In this article, we’ll explore British Countryside Chic’s rich history, key figures, and the essential components that make this quintessentially British style.
Join us on this sartorial journey through the fields and forests of British fashion history, where we uncover the secrets of colour and pattern mixing and the art of adapting this heritage look for modern settings.
What is British Countryside Chic Style
British Countryside Chic style is rooted in the verdant landscapes and aristocratic traditions of 19th-century Britain and stands as a testament to the allure of countryside elegance.
Born from the needs of the landed gentry and shaped by the rhythms of rural life, the British Countryside Chic style has become a fashion statement that resonates far beyond the rolling hills of the British Isles.
While British Countryside Chic shares certain visual aspects with broader countryside attire, it distinguishes itself through its aristocratic lineage and meticulous attention to detail.
Unlike the more relaxed Sloane Ranger style, which borrows heavily from countryside fashion, true Countryside Chic eschews casual countryside wear in favour of a structured, heritage-driven traditional dress code.
Style’s Origin
The genesis of British Countryside Chic can be traced to the grand estates and sprawling manors that dotted the English countryside during the Victorian era, when a unique dress code emerged amid the pursuit of field sports and outdoor pursuits.
Hunting parties, shooting expeditions, and fishing excursions demanded attire that could withstand the rigours of the British climate whilst maintaining an air of refinement befitting the upper echelons of society.
As the Industrial Revolution swept through Britain, it brought innovations in textile production that would prove instrumental in shaping the Countryside Chic aesthetic.
The advent of mechanised looms and advanced dyeing techniques allowed for the creation of robust yet refined fabrics, most notably the iconic tweed.
This hardy wool cloth, with its distinctive patterns and earthy hues, became the cornerstone of the countryside wardrobe, embodying practicality and sophistication.

From the sturdy Tattersall check shirts and robust tweed jackets to the impeccably crafted brogues and Wellington boots, every element of British Countryside Chic serves a purpose while adhering to an unwritten code of rural elegance.
This style speaks of lineage, connection to the land, and a lifestyle that values tradition without eschewing practicality.
Era | Influences | Garments |
---|---|---|
Pre-Victorian | Landed gentry, fox hunting | Riding coats, buckskin breeches |
Victorian | Industrial Revolution, Scottish estates | Tweed suits, Norfolk jacket |
Edwardian | Edward VII’s style, outdoor sports | Plus fours, Fair Isle sweaters |
Interwar | Countryside house parties, motorsports | Driving coats, cricket jumpers |
Post-WWII | Democratisation of Fashion | Barbour jackets, Hunter Wellington boots |
Pre-Victorian
The roots of British Countryside Chic stretch back to the early 19th century, when the landed gentry established a distinct dress code for their rural pursuits.
The pre-Victorian era saw the rise of fox hunting as a gentlemanly sport, introducing the scarlet hunting coat and white buckskin breeches as staples of the countryside wardrobe.
Victorian
As the Victorian age dawned, the Industrial Revolution significantly changed textile production.
The advent of mechanised looms allowed for the creation of hard-wearing fabrics like tweed, which quickly became synonymous with countryside attire.
The Scottish estates played a crucial role in this period, developing unique tweed patterns that served as a form of tartan for lowland families.
With its box pleats and belt, the Norfolk jacket emerged as a quintessential piece of Victorian countryside wear. Designed for shooting, its practicality and style made it a favourite among the rural elite.
This period also saw the introduction of the shooting brake, a specialised carriage that influenced the design of countryside clothing to accommodate gun-carrying.
Edwardian
The Edwardian era ushered in a more relaxed approach to countryside fashion, influenced heavily by Edward VII’s sartorial preferences.
The king’s penchant for plus fours – baggy knickerbockers that ended four inches below the knee – made them a staple of the countryside gentleman’s wardrobe.
Fair Isle sweaters, with their distinctive multicoloured patterns, also gained popularity during this time, adding a touch of whimsy to countryside ensembles.
Interwar
The interwar period saw the rise of the countryside house party, which brought a new glamour to rural fashion.
Cricket jumpers and tennis whites became part of the Countryside Chic lexicon, while the increasing popularity of motorsports introduced elements like driving coats and goggles to the rural wardrobe.
Post-WWII
Post-World War II, British Countryside Chic underwent a process of democratisation. Barbour’s waxed cotton jackets and Hunter’s Wellington boots made countryside style accessible to a broader audience.
This period also saw the influence of the Royal Family, particularly Prince Charles, in maintaining and promoting traditional countryside attire.
Throughout its evolution, British Countryside Chic has been shaped by iconic figures. Beau Brummell, the Regency dandy, set standards of neatness and restraint that still influence countryside style today.
The Duke of Windsor, known for his sartorial flair, popularised bold patterns and mixed textures in countryside wear.
The Scottish estates, particularly Balmoral and the Balmoral tartan designed by Prince Albert, became a symbol of royal countryside life and fashion.
At the same time, the rugged landscapes of the Highlands demanded sturdy, weatherproof clothing that has become emblematic of the Countryside Chic aesthetic.
Nowadays, the British Countryside Chic look combines garments, footwear, and accessories from past eras into a style that speaks of heritage, quality, and a deep connection to the British countryside.
British Countryside Chic Wardrobe Essentials
Category | Key Component | Specific Materials |
---|---|---|
Outerwear | Tweed jacket, Waxed cotton coat, Gilet | Harris Tweed, Barbour waxed cotton, Cordings |
Shirts | Tattersall check, Oxford button-down | Brushed cotton, Sea Island cotton |
Trousers | Corduroy, Moleskin, Plus fours | Bedford cord, Cavalry twill |
Knitwear | Cable knit sweater, Fair Isle vest | Shetland wool, Merino lambswool |
Footwear | Brogue boots, Wellington boots | Box calf leather, Vulcanised rubber |
Accessories | Tweed flat cap, Silk pocket square | Donegal tweed, Ancient Madder silk |
Outerwear – The Tweed Jacket
The tweed jacket is undoubtedly the cornerstone of any British Countryside Chic wardrobe.
With roots in the Scottish Highlands, tweed is a strong fabric designed to withstand harsh weather conditions.

