Not many styles embody the refined elegance and lasting charm of old money style, especially in the realm of men’s fashion.
However, even the Old Money aesthetic – steeped in heritage, tradition, and timeless quality – is not immune to market changes and emerging fashion trends, hence the emergence of a contemporary variation called the modern old money style.
Just like the original “Old Money style” the modern interpretation also evokes exclusivity, wealth, achievement, and success with key principles rooted in craftsmanship, sophistication, and restraint over showiness.
Bad news? The modern old-money look is even more complicated to put together by choosing and styling trendy looks while maintaining the overall vibe of subtle luxury.
The good news? There are certain brands specialising in this emerging new old money style right brands and we’ve curated a list with 15 of the best you can shop right now.
1. Hackett London
Hackett London is a quintessential British menswear brand renowned for elegant, timeless garments that channel the sophistication of old-money style.
Experts in high-quality suits, blazers, and polo shirts, Hackett combines traditional tailoring with a modern edge, ideal for men seeking to cultivate a refined wardrobe.
The brand’s clean lines and premium fabrics allow for seamless transitions between professional and casual settings.
Whether you need a tailored jacket or a refined knit, Hackett ensures that every piece exudes understated luxury without a hefty price tag.
2. Mackintosh
Mackintosh is synonymous with heritage outerwear, making it a go-to brand for men seeking durable, stylish coats.
More known for rubberised raincoats, Mackintosh’s designs are minimalist, allowing the brand’s quality craftsmanship to shine.
Owning a Mackintosh coat in your wardrobe guarantees a versatile, timeless option that works just as well over a suit as it does with casual weekend wear.
Mackintosh coats are designed to last, providing a reliable, refined option for all weather conditions.
3. Collars & Co.
Collars & Co. has revolutionised the classic polo by merging comfort with sartorial elegance.
The brand’s wrinkle-resistant, lightweight polos are designed to resemble dress shirts, making them ideal for modern men seeking minimalist but stylish designs for work and weekend wear.
Pair Collars & Co. luxury polos with tailored trousers or under a lightweight blazer for a polished, casual look.
4. Velasca
Velasca’s handcrafted Italian footwear is ideal for men who value understated elegance.
The brand’s collection of loafers, brogues, and sneakers are made with the finest leathers, offering a style that complements both casual and formal attire.
Velasca offers a balanced mix of comfort and refinement, allowing you to walk confidently in any setting, from the office to dinner.
Velasca’s timeless designs mean these shoes can be worn season after season, remaining fashionable without being trendy.
5. Pini Parma
Men who appreciate the elegance of Italian tailoring will find Pini Parma to be an ideal choice.
Specialising in tailored suits, blazers, and trousers, this brand delivers modern old-money fashion and sharp silhouettes at excellent prices.
Pini Parma’s double-breasted blazers and wool trousers are particularly suited for men who want to create a professional wardrobe with a touch of Italian Alta Borghesia.
With high-quality fabrics and impeccable tailoring, Pini Parma’s pieces are a worthwhile investment for anyone looking to cultivate a refined, polished aesthetic.
6. Private White V.C.
For men who value British craftsmanship, Private White V.C. delivers classic outerwear with a heritage-rich backstory.
Based in Manchester, this brand produces timeless trench coats, waxed cotton jackets, and knitwear, all made in Britain.
Private White V.C.’s garments are designed to withstand wear, season after season, offering value through longevity and ideal for business trips or weekends in the country.
7. Brooks Brothers
Brooks Brothers is the epitome of American preppy old-money style, timeless Oxford shirts, cotton chinos, and woollen blazers – essentials for men seeking to create business casual looks.
Modern men appreciate Brooks Brothers’ consistency in delivering high-quality, stylish garments that easily transition from the office to social settings.
Brooks Brothers’ lines (in particular the B by Brooks line) are timeless, with subtle detailing and premium materials that make them old-money staples for years to come.
8. Luca Faloni
Luca Faloni offers Italian craftsmanship at its finest, with garments designed for men who value quality materials.
Faloni’s range of cashmere sweaters, brushed cotton shirts, and linen trousers all come with a timeless aesthetic that speaks to old money style.
Luca Faloni’s focus on durability ensures the brand’s garments, whether pure cashmere sweaters or linen shirts, remain wardrobe staples for years.
The brand’s clean lines and luxurious fabrics make it easy to maintain a polished yet relaxed look.
9. Suitsupply
Suitsupply offers exceptional tailoring at a fraction of the price of luxury brands.
Known for sharp cuts and high-quality fabrics, Suitsupply’s suits, blazers, and outerwear are perfect for stylish men who want to reach a modern but traditional aesthetic.
Suitsupply’s mix-and-match approach allows you to create custom looks, whether you need a classic suit for the office or a more relaxed option for weekends.
