The old money style is one of the few aesthetics that continues to captivate and intrigue the ever-evolving landscape of men’s fashion.
And, while the name includes “old,” make no mistake – this isn’t your grandfather’s wardrobe we’re discussing.
The old money style is a classic look that blends heritage and modernity, subtly depicting luxury, social status, confidence, wealth, and success.
However, there’s a new approach to old money fashion emerging among the younger generation, namely the modern old money style.
No longer bound to the rigid and stuffy dress codes of the past, modern gentlemen are adopting a fresher take on the classic aesthetic while still depicting subtle luxury in a more relaxed, contemporary way.
Still, a sartorial philosophy that values quality over quantity, craftsmanship over conspicuous branding, and personal style over fleeting trends, reimagining old money style isn’t about discarding tradition but refining it for the 21st century.
From the boardroom to the yacht club, today’s old-money aesthetic is adaptable, sophisticated, and, above all, deeply personal.
In this article, we’ll share the new rules of this style.
We’ll delve into the most relevant brands, later silhouettes, footwear, and accessories that define this new approach and show you how to style them with effortless grace.
Whether you’re a seasoned connoisseur of fine tailoring or a newcomer to the world of quiet luxury, prepare to discover how the principles of old-money style can elevate your wardrobe—and your presence—to new heights of sophistication.
Modern Old Money Wardrobe Essentials
Deconstructed Blazers – New Sartorial Rule
The cornerstone of modern old money style is impeccable tailoring, reimagined for the 21st century.
Today’s tailoring marries the precision of traditional craftsmanship with a relaxed, contemporary sensibility, resulting in equally refined and comfortable garments.
The deconstructed blazer has become a staple of the modern old-money style, offering the polish of traditional tailoring with the comfort demanded by contemporary lifestyles.
Brunello Cucinelli, the ‘king of cashmere’, leads this revolution with his unstructured blazers.
The brand’s Single-Breasted Cashmere Blazer in ‘Dove Grey’ (£3,240) exemplifies this trend, featuring a soft shoulder line and a relaxed fit that doesn’t compromise on elegance.
For a more accessible option, consider Boglioli’s ‘K Jacket’ in camel wool blend (£695).
This Italian-made piece showcases the brand’s expertise in soft tailoring. Its natural shoulder and lightweight construction make it perfect for both office wear and smart-casual occasions.
To complete the look, pair these blazers with Incotex’s Slim-Fit Cotton-Blend Chinos in ‘Stone’ (£270).
The brand, part of the Slowear group, is renowned for its superior trousers, offering a perfect balance of comfort and style.
Celebrity style icon David Beckham frequently sports this combination, demonstrating how deconstructed blazers can elevate a casual outfit to new heights of sophistication.
Mixing Separates – Modern Suit Etiquette
The modern old money aesthetic has moved beyond the constraints of matching suits, embracing the sophisticated art of mixing separates.
This approach allows for greater personal expression while maintaining a refined appearance.
Consider pairing a Loro Piana ‘Wish’ Blazer in Navy Super 160s Wool (£3,685) with PT01’s Slim-Fit Wool Trousers in ‘Light Grey’ (£295).
The blazer, crafted from some of the finest wool in the world, offers unparalleled softness and a rich, deep colour. PT01, an Italian brand known for its exceptional trousers, complements their precisely tailored wool trousers perfectly.
For a more daring combination, try a Thom Sweeney ‘Weighouse’ Jacket in Brown Linen (£1,295) with Stoffa’s Pleated Trousers in ‘Sage Green’ High-Twist Wool (£395).
This pairing demonstrates how contrasting textures and colours create a sophisticated yet distinctly modern look.
Actor Idris Elba is a master of this style, sporting elegantly mismatched separates that showcase his understanding of modern tailoring.
Luxury T-Shirts – Elevating the Everyday Essential
The humble T-shirt becomes a luxury item in the context of modern old-money style, with premium materials and impeccable construction setting these pieces apart from their mass-produced counterparts.
Sunspel’s Riviera Crew Neck T-Shirt in ‘White’ (£75) is a prime example of this elevated basic.