The iconic Harris Tweed, hand-woven in the Outer Hebrides, is the pinnacle of tweed craftsmanship.
A classic tweed jacket features a three-button front, notched lapels, and flapped pockets.

The Norfolk jacket is a tweed jacket variation with a belted waist and box pleats designed for enhanced mobility for shooting.

Tweed jacket colours mirror the landscape such as moss greens, heather purples, and earthy browns enlivened with a subtle overcheck in contrasting hues.
The tweed jacket is almost always completed by the waxed cotton coat, an essential outerwear pioneered by British brands like Barbour.

These countryside outerwear coats have a waxed cotton outer layer that repels water, allowing breathability.
The classic Barbour Beaufort coat exemplifies the style with its corduroy collar and multiple pockets.
Shirts – Tattersall Checks and Oxford Cloth
The Tattersall check shirt, with a distinctive pattern of evenly-spaced thin lines forming squares, is a staple of countryside attire.

Initially designed for horse blankets at London’s Tattersall’s horse market, the pattern was adopted for shirting in the early 20th century.

Crafted from brushed cotton for warmth, these shirts typically feature earthy base colours like cream or pale yellow, with checks in greens, reds, or blues.

For a more formal look, the Oxford button-down shirt in Sea Island cotton provides a refined alternative.

The button-down collar, an American innovation adopted by the British, keeps the collar in place during rigorous countryside pursuits.
Trousers – From Corduroy to Plus Fours
The British Countryside Chic wardrobe boasts a variety of trouser styles, each with unique characteristics and purposes.
Corduroy trousers, with their distinctive ridged texture, are a countryside classic.
The width of the ridges, known as the ‘wale’, varies from fine needle cord to broad jumbo cord.
These trousers offer warmth and durability, ideal for cooler weather and outdoor activities.

