly to see what the shipping time and production capacity are so that you won’t have any surprises.

For example, you can do this on the Company Profile page for each Alibaba seller:

Alibaba Private Label Products

The next thing you need to pay attention to is the Minimum Order Quantity (MOQ).

The good thing is that most manufacturers on marketplaces like Alibaba have a Minimum Order Quantity (MOQ) for all their product listings.

Alibaba Private Label Products

The MOQ is something that can affect the overall cost of the products you order.

Thus, you need to make sure that a) you need that specific quantity and b) you can cover the cost and still have a good profit margin.

But keep in mind that when it comes to private labeling, you have to pay for the goods you’re going to order upfront.

There are tons of ways you can fulfill your orders.

Some people fulfill their own goods from their garage or even their own warehouse.

Others use third-party fulfillment centers to ship their goods.

I personally recommend Amazon’s internal fulfillment service: FBA.

FBA Private Label Products

Since its introduction in 2008, FBA’s been a game-changer for Amazon sellers.

For once, Amazon handles your products to perfection.

Second, they give you access to over 2.5 billion monthly shoppers.

All you have to do is send your inventory to an Amazon warehouse.

From there, the company stores, picks, packs, and ships your goods for you.

On top of that, they also handle the entire customer support service.

Create Your Amazon Listing

It takes roughly 3-4 weeks for a manufacturer to create a product, and another 1-2 weeks to ship it to the seller or the nearest Amazon fulfillment center.

That 4-6 week period is great to create your Amazon listing.

First, before creating your Amazon listing, make sure you have everything needed to publish and launch in advance.

Second, great product photos are a must; and, unless you have some serious photography skills, hire a professional photographer.

If you have trouble finding a photographer on your own, Jungle Market is an excellent place to find quality freelancers.

Jsmarker Private Label Products

Third, the title. The title is one of the most important elements of your Amazon private label product listing.

It’s what helps Amazon determine where your product should be seen in its database.

For example, if you’re selling “copper measuring cups” and want to rank for that keyword, make sure you include “copper measuring cups” at the beginning of your title.

Fourth, follow that set of keywords with the secondary and tertiary keywords you want to rank for as well.

Lastly, incorporate your products’ strongest features and benefits in the product description field and bullet points.

These help customers make a purchasing decision when they click through to your page.

The more your private label product meets their wants and needs, the more likely they are to buy.

How to Price Private Label Products on Amazon

A question I am often asked is how to price products effectively on Amazon.

Most new sellers instinctually set a very low (or even the lowest) price point for their product, but that’s a big mistake.

Never set your private label product’s price so that it is priced lower than your competitors’.

Instead, try to make your product stand out in other ways such as:

  • better product design
  • eco-friendly packaging
  • clever marketing language
  • killer customer service – before and after-sale

Still, as a rule of thumb, you should try to keep your price point within 20% of your competitors’ average sales price.

For example, if “copper measuring cups” are selling for around $25.00 on Amazon, do not price yours less than $20 or higher than $30.

If it’s less than $20, it can be difficult to turn a profit after you subtract out the cost of goods and advertising expenses.

On the other hand, if you go above $50, you leave yourself open to slower conversion rates and bad reviews from value-based scrutiny.

Ex: “How can I customize this product to differentiate it from the large pool of competitors?”

Optimize Your Listing to Increase Sales

While much of the Amazon FBA private label selling process is “set it and forget it”, you still want to make sure your product listing is doing everything it can to earn sales.

Use Amazon’s internal advertising system – Amazon PPC, an awesome way to draw attention to your private label product.

With Amazon PPC, you bid on “sponsored ads”, and these ads help your product appear on the first page of search results, on remarketing ads outside of Amazon, and even on your competitors’ product pages.

You can run reports via Amazon Seller Central to find out the keywords that are selling/converting, helping you determine the keywords to bid on via PPC.

Also, you can use Jungle Scout’s Keyword Scout tool to see what keywords your competitors are using to make sales.

After a few weeks of tweaking and adjusting your bids, you can double – even triple! – your Amazon sales.

Once you get comfortable with Amazon PPC and the Amazon sales process, you can use other tools to run tests on the effectiveness of the various elements of your Amazon FBA private label product listing.

When split testing, you run two concurrent tests featuring small changes to your product listing (eg. main image, price point, etc.).