Made from long-staple cotton specially developed for Ian Fleming’s James Bond, this t-shirt offers unparalleled softness and a perfect fit.
Its clean lines and high-quality construction make it suitable for pairing everything from jeans to tailored trousers.
For those seeking the ultimate in luxury, Loro Piana’s Silk-Jersey T-Shirt in ‘Light Blue’ (£430) offers unparalleled softness and a subtle sheen.
The silk jersey creates a t-shirt that drapes beautifully, elevating this casual piece to new heights of sophistication.
James Perse’s Luxe Lotus Jersey Crew Neck in ‘Carbon’ (£90) provides another excellent option.
Known for their incredibly soft fabrics and perfect fit, James Perse t-shirts have become a staple in many discerning wardrobes.
To style these luxury t-shirts in true old-money fashion, pair them with well-cut chinos, like Incotex’s Slim-Fit Cotton-Blend Chinos in ‘Navy’ (£270), and a pair of Common Projects Original Achilles Low sneakers.
Add a cashmere cardigan from Brunello Cucinelli for cooler days.
Celebrities like Ryan Gosling and Chris Pine often demonstrate how a well-chosen t-shirt can form the foundation of a stylish, casual outfit.
Modern Shirts and Polos – Casual Refinement
The modern old-money style embraces a more relaxed approach to shirting, particularly when paired with premium denim.
For a luxurious take on the classic oxford shirt, consider the Emma Willis Navy Brushed-Cotton Oxford Shirt (£240).
Its soft texture and deep navy colour make it an ideal partner for light-wash jeans and a camel blazer.
Eton offers a contemporary twist with its Soft Casual Line.
The brand’s Light Blue Piqué Shirt (£175) features a subtle texture and a modern cut, perfect for pairing with dark denim and loafers for a smart-casual look.
Made from a unique cotton mesh fabric, Sunspel’s Riviera Polo Shirt in ‘Navy’ (£105) is a timeless choice of excellent breathability and a refined appearance.
Style it with selvedge denim and white sneakers for an effortlessly elegant weekend outfit.
Ralph Lauren’s Purple Label Slim Fit Piqué Polo Shirt in ‘Hunter Green’ (£225) elevates the humble polo to luxury status.
It is an excellent choice for casual days, still demanding a touch of sophistication.
These modern shirt and polo options allow for a seamless transition between casual and more formal settings, embodying the versatility demanded by the contemporary old-money style.
Premium Denim – The New Casual Staple
In the modern old-money wardrobe, denim has evolved from workwear to a refined casual essential.
The key is choosing pairs that offer superior quality, fit, and subtle detailing, and Acne Studios’ North Slim-Fit Denim (£230) exemplifies this approach.
These jeans are made from Japanese selvedge denim and offer a clean, streamlined silhouette with minimal branding.
The deep indigo colour dresses up easily, pairing well with a cashmere sweater or an unstructured blazer.
For those seeking the pinnacle of luxury denim, consider The Row’s Bryan Wide-Leg Jeans (£750).
Crafted from a substantial 13.5oz denim, these jeans drape beautifully and improve with wear.
The subtle wide-leg cut offers a contemporary silhouette that works well with sneakers and loafers.
Alternatively, Brunello Cucinelli’s Slim-Fit Denim (£570) offers a perfect balance of casual comfort and refined style.
The brand’s signature attention to detail is evident in the perfectly faded wash and the horn buttons, elevating these jeans beyond casualwear.
Style these premium denim pieces with a Loro Piana cashmere sweater and Common Projects sneakers for a luxurious yet understated weekend look.
Knitwear – Subtle Textures
In modern old-money style, texture elevates outfits beyond the ordinary, adding depth and interest to even the simplest ensembles.
Ralph Lauren Purple Label’s Cashmere-Silk Crew Neck Sweater in ‘Saddle Brown’ (£795) is a prime example of this philosophy.
The blend of cashmere and silk creates a sumptuous texture that’s as pleasing to the touch as it is to the eye.
