Berluti’s clientele reads like a who’s who of the entertainment industry, politics, and high society.
Founded in 1895 by Alessandro Berluti, the brand’s appeal goes beyond its luxurious fabrics or impeccable tailoring; it convey a sense of refined taste and discernment.
Those who wear Berluti make a statement about their position in the world. It’s a subtle flexing of one’s cultural capital, a nod to those in the know.
But who, precisely, adorns themselves in Berluti’s creations? Let us embark on a sartorial journey through the echelons of Hollywood, international cinema, and the global elite to uncover the luminaries who choose Berluti as their sartorial armour.
Matt Bomer
Berluti’s Trailblazing Ambassador
Matt Bomer, the American actor known for his roles in “White Collar” and “Magic Mike”, has consistently chosen Berluti for his red carpet appearances.
At the SCAD TVfest Awards in Atlanta, Bomer received the Hollywood Reporter’s Trailblazer Award wearing a relaxed purple mohair single-breasted suit, paired with a lilac open-necked cotton poplin shirt.
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This choice demonstrates Berluti’s versatility, moving beyond the traditional black-tie ensemble.
Bomer’s affinity for Berluti continued at the 31st GLAAD Awards, where he donned a classic Night Blue mohair and satin peak lapel tuxedo.
His styling choice of an open-necked silk shirt in the same colour showcased a modern twist on formal wear.
At the 29th Critics’ Choice Movie Awards, Bomer pushed the envelope further with an electric blue mohair and silk tuxedo, styled with a blue cotton poplin shirt, silk cummerbund, and matching patinated blue Alessandro shoes.
This ensemble epitomises Berluti’s ability to blend traditional craftsmanship with contemporary flair.
David Oyelowo
Unconventional Elegance in Berluti
British-American actor David Oyelowo, known for his powerful performances in “Selma” and “The Butler”, chose Berluti for the 30th Annual Screen Actors Guild Awards.
Oyelowo’s choice of an aubergine mohair and silk satin tuxedo paired with a tie-less cotton poplin shirt and a silk cummerbund was a masterclass in unconventional red carpet dressing.
This bold colour choice and relaxed styling demonstrate how Berluti can be leveraged to make a statement while maintaining an air of sophistication.
The actor was also spotted the 81st Golden Globes Awards in Los Angeles wearing a brown monochromic outfit including a chocolate double breasted suit, poplin shirt, silk satin bow tie and the brand’s iconic Alessandro shoes.
Brendan Fraser
Oscar-Winning Style with Berluti
Brendan Fraser’s career renaissance culminated in his Best Actor Oscar win for “The Whale”.
For this momentous occasion, Fraser chose a full bespoke Berluti look for the Vanity Fair Oscar party.
His charcoal grey mohair and silk satin tuxedo, white cotton poplin shirt, silk satin bow tie, and patent leather shoes embodied classic Hollywood glamour with a modern twist.
Earlier, at the 2023 BAFTA Film Awards, Fraser opted for a more daring look with a Berluti double-breasted tuxedo jacket paired with glazed jet black lace-up Alessandro shoes, showcasing the brand’s range from classic to contemporary.
Andrew Scott
Making a Statement in Carmine Red
Irish actor Andrew Scott, star of “Fleabag” and “All of Us Strangers”, turned heads at the 2024 EE BAFTA Film Awards in a bold Berluti ensemble.
Scott’s choice of a carmine red mohair and satin tuxedo, matched with a shirt and cummerbund in the same hue, and paired with Venezia leather Alessandro Demesure shoes featuring a bold Carmine Red patina, was a testament to Berluti’s ability to create show-stopping looks that push the boundaries of traditional menswear.
James Marsden
Berluti on the Directors Guild Awards Stage
James Marsden, known for his roles in “X-Men” and “Westworld”, chose Berluti for his appearance at the 2023 Directors Guild Awards.
Marsden’s classic tuxedo, white shirt, and satin bow tie combination underscored Berluti’s ability to create impeccable formal wear that stands out even in a sea of black-tie ensembles.