Then, automated software like Splitly helps you see what works and what doesn’t.

I’m often surprised to learn images and titles I thought were bringing in sales were actually hurting me.

Start your private label brand

By now you should have settled on the product/s you want to sell and you’re ready to become a private label business owner.

However, there are a few more things you must know before you send out those launch emails to family and friends:

Pick a niche and find out what’s selling

Analyze keywords that have been used in search engines related to your niche, see how they are trending, and get an idea of who you’re up against in the competition.

You also need to know the best sales channels for your target market.

Contact manufacturers and get samples

You want to work with the best manufacturer for your needs and product.

Don’t settle for just anyone and check all samples that you receive with attention.

Would want to buy the product yourself – as in, is the standard high enough for you?

Report faults back to the manufacturer and see how they react. Are they willing to fix it?

Always start with smaller quantities -you don’t want to be stuck with thousands of products before you know if and how well they’ll sell.

Create a business plan that includes manufacturing, shipping, and return costs

While you’re waiting for samples and the rest of your inventory to arrive, you should create a business plan.

Include all costs, from manufacturing to shipping and potential import taxes.

This will help to give you an idea of what your profit margins should be.

Set up your online eCommerce store

Here’s another thing to do while waiting for your stock to arrive.

As a private label seller, you want to pick an easy-to-use eCommerce platform and set up your store fast.

Then it’s time to create some blog posts, email templates, and marketing campaigns.

Don’t publish anything yet, but have it ready for your store’s grand opening.

Launch your private label business. It’s go-time!

Get ready for your first orders – consider offering prime shipping for the first 50 or 100 new customers for example.

Make sure to keep optimizing your store and spreading the word to attract new customers.

And don’t forget to be on top of customer service at all times.


It’s unlikely that you will score many sales in your first business days or weeks. And that’s totally normal.

Make sure you keep your cool and continue with your marketing efforts – no customer base was built in a day.

If you feel like a particular campaign isn’t working or gaining any traction, switch your approach. Many successful brands have pivoted.

Put in the sweat and hard work, and you will be reaping the rewards of your first 10, 100, and 1,000 sales.

Is Private Label Profitable?

If you play your cards right, investing in a private label product can be highly profitable.

Choose a product that has a big enough market and, at the same time, is simple to develop and manufacture in bulk.

Minimize any possible product issues that could cost you more than what’s within your budget to correct.

Needless to say, you should stick to your allotted budget as much as possible, but you should also make allowances for additional expenses.

As mentioned above, use any and all available avenues to market your private label product.

Even if you have your own e-commerce website, you should consider selling on platforms like Shopify and Amazon.

Of course, you should also make your brand’s presence known on social media platforms.

Always keep yourself updated on market trends, especially within your niche market.

You should always be in tune with customers’ needs and how your competitors are doing so you’ll always know if your product needs improvement to stay relevant, competitive, and profitable.

Through regular industry research, you may also be able to address a new need/demand by looking at what answers or solutions people are looking for online.

Best Private Label Manufacturers

Below is a quick overview of some of the best private label manufacturing services and product sourcing apps for all kinds of goods.

Most here have a Shopify app you can use to connect directly to your online store.

1. SupplyMeDirect

SupplyMeDirect Private Label Manufacturer

SupplyMeDirect is a supplier that ships from the US, EU, and China.

Features include automated order processing, local shipping when available, and a responsive and helpful customer support team.

Merchants who use the private label manufacturer’s app that syncs with your Shopify store are easy to use and even help save time and money.

Note that all payments are in USD, regardless of where you or your customers are located.

2. AOP+ Easy Print on Demand

AOP Easy Print on Demand Private Label Manufacturer

Focusing on the EU, UK, and US, AOP+ Easy Print on Demand is a platform for selling on Shopify and Etsy, specializing in organic print-on-demand products and services.

Like SupplyMeDirect, the AOP+ Shopify app syncs with your Shopify store and automates order processing and fulfillment.

It’s easy to use, and you can create a product in as little as 30 seconds.

AOP+ executes all the printing itself, as opposed to using a third-party supplier, and it will even work with you to create your own custom private-labeled products.

It specializes in apparel and accessories, so perfect if you want to start an online boutique, and includes things like t-shirts, flip-flops, totes, and wall plaques.