Layer this over a Thomas Mason for J.Crew Ludlow Shirt in Sea Island Cotton (£158) for a subtle interplay of textures that speaks volumes about your attention to detail.
For cooler weather, consider Johnstons of Elgin’s Cable-Knit Cashmere Sweater in ‘Forest Green’ (£395).
The intricate cable pattern adds visual texture, while the pure cashmere provides unmatched softness and warmth.
To further emphasise texture, pair these knitwear pieces with Corneliani’s Flannel Wool Trousers in ‘Charcoal’ (£350).
The soft, brushed surface of the flannel contrasts beautifully with the smoother textures of the sweater and shirt.
Style icon Jeff Goldblum is renowned for his masterful use of texture by combining fabrics to create visually rich and tactilely intriguing looks.
Practical Outerwear – Heritage and High-Tech
Modern old money style embraces technical fabrics and innovative designs, integrating them seamlessly with traditional silhouettes to create stylish and functional outerwear.
Herno’s Laminar Down Jacket in ‘Navy’ (£850) perfectly embodies this fusion of heritage and high-tech.
The brand, known for its expertise in outerwear, combines a classic silhouette with cutting-edge Gore-Tex fabric and ethically sourced down filling.
The result is a jacket that offers superior weather protection without sacrificing style.
For milder weather, Barbour’s ‘Ashby’ Waxed Cotton Jacket in ‘Olive’ (£229) provides a more traditional option with modern appeal.
This updated version of the classic Barbour jacket features a slimmer fit and a mediumweight waxed cotton outer that’s water-resistant and breathable.
The corduroy collar and tartan lining nod to the brand’s heritage, while the overall design remains contemporary.
Private White V.C.’s Ventile Mac 3.0 in ‘Ecru’ (£795) offers another excellent option for transitional weather.
Made in Manchester using Ventile, a high-performance cotton fabric developed for RAF pilots in World War II, this coat combines classic styling with modern functionality.
Layer them over a Merino sweater from John Smedley for a modern old-money aesthetic, and pair them with selvedge denim jeans from The Workers Club or Blackhorse Lane Ateliers.
Style icons like Daniel Craig and Eddie Redmayne frequently demonstrate how technical outerwear can be incorporated into a sophisticated wardrobe.
This proves practicality and style are not mutually exclusive in contemporary old-money dressing.
Luxury Athleisure – Stylish Comfort
The modern old-money aesthetic has embraced the comfort of athleisure, reinterpreting it through a lens of luxury and refinement.
Loro Piana’s ‘Horsey’ Jacket (£2,190) perfectly embodies this trend.
Crafted from the brand’s proprietary Storm System® fabric, this jacket offers supreme functionality with its water-resistant and windproof properties while maintaining a sleek, sophisticated appearance suitable for country pursuits and city life.
For a more relaxed option, consider Brunello Cucinelli’s Cashmere-Blend Sweatpants (£920).
These elevate the humble sweatpants to new heights of luxury, offering unparalleled comfort without sacrificing style. Pair with a crisp white T-shirt and a cashmere hoodie for a refined take on loungewear.
Ermenegildo Zegna’s Techmerino™ Wash&Go Blazer (£1,350) bridges the gap between formal and casual.
This innovative piece offers the look of a tailored jacket with the comfort and practicality of performance wear, making it perfect for travel or casual Fridays.
To complete the luxe athleisure look, choose Loro Piana’s 360 Flexy Walk+ Wish Sneakers (£720).
These knitted sneakers offer supreme comfort and a sleek silhouette, embodying the brand’s commitment to quiet luxury.
Luxury Sneakers – Classic Elegance Reinvented
In modern old-money fashion, footwear is far more than an afterthought but a fundamental component that can make or break an outfit.
The right shoes complete a look and speak volumes about the wearer’s attention to detail and appreciation for craftsmanship.
While traditional leather shoes remain staples of the old-money wardrobe, luxury sneakers have carved out their niche in recent years.
These pieces offer the comfort demanded by modern lifestyles without sacrificing an ounce of sophistication.
