British Old Money brands have a rich history, often dating back to the 19th and early 20th centuries when they were established as go-to labels for the aristocracy and upper classes.
These brands are synonymous with the essence of the Old Money style, quality, craftsmanship, and a distinct air of “Britishness” that sets them apart.
Barbour
Founded in 1894, Barbour is a British luxury fashion brand renowned for its iconic waxed jackets and country-inspired clothing.
The brand’s classic outerwear is a staple in the wardrobe of many upper-class Brits.
Best for
Waxed jackets, quilted jackets, tweed caps, and tattersall shirts
Formality level
Casual to smart-casual
Burberry
Established in 1856, Burberry is famous for its trench coats, cashmere scarves, and distinctive check pattern.
The brand embodies British sophistication and is a favourite among Sloane Rangers.
Best for
Trench coats, cashmere scarves, tailored suits, and check-patterned accessories
Formality level
Smart-casual to formal
Hunter
Hunter, founded in 1856, is best known for its durable, stylish rubber boots.
Hunter boots are a must-have for any Sloane Ranger navigating the British countryside or city streets in inclement weather.
Best for
Wellington boots, waterproof jackets, and packable ponchos
Formality level
Casual
Aquascutum
Aquascutum, established in 1851, is another iconic British brand known for its trench coats and tailored outerwear.
The British royal family and the upper classes favour the brand’s unique creations.
Best for
Trench coats, wool overcoats, suits, and polo shirts
Formality level
Smart-casual to formal
Turnbull & Asser
Turnbull & Asser, founded in 1885, is a prestigious British shirtmaker and clothier.
The brand is known for its bespoke and ready-to-wear shirts, as well as its ties and pocket squares.
Best for
Dress shirts, silk ties, pocket squares, and cufflinks
Formality level
Business-casual to formal
Gieves & Hawkes
Gieves & Hawkes, established in 1771, is one of the oldest bespoke tailoring companies in the world.
The brand, headquartered at No. 1 Savile Row, London, is known for its exceptional quality and craftsmanship.
Best for
Bespoke and ready-to-wear suits, tuxedos, and overcoats
Formality level
Formal
Church’s
Church’s, founded in 1873, is a high-end English footwear manufacturer.
The brand is known for its superior quality leather dress shoes, particularly its Oxford and brogue styles.
Best for
Oxford shoes, brogues, loafers, and leather boots
Formality level
Smart-casual to formal
Smythson
Established in 1887, Smythson is a British luxury stationery and leather goods brand.
The brand is known for its high-quality writing paper, leather diaries, and accessories.
Best for
Leather wallets, card holders, briefcases, and writing accessories
Formality level
Business-casual to formal
Swaine Adeney Brigg
Swaine Adeney Brigg, founded in 1750, is a British manufacturer of luxury leather goods and umbrellas.
The brand is known for its handcrafted umbrellas, attaché cases, and travel accessories.
Best for
Umbrellas, attaché cases, briefcases, and leather travel accessories
Formality level
Business-casual to formal
Lock & Co. Hatters
Lock & Co. Hatters, established in 1676, is the world’s oldest hat shop.
The brand is known for its high-quality, handcrafted hats, including bowlers, top hats, and tweed caps.
Best for
Bowler hats, top hats, tweed caps, and Panama hats
Formality level
Smart-casual to formal
Style British Old Money with The VOU
Ready to embrace the timeless appeal of the Sloane Ranger aesthetic and elevate your personal style to new heights?
The VOU’s expert styling packages for men can help you curate a capsule wardrobe filled with the finest British heritage Brands, ensuring you look and feel your best.
Take the First Step With The VOU’s Styling Quizzes
Start with our quizzes. First, take our Face Shape Quiz to see which face shape yours is closest to and get first styling suggestions.
Then, see which colours the seasonal colour approach suggests for you with our Seasonal Colour Analysis Quiz.
See which cuts are usually recommended for your build with our Body Shape Quiz, and explore the styles that suit your taste with our Fashion Style Quiz.
Transform Your Image with The VOU’s Professional Guidance
If you want help with choosing British brands, The VOU’s stylists offer paid styling services, from single analyses to a complete package.
Our Professional Face Shape Analysis package provides you with a stylist’s assessment of your face shape from the photos and measurements you send, personalised hairstyle recommendations, customised facial hair styling guide, expert eyewear selection guidance, and detailed grooming recommendations tailored to your unique features.
For the most comprehensive transformation, consider our Complete Image Transformation Package.
The Complete Image Transformation Package includes our Fashion Style, Seasonal Colour, Body Shape and Face Shape analyses, a brand-specific shopping guide and two weeks of support.
The package brings the analyses together into one plan for your clothes, colours and grooming.
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Lawrence Anderson’s focus at The VOU is old-money style, British heritage menswear and the wider strategy behind a man’s wardrobe. His coverage addresses readers who want a composed, consistent style but need practical guidance on where to begin, what to keep and which pieces deserve a place in their wardrobe.
His subject areas connect classic tailoring, knitwear, footwear and accessories with the proportions and formality of a complete outfit. British countryside clothing, preppy dressing and Ivy-inspired references provide context for understanding different versions of the look. The emphasis is on recognising the relevant details and adapting them to the wearer’s life, rather than treating an aesthetic as a requirement to buy particular labels.
Lawrence’s editorial coverage brings wardrobe planning back to the reader’s needs: everyday clothing, professional presentation, occasion dressing and a workable budget. It considers existing pieces, outfit coordination and repeat use, giving men a basis for building personal style over time. A coherent wardrobe should reflect the person wearing it and the situations they actually need to dress for.
Raf Adams’s focus at The VOU is luxury menswear, brand analysis and quiet-luxury styling. His coverage addresses men who want to understand the difference between a recognisable label, a documented garment feature and a buying choice that makes sense for their wardrobe.
His subject areas include materials, construction details, brand positioning and the understated clothing references associated with quiet luxury. This focus examines what can be established from product information and what remains a matter of appearance or preference. Price and reputation provide context, but neither replaces attention to fit, intended use and the details of the item being considered.
Raf’s editorial coverage connects those comparisons with complete outfits and repeat wear. Readers exploring premium clothing can consider how a purchase works with existing pieces, which features matter to them and whether a less conspicuous look suits their needs. The aim is to make luxury menswear easier to assess without turning a brand name into a promise of quality or personal style.