Moleskin trousers, despite their name, are not made from animal skin but from heavy cotton fabric with a soft, suede-like feel.
Moleskin provides excellent warmth and wind resistance, making these trousers popular for countryside pursuits in harsh weather.

For sporting activities, Plus Fours remain a distinctive choice. These knee-length breeches, famously favoured by Edward VIII, allow freedom of movement for activities like shooting or golf.

Traditionally made from tweed or cavalry twill, Plus Fours are worn with knee-high socks in classic argyle or cable knit patterns.

Each trouser style plays a specific role in the countryside wardrobe, offering options for different activities and weather conditions.
Corduroy and moleskin excel in everyday countryside wear, while plus fours are reserved for specific sporting events.
Knitwear – Cable Knits and Fair Isle Patterns
Cable-knit sweaters featuring intricate twisted rope patterns originate from the fishing communities of the Aran Islands.

British Countryside Chic adopts these Shetland or Merino wool sweaters, favouring cream, navy, royal purple, and forest green.

Fair Isle knitwear, known for its distinctive multicoloured patterns, hails from the Shetland Islands.

Fair Isle sweaters, vests, or tank tops are worn over shirts to inject vibrant patterns into countryside ensembles.

These intricate designs often incorporate local motifs such as anchors or snowflakes, adding an unexpected touch of maritime heritage to the countryside chic style.
Footwear – Brogues and Wellingtons
Brogues, distinguished by their decorative perforations (known as ‘broguing’), form a cornerstone of countryside footwear.
Originally designed for water drainage in boggy Scottish terrain, brogues have evolved into stylish modern shoes for business-casual events.

The classic countryside brogues with a wingtip design in water-resistant box calf leather and rich tan or oxblood are preferred.
Wellington boots, named after the 1st Duke of Wellington, are indispensable for muddy countryside pursuits.

While traditional wellies use vulcanised rubber, modern versions incorporate neoprene for enhanced comfort.
Hunter’s Original Tall Boot, in classic green or navy, remains the quintessential choice for the countryside gentleman.
Accessories
The preferred headwear is the tweed flat cap, particularly in Donegal or Baker Boy.
These caps feature a short brim and an eight-paneled crown, culminating in a button at the top.

Neckwear plays a pivotal role in British Countryside Chic. Formal occasions call for ancient Madder silk ties with muted paisley patterns, perfectly complementing tweed jackets.
For a more casual approach, wool challis ties in tartan patterns infuse a touch of Scottish heritage.
A silk pocket square, artfully arranged in the breast pocket of a tweed jacket, provides the finishing flourish.