Common Projects’ Original Achilles Low in ‘Carta’ (off-white) (£315) has become an icon of understated luxury.
Hand-stitched in Italy from full-grain leather, these sneakers feature the brand’s signature gold-stamped serial number, a subtle nod to the exclusivity that aligns perfectly with the old-money aesthetic.
Berluti’s ‘Playtime’ Sneaker in Venezia Leather (£1,250) offers unparalleled craftsmanship for those seeking a more elevated take on the luxury sneaker.
Each pair is hand-painted using the brand’s patented leather colouring technique, creating a unique patina that develops beautifully over time.
To style these sneakers in true old-money fashion, pair them with rolled-up chinos and a cashmere sweater for a weekend look or with tailored trousers and an unstructured blazer for a modern take on business casual.
Celebrities like Ryan Gosling and Eddie Redmayne have been spotted wearing luxury sneakers with tailored outfits, demonstrating how these shoes can seamlessly blend into a sophisticated wardrobe.
Monk Straps – Fresh Take on Formal/Traditional
For more formal occasions, the double monk strap shoe offers a fresh alternative to traditional oxfords or brogues.
This style combines the elegance of dress shoes with a contemporary flair.
John Lobb‘s ‘William II’ Double Buckle Monk Shoes in Dark Brown Museum Calf (£1,420) represent the pinnacle of this style – read why John Lobb’s shoes worth the high price.
Handcrafted in Northampton, England, these shoes feature a sleek silhouette and exquisite detailing, including hand-painted calf leather and solid brass buckles.
For a slightly more modern interpretation, consider the Crockett & Jones ‘Lowndes’ in Dark Brown Antique Calf (£550).
These feature a slightly more elongated toe and a slimmer profile, perfect for pairing with contemporary tailoring.
To truly showcase these shoes, pair them with cuffed trousers. Thom Sweeney’s Wool Trousers with Turn-Ups in ‘Navy’ (£495) offer the perfect length and cut to highlight your footwear while maintaining a sleek silhouette.
Style icon David Gandy is frequently seen sporting monk strap shoes, often pairing them with tailored suits or separates for a look that’s both classic and contemporary.
Timepieces – Horological Masterpieces
Brands like Rolex and Patek Philippe remain stalwarts of the classic, old-money luxury world.
However, the modern old-money aesthetic leans towards lesser-known but equally prestigious manufacturers that offer exceptional craftsmanship and understated elegance.
Lange & Söhne’s Saxonia Thin in Rose Gold (£24,900) epitomises this approach.
At just 5.9mm thick, this watch slips effortlessly under a shirt cuff, its clean dial and elegant Roman numerals speaking to a refined sensibility.
The manual-winding L093.1 movement, visible through the sapphire caseback, showcases the brand’s commitment to horological excellence.
For those seeking a more versatile option, Vacheron Constantin’s Overseas Self-Winding in Stainless Steel (£22,500) offers a perfect balance of sportiness and elegance.
Its integrated bracelet and blue dial make it suitable for both formal and casual settings, while the interchangeable strap system allows for easy customisation.
Jaeger-LeCoultre’s Master Ultra Thin Moon in Stainless Steel (£8,100) presents another excellent option, combining a classic moonphase complication with a sleek, modern design. Its slim profile and eggshell-white dial exude understated luxury.
Celebrities known for their refined style, such as Benedict Cumberbatch and Eddie Redmayne, are often seen wearing these more understated luxury timepieces, demonstrating how they can complement a variety of looks.
Artisanal Leather Goods
Leather goods are more than mere accessories but investments in craftsmanship and style that improve with age.
The Frank Clegg Leatherworks ‘Signature’ Travel Duffle in Chestnut Tumbled Leather ($1,250) exemplifies this philosophy.
Handcrafted in Massachusetts using traditional techniques, this bag features solid brass hardware and full-grain leather that develops a rich patina over time.
Its classic design makes it suitable for both weekend getaways and as a carry-on for business trips.
For everyday use, Valextra’s ‘Iside’ Briefcase in Smoky Grey Full-Grain Leather (£2,190) offers understated luxury.