Suitsupply use of Italian fabrics and attention to detail ensures that each piece has a refined, old-money feel.
10. Drake’s
London-based Drake’s is known for its luxurious accessories and fine tailoring, offering subtle yet significant touches of elegance to any outfit.
Drake’s silk ties, Egyptian cotton shirts, and woollen scarves add an extra layer of refinement to any gentleman’s wardrobe.
Drake’s traditional couture is ideal for adding distinction to any outfit by elevating casual looks to business-casual and beyond.
The quality and craftsmanship behind each product ensure long-term wearability, blending British tradition with modern sophistication.
11. Spier & Mackay
Spier & Mackay stands out as a unique offering brand specialising in old money fashion but with contemporary tailoring and modern finishes.
The brand’s suits, dress shirts, and knitwear are crafted with attention to detail, using fine Italian wool and Egyptian cotton.
For dapper men, Spier & Mackay’s modern but classic fits offer a polished, professional look without the hefty price tag.
The brand’s emphasis on quality fabrics and construction makes them an excellent choice for men who want to look sharp without overspending.
12. Johnston & Murphy
Johnston & Murphy has been providing timeless footwear since 1850.
The brand’s leather loafers, oxfords, and brogues are crafted with attention to detail, ensuring that each pair is not only stylish but also built to last.
Johnston & Murphy offers a range of footwear that pairs equally well with casual weekend wear and formal office attire.
The brand’s refined selection of outerwear, belts, and accessories, makes it a versatile option for men looking to create a relevant old-money wardrobe.
13. J. Press
J. Press is a classic American brand synonymous with Ivy League style.
Known for tweed sport coats, seersucker suits, and wool trousers, J. Press is ideal for men seeking a polished yet relaxed look.
The brand’s heritage pieces evoke a sense of collegiate sophistication, perfect for men who appreciate timeless American preppy style.
With its focus on quality fabrics and traditional tailoring, J. Press offers wardrobe staples that will never go out of style.
14. Aurelien
Aurelien’s Mediterranean-inspired clothing offers a relaxed take on old-money style with pieces designed for casual sophistication.
The brand’s use of luxurious materials such as Cashwool® and Softey® suede ensures comfort without compromising elegance.
The loafers, suede jackets, and knitwear are perfect for men who appreciate the finer things in life but want a wardrobe suited to both casual and more refined settings.
Aurelien’s clean, neutral palette and high-quality craftsmanship ensure that these pieces will look fresh for years to come.
15. Billy Reid
Billy Reid’s blend of Southern elegance, luxurious fabrics, and impeccable tailoring translates into timeless garments like the Bond Peacoat and tailored blazers.
The American brand’s designs are versatile, easily transitioning from day to night, and work to weekend.
Styling Beyond Modern Old Money Brands
Wearing modern Old Money style menswear brands is a small step towards refining your style.
To truly dress like a wealthy and successful gentleman, you must know your body type and seasonal colour palette.
This knowledge allows you to select clothes that flatter your shape and complement the natural colour of your skin, eyes, and hair.
Also, You must know which fashion brands to shop from and, more importantly, how to style these garments, footwear, and accessories to create a look of subtle luxury and success.
After learning to choose fashion from heritage fashion brands according to your body shape and colour palette, you’ll have to master styling by occasion, location, season, and even time of day.
If you feel overwhelmed, worry no more – we’re here to help you in three easy and free steps:
1. Find Your Body Type
Different garments flatter different physiques, so knowing your body type is the first step in dressing like a confident man – free body shape quiz for men.
Once you know your unique body type, take the second free quiz to discover your unique colour palette.
2. Find Your Unique Color Palette
Remember, fashion comes in various colours, but not every hue complements your natural colour. Take our free seasonal colour quiz for men to find the most suitable colours for you.
3. Find Your Ideal Fashion Style
By now, you should already know your body type and unique colour palette, so the next step is to discover your ideal personal fashion style.
The fastest and simplest way is to take our free fashion style quiz for men; it includes your ideal style, multiple outfit ideas, the most relevant fashion brands for your unique look, and much more.
4. Professional Image Consultancy with The VOU
Last but not least is mastering how to style according to occasion, location, season, and time of the day; this is where our professional styling services for men, created by our expert image consultants and fashion stylists, come in.
Our paid styling packages are the most comprehensive and detailed on the market. Each is backed up by expert stylists who will guide you step by step in creating a personal wardrobe that communicates affluence, elegance, and endless accomplishments.
Remember, owning luxury clothes isn’t enough; to look stylish, confident, and successful, you must know your body type and colour palette and how to style according to the occasion, location, season, and time of day.
Contact us today and save headaches, time, and money; the first styling assessment is on us!