Paisley patterns or subtle foulard prints in colours that harmonise with, rather than precisely match, the tie complete the polished countryside look.
British Countryside Chic Aesthetic
Colours | Patterns | Mixing Guidelines |
---|---|---|
Earth tones: browns, greens, russets | Tweed herringbone, glen plaid | Match scale, vary pattern types |
Muted hues: heather purple, slate blue | Tattersall check, houndstooth | Coordinate colours across patterns |
Accent colours: burgundy, mustard | Argyle, Fair Isle | Use them to break up patterns |
Colours
The colour palette of British Countryside Chic draws direct inspiration from the British countryside.
Earth tones form the foundation of this style. Rich browns mirror the soil of freshly ploughed fields, while varied greens echo the lush landscapes of rolling hills and dense forests.
Russet reds and warm oranges evoke autumn leaves, adding depth to the palette.
Muted hues like heather purple, reminiscent of Scottish moorlands, and slate blue, reflecting overcast skies, play a crucial role in the British countryside chic aesthetic.
Accent colours such as deep burgundy, seen in silk ties or pocket squares, add elegance and vibrancy to countryside ensembles.
Mustard yellow, used sparingly in knitwear or accessories, brings warmth to the overall look.
Patterns
Tweed is the canvas for most countryside chic patterns. The herringbone weave, easily recognised by its distinctive V-shaped pattern, is a tweed classic.
Glen plaid, also known as Prince of Wales check, features a woven twill design of small and large checks, often in black and white with a coloured overcheck.
Tattersall checks, consisting of evenly spaced horizontal and vertical lines forming squares, feature prominently in countryside shirts.
Houndstooth, characterised by a broken check pattern, often appears in jackets or overcoats.
Argyle, with its distinctive diamond pattern, is a staple in countryside knitwear and socks.
Fair Isle patterns, known for their intricate and colourful designs, add visual interest to sweaters and vests.
Seasonal Considerations
The colour palette shifts subtly with the seasons.
Spring and summer introduce lighter hues—sage greens, sky blues, and warm tans predominate.
Autumn and winter bring forth deeper, richer tones—forest greens, burgundies, and deep browns take centre stage.
Pattern mixing adapts to seasonal changes, too.
Lighter, more open weaves and patterns suit warmer months, while denser, more complex patterns provide visual warmth in colder seasons.
Mastery of colour theory and pattern mixing in British Countryside Chic allows endless variation within a defined aesthetic.
This nuanced approach to dressing sets the countryside gentleman apart, demonstrating an understanding of tradition and an eye for subtle sophistication.
British Countryside Chic Outfit Ideas by Season
Spring
The spring countryside gentleman opts for a lightweight tweed jacket in a pale sage green with a subtle blue overcheck.
Pair the jacket with stone-coloured cotton drill trousers cuffed at the ankle and a sky-blue Oxford button-down shirt underneath.
Wear suede brogue boots in a rich tobacco shade, complemented by olive green wool socks and a silk pocket square in a paisley print in shades of blue and green.
Completed with a brown leather belt and a woven wool tie in a muted yellow, echoing the first daffodils of the season and a tweed flat cap in a herringbone pattern that matches the jacket.
Summer
For the summer months, select a cream linen single-breasted jacket with mother-of-pearl buttons.
Match this with light grey tropical wool trousers featuring a crisp front crease and layer a pale pink Sea Island cotton shirt with a cutaway collar underneath for a fresh look.
Slip into tan suede loafers without socks to embrace the season’s warmth. For subtle colour accents, add a golden silk knit tie and a linen pocket square in sky blue.
Crown the ensemble with a Panama hat adorned with a navy band, offering style and sun protection for those long summer days in the countryside.
Autumn
As the leaves turn, don a russet brown thornproof tweed jacket with a bold orange and forest green overcheck.
Pair this statement piece with dark olive moleskin trousers, their soft texture contrasting beautifully with the rougher tweed.
Layer a cream Tattersall check shirt with a rust red and hunter green pattern underneath, complementing the autumnal palette. Add a lambswool sweater vest in deep mustard for extra warmth.
Ground the outfit with chestnut brown brogue boots and thick wool socks in forest green. Finish with a silk tie in deep burgundy, a coordinating wool pocket square, and a waxed cotton flat cap in olive to protect from autumn winds.
Winter
For the coldest months, wear a heavy charcoal-grey Harris Tweed jacket with a subtle blue and red overcheck over a cream Aran knit sweater.
Wear a brushed cotton shirt in a red and black gingham check and cavalry twill trousers in a deep navy tucked into green Hunter Wellington boots; let thick wool socks in a Fair Isle pattern peek above the boot tops.
Accessorise with a dark green cashmere scarf and a matching tweed flat cap. Complete the look with dark brown leather gloves.