Known for their minimalist designs and exceptional quality, Valextra’s pieces are favoured by those who appreciate subtle sophistication.
This briefcase, with its clean lines and signature ‘costa’ lacquered piping, is a perfect example of the brand’s aesthetic.
For smaller leather goods, consider Smythson’s ‘Mara’ Collection, their Business and Credit Card Case in ‘Storm Blue’ Cross-Grain Leather (£195) offers a pop of colour while maintaining a professional appearance.
The cross-grain leather is both durable and luxurious, embodying the balance of practicality and elegance that defines modern old money style.
Style icons like David Beckham and Tom Hiddleston are often spotted with high-quality leather goods, demonstrating how these pieces can elevate even the most casual outfits.
Modern Accessories – Subtle Statements of Luxury
In the world of modern old money style, accessories serve as subtle indicators of discerning taste and appreciation for quality.
The Apple AirPods Max in Silver (£549) offer a tech-forward addition to the old money aesthetic.
Their sleek design and premium materials align perfectly with the understated luxury ethos while providing unparalleled sound quality.
For those who prefer a more traditional approach to accessories, the Goyard Saint Sulpice Card Holder (£300) offers a slim, elegant solution for carrying essentials.
The brand’s iconic hand-painted chevron pattern provides a discreet nod to luxury heritage.
Rimowa’s Classic Cabin S Suitcase (£850) updates travel with its durable aluminium body and smooth-rolling wheels.
This piece combines functionality with a timeless design that will patina beautifully over years of use.
Finally, Tom Ford’s Blue Block Square-Frame Acetate Optical Glasses (£310) add a touch of intellectual chic to any outfit.
The subtle ‘T’ logo at the temples provides a discreet brand signature without being ostentatious.
Modern Old Money Formal Attire – Wardrobe Essentials
In the realm of modern old money style, formal wear remains a crucial element, albeit one that has evolved to meet contemporary sensibilities.
Today’s approach marries time-honoured traditions with subtle innovations in cut, fabric, and styling.
The Modern Black Tie – New Evening Elegance
The tuxedo, cornerstone of black tie attire, has seen subtle yet significant updates in recent years.
Consider Tom Ford’s Black O’Connor Tuxedo (£3,550), which exemplifies the modern approach to black tie.
The jacket features a slimmer cut and slightly shorter length compared to traditional models, creating a more contemporary silhouette.
Its grosgrain peak lapels and single-button closure maintain classic appeal while the mohair-wool blend fabric adds a subtle lustre.
For a more fashion-forward take, Thom Browne’s Black Wool Barathea Tuxedo (£2,990) offers a distinctly modern interpretation.
The signature shortened jacket length and tapered trousers create a bold look that still respects black tie conventions.
Pair these with a Turnbull & Asser White Cotton Marcella Bib Front Dress Shirt (£250) for a crisp, classic foundation. The brand’s impeccable craftsmanship ensures a perfect fit and elegant appearance.
Footwear has also seen updates. John Lobb’s ‘Lawry’ Patent Leather Oxford Shoes (£1,300) offer a sleek, elongated toe that complements modern tuxedo cuts while maintaining the requisite high-shine finish.
Accessories play a crucial role in modernising black tie. Swap the traditional black bow tie for a Ralph Lauren Purple Label Black Grosgrain Silk Bow Tie (£120), pre-tied for a perfect knot every time.
For a subtle personal touch, add Deakin & Francis Rose Gold Cufflinks with Black Spinel (£550), which add a warm metallic accent to your ensemble.
Contemporary Dinner Jackets – Adding Personality to Black Tie
While the classic black tuxedo remains a staple, modern interpretations of black tie allow for more personal expression through colour and texture.
Tom Ford’s Atticus Cocktail Jacket in deep burgundy velvet (£2,990) offers a rich, tactile alternative to traditional black.
The peak lapels and single-button closure maintain a formal structure, while the sumptuous fabric adds a touch of old-world glamour with a modern twist.