Merchants also find their live customer support team to be extremely helpful and informative.

3. Apliiq – Print On Demand

Apliiq Private Label Manufacturer

Los Angeles–based Apliiq is another private label supplier and print-on-demand company that specializes in apparel items.

It focuses on trendy products like woven labels, pocket tees, liner hoodies, and patch beanies.

Like SupplyMeDirect and AOP+, Apliiq automates order processing and fulfillment, and it ships every order within a week.

The Shopify app also sends tracking information directly to your customers, so they can see when their order will arrive.

4. Modalyst – Dropshipping

Modalyst Private Label Manufacturer

Modalyst is a dropshipping supplier that works with US-based providers and is also an AliExpress Partner.

This means it has one of the more extensive product catalogs on this list—you can choose from more than a million products to dropship.

As far as private labeling goes, it specializes in athleticwear.

Subscribing to Modalyst’s Pro plan costs $90/month and has a 5% transaction fee.

However, this plan gives you access to unlimited products, custom packaging and branding, and fast shipping.

That is between 3 to 8 days for US orders, and under 15 business days for international shipping.

Like most manufacturers for private label products, Modalyst has an automated order processing and fulfillment system.

Moreover, if you ever run into any issues or have questions, you can get in touch with their live chat support, available seven days a week.

5. Alibaba

Alibaba Private Label Products Manufacturer

Alibaba Group is one of the largest e-commerce companies in the world (if not the largest)—its revenue hit more than $72 billion in 2020.

Alibaba offers one of the most comprehensive directories, connecting suppliers with merchants everywhere.

Though Alibaba doesn’t have a Shopify app and you can’t integrate the two, there are so many private label products available that it’s worth a mention.

You can find just about any product you can think of on Alibaba’s massive directory.

While Shopify apps automate a lot of the process, when you work with Alibaba you purchase a large number of private label products directly from the manufacturer.

This lowers your inventory costs and boosts profits, but also requires a larger upfront investment.

Manufacturers will work with you to create custom designs and logos.

6. Dripshipper

Dripshipper Private Label Products Manufacturer

If you’re looking specifically to private label and sell coffee online, look no further than the Dripshipper Shopify app.

You can create and customize your own branded packaging, logo, pricing, and labels.

While Dripshipper is based in the US, it ships worldwide.

All shipments go out within five days of when orders are placed—and the coffee is always fresh.

Whole beans go out the same day they’re roasted, while ground beans go out the next day.

Pricing starts at $30/month, and higher-priced tiers come with added support, coaching, and training.

The Elite plan, at $197/month, also gets you access to Dripshipper’s in-house design team.


By now you know what private labeling is and what you need to pay attention to when starting a private label business.

Moreover, you know what are the top private label products in high demand right now in 2022.

Before leaving you, I want to make one thing clear: building your own brand is never easy.

You will likely face many obstacles along the way.

However, if you’re able to build a strong brand name behind your private label, the results will amaze you.

Now I’d like to hear from you:

What are your thoughts when it comes to building your own private label business—regardless if it’s with Amazon FBA, Shopify, or any other eCommerce platform?

Weekly Newsletter

Keep up with the latest in fashion, beauty and style!

Now it’s your turn…

Which one of these private label products is your favorite and why?

Are there any other private label products you’ve tried and want to add to this list?

Can you recommend any of the private label manufacturers you work with and trust?

Please leave your comments below so others can benefit from your expertise.

Growing up in western PEI, Bruce Knox blends his extensive public health, non-profit, and public sector background with a deep love for innovative technologies to bring people together in healthier communities and environments.

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  1. We offer private and white labeling to small to medium brands – we’re plastic-free, zero-waste, and all natural – we make household cleaning and personal care products, DM if interested.

  2. I tried doing fashion scrubs, but there was more than 10% return rate and it killed my profit. I have then moved into white label supplements and had almost zero return rate with much higher demand. I started with private label vitamin gummies but now I’m looking into fashion products again. Any private labels that operate in fashion and can help please contact me.

  3. I operate a private label BDSM gear-making company, not sure if you can call it fashion but we can customize anything you want in the realm of fashion accessories and more.

  4. Thanks a million for the indebt information on private label products and I want to know more of a like mentorship from you.


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