For particularly frosty days, tuck a tortoiseshell hip flask filled with sloe gin (or your favourite drink) into the jacket’s game pocket.
British Countryside Chic Styling Rules
Do | Don’t |
---|---|
Wear traditional fabrics like tweed and waxed cotton | Wear modern or synthetic materials |
Mix patterns | Match patterns exactly |
Buy traditional garments of quality | Buy fast fashion or trendy clothes |
Respect dress codes for countryside events | Underdress for formal country occasions |
Layer for changing weather | Sacrifice practicality for style |
Do
Wear traditional fabrics
Tweed, waxed cotton, and moleskin form the backbone of British Countryside Chic. These materials not only look authentic but also offer practicality in countryside settings.
Mix patterns with confidence
Combine a tweed jacket with a tattersall shirt and a paisley tie. The key is to vary the scale of the patterns and ensure a common colour thread runs through the ensemble.
Buy quality, durable garments
British Countryside Chic values longevity. A well-made tweed jacket or a pair of quality leather brogues will serve you for years, developing character with age.
Adhere to dress codes for countryside events
Different activities call for specific attire. Shooting requires certain safety considerations, while a countryside wedding demands appropriate formality.
Layer effectively
The British weather demands adaptability. To stay comfortable throughout the day, you must know how to layer with gilets, sweaters, and jackets.
Don’t
Don’t wear modern or synthetic materials
Neon colours or high-tech fabrics look out of place in a countryside setting. Stick to natural fibres and traditional colour palettes.
Don’t match patterns exactly
Coordination should appear effortless, not contrived. Avoid wearing the same pattern in different items of clothing.
Don’t wear fast fashion or trendy clothes
British Countryside Chic is about timeless style, not fleeting trends. Resist the urge to incorporate the latest fashion fads into your country wardrobe.
Don’t underdress for formal countryside occasions
Events like shooting parties or hunt balls have specific dress codes. Familiarise yourself with these expectations and dress accordingly.
Never sacrifice practicality for style
While appearance matters, function remains paramount in countryside settings. Ensure your attire can withstand the rigours of outdoor activities and unpredictable weather.
British Countryside Chic Brands
Barbour
Barbour, established in 1894, is known for its iconic waxed cotton jackets crafted in South Shields, England.
The brand has royal warrants from Queen Elizabeth II, the Duke of Edinburgh, and the Prince of Wales, and its jackets feature patented thornproof fabric introduced in 1921.
Hunter
Hunter, founded in 1856, is famous for its Original Wellington Boots.
These boots gained recognition during World War I when commissioned by the War Office for soldiers in the trenches.
The brand has been a favourite of the British Royal Family since the mid-20th century.
Holland Cooper
Holland Cooper, founded in 2008 by Jade Holland Cooper, specialises in luxurious tweed garments.
The brand sources its wool from the finest Scottish mills and is known for contemporary designs blending traditional British tailoring with modern style, particularly in equestrian-inspired collections.
William Crabtree
William Crabtree, established in 1914, is celebrated for heritage and modernity in crafting countryside attire.
The brand’s unique patterns are inspired by the English rural landscape, known for meticulous attention to detail and the use of high-quality materials.
Cordings
Cordings of Piccadilly, established in 1839, is renowned for its quintessential British Countryside style, particularly its tweed suits and coats.
The brand uses Teflon-coated fabrics for enhanced durability and has been patronised by notable figures, including Eric Clapton, who became a co-owner in 2003.
E.J. Churchill
E.J. Churchill, founded in 1891, is synonymous with premium shooting attire.
The brand offers bespoke shooting suits and accessories combining functionality with classic British elegance.
E.J. Churchill is also famous for its state-of-the-art shooting ground in Buckinghamshire.
Crockett & Jones
Crockett & Jones, established in 1879, is known for high-quality handcrafted footwear. The brand’s Coniston boot, among other styles, exemplifies traditional British craftsmanship.
Crockett & Jones shoes are made using the Goodyear welted construction, ensuring durability and comfort, and are favoured by discerning customers worldwide.
British Countryside Houses
British countryside houses have played a pivotal role in shaping this British rural chic fashion style.
These grand estates, with their rich histories and distinct architectural styles, have long been the backdrop for countryside pursuits and social gatherings, influencing the development of rural fashion.
Balmoral Castle
The Scottish retreat of the British Royal Family, Balmoral has significantly influenced countryside style.
Prince Albert’s design of the Balmoral tartan in 1853 cemented the connection between royalty and Highland dress.