For a more subtle departure from tradition, consider Brunello Cucinelli’s Midnight Blue Wool and Silk-Blend Tuxedo Jacket (£3,240).
The deep blue hue appears almost black in low light but reveals its rich colour under brighter conditions, adding depth and interest to your formal ensemble.
Kingsman’s Cream Double-Breasted Wool and Mohair-Blend Tuxedo Jacket (£1,395) offers a bold yet elegant option for summer events or tropical destinations.
The double-breasted cut and shawl collar maintain the formal silhouette, while the light colour provides a fresh, modern take on evening wear.
Pair these jackets with classic black tuxedo trousers, a crisp white shirt, and patent leather shoes to maintain the formal integrity of the black tie dress code while showcasing your personal style.
White Tie Formal Dressing – Pinnacle Redefined
While white tie occasions are rare, they represent the apex of formal dressing. Modern interpretations maintain the strict dress code while incorporating subtle contemporary elements.
The tailcoat remains the centrepiece of white tie attire. Huntsman’s Bespoke White Tie Ensemble (starting at £5,000) offers an unparalleled option.
Their master cutters create a perfectly proportioned tailcoat with a nipped waist and precise coat tails, ensuring a flattering silhouette.
Beneath the tailcoat, a Budd Shirt Makers Marcella Dress Shirt (£195) provides the necessary stiff-fronted formality.
The detachable wing collar, while traditional, has seen a slight reduction in height for a more comfortable, modern fit.
For the lower half, Favourbrook’s White Marcella Cotton Piqué Waistcoat (£295) and Black Wool and Mohair Trousers (£350) offer the perfect combination of tradition and contemporary cut.
The trousers feature a higher rise to accommodate the waistcoat, with a slightly tapered leg for a modern silhouette.
Footwear for white tie remains conservative. Crockett & Jones ‘Wentworth’ Patent Leather Pumps (£560) provide the requisite elegance with their sleek lines and distinctive silk bow.
Modern Innovations in Formal Wear
Today’s formal wear benefits from modern fabric technologies and innovative designs that enhance comfort and functionality without compromising on style.
Ermenegildo Zegna’s High-Performance Tuxedo (£2,570) incorporates the brand’s exclusive Trofeo® wool, which offers natural stretch, breathability, and wrinkle resistance.
This modern take on the tuxedo ensures you look impeccable from the start of the evening until the last dance.
For warmer climates or summer events, Loro Piana’s ‘Sunset’ Jacket in Silk-Wool Blend (£3,435) provides an ultralight, breathable option.
The natural temperature-regulating properties of the fabric keep you comfortable, while the impeccable tailoring maintains a sharp, formal appearance.
To add a subtle personal touch to your formal wear, consider Burberry’s Engraved Round Cufflinks (£230).
These palladium-plated cufflinks can be personalized with initials or a significant date, adding a bespoke element to your ensemble.
Hackett’s Silk Formal Braces (£100) offer another opportunity for personalisation as these handmade braces feature a classic button fastening and can be adjusted for a perfect fit, adding a dash of old-world charm to your formal attire.
Morning Dress – Daytime Formality with a Modern Twist
Morning dress, while less common, still plays a crucial role in certain formal daytime events, particularly in British high society.
The morning coat is the defining feature of this ensemble. Anderson & Sheppard’s Ready-to-Wear Morning Coat (£1,800) offers an excellent option, cut from pure wool barathea with a sleek, modern fit that maintains traditional proportions.
Pair this with New & Lingwood’s Grey Wool Cashmere Striped Trousers (£345), which feature a subtle grey and black stripe that’s both classic and contemporary.
For the waistcoat, opt for something with personality. Favourbrook’s Buff Cotton Piqué Single-Breasted Waistcoat (£320) adds a touch of colour while adhering to morning dress traditions.
The shirt should be crisp and formal. Turnbull & Asser’s White Herringbone Double-Cuff Shirt (£245) provides the perfect foundation, its subtle texture adding interest without overstepping formality bounds.
Accessories for morning dress allow for some personal expression. A Hermès Printed Silk Tie in a subtle pattern (£180) adds a touch of individuality, while Oliver Brown’s Grey Top Hat (£500) completes the ensemble with traditional flair.