Josh Hartnett
Oppenheimer’s Co-Star in Berluti
Josh Hartnett, part of the ensemble cast of Christopher Nolan’s “Oppenheimer”, showcased Berluti’s versatility during the 2024 Oscars season.
For the Academy Awards ceremony, Hartnett chose a single-breasted black mohair and satin peak lapel tuxedo, paired with a white cotton piqué shirt, a Scritto off-white bow tie, and black glazed Scritto-engraved Galet loafers.
Later, for the Vanity Fair Oscars Party, he changed into a double-breasted tuxedo, demonstrating how Berluti can effortlessly transition from formal ceremony to after-party chic.
Lambert Wilson
A Bespoke Berluti Experience
French actor Lambert Wilson’s relationship with Berluti goes beyond merely wearing the brand. Wilson, who voiced Jon in Disney’s “Star Wars: Visions”, underwent the full bespoke experience at Berluti’s Parisian atelier.
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This process involved having measurements taken for both a suit and shoes, engaging in conversations with Master Tailors and Shoemakers, and selecting fabrics, leathers, and patinas.
Wilson’s journey through the creation of his bespoke look exemplifies the depth of craftsmanship and personalisation that Berluti offers to its most discerning clients.
Orlando Bloom
From Golden Globes to Cannes in Berluti
Orlando Bloom, star of “The Lord of the Rings” and “Pirates of the Caribbean”, has been spotted in Berluti at multiple high-profile events.
At the 81st Golden Globes Awards in Los Angeles, Bloom opted for a classic black Berluti tuxedo. He later chose Berluti again for the Cannes Film Festival, this time donning a double-breasted mohair and satin tuxedo for the closing ceremony.
Bloom’s consistent choice of Berluti for such diverse events speaks to the brand’s versatility and its ability to meet the demands of various formal occasions.
Paul Giamatti
Classic Berluti for The Holdovers Star
In contrast to Scott’s bold choice, veteran actor Paul Giamatti opted for a more classic approach at the same event.
Nominated for his role in “The Holdovers”, Giamatti chose a black mohair and silk satin peak lapel tuxedo, white cotton poplin shirt, and a satin bow tie.
This ensemble demonstrates Berluti’s mastery of timeless elegance, proving that sometimes, classic is indeed best.
Omar Sy
The Book of Clarence Star’s Berluti Moment
French actor Omar Sy, known for “The Intouchables” and “Lupin”, experienced the Berluti bespoke process firsthand.
In preparation for the release of his film “The Book of Clarence”, Sy visited Berluti’s atelier to have measurements taken and to select fabrics for a custom suit.
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This personalised approach underscores Berluti’s commitment to creating unique pieces that reflect the individual style of each wearer.
Arieh Worthalter
Cesar Awards Best Actor in Berluti
Belgian actor Arieh Worthalter chose Berluti for his momentous night at the 49th Cesar Awards in Paris, where he received the Best Actor Award for his role in “The Goldman Case”.
Worthalter’s choice of a navy blue mohair and satin tuxedo, paired with a white cotton piqué front shirt and black glazed Venezia leather Alessandro shoes, demonstrated how Berluti can create a look that is simultaneously classic and contemporary.
Conclusion
From Hollywood A-listers to international film stars, from music producers to Olympic athletes, Berluti has carved out a niche as the go-to brand for men who demand the utmost in luxury and style.
The diversity of its clientele – in age, nationality, and profession – speaks to Berluti’s versatility and its ability to create garments that resonate with a wide range of tastes and occasions.
However, it’s worth noting that while Berluti undoubtedly creates exquisite garments, its appeal is not universal.
Berluti’s high price point and focus on traditional craftsmanship may not resonate with those seeking more avant-garde or street-inspired fashion.
Moreover, the reliance on celebrity endorsements, while effective, can sometimes overshadow the intrinsic qualities of the garments themselves.
Ultimately, those who wear Berluti are investing in a legacy of craftsmanship and a particular vision of masculine elegance and Old Money style.
Whether this aligns with your personal style and values is a decision you must make for yourself.
What is clear, however, is that those who do choose Berluti find themselves in the company of some of the most stylish and discerning men in the world.