The castle’s rugged Highland setting necessitated robust, weather-resistant clothing, contributing to the popularity of tweeds and waxed jackets in countryside wardrobes.
Chatsworth House
Home to the Dukes of Devonshire, Chatsworth embodies the grandeur of English countryside houses.
The estate’s annual horse trials have been instrumental in popularising equestrian-inspired fashion elements, such as jodhpurs and riding boots, in everyday countryside wear.
Highclere Castle
Better known as the filming location for Downton Abbey, Highclere Castle represents the Edwardian era’s influence on countryside fashion.
The series showcased the transition from formal Victorian dress to the more relaxed, yet still elegant, countryside attire of the early 20th century, reviving interest in period-inspired countryside fashion.
Holkham Hall
This Norfolk estate, with its extensive parkland and beach, has been at the forefront of countryside sports fashion.
The annual Holkham Countryside Fair showcases the latest in country and equestrian wear, influencing trends in practical outdoor clothing.
British Countryside Chic is a testament to the enduring appeal of rural British style and embodies a lifestyle steeped in tradition and appreciation for the countryside.
From the tweed jackets that withstand blustery moors to the stylish pocket squares, every British Cuntryside Chic piece has a purpose while showcasing rural refinement.
The style’s ability to blend functionality with aesthetics ensures its relevance in countryside and urban settings.
By mastering the art of layering, understanding the nuances of pattern mixing, and investing in quality pieces, one dresses appropriately for countryside pursuits and carries a piece of British heritage.
The influence of iconic countryside houses and their inhabitants continues to shape and reinforce these style traditions.
In an age of fast fashion and fleeting trends, British Countryside Chic offers a refreshing alternative – a style that values longevity, craftsmanship, and a deep connection to the land.
Whether striding across misty fields or navigating urban landscapes, those who embrace this style carry the essence of British rural elegance, proving that true style transcends time and place.
Style Like A True Gentleman
Before we say goodbye, here’s one of the best-kept secrets in men’s styling circles, a secret that only a few expert image consultants know or are willing to share.
First and foremost, professional styling requires knowing your unique body shape and seasonal colour palette – paramount factors in choosing perfectly fitting clothes in colours that complement your skin, eyes, and hair.
Only then can a stylist engage in styling by occasion, location, season, and time of day, with garments, footwear, and accessories from stylistically relevant heritage fashion brands to depict high confidence and success.
Best part? You can find your body shape, seasonal colour palette, and ideal fashion style in less than 5 minutes by yourself, for free, thanks to our four simple steps:
1. Find Your Body Shape
Different garments flatter different silhouettes, so knowing your body shape is the first step in dressing like a confident man.
To find out your unique body shape, take our free body shape quiz for men.
Once you know your unique body shape, take the second free quiz to discover your unique colour palette.
2. Find Your Unique Colour Palette
Remember, the garments that compose your outfits come in various colours, and you must ensure that each hue complements your natural colour.
To do that, you have to find out your seasonal colour palette, and you can do it by taking our free seasonal colour quiz for men.
3. Find Your Ideal Fashion Style
By now, you should already know your body shape and unique colour palette; the next step is to discover your ideal personal fashion style.
The fastest and simplest way is to take our free fashion style quiz for men; it includes your ideal style, outfit ideas, relevant fashion brands, and much more.
4. Professional Image Consultancy with The VOU
And if you want to style like a professional, by occasion, location, season, and time of the day, you can always ask our expert image consultants and fashion stylists for help.
Our styling services for men are the most comprehensive and detailed on the market, backed up by leading stylists who will guide you step by step in creating looks that communicate affluence, elegance, and endless accomplishments.
Remember, wearing luxury brands isn’t enough; to look stylish, confident, and successful, you must first know your body shape, colour palette, and ideal personal style, and only then style by occasion, location, season, and time of day.
Contact us today to save headaches, time, and money – it’s time to dress like a confident, successful gentleman of exquisite fashion taste – the first styling assessment is on us!
With years of expertise in high-end fashion collabs and a PhD in Sustainable Fashion, Ru specialises in curating eco-luxe wardrobes for the modern gentleman seeking understated refinement.
With over twenty years of front-row fashion and styling events, collabs with haute-couture houses, and a PhD in Luxury Fashion, Laurenti is an expert in crafting personalised looks that depict old-money sophistication.