Footwear should be formal yet comfortable for daytime wear. Church’s ‘Dubai’ Polished Binder Oxford Shoes in Black (£550) strike the perfect balance, their high shine finish complementing the formality of morning dress.
By incorporating these modern elements into traditional formal wear, the old money aesthetic adapts to contemporary occasions while maintaining its timeless elegance.
Whether attending a black-tie gala, a white-tie opera premiere, or a daytime wedding requiring morning dress, these updated interpretations ensure you’ll embody sophisticated style with a distinctly modern edge.
Grooming for a Modern Old Money Look
In the world of modern old money style, impeccable grooming is as essential as a well-tailored suit or a luxury timepiece.
It’s an art form that speaks volumes about one’s attention to detail and self-respect, without ever appearing ostentatious.
The Classic Wet Shave
The wet shave remains a cornerstone of old money grooming, combining tradition with effectiveness.
This method not only provides a closer shave but also turns a daily task into a luxurious ritual.
Start with Truefitt & Hill’s Sandalwood Shaving Cream (£21), a product from the world’s oldest barbershop.
This rich cream creates a luxurious lather that softens the beard and protects the skin.
Apply it with an Edwin Jagger Pure Badger Hair Shaving Brush (£35), which not only feels indulgent but also helps lift the hair for a closer shave.
For the razor, consider the Merkur 34C Safety Razor (£40).
This German-made tool provides the perfect balance of weight and precision, allowing for a close shave without irritation.
Follow up with Geo F. Trumper’s Coral Skin Food (£24), an alcohol-free toner that soothes and moisturises the skin post-shave.
Celebrities like Henry Cavill and David Gandy are known advocates of the traditional wet shave, often citing it as a key part of their grooming routines.
Timeless Hairstyles with Modern Techniques
The old money approach to hair is all about classic styles, like the timeless side-part or the neatly trimmed short back and sides, but executed with precision.
For styling, Patricks M2 Matte Finish Medium Hold Styling Product (£36) offers a perfect balance of hold and natural appearance.
This Australian-made product contains ingredients like sage leaf extract and ginger root extract, providing nourishment as well as style.
To maintain hair health, invest in quality shampoo and conditioners like Philip Kingsley’s Body Building Shampoo (£20) and Moisture Balancing Conditioner (£22).
These products are formulated by trichologists to improve hair strength and manageability.
For those with thinning hair, Kerastase Densifique Bain Densité Shampoo (£23.40) and Masque Densité (£37.40) can help improve hair density and texture.
Regular trims are essential. Establishments like Truefitt & Hill or Gentlemen’s Tonic in London offer traditional barbering services in luxurious settings, perfect for maintaining that old money look.
Actors like Cillian Murphy and Matt Bomer are excellent examples of how classic hairstyles can be adapted for a modern aesthetic while maintaining that air of timeless elegance.
Skincare – Good Look Investments
The old money approach to skincare is about long-term investment rather than quick fixes. It’s about developing a consistent routine using high-quality products.
Start your day with Crème de la Mer’s The Moisturizing Soft Cream (£125).
This legendary product, developed by an aerospace physicist, contains the brand’s proprietary Miracle Broth™, which helps soothe and hydrate the skin.
For targeted anti-ageing, incorporate Augustinus Bader’s The Cream (£205) into your routine.
Developed by a world-leading stem cell scientist, this cream uses a patented Trigger Factor Complex to support the skin’s natural renewal processes.
Don’t neglect the delicate eye area. Tom Ford’s Anti-Fatigue Eye Treatment (£65) not only helps reduce the appearance of dark circles and puffiness but also imparts a subtle, energised glow.
For sun protection, a crucial aspect of skin health often overlooked in traditional grooming routines, use La Mer’s The Broad Spectrum SPF 50 UV Protecting Fluid (£80).
This lightweight formula provides excellent protection without the heavy, greasy feel often associated with sunscreens.
Celebrities like Hugh Jackman and Pharrell Williams are known for their commitment to skincare, proving that taking care of one’s skin is a crucial part of the modern man’s grooming routine.
The Right Fragrance
In the world of old money style, fragrance is the final, invisible accessory that completes a man’s presentation. The key is to choose something subtle yet distinctive.
Creed’s Green Irish Tweed (£250 for 50ml) is a classic choice.
Created in 1985, this fragrance has notes of lemon, verbena, and iris, drying down to a base of sandalwood and ambergris.
It’s a versatile scent that works as well in the boardroom as it does at a country estate.
For something more contemporary, consider Frederic Malle’s Monsieur (£290 for 100ml).
This sophisticated fragrance combines rum absolute with patchouli, suede, and amber for a warm, masculine scent that’s perfect for evening wear.
Acqua di Parma’s Colonia (£113 for 100ml) offers a more classic Italian option.
Its bright citrus notes and woody base make it an excellent choice for warmer months or as a signature year-round scent.
Remember, the old-money approach to fragrance is about subtlety, so apply sparingly to pulse points and allow the scent to develop naturally throughout the day.
Style icons like Tom Ford and Lapo Elkann are known for their discerning taste in fragrances, discussing how a well-chosen scent can enhance one’s personal style.
One can embody the old money aesthetic by paying attention to these grooming details.
It’s about more than just looking good; it’s about cultivating a sense of self-care and refinement that permeates every aspect of one’s presentation.
Built Your Own Modern Old Money Wardrobe
The Modern Old Money Style is more than just a fashion statement; it reflects timeless elegance, quality craftsmanship, and understated sophistication.
By embracing the principles outlined in our comprehensive guide—from selecting premium materials and classic cuts to mastering subtle luxury and impeccable grooming—you’ll be well on your way to embodying this refined aesthetic.
However, truly mastering the Modern Old Money look requires more than following a set of rules; it requires understanding how this style can be adapted to complement one’s unique characteristics and lifestyle.
Styling Beyond Modern Old Money
Knowing the origin of old money fashion and its more recent and modern interpretation is a step towards dressing like a successful, confident gentleman, and our men’s styling guides and fashion shopping tips are here to help.
However, to dress like a wealthy and successful gentleman, you must know your body type and unique seasonal colour palette, to select clothes for your specific body shape in colours that match your skin, eyes, and hair.
You must also know which fashion brands to shop from and, more importantly, how to style these garments, footwear, and accessories to create a look of subtle luxury and success.
After learning to choose fashion from heritage fashion brands according to your body shape and colour palette, you’ll have to master styling by occasion, location, season, and even time of day.
If you feel overwhelmed, worry no more – we’re here to help you in three easy and free steps:
1. Find Your Body Type
Different garments flatter different physiques, so knowing your body type is the first step in dressing like a confident man – free body shape quiz for men.
Once you know your unique body type, take the second free quiz to discover your unique colour palette.
2. Find Your Unique Color Palette
Remember, fashion comes in various colours, but not every hue complements your natural colour. Take our free seasonal colour quiz for men to find the most suitable colours for you.
3. Find Your Ideal Fashion Style
By now, you should already know your body type and unique colour palette, so the next step is to discover your ideal personal fashion style.
The fastest and simplest way is to take our free fashion style quiz for men; it includes your ideal style, multiple outfit ideas, the most relevant fashion brands for your unique look, and much more.
4. Professional Image Consultancy with The VOU
Last but not least is mastering how to style according to occasion, location, season, and time of the day; this is where our professional styling services for men, created by our expert image consultants and fashion stylists, come in.
Our paid styling packages are the most comprehensive and detailed on the market. Each is backed up by expert stylists who will guide you step by step in creating a personal wardrobe that communicates affluence, elegance, and endless accomplishments.
Remember, owning luxury clothes isn’t enough; to look stylish, confident, and successful, you must know your body type and colour palette and how to style according to the occasion, location, season, and time of day.
Contact us today and save headaches, time, and money; the first styling assessment is on us!
It’s time to show the world the next you, a confident and successful gentleman of exquisite fashion taste.